What Sun Dental Group does

Sun Dental Group is a private, founder-owned cosmetic dental practice based in Los Angeles, California, founded by Dr. Grace Sun in 1983. The practice specializes in cosmetic and laser dentistry, prosthodontics, orthodontics, implant dentistry, and dental ceramics, serving high-net-worth individuals and celebrity clients in the Los Angeles and Beverly Hills area. The firm operates as a solo-practitioner model with a team of 11-50 employees, including in-house dental technologists, and generates revenue through fee-for-service cosmetic and restorative dental procedures with premium, quote-based pricing and complimentary initial consultations.

The practice's core technical assets include a comprehensive multi-wavelength laser facility (eight-plus laser types spanning Argon, CO2, Nd:YAG, Er:YAG, Perio Diode, low-level laser therapy, and Diagnodent), an in-house dental laboratory equipped with CAD/CAM technology for custom fabrication of porcelain and ceramic restorations, and Cone Beam 3D imaging for diagnosis and treatment planning across surgical, implant, endodontic, orthodontic, sleep, and TMJ applications. Dr. Sun personally designs and fabricates restorations alongside a team of dental technologists, providing control over quality, color matching, and fit that the practice positions as differentiator versus competitors relying on external dental laboratories.

The business model is direct-to-consumer, premium-priced, and entirely relationship-driven, with patient acquisition dependent on reputation, celebrity visibility, and word-of-mouth referrals rather than paid advertising. Dr. Sun holds multiple advanced credentials including being the first female Accredited Fellow of the American Academy of Cosmetic Dentistry, Master of the Academy of General Dentistry (achieved by less than 5% of dentists), Master and Educator of the Academy of Laser Dentistry, Master of the International Congress of Oral Implantologists, and Senior Instructor of the International Association for Orthodontics — credentials that function as the practice's primary intellectual capital and brand differentiator. The company is privately held, has no external investors, no parent company, and no subsidiaries.

Name

Sun Dental Group

Legal name

Sun Dental Group

Website

https://sundds.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Sun Dental Group is a private Los Angeles cosmetic dental practice founded in 1983 by Dr. Grace Sun, serving high-net-worth individuals and celebrities with comprehensive cosmetic, laser, implant, and orthodontic dentistry supported by an in-house dental laboratory and multi-wavelength laser facility.

Ownership category

akta.pro rank

Product category

Cosmetic Dentistry

NAICS

Offices of Dentists (62121)

SIC

Services-Health Services (8000)

akta.pro primary industry

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC)

akta.pro secondary industry

Aesthetic/Cosmetic Restorative Dentistry (Smile Design) (HLABAFAE)

Keywords

• Cosmetic dentistry services
• Porcelain veneers
• Dental implants
• Laser dentistry
• Smile makeover

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Dental Services Revenue: Fee-for-service cosmetic and general dental procedures including porcelain veneers, Invisalign, dental implants, bridges, crowns, laser treatments, bonding, orthodontics, and smile makeovers. Practice serves high-end clientele including celebrities with premium pricing reflecting specialized expertise and artistry.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Sun Dental Group is a private cosmetic and laser dental practice that delivers a full range of cosmetic, restorative, and orthodontic dental procedures, including porcelain veneers, Invisalign, dental implants, crowns and bridges, laser dentistry, bonding, gum contouring, pinhole surgical technique, sleep apnea appliances, and full smile makeovers. The practice differentiates itself by operating an on-site dental laboratory with CAD/CAM equipment where Dr. Grace Sun personally designs and fabricates porcelain restorations, and by maintaining a multi-wavelength laser facility for minimally invasive procedures. All services are provided on a fee-for-service basis to individual patients at the practice's Los Angeles office.

Product overview

Sun Dental Group is a cosmetic dentistry practice offering a comprehensive portfolio of dental services. The practice operates around a core in-house dental laboratory that enables custom fabrication of porcelain restorations and dental prosthetics. Services are organized into cosmetic services (Porcelain Veneers, Invisalign, Dental Implants, Bridges/Caps/Crowns, Laser Dentistry, Dental Bonding, Myo Orthodontics, Fastbraces) and special services (Cone Beam 3D X-Rays, Ultrasonic Cleaning, Pinhole Surgical Technique, Gum Contouring, Sleep Apnea Treatments, In-House Dental Lab, Smile Makeover). The practice is led by Dr. Grace Sun, who combines interdisciplinary training in cosmetic and laser dentistry, prosthodontics, orthodontics, implant dentistry, and dental ceramics.

