What Hifa-Oil does

Hifa-Oil d.o.o. is a private fuel and petroleum derivatives distributor headquartered in Tešanj, Bosnia and Herzegovina, founded in 2002 by Izudin Ahmetlić and operating as part of the Ahmetlić family-owned group. It is the largest private oil distributor in Bosnia and Herzegovina with a stated 25%+ market share, distributing more than 350,000 tons of product in 2024 and serving customers across 11 EU and Southeast European markets. The company operates 21 retail stations in BiH and 8 in Montenegro under the ISOMAX brand, runs an ISOMAX mobile loyalty program, and supplies NATO and EUFOR missions in addition to commercial aviation customers such as Turkish Airlines and Wizz Air.

The company's physical infrastructure underpins the model: 34+ million liters of fuel storage capacity (including terminals acquired from Zenica Steelworks), a 67-vehicle fleet, and a wholesale network of 2,500+ partners. Beyond liquid fuels, the group has expanded vertically into petrochemicals — LDPE and HDPE production via subsidiaries Euro Metali (which acquired Slovenia's Mersteel) and Euro Roal (which acquired Germany's LB Profile GmbH) — and into renewable energy via Euro Solar with partnerships to Huawei and Longi. Quality and compliance are formalized through ISO 9001, ISO 14001 and ISO 45001 certifications, and the group operates white-label and supply arrangements with partners such as WOG.

Hifa-Oil generates revenue through three primary channels: retail fuel sales across its own station network, wholesale fuel distribution to a large partner base across BiH and the wider SEE/EU region, and aviation and institutional supply contracts. Vertical integration into storage terminals and petrochemicals provides procurement leverage and margin insulation, while family ownership and a Top 10 employer ranking in BiH support workforce stability. Group-level revenue is reported at approximately 500 million BAM annually across all subsidiaries, though Hifa-Oil entity-level standalone revenue is not separately disclosed.

Name

Hifa-Oil

Legal name

HIFA-OIL d.o.o. Tešanj

Website

https://hifaoil.ba

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

Hifa-Oil is Bosnia and Herzegovina's largest private fuel distributor, founded in 2002 in Tešanj. It supplies retail, wholesale, aviation, and institutional customers across 11 EU/SEE markets via 29 stations, 2,500+ partners, and integrated storage terminals.

Ownership category

akta.pro rank

Product category

Petroleum and Fuel Distribution

NAICS

Gasoline Stations (4571), Petroleum Bulk Stations and Terminals (424710), Petroleum and Petroleum Products Merchant Wholesalers (4247)

SIC

Wholesale-Petroleum Bulk Stations & Terminals (5171), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA)

akta.pro secondary industries

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB), Aviation Fuel Marketing (Into-Plane, Airport Fueling) (EUALAIAH), Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE)

Keywords

• Petroleum products distribution
• Fuel retail services
• Aviation fuel supply
• Bitumen distribution
• Lubricants and petrochemicals

Headquarters

HQ city

Tesanj

HQ country

Bosnia & Herzegovina

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Others

Revenue model

1. Retail Fuel Sales: Sale of petroleum products through company-owned gasoline stations under ISOMAX and Hifa-Oil brands. Products include diesel, gasoline, LPG, and premium fuel variants. Revenue from direct consumer sales at pump prices.
2. Wholesale Distribution: Bulk sale and distribution of petroleum derivatives to business customers and partners. Includes 'white derivatives' (diesel, gasoline, heating oil, JET, LPG) and 'black derivatives' (bitumen, mazut). Serving nearly 2,500 partners.
3. Aviation Fuel (JET): Supply of JET A1 fuel to major international airlines at airports in Sarajevo, Tuzla, and Mostar. Major customers include Turkish Airlines and Wizz Air. Includes supply to EUFOR military aircraft.
4. Bitumen and Hydrocrack Base Oils: Largest importer, exporter, and distributor of bitumen in BiH. Sales to road construction and asphalt industry customers across the region including Austria, Slovenia, Croatia, and other regional markets.
5. Transportation Services: Fleet of 67 active vehicles for transport of petroleum products, mazut, and bitumen. All tankers EU standard compliant. Service provided as part of integrated supply chain.
6. Petrochemistry: Since 2017, expanded into petrochemical products including polyethylene granules (LDPE, HDPE) sold to manufacturers in food packaging, automotive, construction industries. Markets include Serbia, Croatia, Turkey, Germany, Netherlands.
7. Convenience Retail (Euro Market): Convenience stores at all gasoline stations offering 4,500+ articles including premium drinks, sandwiches, snacks, sweets, and auto cosmetics. Loyalty discounts (2-5%) for ISOMAX card members.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Hifa-Oil distributes and retails petroleum products in Bosnia and Herzegovina and regional markets, selling diesel, gasoline, LPG, JET A1 aviation fuel, bitumen, mazut, lubricants, and petrochemical granules through company-owned retail stations, wholesale supply to nearly 2,500 partners, and dedicated aviation and defense contracts. It complements fuel retail with Euro Market convenience stores, car washes, café services, the ISOMAX loyalty program, and a Euro Solar division distributing Huawei and Longi solar panels.

