Sportbedrijf Arnhem

What Sportbedrijf Arnhem does

Sportbedrijf Arnhem B.V. is a municipal sports company (besloten vennootschap met beperkte aansprakelijkheid) established in 2017 and operating under mandate from Gemeente Arnhem, which owns its physical assets. Its core business is the management and exploitation of municipal sports accommodations in the Arnhem region — primarily two swimming pools (De Grote Koppel and Valkenhuizen), sports halls, outdoor facilities, padel courts, a pumptrack, and a speedsoccer 5x5 venue. The portfolio centers on swimming: ABC swimming lessons aligned with the Nationale Raad Zwemveiligheid national diploma framework, lane swimming, recreational swimming, parent-and-child swimming for ages 0–4, adaptive swimming for people with disabilities or special needs, breaststroke and technical training, and senior programs (Zwemfit 55+). Both pools use a chloride-generating salt electrolysis (zoutelectrolyse) disinfection system, presented as a differentiator versus traditional liquid chlorine. The Keurmerk Veilig & Schoon certification from Stichting Zwembadkeur signals compliance with Dutch sector hygiene and safety standards.

The commercial model is a hybrid direct-to-consumer + B2B hybrid. Consumer revenue comes from monthly subscriptions (e.g., ABC-zwemles €43.20/month, special-needs lessons €53.50/month, Zwemfit 55+ €19.35–€22.75/month), pay-per-visit pricing (€5.60–€9.45 per session), multi-visit pass cards (12x to 40x visits with tiered discounts), one-off courses (10-lesson breaststroke €150), and Gelrepas / Jeugdfonds subsidies for low-income families. B2B revenue flows from sports facility rental to clubs, schools, and organizations, plus corporate wellness channels — Sportkaart, Vital Up, the Padel Business Club, Sportbedrijf Arnhem Events — and a Kennis & Ondersteuning division providing school swimming, talent development, and organizational sport-and-vitality programs. Go-to-market is largely self-serve through account.sportbedrijfarnhem.nl, complemented by email, Facebook/Instagram, partner portal sportinarnhem.nl, and direct outreach to schools and clubs.

Beyond core sports operations, the company runs a Gezonde Leefstijl (Healthy Lifestyle) vertical encompassing lifestyle coaching, Combined Lifestyle Intervention (GLI), health checks, and training for lifestyle coaches — pushing into reimbursed healthcare-adjacent services. Mission framing — "Samen met plezier in beweging" — is operationalized through JOGG Arnhem (youth healthy-weight program), Gezonde School support, and a partnership with Vakantieverblijf Boshuus (Ronald McDonald Huis Nederland) for medically complex children. The 101–250 employee headcount, municipal ownership, and absence of disclosed funding rounds or acquisitions characterize it as a stable, institutionally-anchored regional operator rather than a venture-backed scale business.

Name

Sportbedrijf Arnhem

Legal name

Sportbedrijf Arnhem

Website

https://sportbedrijfarnhem.nl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Sportbedrijf Arnhem B.V. is a municipal sports company operating two swimming pools and various sports facilities in Arnhem, Netherlands on behalf of Gemeente Arnhem, delivering swimming lessons, recreational and lane swimming, sports facility rental, and corporate wellness programs to residents, schools, clubs, and local employers.

Ownership category

akta.pro rank

Product category

Municipal Sports & Recreation Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAKAEAB

Arenas & Indoor Sports Centers

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

Keywords

• Municipal sports services
• Swimming pool operations
• Swimming education programs
• Sports facility rental
• Corporate wellness programs

