Arons Zorg

What Arons Zorg does

Arons Zorg, officially Stichting Arons Kraamzorg, is a Dutch non-profit foundation that delivers maternity care (kraamzorg) and adjacent pregnancy and postpartum services to families in the North Brabant region, primarily 's-Hertogenbosch and Oss. Founded in the mid-1990s, the organization provides in-home post-natal maternity care, pregnancy and postpartum courses, maternity equipment rental, and — most recently — Hospital-Based Maternity Care (Kraamzorg in het ziekenhuis). It also operates Maternify, a digital supplementary care channel layered onto its in-person services.

The business model is B2C: revenue is generated per care engagement under the regulated Dutch kraamzorg reimbursement framework, with families typically entitled to a defined number of hours of post-natal care delivered at home. The firm maintains HKZ-ISO-9001 certification (held since 2005) and is a member of the industry body BO Geboortezorg. Operations are organized to coordinate with regional midwifery practices, hospitals, and Verloskundige Samenwerkingsverbanden (VSVs), and the firm runs an in-house BBL training pipeline in partnership with regional educational institutions to source certified maternity caregivers (kraamverzorgenden). Back-office administration, including payroll, is partially outsourced to Actief Zorg on a 4-weekly cycle.

Its client base is highly distributed — individual families booking individual care episodes across the regional catchment — with reported satisfaction of 9/10 across 102 client reviews. Strategic emphasis in 2025–2026 is on (i) expanding the care surface into hospital settings, (ii) extending geographic reach within North Brabant, (iii) scaling digital touchpoints via Maternify, and (iv) building the caregiver talent pipeline, all from a recent office relocation to larger Eemstaete premises in 's-Hertogenbosch.

Name

Arons Zorg

Legal name

Stichting Arons Kraamzorg

Website

https://aronszorg.nl

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Arons Zorg is a Dutch non-profit foundation providing in-home and now hospital-based maternity care, pregnancy courses, equipment rental, and digital supplementary care (Maternify) to families in 's-Hertogenbosch, Oss, and surrounding North Brabant municipalities.

Ownership category

akta.pro rank

Product category

Maternity Care Services

NAICS

Offices of Physicians (62111)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

akta.pro secondary industries

General Obstetrics (Prenatal/Antepartum Care) (HLAKAJAA), Labor & Delivery / Obstetric Hospitalist (OB Hospitalist) Services (HLAKAJAK)

Keywords

• Maternity care services
• Postpartum home care
• Childbirth preparation courses
• Lactation consulting
• Baby care education

Headquarters

HQ city

's-Hertogenbosch

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Kraamzorg (Maternity Care Services): Core maternity care services provided at home or in hospital during pregnancy, delivery, and postpartum period. Reimbursed by Dutch health insurance with possible personal contribution (eigen bijdrage).
2. Zwangerschapscursussen (Pregnancy Courses): Various courses including Prettig Bevallen (childbirth preparation), borstvoedingscursus (breastfeeding), babymassage, babyreflexologie, and ouderschapscoaching. Usually reimbursed by health insurance.
3. Servicepunt (Equipment Rental): Rental and loan of maternity care equipment such as breast pumps (borstkolf) and bed blocks (bedklossen) through partner Vegro.
4. Maternify (Digital Maternity Care): Digital maternity care as supplement to physical care, including video calling and remote consultations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Arons Zorg delivers professional kraamzorg (maternity care) at home and in hospital during pregnancy, delivery and the postpartum period for families in 's-Hertogenbosch, Oss and surrounding North Brabant municipalities. Services are provided by certified kraamverzorgenden and supplemented with prenatal and parenting courses, a digital care add-on (Maternify) and equipment rental through partner service points.

Product overview

Arons Zorg is a maternity care organization offering a comprehensive suite of services for expectant and new parents. The core offering is professional Kraamzorg (maternity care) in the 's-Hertogenbosch and Oss regions, supplemented by customized Kraamzorg op Maat and hospital-based care options. Digital support is provided through Maternify. The company offers various courses including Prettig Bevallen (childbirth preparation), Borstvoedingscursus, Shantala Babymassage, Babyreflexologie, Ouderschapscoaching, and Je Lijf in Balans (postpartum fitness). Additional services include a Servicepunt for equipment rental/purchase, Personenalarmering, and Ergotherapie. The portfolio is delivered through physical care at homes and hospitals combined with digital tools.

