What Beverly Hills Cosmetic Dentis does

Beverly Hills Cosmetic Dentist is a privately-owned, single-location premium dental practice operating under Dr. Joseph Goodman DDS DMD, founded in Beverly Hills in 2000 after Dr. Goodman pioneered porcelain veneer techniques in Germany during the 1990s. The practice offers a full portfolio of cosmetic, restorative, orthodontic, and general dentistry services including porcelain veneers (traditional and no-prep Lumineers), dental implants, crowns, bridges, Invisalign (Blue Diamond provider status), Zoom! Advanced Power III teeth whitening, laser gum bleaching, bite correction/FACE dentistry, TMJ/TMD treatment, ozone dentistry, and sedation dentistry. Technical infrastructure includes an in-house dental laboratory staffed by three technicians for same-day veneer customization, 3D imaging, digital smile design software, digital scanners, low-radiation digital X-rays, and laser diagnostic tools. The practice also maintains dental anesthesiologist Dr. Thomas Einstein MD on-site for sedation services spanning nitrous oxide through general anesthesia.

The business model is a fee-for-service private practice targeting high-net-worth and high-visibility individuals: Hollywood celebrities, professional athletes (NBA players including Steve Blake and Jason Collins), TV personalities (Piers Morgan, Wayne Brady, Sterling K. Brown, Dolph Lundgren), beauty pageant contestants (13-year official dentist for Miss California), and UAE Royal Family members. Revenue derives primarily from high-ticket cosmetic procedures (veneers, implants, full-mouth rehabilitation) plus recurring general dentistry services. Pricing is transaction-based with published units such as Zoom! whitening at approximately $399 and at-home bleaching trays at approximately $200, with veneer pricing varying by case complexity and offering financing/payment plans. Distribution is direct-to-consumer via appointment-only consultations (phone/text at 310-860-9311), supplemented by an international practice where Dr. Goodman travels to Dubai and Abu Dhabi twice yearly, and an out-of-town patient program drawing clientele from China, the Middle East, Asia, and South America.

Marketing is concentrated on celebrity/influencer endorsements, earned media appearances on Dr. Phil, The Doctors, KTLA, and coverage in Cosmopolitan and US Weekly, complemented by organic social media on Instagram, Facebook, and YouTube. The practice explicitly rejects corporate ownership and associate-dentist models, operating instead as a founder-led boutique where Dr. Goodman personally performs procedures — a deliberate positioning choice that constrains scalability but reinforces premium brand equity.

Name

Beverly Hills Cosmetic Dentis

Legal name

Dr. Joseph Goodman DDS DMD

Website

https://topbeverlyhillsdentist.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Beverly Hills Cosmetic Dentist is a privately-owned premium cosmetic and general dental practice founded by Dr. Joseph Goodman in 2000, serving celebrities, beauty pageant winners, royalty, and international patients from its Beverly Hills flagship and a twice-yearly Dubai rotation.

Ownership category

akta.pro rank

Product category

Cosmetic Dentistry

NAICS

Offices of Dentists (6212)

akta.pro primary industry

Aesthetic/Cosmetic Restorative Dentistry (Smile Design) (HLABAFAE)

akta.pro secondary industries

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Restorative General Dentistry (Fillings/Crowns/Bridges) (HLABAAAB), Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride) (HLABAAAA)

Keywords

• Cosmetic dentistry
• Porcelain veneers
• Dental implants
• Smile makeover
• Restorative dentistry

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Cosmetic Dental Procedures: One-time high-value cosmetic procedures including porcelain veneers, Lumineers, dental implants, smile makeovers, and full-mouth reconstruction. Revenue is transaction-based with significant per-case fees.
2. General Dentistry Services: Preventive and restorative services including dental check-ups, cleanings, crowns, bridges, root canals, and oral health maintenance. Regular recurring visits for ongoing patient care.
3. Teeth Whitening Treatments: Professional whitening services including in-office Zoom!® treatments and at-home bleaching trays with customized trays and gels.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Beverly Hills Cosmetic Dentist is a private dental practice that delivers cosmetic, restorative, and general dentistry to individual patients. Its core services include porcelain veneers, dental implants, teeth whitening, full mouth restoration, and smile makeovers, with a stated focus on celebrities, VIPs, and international patients seeking premium aesthetic dental work.

