What id8 media solutions does

id8 media solutions is an integrated marketing agency founded circa 2000 and headquartered in Mumbai, India. The firm operates from four offices (Mumbai, London, New York, and New Jersey) and serves enterprise clients across luxury fashion, hospitality, wellness, beauty, real estate, education, and entertainment. Its client roster includes global brands such as New Balance, Jimmy Choo, Bottega Veneta, Tommy Hilfiger, Calvin Klein, TUMI, Marks & Spencer, Superdry, Aldo, Michael Kors, Hyatt, and Novotel, alongside Indian-market and emerging brands.

The company delivers what it calls the "Power of 8" service stack: Creative Design, Public Relations, Digital Marketing, Social Media Marketing, Influencer Marketing, Experiential Marketing, Content Writing, and Website Development. Services are sold on a project and retainer basis through direct sales outreach, referrals, and industry events, with custom quoting per scope. No pricing is publicly disclosed, and no proprietary technology platform, AI/ML capability, or recurring SaaS product was disclosed in the source material. Reported scale metrics include 1K+ clients served, 5K+ projects delivered, and 25+ years of combined team experience. Notable campaign outputs include 90M+ impressions and 200+ media/influencer placements for New Balance's Grey Days activation, 472 media placements for Jimmy Choo, and 73.4 billion impressions for Bottega Veneta.

The business is privately held and founder-led, with Tanya Swetta identified as Co-Founder and CEO. There are no disclosed funding rounds, institutional investors, M&A activity, or parent company. The company has accumulated industry recognition including Wonder Women Awards 2025 (PR Agency of the Year), Women Disruptors Awards 2025 (Gold for PR Excellence), Top 50 Next Public Relations Firms 2021 by Reputation Today, and Corporate Vision's Media Innovator Awards for Fastest Growing Integrated Marketing Agency 2021.

Name

id8 media solutions

Legal name

id8 media solutions

Website

https://id8mediasolutions.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

id8 media solutions is a Mumbai-headquartered integrated marketing agency operating from offices in London, New York, and New Jersey. It delivers creative design, PR, digital, social media, influencer, experiential, content, and website services to enterprise clients across luxury fashion, hospitality, wellness, and adjacent verticals.

Ownership category

akta.pro rank

Product category

Integrated Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Integrated marketing services
• Public relations
• Digital marketing agency
• Influencer marketing
• Experiential marketing

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Integrated Marketing Services: Full-service integrated marketing agency providing PR, digital marketing, creative design, social media marketing, influencer marketing, experiential marketing, event management, content writing, and website development services to enterprise clients on a project and retainer basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

id8 media solutions is a full-service integrated marketing agency that delivers eight interconnected service modules: Creative Design, Public Relations, Digital Marketing, Social Media Marketing, Influencer Marketing, Experiential Marketing, Content Writing, and Website Development. The agency serves enterprise clients across luxury fashion, hospitality, wellness, beauty, and lifestyle sectors on a project and retainer basis, executing end-to-end 360-degree marketing campaigns from ideation through execution.

Product overview

id8 media solutions is an integrated marketing agency offering a comprehensive suite of 8 interconnected service modules: Creative Design, Public Relations, Digital Marketing, Social Media Marketing, Influencer Marketing, Experiential Marketing, Content Writing, and Website Development. These services work together as a unified 360-degree marketing offering, enabling the agency to deliver end-to-end integrated marketing solutions from ideation through execution across multiple channels and touchpoints.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Design Services Visual design solutions covering brand identity, packaging design, photography & styling, UI/UX design, 3D visualization, and print & outdoor media. Sold to enterprise brand clients seeking end-to-end creative production.
• Public Relations Services Strategic communications including brand positioning, message development, strategic consumer outreach, metrics & evaluation, and crisis management for enterprise clients across fashion, hospitality, and lifestyle sectors.
• Digital Marketing Services Online marketing solutions covering SEO, SEM, programmatic marketing, e-commerce marketing, video marketing, email marketing, and analytics & reporting for brands seeking measurable digital growth.
• Social Media Marketing Services Social platform management including content creation, social media strategy, audience engagement, ORM (Online Reputation Management), analytics & insights, and campaign management for brand clients.
• Influencer Marketing Services Influencer partnership services including targeted influencer selection, campaign strategy development, content collaboration, engagement tracking, and performance analysis across fashion, lifestyle, travel, and wellness sectors.
• Experiential Marketing Services Event-based marketing including brand awareness activations, interactive event experiences, lead generation & sales boosting, customer insight capture, product launch events, and market share expansion.
• Content Writing Services Written content creation including blog and article writing, website content creation, social media content, SEO copywriting, and technical writing for brand and corporate clients.
• Website Development Services Web solutions including e-commerce platforms, custom web design and development, content management systems (CMS), website maintenance & support, security & compliance, and mobile optimization for brand clients.