Headquarters

HQ city

Arnhem

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Swimming Lessons Subscriptions: Monthly subscription-based swimming lessons including ABC-zwemles for children (€43.20/month), special swimming lessons (€53.50/month), adult swimming lessons (€43.20/month), and Zwemfit 55+ programs (€19.35-€22.75/month). Includes one-time registration fees of €32.10.
2. Per-Visit Swimming Fees: Pay-as-you-go pricing for recreational swimming (€6.50), lane swimming (€5.60), pregnancy swimming (€8.50), adapted swimming (€9.00), and technical training (€9.45).
3. Multi-Visit Passes: Multi-visit cards offering discounts for frequent users: 12x lane swimming (€56, valid 5 months), 25x (€112, valid 8 months), 40x (€179.20, valid 12 months). Vacation swimming passes available for €17.10 for 7 days.
4. Sports Facility Rental: Rental of sports accommodations (pools, sports halls, outdoor facilities) to individuals, sports clubs, schools, and organizations for events and regular use.
5. Corporate Events & Vitality Programs: Sportieve bedrijfsuitjes (corporate sports events), Sportkaart employee wellness program, Vital Up corporate vitality services, and Padel Business Club for organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Sportbedrijf Arnhem is a municipal sports company that operates two public swimming pools (De Grote Koppel and Valkenhuizen) and various sports facilities on behalf of Gemeente Arnhem. Its core offerings include swimming lessons (ABC, adult, adaptive, parent-child), lane and recreational swimming, senior fitness programs (Zwemfit 55+), sports facility rentals, padel courts, corporate vitality programs, lifestyle coaching, and school/club sports support services.

Product overview

Sportbedrijf Arnhem is a municipal sports company operating two swimming pools (De Grote Koppel and Valkenhuizen) and various sports facilities in Arnhem, Netherlands. The core product portfolio centers on swimming services including ABC swimming lessons (leading to national diplomas), lane swimming, recreational swimming, and specialized programs like Zwemfit 55+ for seniors and adaptive swimming for people with disabilities. The company offers a diverse range of services including swimming courses (breaststroke, technical training, adult and ladies-only lessons), sports facility rentals, padel tennis, corporate vitality programs (Vital Up, Sportkaart, Sportbedrijf Arnhem Events), and lifestyle coaching. The offering functions as a platform of interconnected sports and wellness services under one municipal sports operator, with swimming pools as the primary facilities and supplementary services for schools, sports clubs, and organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Zwembad De Grote Koppel Public swimming pool facility with a 25m x 15m competition pool (2m deep, 3.80m at diving board) and an adjustable-depth target group pool (25m x 15m). Water temperatures: 27°C (competition) and 30°C (target group). Used for competitive swimming, recreational swimming, swimming lessons, and water-based programs.
• Zwembad Valkenhuizen Public swimming pool facility with a 25m x 15m competition pool (2m deep) and a 20m x 15m target group pool (adjustable depth 0-2m). Water temperatures: 27°C (competition) and 30°C (target group). Hosts competitive swimming, recreational swimming, swimming lessons, and specialized programs.
• ABC-Zwemles (Swimming Diploma Lessons) Subscription-based swimming lesson program for children aged 4.5+ that teaches skills for pools and open water, culminating in nationally recognized NRZ Swimming Diplomas A, B, and C. €43.20/month plus one-time €32.10 registration fee.
• Banenzwemmen (Lane Swimming) Self-paced swimming in designated lanes at individual tempo, available at both pools. Per-visit pricing €5.60 with multi-visit discount cards (12 visits €56, 25 visits €112, 40 visits €179.20).
• Zwemfit 55+ Low-threshold swimming program for seniors aged 55+ including Fifty Fit (group lessons), Trimzwemmen (conditioning), Aquagym (water gymnastics), and Vrijzwemmen (free swimming). Subscription-based at €19.35-€22.75/month.
• Aangepast Zwemmen (Adaptive Swimming) Specialized swimming lessons for children and adults with disabilities or special needs, offering adapted instruction and certification pathway for A or B diploma. €9.00 per lesson with €90 12-session card; free trial lesson available.
• Volwassenen Zwemles (Adult Swimming Lessons) Swimming lessons for adults and children aged 12+ teaching swimming skills in a group setting. €43.20/month subscription plus €32.10 one-time registration.
• Ouder en Kind Zwemmen (Parent and Child Swimming) Swimming lessons introducing children aged 0-4 to water through games and songs, building water comfort with parent/guardian. €8.50 per session or €85 for a 12-session card.
• Recreatief Zwemmen (Recreational Swimming)

