Nova Verloskundigen

What Nova Verloskundigen does

Nova Verloskundigen (legal entity Nova Verloskundigen Praktijk) is an independent private midwifery practice headquartered at Molenstraat 42 in Oss, Netherlands, with additional practice locations in Heesch, Schaijk, and Berghem. The practice serves expectant mothers and their partners across approximately 23 villages in the North-East Brabant region, delivering the full obstetric care pathway from preconception counseling (kinderwens spreekuur) and pregnancy monitoring through delivery (home, water, hospital-assisted) to postpartum care, breastfeeding support, and contraception including IUD placement. Service delivery is supported by in-house medical echography (termijn echo, 13-week echo, 20-week echo) and 2D/3D/4D pretecho scans performed by the practice's own echoscopists, eliminating external referrals, alongside an integrated team that includes a physiotherapist (Maartje Peeters), a lactation consultant, and its own kraamverzorgsters (Team Nova) for postpartum home visits.

The business model is overwhelmingly reimbursement-driven under the Dutch basic health insurance (basispakket), with the practice holding contracts with all Dutch health insurers and charging no eigen risico for standard care. Incremental, non-reimbursed revenue is generated from pretecho scans, pregnancy and parenting courses (zwangerschapsyoga, zwangerschapsgym, breastfeeding preparation, baby massage, childbirth education, Kinder EHBO), vitamins, Medela breast pump sales and rental, and physiotherapy. The go-to-market is direct-to-consumer with no paid advertising: clients self-refer via a multilingual website (Dutch, English, Polish, Turkish), information evenings such as Zwangere Zaterdag, organic social media (Facebook, Instagram, YouTube), word-of-mouth, and the practice's 9.7/10 rating on Zorgkaart Nederland. The practice carries the Pluspraktijk quality designation from Dutch health insurers, the WHO/Unicef Borstvoedingscertificaat awarded in 2009, KNOV quality registration, and is a co-founder of the PRINC cooperative with four other regional practices to safeguard first-line midwifery interests in the region.

Name

Nova Verloskundigen

Legal name

Nova Verloskundigen Praktijk

Website

https://novaverloskundigen.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Nova Verloskundigen is an independent Dutch midwifery practice operating across four locations in North-East Brabant (Oss, Heesch, Schaijk, Berghem), delivering full obstetric care from preconception through postpartum, including in-house echo scans, to expectant mothers in the region.

Ownership category

akta.pro rank

Product category

Midwifery and obstetric care

NAICS

Offices of Physicians (6211), Family Planning Centers (62141), Home Health Care Services (62161)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Home Health Care Services (8082)

akta.pro primary industry

General Obstetrics (Prenatal/Antepartum Care) (HLAKAJAA)

akta.pro secondary industries

Labor & Delivery / Obstetric Hospitalist (OB Hospitalist) Services (HLAKAJAK), Lactation, Postpartum & Perinatal Support Services (HLAFAJAN), Family Planning & Contraception (Including Abortion Care) (HLAKAJAG), Postpartum Newborn Care & Parent Education (NCS) (HSAAACAA)

Keywords

• Midwifery care services
• Obstetric ultrasound scanning
• Pregnancy and childbirth care
• Postpartum maternity care
• Contraception and IUD placement

Headquarters

HQ city

Berghem

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Obstetric care reimbursed by health insurers: All standard obstetric care — including pregnancy check-ups, medical echo scans (termijnecho, 13-week echo, 20-week echo), delivery guidance, and postpartum care — is fully covered under the Dutch basic health insurance (basispakket). The practice holds contracts with all Dutch health insurers. No own risk (eigen risico) is charged to clients for standard care. Additional services such as pretecho's (2D/3D/4D) and specific courses are billed separately.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Nova Verloskundigen is a private midwifery practice delivering full-spectrum obstetric care from preconception counseling through postpartum recovery, including pregnancy check-ups, in-house medical ultrasound scans (termijn, 13-week, 20-week), home and hospital delivery guidance, kraamzorg postpartum care, contraception/IUD placement, and group pregnancy education. Standard obstetric care is fully reimbursed under the Dutch basic health insurance, with additional services such as pretecho's (2D/3D/4D), courses, and vitamin/breast pump sales billed separately.

