RGV Groupe

What RGV Groupe does

RGV Groupe is a privately held French family holding company that originates from OREAS, a real estate promotion business founded by Régis Vincenot in 1987, with the holding company itself formally established in 2000. Headquartered at 15 Rue du Louvre in Paris (registered office) with administrative operations in Cholet (13 Place de la République), the group employs approximately 190 people across the Grand Ouest region of France. It is controlled by the Vincenot family, with Régis Vincenot as Founder and President and Olivier Vincenot as Director General since 2022. Registered capital stands at €24,951,670 and the group reports €108 million of cumulative investment over 4 years in real estate and commercial projects supporting 515 direct jobs created.\n\nThe group operates a diversified portfolio of more than a dozen business units organized around six activity pillars: Commerce (L'Autre Faubourg open-air retail park with 33 boutiques and 2 restaurants drawing 2.3 million annual visitors; Mr.Bricolage Cholet with 35,000+ product references; two artisanal bakeries), Immobilier & Habitat (OREAS for residential, commercial, and tertiary development; CITRIM for real estate services; OREAS Environnement operating 7 photovoltaic plants totaling 12,154 m² of panels producing 1,951 MWh annually), Restauration (La Touchetière restaurant and wine bar with 90+ wines; the Brasserie de L'Autre Usine), Services (Cholet 3M cleaning and maintenance for commercial, industrial, construction, condominium, and parking facilities), Tourisme & Loisirs (L'Autre Usine, a 16,000 m² indoor sports and leisure complex with 25+ activities and 800,000+ annual visitors; Hôtel Mercure Cholet with 80 rooms; Hôtel Ibis Budget Cholet with 70 rooms), and Vignoble (Château de Parnay with 35 ha in the Saumur-Champigny appellation; Château Princé with 15 ha in Anjou, both certified organic with 15 ha biodynamic; plus 7 holiday gîtes and œnotourism offerings). No proprietary technology platform is disclosed; the group's capabilities are physical-asset-intensive and operationally driven rather than software-led.\n\nThe business model blends one-time transactional revenue (real estate development sales, property transactions, capital project execution) with recurring revenue (rental income from the 33 retail units in L'Autre Faubourg and event spaces at L'Autre Usine, hotel room revenue across two properties, subscription-style cleaning/maintenance contracts at Cholet 3M, energy sales from 7 photovoltaic plants) and high-volume consumer transactions (Mr.Bricolage retail, restaurant and bakery F&B sales, leisure activity admissions, wine sales through cellar door and tourism channels). Go-to-market is hybrid: a sales-led approach for B2B real estate and services, event-driven and community-led marketing anchored in 40+ annual local partnerships in sports, solidarity, and inclusion, and direct-to-consumer channels at each owned venue. Customer base is highly fragmented across individual consumers and SMBs with no large enterprise anchors disclosed.

Name

RGV Groupe

Legal name

SARL RGV GROUPE

Website

https://rgv-groupe.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

RGV Groupe is a French family-owned holding company operating a diversified portfolio in western France spanning real estate development (OREAS, CITRIM), retail (L'Autre Faubourg, Mr.Bricolage), hospitality (Hôtel Mercure Cholet, Hôtel Ibis Budget Cholet), leisure (L'Autre Usine), viticulture (Château de Parnay, Château Princé), restaurants, and cleaning services (Cholet 3M).

Ownership category

akta.pro rank

Product category

Diversified Holdings

NAICS

Traveler Accommodation (7211), Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Unique & Specialty Stays (Tiny Homes, Treehouses, Houseboats, Yurts, Castles) (THAGANAG)

Keywords

• Real estate development
• Hospitality services
• Wine production
• Shopping center management
• Sports leisure complex

Headquarters

HQ city

Cholet

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Real Estate Development (OREAS): Property development and promotion generating revenue from selling or developing residential, commercial, and tertiary real estate projects. Active since 1987 with over 35 years of experience.
2. Retail Operations: L'Autre Faubourg shopping center (33 boutiques, 2 restaurants) generates rental income from retailers. Mr.Bricolage store (35,000+ product references) generates retail sales revenue.
3. Hospitality: Hôtel Mercure Cholet (80 rooms) and Hôtel Ibis Budget Cholet (70 rooms) generate room rental revenue from business and leisure travelers.
4. Tourism & Leisure: L'Autre Usine complex (16,000 m²) with sports, leisure activities, and events generates admission fees, rental income from seminars, and restaurant revenue.
5. Restaurant & Food Services: La Touchetière restaurant & wine bar (90+ wines), artisanal bakeries in Parnay and Montsoreau, and restaurant services at L'Autre Usine generate food and beverage sales.
6. Viticulture & Wine Sales: Château de Parnay (35 ha) and Château Princé (15 ha) vineyards produce and sell wines under Saumur-Champigny, Anjou, and other Loire Valley appellations. Additional revenue from wine tourism experiences.
7. Cleaning & Maintenance Services (Cholet 3M): Cleaning and maintenance services for commercial, industrial, and residential properties generating service contract revenue.
8. Renewable Energy (OREAS Environnement): Operation of 7 photovoltaic solar plants generating electricity revenue through energy sales, with 12,154 m² of panels producing 1,951 MWh annually.