Differentiator

Problem solved

Functional benefit

Brands

• Euro Oil: Modern petrol station brand combining fuel retail with convenience store and café elements, following European standards.
• Euro Market
• ISOMAX
• Isomax Loyalty Club
• Taha's Caffe
• Coffee to go

Products and services

• ISOMAX Premium Fuels (diesel, Eurosuper 95, Eurosuper 98) Proprietary premium-grade diesel and gasoline fuels sold at Hifa-Oil retail stations and partner ISOMAX-branded stations, targeted at individual drivers and fleet operators seeking higher-quality fuel.
• Standard White Petroleum Derivatives (diesel, gasoline, heating oil, LPG) Bulk 'white' petroleum derivatives distributed via wholesale channel to nearly 2,500 business partners and at company-owned retail stations across 11 EU and Southeast European markets.
• JET A1 Aviation Fuel Supply

Quantifiable outcome

• Over 25% market share in Bosnia and Herzegovina petroleum market
• +4 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

15 partnerships are on record, tiered major and core.

• HuaweimajorTechnology or Integration · 1 January 2021Solar equipment distribution partnership for design, sale, and installation of solar panels. Hifa-Oil serves as distributor for Huawei solar technology products in the region.
• LongimajorTechnology or Integration · 1 January 2021Solar equipment distribution partnership for Longi solar panels, complementing the renewable energy expansion strategy of Hifa-Oil.
• LB.Profile GmbHmajorOthers · 1 January 2017German company acquired by Euro-Roal in 2017. Longest tradition in PVC door and window profile manufacturing. Products exported to Serbia, Montenegro, Kosovo, Netherlands.
• Addiko BankcoreGTM or Marketing PartnerBanking partnership offering 0.15 KM/liter discount on ISOMAX premium fuels every Friday and Saturday to Addiko Debit Mastercard, Addiko Mastercard credit, and Addiko Mastercard Prepaid cardholders.
• ASA BankacoreGTM or Marketing PartnerBanking partnership providing 0.10 KM/liter discount every Wednesday on all fuel types at Hifa-Oil stations for ASA Bank cardholders.
• Euro-MetalicoreOthersSubsidiary company in Hifa-Oil Group. Leader in distribution of black and non-ferrous metallurgy products in BiH. Acquired Mersteel, former Slovenian metal distribution leader.
• Euro-RoalcoreOthersSubsidiary in Hifa-Oil Group. Leading distributor of aluminum, PVC LB.Profile, stainless steel materials, polycarbonate, and plexiglass.
• Euro-StilcoreOthersSubsidiary in Hifa-Oil Group. One of the market leaders in pellets and briquettes distribution. Implemented ISO 9001:2015 standard.
• PetrobitcoreOthersSubsidiary company handling transport/logistics operations for Hifa-Oil Group with dedicated fleet services.
• Bitrol (Slovenia)majorOthersSubsidiary in Slovenia. Bitumen distribution operations in Austrian and Slovenian markets. Entry into regional bitumen market.
• Hifa-Oil CG (Montenegro)coreOthersSubsidiary company operating 8 retail gasoline stations in Montenegro covering Podgorica, Danilovgrad, Tivat, Budva, Nikšić, and Sutomor.
• TÜV Bayern SavacoreOthersCertification body for ISO 9001 and ISO 14001 standards. Conducts annual recertification audits confirming quality and environmental management systems.
• NATO ForcesmajorOthersMulti-year supply contracts for petroleum derivatives to NATO forces in BiH. Awarded through competitive tender meeting highest NATO standards.
• EUFOR ForcesmajorOthersLong-term supply agreement for all petroleum derivatives including aviation fuel for EUFOR military units in Bosnia and Herzegovina.
• Euro SolarmajorStrategic or Co-development PartnerSolar energy division providing design, sale, and installation of solar panels. Strategic expansion into renewable energy sector addressing future energy needs.

Scale indicators11 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• MOL Group: Hungarian-headquartered integrated oil and gas group operating retail, wholesale, and refining across Central and Southeastern Europe with materially larger scale than Hifa-Oil.
• OMV: Austrian-headquartered integrated energy major with a broad retail and wholesale fuel network extending into SEE, including neighboring markets to Hifa-Oil's footprint.
• INA Industrija Nafte: Croatian integrated oil company with refining, wholesale, and retail operations across Croatia and the wider region; a much larger incumbent competing with Hifa-Oil across multiple value-chain stages.
• Rompetrol: Romanian fuel retail and refining operator with regional SEE presence, comparable as a mid-to-large fuel distributor in neighboring jurisdictions.
• NIS (Naftna Industrija Srbije): Serbian vertically integrated oil and gas company with retail, wholesale, and refining, serving corporate, government, and consumer customers across SEE markets where Hifa-Oil also operates.

Direct peers

• Petrol d.d. Ljubljana: Slovenian fuel retailer and energy company with multi-country SEE presence in retail, wholesale, and LPG, comparable in scale and product breadth to Hifa-Oil.
• KNEZ Petrol: Montenegrin fuel retailer competing with Hifa-Oil's Hifa Oil CG subsidiary for retail and wholesale customers across the Montenegrin market.
• Nestro Petrol: Direct domestic competitor operating fuel retail and wholesale distribution across Bosnia and Herzegovina, serving the same corporate and consumer customer base with overlapping product offerings.

Others

• Euro Solar (Hifa Group subsidiary): Listed as a thematic adjacent entity — solar panel distribution and installation, representing Hifa-Oil's own pivot toward renewable energy rather than a competitive peer.

Regional players

• Tifon: Croatian fuel retail and distribution operator with a regional footprint that overlaps Hifa-Oil's wholesale and supply activities in Croatia and adjacent markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hifaoil
• Instagraminstagram.com/hifaoil
• YouTubeyoutube.com/channel/UCw6p_OoYw5QK3Y6xE9G6Xvw
• LinkedInlinkedin.com/company/hifa-oil

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hifa-Oil