Product overview

Nova Verloskundigen is a midwifery practice (Verloskundigenpraktijk) with four locations in Oss, Heesch, Schaijk, and Berghem, Netherlands. The practice operates as a 'pluspraktijk' (plus practice) offering comprehensive, integrated maternal care from preconception through postpartum. The core offering centers on midwifery care for pregnancy, childbirth, and the postnatal period, supported by in-house medical ultrasound services (medische echo's) and pretecho's. The practice differentiates through its complete care package under one roof, which includes contraception and IUD services, pregnancy courses (zwangerschapsyoga, zwangerschapsgym, borstvoeding cursus, babymassage), physiotherapy, lactation consulting, centering pregnancy group care, and their own team of maternity nurses (Team Nova). Additional services include preconception counseling, vitamin supplementation, breast pump rental/sales, miscarriage support, water birth options, birth plan services, tongue-tie procedures, and prenatal screening including NIPT. The practice is recognized as a WHO/Unicef breastfeeding-certified provider and is KNOV-registered.

Differentiator

Problem solved

Functional benefit

Products and services

• Verloskundige begeleiding zwangerschap, bevalling en kraambed Complete midwifery care covering pregnancy, childbirth, and postpartum period including prenatal check-ups, delivery assistance (home or poliklinisch), and postnatal home visits. Available to expectant mothers throughout the Oss region.
• Medische echo's In-house medical ultrasound examinations including termijn echo (dating scan), 13-wekenecho (13-week scan), and 20-wekenecho (20-week anomaly scan) performed by the practice's own echoscopists. Available to pregnant clients without external referral.
• Pretecho Non-medical entertainment ultrasound scans (2D, 3D, 4D) for parents to view their baby, offered in a relaxed setting by familiar midwives. Billed separately from reimbursed care.
• Anticonceptie en spiraal plaatsing Contraception counseling and IUD (spiraal) placement and removal services for hormonal and hormone-free options including T-safe, Ballerine, Mirena, and Kyleena, for women in the postpartum and broader reproductive-health context.
• Zwangerschapscursussen Group pregnancy courses including zwangerschapsyoga (pregnancy yoga), zwangerschapsgym (pregnancy gymnastics), borstvoeding de beste start (breastfeeding preparation), babymassage & lichaamstaal (baby massage and body language), voorlichting (childbirth education), and Kinder EHBO. Billed separately.
• Fysiotherapie Pregnancy- and postpartum-focused physiotherapy services delivered in-house by Maartje Peeters, available to clients without external referral.
• Lactatiekundige In-house lactation consulting services supporting breastfeeding mothers during the postpartum period.
• Centering Pregnancy Group-based prenatal care model in which expectant mothers with similar due dates receive pregnancy check-ups together with peer support, as an alternative to individual consultations.
• Kraamzorg (Team Nova) Postpartum maternal and infant home care delivered by Nova's own team of kraamverzorgsters (maternity nurses), providing seamless continuity of care from midwife-led delivery through the postpartum week.
• Kinderwens Spreekuur Preconception counseling service for couples planning pregnancy, providing information on healthy lifestyle, vitamins, and fertility.
• Vitamines Vitamin supplements for preconception, pregnancy, and postpartum periods (including vitamin D and K for babies), available for purchase at the practice.
• Verhuur en verkoop borstkolven Rental and retail of breast pumps, including the Medela product range, stocked and sold at the practice.
• Miskraambegeleiding Miscarriage support and counseling services for parents experiencing pregnancy loss.
• Bad- en baarkrukbevalling Water birth and birth stool delivery options for women seeking alternative birthing positions, supported by the practice's midwives at home or poliklinisch.
• Bevalplan Birth plan service where expectant parents document their preferences for labor and delivery, reviewed together with the midwife.
• Tongriempje klieven Frenotomy (tongue-tie release) procedure for infants with tongue-tie affecting breastfeeding, performed in the practice.
• Prenatale screening en diagnostiek Prenatal screening and diagnostic services including NIPT (Non-Invasive Prenatal Testing) and the combined test, coordinated by the practice.
• Zorg op maat Customized care plan service creating personalized medical care pathways involving the midwife, maternity nurse, GP, and gynecologist for clients with non-standard needs.