Quantifiable outcome

• 40% increase in brand recognition for New Balance through consistent visual identity
• +7 more outcomes

Named customers25 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Palladium MallminorStrategic or Co-development PartnerDharana at Shillim partnered with Palladium Mall for its anniversary celebrations, driving brand visibility and premium customer engagement through luxury gifting, in-mall activations, digital promotions, and influencer collaborations.
• Distribution Partners (Retail)minorChannel Partner/ Reseller/ DistributorRivona established distribution partnerships to position products in retail outlets, expanding brand presence in key retail locations.
• Hotel Amenities PartnersminorChannel Partner/ Reseller/ DistributorRivona products positioned in hotel rooms and other amenities as part of offline marketing strategy.
• Startups, Multinationals, and ProfessionalscoreStrategic or Co-development Partnerid8 partners with startups, multinationals, and professionals to deliver strategic marketing excellence, harnessing the power of diversity to drive success.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Regional players

• DDB Mudra Group: India-headquartered integrated creative and marketing network offering advertising, PR, digital, social, and experiential services. Comparable to id8 as a regional integrated agency competitor for the same Indian enterprise clients.

Direct peers

• Ketchum: Global communications and integrated marketing agency with strength in brand marketing, PR, social, and influencer services. Comparable to id8 in serving multinational enterprise clients across fashion, lifestyle, and consumer verticals.
• Burson (BCW): Global public relations and integrated communications firm serving enterprise consumer, luxury, and lifestyle clients. Comparable to id8 in delivering integrated PR, digital, influencer, and experiential campaigns at multi-market scale.
• FleishmanHillard: Global integrated communications agency offering PR, digital, social, influencer, and experiential marketing to enterprise brands. Directly comparable to id8's full-service integrated offering and luxury/fashion client base.
• Hill & Knowlton: Global integrated communications agency with strong consumer brand and luxury practice. Comparable to id8 in providing PR, influencer, digital, and experiential services to multinational enterprise clients.
• Edelman: Global communications and integrated marketing firm with deep luxury, fashion, and lifestyle practice. Comparable to id8 in providing PR, digital, influencer, and experiential services to enterprise brand clients across multiple regions.
• Weber Shandwick: Global public relations and integrated marketing agency with significant consumer/lifestyle and luxury practice. Comparable to id8 in delivering multi-market campaigns spanning PR, social, influencer, and experiential work for global brands.
• MSL Group: Global public relations and integrated communications network with strong consumer/lifestyle credentials. Comparable to id8 as an integrated creative + PR + social agency serving enterprise brand clients.

Broad incumbents

• Dentsu Creative: Global creative and integrated marketing network within Dentsu, offering brand, digital, social, and experiential services to enterprise clients. Comparable to id8's integrated offering but with materially larger geographic and media scale.
• Ogilvy PR (WPP): Part of WPP's Ogilvy network, offering integrated creative, PR, digital, social, and influencer services at global scale. Comparable to id8's offering but operates as a broader incumbent with much larger geographic and media-buying scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/id8mediaglobal
• Facebookfacebook.com/id8mediasolutions
• LinkedInlinkedin.com/company/id8-media-solutions
• Instagraminstagram.com/id8mediasolutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about id8 media solutions