Quantifiable outcome

• Children can earn official National Swimming Diplomas A, B, and C through structured lessons (average 60 lessons/1.5 years for A-diploma)

Named customers1 record

Segments1 record

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Vakantieverblijf Boshuus (Ronald McDonald Huis Nederland)coreStrategic or Co-development Partner · 3 June 2026Sportbedrijf Arnhem and Vakantieverblijf Boshuus collaborate on stimulating physical activity and contributing to healthier living in Arnhem. Boshuus provides approximately 400 families with medically complex children annual respite opportunities. The partnership includes joint events such as the summer closing of the Padel Business Club on July 3, with proceeds benefiting Boshuus.
• Gemeente Arnhem (Municipality of Arnhem)coreStrategic or Co-development PartnerSportbedrijf Arnhem operates sports facilities owned by the municipality and implements municipal sports policy including the Arnhems Sportakkoord, Gezonde School (Healthy School) program, and JOGG Arnhem (Jongeren Op Gezond Gewicht).
• SportkaartminorGTM or Marketing PartnerSportkaart (sportkaart.nl) is an employee wellness card program allowing employees to access sports facilities, partnered as part of corporate wellness solutions.
• Vital UpminorGTM or Marketing PartnerVital-up (vital-up.nl) corporate vitality platform partnered for workplace health and wellness programs.
• Jeugdfonds Sport en Cultuur ArnhemminorGTM or Marketing PartnerPartnership allowing children from low-income families to access sports through Gelrepas or Jeugdfonds Sport en Cultuur subsidies.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Basic-Fit: Europe's largest low-cost fitness chain headquartered in the Netherlands, operating 1,300+ clubs across multiple countries. Competes for fitness and corporate wellness wallet share, especially for Sportkaart and fitness segments, but with a purely commercial model.
• Sportcity: Established Dutch mid-market fitness chain offering memberships, group classes, and personal training. Overlaps with Sportbedrijf Arnhem's fitness and group exercise segments in the Arnhem market.

Direct peers

• Sportbedrijf Amsterdam: Amsterdam's municipal sports operator running pools, ice rinks, and sports facilities under a similar BV structure owned by the municipality. Comparable in scale and scope of public recreational programming.
• Sportbedrijf Utrecht: Utrecht's municipal sports company managing pools, sports halls, and school swimming programs. Closest peer in terms of operating model, swim lesson curriculum, and corporate wellness offerings.
• Sportbedrijf Den Haag: Municipal sports company operating swimming pools, sports halls, and recreation programs on behalf of Gemeente Den Haag. Direct structural peer with identical mandate, revenue model, and public-private ownership arrangement.

Regional players

• Sportfondsen Nederland: Long-standing Dutch sports facility management company operating pools and sports halls on behalf of multiple municipalities. Direct operational peer in the outsourced sports facility management space, though not in Arnhem.
• Optisport: Dutch sports and leisure facility operator managing pools, ice rinks, and wellness centers for municipalities across the Netherlands. Comparable in service mix (swimming lessons, recreational swimming, facility rental) and B2B operating model.

Emerging players

• PadelOne: Premium padel club chain operating indoor and outdoor courts across the Netherlands. Competes for padel court rental and corporate padel memberships in the Arnhem catchment area.
• Peakz Padel: Fast-growing Dutch padel club operator with a focus on community, social play, and corporate events. Direct competitor in the padel segment and increasingly relevant as padel outpaces other racket sports.

Others

• KNZB (Koninklijke Nederlandse Zwembond): Royal Dutch Swimming Federation governing competitive and recreational swimming in the Netherlands. Industry body that sets standards aligned with Sportbedrijf Arnhem's curriculum and provides the diploma framework the company uses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sportbedrijf.arnhem
• LinkedInlinkedin.com/company/sportbedrijfarnhem
• Xx.com/sportinarnhem

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportbedrijf Arnhem