Quantifiable outcome

• 9.7 average client satisfaction score on Zorgkaart Nederland
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• PRINC Cooperative (Verloskundige praktijk Ridderhof, Calamaris, Iris, and Peppelaer)coreStrategic or Co-development PartnerNova Verloskundigen co-founded the PRINC cooperative together with four other midwifery practices (Verloskundige praktijk Ridderhof, Calamaris, Iris, and Peppelaer) to safeguard and promote the interests of first-line midwifery in the North-East Brabant region. The cooperative enables shared advocacy, knowledge exchange, and regional influence.
• Arons KraamzorgmajorChannel Partner/ Reseller/ DistributorArons Kraamzorg is one of the two largest maternity care organisations in the Nova service region. Regular meetings are held to coordinate client care. Arons also partners with Nova on childbirth education courses.
• Welkom KraamzorgmajorChannel Partner/ Reseller/ DistributorWelkom Kraamzorg is one of the two largest maternity care organisations in the Nova service region, alongside Arons Kraamzorg. Regular coordination meetings are held.
• Bernhoven Ziekenhuis (Uden)coreImplementation/ SI/ Consulting PartnerNova works closely with the gynaecology and paediatrics departments at Bernhoven Ziekenhuis in Uden. Weekly Monday meetings are held to discuss client matters. The hospital is also the primary referral destination for poliklinische bevallingen and medical transfers. The practice's Oss location is a short distance from Bernhoven, contributing to safety and rapid transfer capability.
• Jeroen Bosch Ziekenhuis ('s-Hertogenbosch)majorImplementation/ SI/ Consulting PartnerJeroen Bosch Ziekenhuis in 's-Hertogenbosch is the secondary hospital referral partner for poliklinische bevallingen and medical transfers when Bernhoven is not preferred or available.
• Gynaecologen (weekly Monday meetings)coreImplementation/ SI/ Consulting PartnerWeekly Monday meetings between Nova's midwives and regional gynaecologists to discuss client-bound questions and coordinate care. Gynaecologists are also involved in introducing new protocols. A paediatrician joins when relevant client matters arise.
• SPN (Stichting Prenatale Screening)minorStrategic or Co-development PartnerSPN manages all prenatal screening in the Netherlands. Nova receives information and continuing education from SPN to stay current with the latest developments in prenatal screening.
• Maartje Peeters (Physiotherapist)coreTechnology or IntegrationMaartje Peeters operates as a physiotherapist within Nova's practice. Regular meetings are held to keep the team informed about physiotherapy options around pregnancy and childbirth, enabling targeted referrals within the practice.
• Centraal Bureau Klachtenmanagement in de zorg (CBKZ)minorOthersNova is affiliated with the Central Bureau for Complaint Management in Healthcare. The organisation provides impartial complaints officers (klachtenfunctionarissen) who advise clients on their rights and help facilitate resolution, including assisting with written complaints and mediating conversations with the practice.
• MedelaminorChannel Partner/ Reseller/ DistributorMedela is a specialist in breastfeeding support products. Nova stocks and sells the full range of Medela breastfeeding products in their practice, providing clients with easy access to recommended breastfeeding equipment.
• Moeders voor MoedersminorStrategic or Co-development PartnerMoeders voor Moeders collects urine from pregnant women to extract the hCG hormone used in fertility medications. Nova introduces interested clients to Moeders voor Moeders during the first appointment.

Scale indicators5 records

Recent moves2 records

Expansion highlights4 records

Broad incumbents

• Naviva Kraamzorg: One of the largest kraamzorg organisations in the Netherlands, operating at national scale. Comparable to Nova's Team Nova postpartum service line but serving a much broader geographic footprint with established insurer contracts.

Direct peers

• Verloskundigenpraktijk Calamaris: Co-founding member of the PRINC cooperative alongside Nova Verloskundigen. Independent midwifery practice in North-East Brabant providing the same verloskundige zorg services and competing in the same regional catchment.
• Verloskundige Praktijk Peppelaer: Co-founding member of the PRINC cooperative alongside Nova Verloskundigen. Similar independent midwifery practice in North-East Brabant offering the standard Dutch midwifery care package from preconception through postpartum.
• Verloskundige praktijk Ridderhof: Co-founding member of the PRINC cooperative alongside Nova Verloskundigen. Independent midwifery practice operating in the North-East Brabant region offering the same spectrum of obstetric care (pregnancy monitoring, delivery support, postpartum care) with comparable size and care model.
• Arons Kraamzorg: One of the two largest maternity care (kraamzorg) organisations in Nova's service region. Partners with Nova on childbirth education courses and coordinates client care, overlapping with Nova's own Team Nova kraamzorg service line.
• Verloskundigenpraktijk Iris: Co-founding member of the PRINC cooperative with Nova Verloskundigen. Comparable independent midwifery practice serving North-East Brabant with overlapping obstetric and postpartum service lines.
• Welkom Kraamzorg: Second largest kraamzorg organisation operating in Nova's service region alongside Arons Kraamzorg. Provides postpartum home care services that overlap with Nova's Team Nova offering and competes for the same regional client base.

Emerging players

• Maven Clinic: Digital women's and family health platform providing virtual maternity care, including pregnancy coaching, postpartum support, and lactation guidance. Represents an emerging digital-first delivery model for the same pregnancy-to-postpartum journey Nova delivers in person.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCp126VDsB6ABO4l8FYmewPQ
• Facebookfacebook.com/verloskundigennova
• Instagraminstagram.com/novaverloskundigen
• LinkedInlinkedin.com/company/nova-verloskundigen

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nova Verloskundigen