What Eco Drive does

EcoDrive Hong Kong Limited is a registered charity (Charity No. 91/16632) under Section 88 of the Hong Kong Inland Revenue Ordinance, founded in 2018 by 11 women co-founders drawn from backgrounds including broadcast journalism, luxury goods, law, entertainment, media, healthcare, and investment. Its mission is to promote the awareness and reduction of single-use plastic in Hong Kong through education, corporate engagement, and community outreach, organized around the 5Rs framework (Rethink, Refuse, Reduce, Reuse, Recycle). The organization does not develop proprietary technology; its product surface is a portfolio of awareness campaigns, educational content, and community programs.

The core offerings consist of (i) the annual 'Enough Plastic' campaign series (2019, 2021, 2023) including a 2021 design competition and a 2023 Chinese-language '童創‧無塑生活' children's initiative co-branded with PinkFong Baby Shark; (ii) the government-backed Carbon Reduction Action (全民減碳大行動) partnership with the Environment and Ecology Bureau and Environmental Campaign Committee, funded by the Environment and Conservation Fund; (iii) educational content including a documentary ('Start Small Start Now - A Hong Kong Story'), a 4-minute Amanda Strang home-series on plastic reduction, and bilingual English/Chinese downloadable infographics for malls, restaurants, schools, and corporates; (iv) community programs such as beach clean-ups (in partnership with EcoMarine, Hong Kong Clean Up, and Plastic Free Seas) and recycling collection days; and (v) a niche 'Start Small Start Now Eye Care Products Recycling Program.' Distribution is community-led and direct, combining grassroots events, school outreach, corporate workshops (clients include Jacada Travel, Upper House, Sino Land, Clifford Chance), and digital content.

The business model is donations-only: EcoDrive receives contributions from environmentally conscious individuals via bank deposit (Dah Sing Bank) and crossed cheque, with donations over HKD$100 eligible for tax exemption receipts. Money raised funds campaigns, educational materials, talks, screenings, and plastic-reduction programs in corporates, schools, and communities. There are no commercial products, subscriptions, or pricing tiers. Operations are run from a single Hong Kong office (Room 2604, 26/F, Harbour Centre, 25 Harbour Road, Wanchai) by the 11 co-founders and volunteers, with advisory support from Julie Lee (Chief Innovation Officer, Edipresse Media Asia) and Real Ting (Founder and CEO, Collaboration Group). Geographic scope is single-country/domestic (Hong Kong only).

Name

Eco Drive

Legal name

ECODRIVE HONG KONG LIMITED

Website

https://ecodrivehk.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

EcoDrive is a Hong Kong-registered not-for-profit charity founded in 2018 by 11 women co-founders that runs awareness campaigns, educational content, and community programs to reduce single-use plastic, serving the general public, corporates (e.g., Clifford Chance, Sino Land, Upper House, Jacada Travel), and schools, funded entirely by individual donations.

Ownership category

akta.pro rank

Product category

Environmental Advocacy and Sustainability Education

NAICS

Environment, Conservation and Wildlife Organizations (813312)

akta.pro primary industry

Pollution Prevention, Chemicals & Waste (incl. Plastics) (BPADALAJ)

Keywords

• Plastic reduction education
• Environmental awareness campaigns
• Community sustainability programs
• Corporate sustainability partnerships
• Beach cleanup programs

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Donations and Charitable Contributions: EcoDrive Hong Kong operates as a registered charity under Section 88 of the Inland Revenue Ordinance. The organization relies solely on donations from environmentally conscious individuals to fund campaigns, educational materials, talks, screenings, and plastic reduction programs in corporates, schools, and communities. Donations over HKD$100 qualify for tax exemption receipts.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

EcoDrive promotes the awareness and reduction of single-use plastic in Hong Kong through education, corporate engagement, and community outreach programs. It delivers annual awareness campaigns (Enough Plastic series), a government-backed Carbon Reduction Action initiative, beach clean-up events, corporate plastic reduction programs, and downloadable educational content including infographics and video series. The organization is funded by donations and operates as a registered charity without selling commercial products or subscriptions.

