Green Guard

What Green Guard does

Green Guard Pest Control, LLC operates the GoneNaturally brand, a US-based direct-to-consumer business selling plant-powered household pest control sprays. The product line is built around naturally derived active ingredients — primarily castor oil and essential oils such as peppermint — that the company markets as 3rd-party lab-tested for safety and effectiveness, with formulations designed to be safe around children and pets and a 90-day money-back guarantee backing the claim. Core SKUs are 16oz ready-to-use sprays organized into two sub-lines: a standard peppermint-based line (general bug, roach, and spider sprays) and a scentless line formulated without essential oils (bed bug killer, flea and tick spray for cats) for households with cats or chemically sensitive occupants.

The underlying technology is formulation rather than software: a dual-action approach combining contact-kill and repellent properties in a single product, delivered as a non-staining, ready-to-use spray effective against 50+ pest types. Products are made in the USA and there is no disclosed AI, proprietary software platform, or technology stack beyond a standard Shopify e-commerce implementation.

Commercially, the company runs a one-time purchase D2C model with no subscription or recurring revenue mechanism. Distribution is limited to the US market through GoneNaturally.com and Amazon marketplace, with free standard shipping offered across all orders. Marketing is primarily organic and community-driven — Instagram, TikTok, and YouTube channels plus word-of-mouth referrals in parenting and eco-conscious communities — targeting pet-owning families and environmentally aware homeowners seeking non-toxic alternatives to conventional pesticides. Pricing is uniform at $27.99 on sale / $29.99 regular across the 16oz line, and the business has no disclosed external funding, no named management team, and no partnerships, alliances, or patents in the source material.

Name

Green Guard

Legal name

Green Guard Pest Control, LLC

Website

https://greenguardproducts.com

Company type

Private

Founded year

2001

Operating status

Operating

Short description

Green Guard Pest Control, LLC (DBA GoneNaturally) is a US-based direct-to-consumer brand selling 16oz plant-powered pest control sprays — targeting pet-owning families and eco-conscious households seeking non-toxic alternatives to conventional pesticides via e-commerce.

Ownership category

akta.pro rank

Product category

Consumer Pest Control Products

NAICS

Pesticide and Other Agricultural Chemical Manufacturing (32532)

SIC

Agricultural Chemicals (2870)

akta.pro primary industry

Insect & Pest Control (Indoor/Outdoor Insecticides, Repellents, Traps) (CRADAKAJ)

akta.pro secondary industries

Natural/Green Pest Control Products (CRAJAHAK), Flea, Tick & Mite Home/Indoor Control (CRAJAHAH)

Keywords

• Plant-based pest control
• Natural insecticides
• Household pest sprays
• Flea and tick control
• Pet-safe pesticides

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Direct E-commerce Product Sales: One-time purchase model for consumer pest control products sold directly through their e-commerce website. Products include sprays for household insects, fleas and ticks, and bed bugs. No subscription or recurring revenue model mentioned.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Green Guard manufactures and sells plant-powered pest control spray products under its GoneNaturally brand through direct-to-consumer e-commerce. The 16oz product line includes peppermint-oil-based sprays (general bug, roach, spider) and scentless formulations (bed bug killer, cat flea and tick) targeting 50+ pest types. All products are third-party lab tested, non-staining, made in the USA, and backed by a 90-day money-back guarantee.

Product overview

GoneNaturally is a plant-powered pest control brand under Green Guard Pest Control, LLC. The portfolio consists of ready-to-use spray products organized across two lines: a standard peppermint oil-based line (general bug spray, roach killer, spider repellent) and a scentless line specifically formulated without essential oils for households with sensitive individuals or pets. Products target 50+ pest types including bed bugs, fleas, ticks, spiders, ants, roaches, and mosquitoes. All products are 16oz, 3rd-party lab tested, non-staining, made in the USA, and sold via direct-to-consumer e-commerce. The company markets a 90-day money-back guarantee.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Safe for use around children and pets when used as directed
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Emerging players

• BugMD: Essential-oil-based pest control brand selling sprays and concentrate formats via DTC. Comparable in natural-ingredient positioning and DTC motion, at a similar small/emerging scale.

Direct peers

• Wondercide: Plant-powered pest control brand selling sprays for fleas, ticks, mosquitoes, and household insects, with a strong pet-safe positioning. Closest direct peer to GoneNaturally in product, target customer (pet families), and go-to-market motion.
• Cedarcide: Cedar-oil-based natural pest control brand selling sprays and yard treatments for fleas, ticks, and mosquitoes. Comparable in 'plant-oil pest control' positioning and pet/eco-conscious target audience.
• Mighty Mint: Peppermint-oil-based pest control sprays sold via Amazon and DTC, targeting ants, spiders, roaches, and rodents. Highly comparable to GoneNaturally in active ingredient, format (16oz spray), and price point.
• Bug Soother: Plant-based bug repellent brand with lemongrass and essential-oil formulations sold via DTC and Amazon. Comparable in natural-ingredient positioning and DTC e-commerce motion, though more focused on personal-use repellents.
• Aunt Fannie's: Natural cleaning and pest control brand selling vinegar-based and plant-based sprays for ants, roaches, and spiders in similar 16oz formats. Comparable in eco-conscious DTC positioning and price point.
• EcoSmart (SC Johnson): Plant-oil-based insecticide brand (now under SC Johnson) selling household pest sprays. Direct competitor in the natural-pesticide CPG category though now backed by a major incumbent.

Broad incumbents

• TERRO: Established pest control brand (Senoret Chemical) best known for ant baits and liquid ant killer, with broader indoor/outdoor product line. Larger incumbent operating in the same pest-control category with traditional active ingredients.
• SC Johnson (Raid, OFF!): Major CPG conglomerate owning Raid, OFF!, and other legacy pesticide brands, plus EcoSmart. Represents the broad-incumbent competitive threat and potential acquirer of natural-pesticide challengers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCHN_gqyg4M0uZq4itNFnKgw
• Facebookfacebook.com/gonenaturally
• Instagraminstagram.com/gonenaturally
• TikToktiktok.com/@greenguard.pesticides

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Guard