VitalUP Marketing
VitalUP Marketing is a US-based, founder-operated digital marketing agency founded in 2017 that provides SEO, web development, content creation, social media management, paid advertising, and website maintenance to SMB clients across healthcare/dental, government contracting, pet industry, and senior housing verticals.
- Company typePrivate
- Founded2017
- HeadquartersBaltimore, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What VitalUP Marketing does
VitalUP Marketing is a privately held, founder-operated digital marketing agency headquartered with operational presence in Needham, MA and Rochester, NY, founded in 2017. The firm provides search engine optimization, website design and development, content creation, social media management, paid advertising (Google Ads and Meta), marketing strategy consulting, and website maintenance, targeting small businesses across four specialized verticals: healthcare and dental practices, government contractors, the pet industry, and senior housing and assisted living.
The agency's core technology stack is built on widely available third-party tools, including WordPress, Wix, and Squarespace for site build and hosting, Google Ads and Meta for paid media, and standard SEO analytics, with GBP (Google Business Profile) management and citation building central to local search delivery. Its service portfolio is organized into publicly disclosed, tiered subscription products, including four SEO packages ($499 to $1,999 per month), a Website-as-a-Service subscription ($199 per month with a 12-month minimum), a one-time Starter Website build ($1,999), and three Website Maintenance tiers ($79 to $299 per month).
The business model is predominantly subscription-recurring, with month-to-month agreements on lower tiers and a 12-month minimum on WaaS, supplemented by one-time website builds, paid advertising management, and custom quotes for larger or e-commerce engagements. Customer acquisition is sales-led and largely inbound via the agency's own SEO- and content-driven marketing, with free consultation scheduling through Calendly; distribution is direct-to-client with no resellers or marketplace channels. Named customers are overwhelmingly SMBs (multiple dental practices, a tutoring company, an events firm) with a handful of mid-market accounts (an aerospace/defense government contractor, Nyla Technology Solutions, Verbatim Financial).
VitalUP Marketing firmographics
Firmographics- Name
- VitalUP Marketing
- Legal name
- VitalUP Marketing
- Website
- https://vitalupmarketing.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- VitalUP Marketing is a US-based, founder-operated digital marketing agency founded in 2017 that provides SEO, web development, content creation, social media management, paid advertising, and website maintenance to SMB clients across healthcare/dental, government contracting, pet industry, and senior housing verticals.
- Ownership category
- akta.pro rank
VitalUP Marketing industry classification
Industry- Product category
- Digital Marketing Agency Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Direct Mail Advertising (54186)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Influencer PR & Seeding (Gifting/Press Kits) (MPAAAHAG)
Keywords
Where VitalUP Marketing is headquartered
LocationHeadquarters
- HQ city
- Baltimore
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
VitalUP Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D
Revenue model
- SEO Services (Monthly Retainer): Monthly recurring SEO service packages at multiple price tiers (Lite $499/mo, Standard $999/mo, Premium $1,499/mo, Elite $1,999/mo), each with defined deliverables including blog posts, backlink building, citations, landing pages, and keyword optimization.
- Website Development (One-time): Website as a Service model at $199/month with minimum 12-month contract, and one-time starter website package at $1,999 for basic sites. Larger-scale or e-commerce sites are quote-based.
- Website Maintenance (Monthly Retainer): Recurring website maintenance subscriptions (Lite $79/mo, Standard $99/mo, Premium $299/mo) covering security, backups, updates, edits, and hacked site repair.
