Simple Session
Simple Session is a private Estonian event organizer, founded in 2000, that produces one of the world's longest-running BMX and skateboarding contests at Unibet Arena in Tallinn, drawing ~112 elite athletes from 30+ countries and monetizing through ticket sales, a ~20-brand sponsorship portfolio, and public-sector tourism co-funding.
- Company typePrivate
- Founded2000
- HeadquartersTallinn, Estonia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Simple Session does
Simple Session is a private Estonian event-production company founded in 2000 in Tallinn that organizes one of the world's longest-running and most prestigious BMX and skateboarding competitions. The company's core product is the annual Simple Session contest, held at Unibet Arena in Tallinn (with prior editions in Tartu and Riga), built around a 1,300+ square meter custom contest course designed by renowned course architect Nate Wessel for 19 consecutive years. The event combines jam-format qualifications and individual-run finals with a side-event festival program including the Visit Estonia Best Trick, BMX vs Skate Hockey Battle, film premieres, and a four-night party/concert series, attracting approximately 112 elite athletes from 30+ countries and a global broadcast audience measured in the hundreds of millions.
The business operates a multi-stream revenue model: tiered ticket sales (19-199 EUR across day, family, festival, and VIP passes) distributed through the Piletitasku.ee platform; a ~20-brand sponsorship portfolio anchored by Red Bull, KIA, Doritos, Unibet, Converse, Vans, LHV, and Skatepro; and public-sector co-funding, most recently a 199,850 EUR European Regional Development Fund grant for 2023-2025. Distribution combines self-serve ticketing, partner-hotel packages, and global broadcast via Red Bull Media House, X Games, Viaplay, and ERR. The company is led by founding brothers Risto and Mario Kalmre alongside co-founder Piret Kull, with a stable core organizing team of approximately 14 people, and recently launched the Simple Session Street Series 2026 to extend the brand into a two-city (Tallinn + Riga) summer street-format event alongside the flagship March contest.
Simple Session firmographics
Firmographics- Name
- Simple Session
- Legal name
- Simple Session
- Website
- https://simple.session.ee
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Simple Session is a private Estonian event organizer, founded in 2000, that produces one of the world's longest-running BMX and skateboarding contests at Unibet Arena in Tallinn, drawing ~112 elite athletes from 30+ countries and monetizing through ticket sales, a ~20-brand sponsorship portfolio, and public-sector tourism co-funding.
- Ownership category
- akta.pro rank
Simple Session industry classification
Industry- Product category
- Action Sports Events
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Spectator Sports (71121), Other Spectator Sports (711219)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC)
- akta.pro secondary industry
- Individual Sports Events (Tennis, Golf, Boxing/MMA, Athletics) (MPAGAMAC)
Keywords
Where Simple Session is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
Simple Session business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Ticket Sales: The event sells day tickets, family tickets, festival passes, and VIP passes to spectators attending the competition at Unibet Arena in Tallinn. Ticket tiers are priced progressively with early-bird discounts.
- Sponsorship & Partnerships: Simple Session generates revenue through sponsorship agreements with major brands including Red Bull, KIA, Doritos, Unibet, Converse, Vans, LHV, Skatepro, and others. The event also receives co-funding from the European Regional Development Fund (199,850 euros for 2023-2025).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Saturday Day Ticket |
| One time/ perpetual license | Pay-as-you-go | Saturday Family Ticket |
| One time/ perpetual license | Pay-as-you-go | Sunday Day Ticket |
| One time/ perpetual license | Pay-as-you-go | Sunday Family Ticket |
| One time/ perpetual license | Pay-as-you-go | Festival Pass (2-day) |
| One time/ perpetual license | Pay-as-you-go | VIP Ticket |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Simple Session product offering
Product offeringCore offering
Simple Session organizes and produces an annual multi-day BMX and skateboarding action sports competition held at Unibet Arena in Tallinn, Estonia, featuring a 1,300+ sqm custom-designed contest course. The event combines elite competitions with side events (Best Trick, BMX vs Skate Hockey), film premieres, and a four-night party program, and is supported by ticketing to spectators and sponsorships from major brands.
