FISE

What FISE does

FISE (Festival International des Sports Extrêmes) is the event-organization company behind one of the world's longest-running urban and extreme sports festival brands, founded in 1997 in Montpellier, France by Hervé André-Benoit and operated under the Hurricane SAS parent entity (RCS Montpellier #414 495 606, headquartered in Baillargues). Its portfolio spans the flagship FISE Montpellier annual event, the international FISE World Series, the FISE Xperience Series (a French national circuit since 2007), FISE District regional events, the Freestyle Tour at mountain resorts, and the invitational FISE Battle of the Champions. Across these formats it covers more than 30 competitive disciplines including BMX freestyle park, BMX flatland, skateboarding, freestyle scooter, rollerblading, parkour, breaking and basket 3x3, drawing 2,700+ amateur and professional athletes from roughly 40 countries annually, with stops confirmed across France, China, Japan, the United States, the United Kingdom, Canada, Hungary, Gabon and Singapore.

The company's core technology is an event management platform comprising an online rider registration portal (with profile management, discipline and category selection, palmares tracking and prize-payout banking data), a multi-discipline results and scheduling system, and live broadcasting infrastructure on YouTube and via SFR Sport. The public-facing site is built on Drupal by digital agency Spiriit and hosted on OVH. Supporting digital products include the FISE Shop e-commerce storefront for branded apparel and accessories. FISE Montpellier 2026 has achieved ISO 20121 certification for sustainable event management, an unusual regulatory asset for a privately held event organizer.

FISE's revenue model blends five streams: ticket sales concentrated on the flagship FISE Montpellier (most other tour stops are free to spectators), sponsorship and marketing partnerships (Honor serves as presenting sponsor of the FISE World Series), competitive rider registration fees, FISE Shop merchandise sales, and broadcasting/advertising revenue via SFR Sport and social platforms. Its customer base comprises three segments: (1) amateur and professional athletes consuming competition venues, ranking points and prize money; (2) urban-sports enthusiasts and families consuming free live entertainment and try-out initiations; and (3) corporate sponsors and international federations (UCI, FIG, World Skate) for which FISE delivers brand activation, audience reach and official World Cup hosting. The company is privately held, self-funded through operations, and discloses no external investment rounds.

Name

FISE

Legal name

Hurricane

Website

https://fise.fr

Company type

Private

Founded year

1997

Operating status

Operating

Short description

FISE is a Montpellier-based event organizer (operating company Hurricane SAS, founded 1997) that runs international action-sports competitions across BMX, skateboarding, scooter, roller, parkour and breaking for athletes from ~40 countries and a global sponsor, federation and spectator audience.

Ownership category

akta.pro rank

Product category

Action Sports Event Management

NAICS

Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD)

Keywords

• Extreme sports competitions
• Action sports events
• BMX freestyle contests
• Urban sports festivals
• Skateboarding tournaments

Headquarters

HQ city

Montpellier

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Primary revenue from event admissions, particularly for flagship events like FISE Montpellier. Tickets available through fisemontpellier.com.
2. Sponsorship & Marketing Partnerships: Corporate sponsors (Honor as presenting sponsor for FISE World Series, others) pay for marketing activation rights, brand visibility at events, and association with the FISE brand.
3. Rider Registration Fees: Competitive riders pay registration fees to participate in events across various disciplines and categories.
4. Merchandise Sales: FISE Shop sells branded merchandise including the FISE Academy jersey and other apparel.
5. Broadcasting Rights: Events are broadcast live on SFR Sport and social media channels, generating broadcasting revenue and advertising opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

FISE organizes international action sports competitions featuring BMX Freestyle Park, BMX Flatland, Skateboard, Freestyle Scooter, Freestyle Roller, Parkour, Breaking and Basket 3x3 across a multi-format tour including the flagship FISE Montpellier and the FISE World Series. The organization hosts official World Cups for UCI, FIG and World Skate, and earns revenue from spectator ticketing, rider registration fees, sponsorship activation rights, broadcasting rights and branded merchandise sales.

Product overview

FISE (Festival International des Sports Extrêmes) is a multi-product event organization company specializing in extreme and urban sports. The portfolio consists of the flagship FISE Montpellier annual event, the FISE World Series international tour with UCI World Cup stages, the FISE Xperience Series French national circuit, FISE District regional events, the Freestyle Tour mountain series, and the Battle of the Champions invitational event. Supporting digital products include a rider registration platform, online shop, and live streaming services.