- Paid Advertising Services: Paid advertising services including Google Ads (Google AdWords) and Meta platforms, managed as part of integrated digital marketing campaigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Lite SEO Package - Basic SEO foundation for consistent brand presence |
| Subscription | Monthly | Standard SEO Package - Revenue-generating digital asset builder |
| Subscription | Monthly | Premium SEO Package - Dominate local service area |
| Subscription | Monthly | Elite SEO Package - Next-level organic growth |
| Subscription | Monthly | Website as a Service (WaaS) - Low-cost entry for businesses wanting to get started |
| One time/ perpetual license | Pay-as-you-go | Starter Website Package - Basic site for quick launch |
| Subscription | Monthly | Lite Maintenance - Entry-level site protection and upkeep |
| Subscription | Monthly | Standard Maintenance - Enhanced security and more edits |
| Subscription | Monthly | Premium Maintenance - Full-service site management |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels9 records
VitalUP Marketing product offering
Product offeringCore offering
VitalUP Marketing is a digital marketing and SEO agency that sells recurring, monthly-retainer service packages to small businesses, primarily in healthcare/dental, government contracting, pet industry, and senior housing verticals. Core deliverables include on-page and technical SEO, Google Business Profile management, custom website design and development on WordPress/Wix/Squarespace, content creation (blogs, articles, video), paid advertising management on Google Ads and Meta, social media management, and ongoing website maintenance. Services are bundled into tiered subscription plans with pricing disclosed publicly on the company website.
Product overview
VitalUP Marketing is a digital marketing and SEO agency for small businesses offering a portfolio of interconnected marketing services. The core offering centers on Search Engine Optimization (SEO) with tiered pricing packages (Lite, Standard, Premium, Elite) ranging from $499 to $1,999/month, complemented by Website Development services available as either one-time Starter Website Packages ($1,999) or monthly Website as a Service plans ($199/month). Additional services include Content Creation (blogs, articles, newsletters, images, video), Social Media Management, Paid Advertising (Google Ads, Meta), Marketing Strategy consulting, and Website Maintenance with three support tiers (Lite $79, Standard $99, Premium $299/month). The company specializes in vertical markets including pet marketing, medical/dental marketing, government contracting, and senior housing.
Differentiator
Problem solved
Functional benefit
Products and services
- Search Engine Optimization (SEO) Ongoing SEO service covering on-page SEO, technical SEO audits, Google Business Profile management, citation building, backlink acquisition, keyword optimization and monitoring, and landing page creation. Offered to small and mid-sized businesses in healthcare, government contracting, pet, and senior housing verticals through four monthly tiered packages.
- Website Development Custom responsive website design and development built on WordPress, Wix, or Squarespace. Offered as a one-time Starter build or as a Website-as-a-Service monthly subscription that includes hosting, security updates, and ongoing content edits. Larger-scale and e-commerce projects are quoted on a custom basis.
- Content Creation Production of high-quality content assets including blog posts, articles, newsletters, images, and video designed to engage audiences and support SEO and social media objectives.
- Social Media Management End-to-end social media strategy and management including content creation, posting schedules, platform optimization, and engagement across major networks such as Facebook, Instagram, TikTok, and LinkedIn.
- Paid Advertising Pay-per-click campaign management on Google Ads (Google AdWords) and Meta (Facebook/Instagram), including audience targeting, creative development, optimization, and conversion tracking.
- Marketing Strategy Consulting Digital marketing strategy development and consulting engagement that identifies optimal channels, budgets, and tactics for reaching target audiences across small-business verticals.
- Website Maintenance Ongoing website support including WordPress core, theme, and plugin updates, 24/7 uptime and security monitoring, hosting management, secure backups, and allocated edit hours, with optional hacked-site repair coverage across Lite, Standard, and Premium monthly tiers.
Quantifiable outcome
- Healthcare client achieved 5x organic traffic growth and 20x paid traffic growth, along with thousands of 5-star reviews
- +2 more outcomes
Companies that use VitalUP Marketing
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles5 records
VitalUP Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
VitalUP Marketing partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
VitalUP Marketing competitors and assessment
Company assessmentBroad incumbents
- WebFX: WebFX is a large, established digital marketing agency offering SEO, web development, content, social, and paid media with publicly disclosed tiered retainers - a direct analog to VitalUP's service catalog and SMB focus, though at materially greater scale.