Product overview

Beverly Hills Cosmetic Dentis, operated by Dr. Joseph Goodman DDS DMD, is a comprehensive cosmetic and reconstructive dental practice offering a full portfolio of dental services. The practice functions as a single-location dental care provider rather than a platform-plus-modules architecture. Core cosmetic offerings include Porcelain Veneers (traditional, minimal-prep, and no-prep Lumineers options), Professional Teeth Whitening using Zoom! Advanced Power III technology, and Gum Bleaching/Pinkification. Restorative services encompass Dental Implants (titanium and zirconia), Dental Crowns (porcelain, porcelain-fused-to-metal, gold, zirconia), and Dental Bridges (traditional, Maryland, cantilever, implant-supported). Orthodontic services include Invisalign (Blue Diamond provider) and Bite Correction/FACE Dentistry for overbite and underbite. The practice also provides General Dentistry (check-ups, cleanings, fillings, root canals), Sedation Dentistry with in-office anesthesiologist Dr. Thomas Einstein, Ozone Dentistry for holistic care, TMJ/TMD treatment, and comprehensive Smile Makeovers combining multiple procedures. The practice emphasizes advanced technology including 3D imaging, digital smile design, laser dentistry, and an in-house dental lab with master technicians.

Differentiator

Problem solved

Functional benefit

Products and services

• Porcelain Veneers

Quantifiable outcome

• Teeth can be brightened up to 8 shades in a single 75-90 minute Zoom!® whitening session
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Dr. Thomas Einstein, MDcoreImplementation/ SI/ Consulting PartnerDr. Thomas Einstein serves as the dental anesthesiologist for the practice, providing full sedation services including general anesthesia, twilight sleep, and nitrous oxide sedation. He has decades of experience in anesthesia since the 1980s and monitors patients during extensive dental procedures while Dr. Goodman performs the restorative work.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Dr. Bill Dorfman: Beverly Hills cosmetic dentist famous for 'Extreme Makeover' and recurring 'The Doctors' appearances, serving celebrity and VIP patients with veneers, whitening, and full smile makeovers — directly comparable niche and geography.
• Beverly Hills Institute of Dental Implants: Beverly Hills specialty practice focused on dental implants, full-mouth rehabilitation, and aesthetic restoration — directly competes for the same high-fee cosmetic and implant cases in the same geography.
• Kevin Sands DDS: Beverly Hills-based cosmetic dentist whose practice markets porcelain veneers, smile makeovers, and celebrity clientele — overlapping premium cosmetic positioning and international patient flow.
• Sam Muslin DDS: Los Angeles-area cosmetic dentist specializing in Biomimetic and no-preparation veneers and full-mouth restoration — closely aligned minimally-invasive veneer philosophy and celebrity-adjacent clientele.
• Robert Rifkin DDS: Beverly Hills cosmetic and restorative dentist offering veneers, implants, and full-mouth reconstruction — competing for the same high-end elective dental cases in Beverly Hills.

Emerging players

• Tend: Design-forward dental chain targeting affluent urban consumers with cosmetic and general services — competes for premium cosmetic patients via a tech-enabled, retail-oriented experience.
• Apa Aesthetic: Los Angeles aesthetics practice offering premium cosmetic dentistry alongside facial aesthetics — adjacent premium positioning targeting overlapping affluent image-conscious patients.

Broad incumbents

• Pacific Dental Services: Major DSO supporting hundreds of dental practices including cosmetic offerings — represents the consolidated, investor-backed competitor model Beverly Hills Cosmetic Dentist deliberately avoids.
• Heartland Dental: One of the largest DSOs in the US with extensive cosmetic and general dentistry footprint — illustrates scaled, technology-enabled competition relevant to solo premium practice economics.
• Aspen Dental: Large national DSO operating thousands of general and specialty practices — relevant for benchmarking scale, technology adoption, and consolidation pressures on solo premium practices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCDS9VytdUmWgnUTKYx9Vf2w/videos
• Facebookfacebook.com/drjosephgoodmandds
• Instagraminstagram.com/topbeverlyhillsdentist
• Xx.com/dentalbeverly
• LinkedInlinkedin.com/company/joseph-goodman-dds-dmd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beverly Hills Cosmetic Dentis