Differentiator

Problem solved

Functional benefit

Brands

• FISE World Series: International competition tour featuring the world's best athletes in BMX Freestyle Park, Skateboard, Mountain Bike, Freestyle Roller, Parkour and other disciplines.
• FISE Xperience Series
• FISE District
• Powered by FISE
• FISE Battle of the Champions

Products and services

• FISE World Series International competition tour featuring the world's best athletes in BMX Freestyle Park, Skateboard, Mountain Bike, Freestyle Roller, Parkour and other disciplines across emblematic cities worldwide, hosting official UCI BMX Freestyle Park and Flatland World Cup stages.
• FISE Xperience Series French national tour since 2007 offering BMX Freestyle Park, Trottinette Freestyle Park, Skateboard, Roller and Parkour competitions at multiple stages across French cities including Tignes, Reims, Thonon-les-Bains, Le Havre, and Essonne.
• FISE District Smaller-scale regional events held in France and internationally, gathering professional and amateur riders across all ages for demonstrations and contests.
• FISE Montpellier The annual flagship 5-day event held in Montpellier, France, featuring BMX, Skateboard, Roller, Freestyle Scooter, Parkour, Breaking and Basket 3x3 competitions, shows, and family entertainment, ISO 20121-certified for sustainable event management.
• Freestyle Tour by FISE Mountain-based summer tour at ski resorts including Vaujany, Tignes, Les Menuires, Samoëns and Méribel, featuring shows, open contests and activities for skateboard, scooter and rollerblade riders.
• FISE Battle of the Champions Invitation-only street skateboarding competition featuring top-ranked international athletes in a unique head-to-head battle format with live performances and cultural celebrations.
• Rider Registration Platform Online registration system enabling riders to create accounts, register for events, manage profiles including disciplines, amateur/pro status, palmares, sponsors and banking information for prize payouts.
• FISE Shop Online merchandise store at shop.fise.fr selling FISE branded apparel including the FISE Academy jersey and other accessories.
• FISE Live Streaming Live broadcast of FISE events on the YouTube channel and social media platforms, allowing global audiences to watch competitions in real-time with replays of finals, highlights, and athlete features.

Quantifiable outcome

• 2700+ athletes from ~40 countries participate annually across FISE events

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• UCI (Union Cycliste Internationale)coreStrategic or Co-development Partner · 1 January 2016FISE has partnered with UCI since 2016 to host the official UCI BMX Freestyle Park World Cup at FISE World Series stages. The partnership expanded to include UCI BMX Flatland World Cup. Each event features both men's and women's categories with world ranking points at stake.
• FIG (Fédération Internationale de Gymnastique)coreStrategic or Co-development PartnerFISE hosts the official FIG World Cup Parkour at its events, featuring both Speed Run and Freestyle Parkour competitions.
• World SkatecoreStrategic or Co-development PartnerFISE hosts the World Skate Freestyle Roller World Cup, integrating rollerblading competitions into the FISE event ecosystem.
• HonorflagshipGTM or Marketing PartnerHonor serves as the presenting sponsor for the FISE World Series, providing brand visibility and marketing support for the international tour.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dew Tour: Multi-stop US-based action sports tour featuring skateboarding, BMX, and snow events. Comparable to FISE as a multi-discipline urban-sports event series hosting professional competitions and major brand sponsorships.
• Vans Park Series: Global skateboarding park-terrain competition tour run by Vans. Comparable to FISE World Series skateboarding and BMX events in discipline mix, athlete pool, and tour-stop model.
• Red Bull BC One: Red Bull's flagship global breaking (breakdancing) one-on-one competition series. Directly comparable to FISE's breaking competition, which is hosted under the FIG/official sanctioning umbrella, competing for the same dance talent and sponsors.
• Simple Session: Annual BMX and skateboarding competition held in Tallinn, Estonia, attracting top international riders. Comparable to FISE as a global urban-sports event organizer hosting elite-level competitions.
• X Games: ESPN-owned multi-discipline action sports competition series featuring skateboarding, BMX, Moto X and other urban sports globally. Directly comparable as the largest incumbent urban-sports event franchise competing for the same athletes, sponsors, and broadcast audiences as FISE.
• Nitro Circus: Action-sports event and media brand running live tour shows featuring BMX, FMX, skate and scooter. Comparable to FISE in targeting the same extreme-sports athlete base and festival-style spectator format.
• Tony Hawk's Vert Alert: Vert skateboarding competition tour organized around the Tony Hawk brand. Comparable to FISE's Battle of the Champions invitational skate format as an elite-level action-sports event series.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCHA6t1mvFDC86htu8t83q1w
• Xx.com/fiseworld
• Facebookfacebook.com/fise.officiel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FISE