- SmartSites: SmartSites is an established, larger digital marketing agency offering SEO, web design, and PPC with public pricing tiers and vertical expertise, comparable to VitalUP but operating at greater scale and broader footprint.
Direct peers
- Thrive Agency: Thrive Agency is a full-service internet marketing agency offering SEO, web design, social media, and PPC for small and mid-sized businesses across multiple verticals. Operates in the same SMB-driven, retainer-based agency model as VitalUP.
- Ignite Digital: Ignite Digital is a digital marketing agency providing SEO, web design, PPC, and social media services to SMBs with publicly available monthly packages, directly comparable to VitalUP's tiered pricing model.
- Straight North: Straight North is an SEO and digital marketing agency serving SMB and mid-market clients with tiered SEO packages and integrated paid media - directly comparable offering mix and customer segment to VitalUP.
- Coalition Technologies: Coalition Technologies is a full-service digital agency offering SEO, web design/development, PPC, and content marketing with an SMB and ecommerce tilt, overlapping heavily with VitalUP's core service portfolio.
- HigherVisibility: HigherVisibility is an SEO-focused digital marketing agency offering monthly retainer packages and full-service digital marketing to SMBs, with comparable pricing-tier transparency and service catalog.
- Lyfe Marketing: Lyfe Marketing is a digital marketing agency focused on social media management, SEO, and PPC for small businesses, with industry-vertical specializations that overlap VitalUP's vertical segmentation approach.
- Disruptive Advertising: Disruptive Advertising is a PPC and SEO agency built around audit-led, performance-focused digital marketing for SMBs and mid-market, overlapping VitalUP's funnel-driven, outcomes-oriented positioning.
- Cardinal Digital Marketing: Cardinal Digital Marketing is a healthcare-vertical-focused digital marketing agency offering SEO, paid media, and web design - an especially close vertical analog to VitalUP's strong healthcare and dental practice specialization.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
VitalUP Marketing social profiles
Digital presenceVitalUP Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
VitalUP Marketing leadership team
Management profileNumber of profiles
Profiles1 record
VitalUP Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VitalUP Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VitalUP Marketing
What does VitalUP Marketing do?
VitalUP Marketing is a digital marketing and SEO agency that sells recurring, monthly-retainer service packages to small businesses, primarily in healthcare/dental, government contracting, pet industry, and senior housing verticals. Core deliverables include on-page and technical SEO, Google Business Profile management, custom website design and development on WordPress/Wix/Squarespace, content creation (blogs, articles, video), paid advertising management on Google Ads and Meta, social media management, and ongoing website maintenance. Services are bundled into tiered subscription plans with pricing disclosed publicly on the company website.
Is VitalUP Marketing a public or private company?
VitalUP Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VitalUP Marketing founded?
VitalUP Marketing was founded in 2017. It employs 1 to 10 people.
Where is VitalUP Marketing based?
VitalUP Marketing is headquartered in Baltimore, United States, in the North America region.
How does VitalUP Marketing make money?
Four revenue lines are on record. SEO Services (Monthly Retainer) is the primary driver. The others are website Development (One-time), website Maintenance (Monthly Retainer) and paid Advertising Services.
Who are VitalUP Marketing's main competitors?
Broad incumbents on record are WebFX and SmartSites. Direct peers are Thrive Agency, Ignite Digital, Straight North, Coalition Technologies, HigherVisibility, Lyfe Marketing, Disruptive Advertising and Cardinal Digital Marketing.
Does VitalUP Marketing have an API?
No public API is recorded for VitalUP Marketing.
What industry is VitalUP Marketing in?
VitalUP Marketing's product category is Digital Marketing Agency Services. Its primary akta.pro industry code is MPAAAHAG, Influencer PR & Seeding (Gifting/Press Kits). Its NAICS code is 5418 and its SIC code is 7311.