Pricing tiers

Go-to-market motion3 records

Distribution channels10 records

Marketing channels6 records

Core offering

RGV Groupe is a French family-owned diversified holding company that consolidates a portfolio of operating businesses across real estate development and management (OREAS, CITRIM, OREAS Environnement), retail (L'Autre Faubourg shopping center, Mr.Bricolage franchise), hospitality (Hôtel Mercure Cholet and Hôtel Ibis Budget Cholet), viticulture (Château de Parnay and Château Princé), restaurants (La Touchetière, Brasserie de L'Autre Usine), a sports and leisure complex (L'Autre Usine), cleaning services (Cholet 3M), and wine-tourism gîtes (Les Gîtes de Princé). The holding was created in 2000 by founder Régis Vincenot, building on OREAS, originally established in 1987.

Product overview

RGV Groupe is a diversified French family holding company founded in 1987 by Régis VINCENOT, operating primarily in the Grand Ouest region of France. The group operates a multi-sector portfolio spanning real estate (OREAS for property development, OREAS Environnement for renewable energy and sustainability, CITRIM for real estate services), retail and commerce (L'Autre Faubourg shopping center, two Mr.Bricolage franchise stores, two artisanal bakeries), hospitality and leisure (L'Autre Usine sports and leisure complex, Hôtel Mercure Cholet, Hôtel Ibis Budget Cholet), viticulture (Château de Parnay and Château Princé vineyards, including wine tourism and seven holiday gîtes at Château Princé), and restaurants (La Touchetière restaurant & wine bar, and the on-site brasserie at L'Autre Usine). The group also operates Cholet 3M, a cleaning and maintenance services entity. All activities are managed with an environmental commitment formalized under the J'Ecop'Tim program, with 7 photovoltaic plants and a focus on organic/biodynamic agriculture for its vineyards.

Differentiator

Problem solved

Functional benefit

Brands

• OREAS: Real estate developer and promoter operating since 1987, part of RGV Groupe
• OREAS Environnement
• CITRIM
• Cholet 3M
• La Touchetière
• Château de Parnay
• Château Princé

Products and services

• OREAS Real estate development company founded in 1987; later became the originating entity of the RGV Groupe family holding. Develops and manages real estate projects in western France.
• CITRIM

Quantifiable outcome

• 800,000+ annual visitors to L'Autre Usine complex
• +4 more outcomes

Named customers12 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core and minor.