Product overview

EcoDrive is a not-for-profit organization operating as a single unified mission rather than a platform-plus-modules architecture. Their offerings consist of educational campaigns (Enough Plastic series, Reduce Carbon Action), community programs (beach cleanups, recycling collection days), educational content (video series, infographics), and corporate outreach services. The organization connects with corporates, schools, and communities through various initiatives rather than selling software products or subscriptions.

Differentiator

Problem solved

Functional benefit

Products and services

• Enough Plastic Campaign Series Multi-year annual awareness campaign series in Hong Kong featuring community events, corporate partnerships, and educational outreach activities to reduce single-use plastic consumption.
• Reduce Carbon Action (全民減碳大行動) Government-backed partnership initiative with Hong Kong's Environment and Ecology Bureau and Environmental Campaign Committee to promote low-carbon living and plastic reduction among nearly 150 participating organizations, non-profits, and schools.
• How to Reduce Single Use Plastic at Home Series Educational video series featuring celebrity chef/actress Amanda Strang providing practical tips for reducing single-use plastic use in kitchens and bathrooms.
• Infographics and Educational Materials Downloadable PDF infographics in English and Chinese offering practical tips for malls, restaurants, schools, and corporations on reducing single-use plastic consumption.
• Beach Clean Up Program Organized beach cleanup activities for corporates, professional groups, and communities, with educational sessions on plastic pollution and its environmental impact, offered in partnership with EcoMarine, Hong Kong Clean Up, and Plastic Free Seas.
• Corporate Education and Outreach Partnership programs with corporations to raise awareness about single-use plastic issues through presentations, panel discussions, and events, serving enterprise clients across hospitality, real estate, legal, and travel sectors.
• Community Outreach Programs Working with communities, professional groups, clubs, and organizations through screenings, presentations, panel discussions, and events to encourage behavioral change around single-use plastic.
• Recycle Collection Day Recycling collection events organized in partnership with district counselors and community groups to encourage individuals to take action on plastic recycling.
• Start Small Start Now Eye Care Products Recycling Program Specialized recycling initiative for eye care products to reduce single-use plastic waste in Hong Kong.
• Solutions and Tips Platform Online resource platform providing practical tips for reducing single-use plastic through the 5Rs framework: Rethink, Refuse, Reduce, Reuse, and Recycle.