Differentiator

Problem solved

Functional benefit

Products and services

• Porcelain Veneers Wafer-thin shells of dental ceramic fabricated to adhere to the outer surface of teeth, designed and fabricated on-site in Dr. Sun's in-house lab to create ideal tooth shape, color, and alignment for patients seeking smile enhancement.
• Invisalign Virtually invisible clear aligners for straightening teeth, provided by Dr. Sun as a preferred provider; the system is smooth, removable, and offered to patients seeking orthodontic treatment without brackets or wires.
• Dental Implants Biocompatible titanium fixtures that integrate with and support bone to simulate the root structure of a tooth, supporting crowns, bridges, or dentures for patients with missing or damaged teeth.
• Bridges, Caps & Crowns Custom dental restorations fabricated to mimic and restore real tooth form and function, including individual caps and crowns and bridges for missing teeth, produced in the in-house lab.
• Laser Dentistry Minimally invasive alternative to traditional surgical procedures using multiple wavelengths of laser energy (Argon, CO2, Nd:YAG, Er:YAG, Perio Diode, LLLT) for soft tissue surgery, teeth whitening, decay removal, bacteria reduction, and therapeutic healing.
• Dental Bonding Cosmetic procedure that repairs chipped teeth, fills gaps, and improves tooth size, alignment, shape, or color using dental composite material molded and hardened with blue light.
• Myo Orthodontics / MyoBrace Myofunctional therapy combined with MyoBrace, DNA expanders, and ALF appliances to encourage proper jaw development, nasal breathing, and ideal tooth alignment through muscle training.
• Fastbraces Orthodontic treatment that uses specialized brackets and wires to straighten teeth in approximately 120 days.
• Cone Beam 3D X-Rays (CBCT) Advanced 3D dental radiography for precise diagnosis and treatment planning for oral surgery, dental implants, root canal therapy, orthodontic treatment, oral pathology, sleep medicine, and TMJ analysis, with lower radiation than traditional CT.
• Ultrasonic Dental Cleaning Gentle dental cleaning using ultrasonic sound energy to remove plaque, tartar, stains, and bacteria from teeth and below the gum line without aggressive scraping.
• Pinhole Surgical Technique (PST) Minimally invasive gum recession surgery that restores receded gums through a pinhole-sized opening without incisions or sutures, using collagen to hold tissue in place.
• Gum Contouring Laser gum surgery to improve uneven or excessive gums and restore receded gum lines, including corrective periodontal surgery for exposed tooth roots.
• Sleep Apnea Treatments Oral sleep appliances for treating Obstructive Sleep Apnea (OSA), Upper Airway Resistance Syndrome (UARS), and snoring through non-invasive jaw advancement devices.
• In-House Dental Lab On-site dental laboratory where Dr. Sun creates porcelain and other dental restorations with a team of dental technologists and advanced CAD/CAM equipment for custom color matching and fit.
• Smile Makeover Comprehensive cosmetic treatment where Dr. Sun addresses patient concerns and designs smiles using an artistic and scientific approach, combining multiple dental procedures tailored to the individual.

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• SmileDirectClub: Direct-to-consumer clear aligner company that overlaps with Sun Dental's Invisalign and orthodontic offerings, though at a much lower price point and mass-market positioning; partial competitive overlap on consumer orthodontic demand.
• Tend Dental Studios: Tech-enabled boutique dental chain targeting urban premium patients with elevated service design; represents the emerging upscale-concierge dental segment that competes for the same HNW aesthetic patient that Sun Dental serves.

Broad incumbents

• Western Dental & Orthodontics: Major California-headquartered DSO offering general, cosmetic, orthodontic, and implant services across hundreds of offices; directly overlaps Sun Dental's service mix within the same regional geography.
• Aspen Dental: Large national DSO operating hundreds of supported dental offices focused on general dentistry, implants, and dentures; a broad-incumbent competitor expanding in the markets Sun Dental targets.
• Great Expressions Dental Centers: Multi-state DSO providing general, cosmetic, and specialty dental care; broad-incumbent competitor with similar service breadth to Sun Dental, particularly in implant, orthodontic, and cosmetic categories.
• Pacific Dental Services: Major US DSO supporting hundreds of dental practices across multiple specialties; competes in the same dental services category as Sun Dental with materially greater scale and geographic reach.
• Heartland Dental: Largest US dental support organization (DSO) backing thousands of general and specialty practices; represents the broad-incumbent scale competition that boutique luxury practices like Sun Dental must differentiate against.

Direct peers

• Dr. Michael Apa (Apa Aesthetic): NYC-based celebrity cosmetic dentist known for premium veneer and aesthetic cases with a similar HNW/celebrity client model, in-house lab capability, and global brand recognition comparable to Sun Dental Group.
• Dr. Bill Dorfman (Discus Dental): Los Angeles-based celebrity cosmetic dentist, founder of Discus Dental, and longtime star of 'Extreme Makeover.' Directly comparable in HNW/celebrity cosmetic positioning, geographic market, and full-mouth smile makeover services to Sun Dental Group.

Regional players

• Beverly Hills Cosmetic Dental Group: Boutique cosmetic and implant dental practice operating in the Beverly Hills/LA market; competes with Sun Dental in the same geography, on the same premium-aesthetic category, and with similar celebrity/HNW clientele.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/GraceSunDDS
• YouTubeyoutube.com/user/SunDDS
• Facebookfacebook.com/GraceSunDDS
• LinkedInlinkedin.com/company/sundentalgroup
• Instagraminstagram.com/gracesundds

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sun Dental Group