• Cholet BasketcoreGTM or Marketing PartnerSports partnership supporting the local professional basketball team. RGV Groupe provides financial and logistical support while Cholet Basket provides brand visibility and community engagement opportunities aligned with shared values of entertainment, sharing, and emotion.
• Dogs (Hockey sur glace)coreGTM or Marketing PartnerPartnership supporting ice hockey team Dogs de Cholet. Reinforces territorial commitment to local sports and community development.
• ROC RugbycoreGTM or Marketing PartnerSupport for local rugby club embodying values of dynamism, perseverance, and team spirit that align with RGV Groupe's corporate values.
• UCC49 (Cyclisme)coreGTM or Marketing PartnerCycling team sponsorship supporting sustainable mobility and sports tourism in the region.
• Triathlon de CholetcoreGTM or Marketing PartnerPartnership supporting triathlon event and club, with emphasis on team spirit, sharing, and sport for all. Includes collaboration with L'Autre Usine and L'Autre Faubourg venues.
• Jumping National de Cholet (Équitation)minorGTM or Marketing PartnerSupport for national-level equestrian event bringing visitors and economic activity to the region.
• Office Municipal des Sports de CholetcoreGTM or Marketing PartnerStrategic partnership with the municipal sports office supporting all local sports initiatives and promoting sport for all.
• Office du Tourisme CholetaiscoreGTM or Marketing PartnerCultural partnership promoting the Choletais region and its tourism offerings, including RGV Groupe's own tourism activities.
• Festival Les Z'allumésminorGTM or Marketing PartnerSupport for local cultural festival contributing to territorial dynamism and cultural richness.
• Anjou Vélo VintagecoreGTM or Marketing PartnerPartnership for vintage cycling festival linking to local wine tourism and regional heritage, aligning with RGV Groupe's vineyard activities.
• Journées du Livre et du VincoreGTM or Marketing PartnerLiterary and wine event partnership directly supporting the group's wine tourism and viticulture activities at Château de Parnay and Château Princé.
• Les Temps d'ArtsminorGTM or Marketing PartnerCultural art event sponsorship promoting artistic development in the Saumur territory.
• TéléthoncoreGTM or Marketing PartnerCharitable partnership supporting the AFM-Téléthon organization and its medical research mission for neuromuscular diseases.
• Les Virades de l'EspoircoreGTM or Marketing PartnerSupport for cystic fibrosis research and patient support organization, demonstrating commitment to health-related charitable causes.
• Rotary ClubcoreGTM or Marketing PartnerPartnership with international service organization supporting humanitarian initiatives and community development.
• Lions ClubcoreGTM or Marketing PartnerCollaboration with humanitarian service organization contributing to local community welfare and charitable causes.
• Septembre en Or - Soleil AfeltminorGTM or Marketing PartnerSupport for childhood cancer awareness and research initiative.
• CarisportminorGTM or Marketing PartnerSupport for solidarity-based sports organization promoting inclusive sporting activities.
• Amicale des Sapeurs-Pompiers de CholetminorGTM or Marketing PartnerSupport for local firefighting association contributing to community safety and solidarity.
• Association Sourires AtlantiquesminorGTM or Marketing PartnerCharitable partnership supporting the association's mission of bringing smiles and support to those in need.
• Initiative AnjoucoreGTM or Marketing PartnerSupport for local entrepreneurship and small business development organization, aligning with RGV Groupe's commitment to territorial economic vitality.
• Groupe GambettacoreStrategic or Co-development PartnerCo-promotion partnership for real estate development projects including the St Joseph de Porterie project in Nantes combining housing and commercial spaces.

Scale indicators11 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Covivio: Covivio is a European real estate company listed in Paris with significant exposure to office, residential and hotel assets. Comparable to RGV Groupe's diversified real estate activities, including hotel ownership (Mercure, Ibis Budget) and OREAS development pipeline.
• Accor: Accor is a global hospitality group that franchises the Mercure and Ibis Budget brands under which RGV Groupe operates its Cholet hotels. Comparable as the brand and operating-system incumbent behind RGV's hotel assets.
• Mr.Bricolage SA: Mr.Bricolage SA is the franchisor of the Mr.Bricolage DIY retail brand, of which RGV Groupe operates a Cholet franchise with 35,000+ product references. Comparable as the brand parent and category incumbent to RGV's DIY/home-improvement retail line.
• Klépierre: Klépierre is one of Europe's largest retail real estate owners/operators with shopping centres across the continent. Comparable to L'Autre Faubourg open-air retail park operated by RGV Groupe, including the 2.3M annual visitor dynamic.
• Pierre & Vacances: Pierre & Vacances operates Center Parcs leisure villages and vacation residences across Europe. Comparable to RGV's leisure (L'Autre Usine) and vacation rental (gîtes at Château Princé) operations, though at substantially larger scale and broader geographic footprint.

Regional players

• Compagnie du Mont-Blanc: Compagnie du Mont-Blanc operates ski lifts and tourism infrastructure in the Chamonix Mont-Blanc valley. Comparable to RGV Groupe as a regional French tourism operator monetizing destination infrastructure, though focused on alpine mountain tourism versus RGV's vineyard/lifestyle positioning.

Direct peers

• Compagnie des Alpes: Compagnie des Alpes is France's leading leisure destinations operator, running ski resorts (Val d'Isère, Avoriaz) and theme parks (Parc Astérix, Walibi). Directly comparable to RGV Groupe as a multi-site French leisure operator monetizing physical tourism infrastructure and destination real estate.
• Groupe Gambetta: Groupe Gambetta is a French real estate developer and a disclosed co-promotion partner of RGV Groupe (St Joseph de Porterie, Nantes). Directly comparable for OREAS's real estate development and co-promotion activity in western France.
• Compagnie Lebon: Compagnie Lebon is a long-standing French family-controlled diversified holding with assets in hospitality, beverages (Champagne Palmer) and real estate. Closely comparable to RGV Groupe in structure: family-controlled, multi-sector operational portfolio of French consumer and real-estate assets.
• Advini: Advini is a major Loire Valley wine producer with multiple estates across appellations, including organic and biodynamic estates. Directly comparable to RGV Groupe's Château de Parnay and Château Princé in terms of product, geography and certification approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/groupe-rgv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RGV Groupe