Differentiator

Problem solved

Functional benefit

Brands

• Maternify: Digital maternity care services offered by Arons Zorg as a supplement to physical maternity care

Products and services

• Kraamzorg (Maternity Care) Professional maternity care delivered at home or in hospital during pregnancy, delivery and the postpartum period for families in 's-Hertogenbosch, Oss and surrounding North Brabant municipalities. Provided by certified kraamverzorgenden and reimbursed by Dutch health insurers (with a possible personal contribution).
• Kraamzorg op Maat (Customized Maternity Care) Customized kraamzorg tailored to each family's individual needs and situation, offered before, during and after delivery by Arons Zorg.
• Kraamzorg in het Ziekenhuis (Hospital-Based Maternity Care) Hospital-based maternity care (verplaatste kraamzorg) that replicates home-based maternity care in a quiet and comfortable hospital setting during summer months when home care availability is reduced.
• Maternify (Digital Maternity Care)

Quantifiable outcome

• Customer satisfaction rating of 9 out of 10 based on 102 experiences
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Jeroen Bosch Ziekenhuis ('s-Hertogenbosch)coreStrategic or Co-development PartnerCollaboration with the Jeroen Bosch Hospital for maternity care services, including transferred maternity care (verplaatste kraamzorg) during summer periods and delivery assistance.
• Bernhoven Ziekenhuis (Oss en Uden)coreStrategic or Co-development PartnerPartnership with Bernhoven Hospital in Oss and Uden for maternity care services in the region.
• Verlos Den Bosch (VSV)coreStrategic or Co-development PartnerActive involvement in the Obstetric Collaboration Agreement (Verloskundig Samenwerkingsverband) for the 's-Hertogenbosch region, ensuring continuity of care between first-line midwives and second-line healthcare providers.
• KIEM Geboortezorg (regio Oss en Uden)coreStrategic or Co-development PartnerActive participation in the Obstetric Collaboration Agreement for the Oss and Uden region.
• Verloskundigepraktijken regio 's-Hertogenbosch, Oss, Zaltbommel en Sint-MichielsgestelcoreChannel Partner/ Reseller/ DistributorCollaboration with all midwife practices in the service region for referrals and coordinated maternity care.
• GGD Hart van BrabantminorStrategic or Co-development PartnerCollaboration with GGD Hart van Brabant (Community Health Service) for consultation bureau services and public health matters related to newborns.
• NOVA VerloskundigencoreChannel Partner/ Reseller/ DistributorLogo partner - midwife practice in the region.
• Prettig BevallenminorStrategic or Co-development PartnerPartnership for childbirth preparation courses following the Prettig Bevallen method of Marlies Galema.
• Vegro (Den Bosch)minorChannel Partner/ Reseller/ DistributorEquipment partner for service point where customers can rent and buy maternity care equipment such as breast pumps and bed blocks.
• Verloskundig Centrum FellenoordcoreChannel Partner/ Reseller/ DistributorLogo partner - midwifery center in the region.
• Zorgverzekeraars (Health Insurers)coreChannel Partner/ Reseller/ DistributorCollaboration with many health insurers for reimbursement of maternity care services.
• Koning Willem I CollegeminorStrategic or Co-development PartnerEducational partnership for BBL training programs for maternity care professionals.
• Avans HogeschoolminorStrategic or Co-development PartnerEducational partnership for BBL training programs for maternity care professionals.
• Geboortezorg AcademieminorStrategic or Co-development PartnerEducational institution providing BBL maternity care training programs. Arons Zorg is an intake organization for these programs.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Others

• Geboortezorg Academie: Educational partner that supplies BBL-trained maternity caregivers to the Dutch sector; Arons Zorg is an intake organisation for its programs, making it a key training/ecosystem counterpart.

Broad incumbents

• Buurtzorg Nederland: Netherlands-based home care provider with self-managing teams delivering neighborhood-level care; comparable home-visit delivery model but broader scope than maternity-specific.
• Careyn: Large Dutch healthcare organization offering maternity care, home care, and elderly care; overlaps with Arons Zorg on kraamzorg but operates a much broader service portfolio.
• Naviva Kraamzorg: One of the largest maternity care providers in the Netherlands, offering kraamzorg across many regions. Directly comparable service portfolio (postnatal home care, courses, hospital support) at significantly broader geographic scale than Arons Zorg.

Regional players

• Allerzorg: Dutch organization providing home care services including postnatal support; shares home-visit care delivery with Arons Zorg, though not exclusively maternity-focused.
• Icare JGZ (jeugdgezondheidszorg): Dutch youth health care organization providing preventive health services to young children including newborns; adjacent to Arons Zorg's postnatal population but distinct service mix.

Direct peers

• Lunavi Kraamzorg: Regional kraamzorg provider in the Netherlands offering postpartum home care, courses, and partnership-based referrals; comparable operating model and reimbursement structure to Arons Zorg.
• De Kraamvogel: Dutch maternity care organization delivering kraamzorg at home with courses and lactation support; nearly identical service model and target customer (expectant parents) as Arons Zorg.
• Welkom Kraamzorg: Multi-region Dutch maternity care brand providing postpartum care and pregnancy courses; directly comparable service portfolio and consumer brand positioning.

Emerging players

• Kraamzorg 1 op 1: Smaller-scale Dutch kraamzorg provider emphasizing high-intensity, one-on-one postpartum care; comparable target customer and care philosophy with a more boutique positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/arons-zorg

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arons Zorg