Quantifiable outcome

• 150+ organizations joined the Carbon Reduction Action campaign
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Environment and Ecology Bureau (Hong Kong)coreStrategic or Co-development Partner · 1 November 2023EcoDrive serves as the project partner in the Carbon Reduction Action (全民減碳大行動), organized by the Environment and Ecology Bureau and the Environmental Campaign Committee, funded by the Environment and Conservation Fund. The initiative aims to promote low-carbon living to achieve carbon neutrality by 2025, engaging nearly 150 organizations, non-profits, and schools.
• Environmental Campaign CommitteecoreStrategic or Co-development Partner · 1 November 2023The Environmental Campaign Committee, along with the Environment and Ecology Bureau, organized the Carbon Reduction Action initiative with EcoDrive as project partner. Nearly 150 organizations participated in this government-backed environmental campaign.
• Mirror, Beanies, and RoverminorGTM or Marketing Partner · 1 November 2023Local Hong Kong bands Mirror, Beanies, and Rover joined EcoDrive to promote simple actions that make a significant environmental impact as part of the Carbon Reduction Action campaign.
• PinkFong Baby SharkminorGTM or Marketing PartnerEcoDrive partnered with PinkFong Baby Shark for the 'EcoDrive x PinkFong Baby Shark No Single-Use Plastic' campaign, leveraging the entertainment brand's reach to educate children and families about plastic pollution.
• Jacada TravelminorStrategic or Co-development PartnerEcoDrive partnered with Jacada Travel to raise awareness on single-use plastic issues within the travel company's operations and customer base.
• Upper HouseminorStrategic or Co-development PartnerEcoDrive partnered with Upper House hotel to raise awareness on single-use plastic issues, engaging hospitality staff and guests in plastic reduction efforts.
• Sino LandminorStrategic or Co-development PartnerEcoDrive partnered with Sino Land (property developer) to raise awareness on single-use plastic issues among employees, tenants, and residents.
• Clifford ChanceminorStrategic or Co-development PartnerEcoDrive partnered with Clifford Chance (international law firm) to raise awareness on single-use plastic issues within the legal firm's workforce.
• EcoMarineminorStrategic or Co-development PartnerEcoDrive partners with EcoMarine to organize beach clean-up events for corporates, professional groups, and communities, educating volunteers about plastic pollution and its impact on marine life.
• Hong Kong Clean UpminorStrategic or Co-development PartnerEcoDrive partners with Hong Kong Clean Up to organize beach clean-up events for corporates, professional groups, and communities.
• Plastic Free SeasminorStrategic or Co-development PartnerEcoDrive partners with Plastic Free Seas to organize beach clean-up events and raise awareness about single-use plastic pollution in Hong Kong's marine environments.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Plastic Pollution Coalition: Global coalition of NGOs, scientists, and citizens working to end plastic pollution. Comparable as a plastic-focused advocacy network pursuing systemic and behavioral change, but operates as a coalition rather than a Hong Kong-rooted charity.
• A Plastic Planet: UK-based plastic-pollution advocacy organization working with retailers and policymakers on plastic reduction. Comparable as a focused plastic-awareness NGO pursuing corporate partnerships, though operating in Europe rather than Hong Kong.

Regional players

• Surfrider Foundation: US-rooted nonprofit defending oceans and beaches through beach clean-ups, advocacy, and corporate engagement. Comparable in mission and community-clean-up model to EcoDrive, but operating in North America rather than the Hong Kong market.

Broad incumbents

• WWF-Hong Kong: Large, well-funded global environmental organization with a major Hong Kong office running ocean conservation, plastics, and climate programs. Targets many of the same corporate and school partners as EcoDrive, with substantially more resources and brand recognition.
• Friends of the Earth (Hong Kong): Established Hong Kong environmental advocacy NGO covering plastics, climate, and broader conservation. Competes with EcoDrive for donor attention and policy influence but operates across a wider environmental portfolio rather than a plastic-only focus.
• Greenpeace Hong Kong: Hong Kong office of the global Greenpeace network running campaigns on plastics, climate, and corporate accountability. Operates upstream of EcoDrive in the same plastic-advocacy space but with paid organizers, global media reach, and confrontation-led tactics.

Others

• The Lion Rock Press: Hong Kong eco-stationery brand founded by EcoDrive co-founder Claire Yates, with its 'No Plastic Mm Goi' product line donating 10% of sales to EcoDrive. Adjacent commercial entity demonstrating how the charity's network extends into consumer goods.
• Edipresse Media Asia: Asia-Pacific media and lifestyle publisher whose Chief Innovation Officer is an EcoDrive advisor. Relevant as a media-channel partner enabling content distribution and corporate ESG storytelling aligned with EcoDrive's mission.

Direct peers

• Plastic Free Seas: Hong Kong-based environmental charity focused on ocean plastic pollution through education, corporate engagement, and community events. Directly comparable to EcoDrive as a co-organizer on EcoDrive's own beach clean-up program and a fellow plastic-pollution advocacy NGO serving Hong Kong corporates and schools.
• Hong Kong Clean Up: Hong Kong nonprofit coordinating community clean-up events and coastal protection programs. Operates in the same community-driven plastic-waste awareness space as EcoDrive and is an active co-program partner for EcoDrive's beach clean-up activities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ecodrivehongkong
• LinkedInlinkedin.com/company/ecodrive-hong-kong

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eco Drive