Product overview
Simple Session is an action sports event company organizing one of the world's most prestigious BMX and skateboarding competitions. The core product is the Simple Session Event — a multi-day festival featuring main contest competitions (with qualifications and finals in jam and individual run formats), supplemented by side events including the Visit Estonia Best Trick competition, BMX vs Skate Hockey Battle, Film Premiere screenings, and Festival Party program. The event takes place at Unibet Arena in Tallinn, Estonia, with a custom-designed 1,300 sq meter competition course by Nate Wessel. Ticket offerings include day tickets, family passes, festival passes, and VIP experiences. The company has operated since 2000 and attracts approximately 112 elite riders from over 30 countries annually.
Differentiator
Problem solved
Functional benefit
Brands
- Sister Session: Women's BMX competition class within Simple Session
Products and services
- Simple Session Event Annual multi-day BMX and skateboarding action sports competition featuring qualifications, finals, side events, and a festival program at Unibet Arena in Tallinn, Estonia.
- Main Contest Competition The central BMX and skateboarding competition featuring jam format qualifications and individual run finals, judged on flow, style, creativity, and difficulty across a 1,300 sqm course designed by Nate Wessel; distributes a 25,000 EUR prize purse.
- Visit Estonia Best Trick Event Side competition featuring Best Trick contests on a rideable monument ('BELL') and flat rail jam for both skate and BMX disciplines, held at Krulli Warehouse.
- BMX vs Skate Hockey Battle Ice hockey showdown between BMX and skate teams held at Old Town Ice Rink as part of the festival program.
- Film Premiere Events Free cinema screenings of skate and BMX documentaries including the Converse Baltic Skate documentary 'Baltic Way' and Tanabata Skateboards team video at Sõprus Cinema.
- Festival Party Program Multi-night party and concert series running Thursday through Sunday with DJ performances and live music at various venues including Fonoteek, D3, and Uus Laine + Balta Chill as part of the Simple Session event.
Quantifiable outcome
- 25,000 EUR prize purse distributed across BMX and skateboarding categories
- +3 more outcomes
Companies that use Simple Session
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Simple Session technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Simple Session partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Red BullcoreMajor energy drink brand and longstanding sponsor of Simple Session. Involved in live broadcast support, athlete sponsorships, and Best Trick competition sponsorship. One of the event's primary commercial partners.
- KIAcoreAutomotive brand and sponsor of Simple Session 25 and the Street Series 2026. KIA Estonia is listed as a partner on the official website.
- DoritoscoreSnack food brand and major sponsor of Simple Session. Logo featured prominently on the official website as a great partner of Simple Session 25.
- UnibetcoreOfficial betting/entertainment partner. The main event venue (Unibet Arena, formerly Saku Arena) carries the Unibet naming rights. Sponsors Best Trick side events.
- LHVminorEstonian bank and financial services partner. Sponsors the Mini Ramp Jam competition element at the event through their LHV Noor initiative supporting youth.
- ConversecoreFootwear and apparel brand sponsoring Simple Session. Hosted the Baltic Way documentary film premiere at Sõprus Cinema. Co-organizes skate team events in the Baltic region.
- VanscoreAction sports footwear and apparel brand and longstanding sponsor of Simple Session. Supports the event's park design and rider community.
- Visit EstoniacoreOfficial Estonian tourism marketing body and key partner. Sponsors the Best Trick competition and the Skate vs BMX hockey event. Promotes Estonia as a destination for action sports tourism.
- Tallinn CitycoreCity government of Tallinn is a key partner for the Simple Session Street Series 2026, along with Riga City for the Riga leg of the event.
- SkateprominorEuropean skateboarding equipment retailer and sponsor of Simple Session 25.
- CleverleeminorPartner of the Simple Session Street Series 2026.
- D3 (Depoo 3)minorTallinn venue hosting pre-parties and afterparties for Simple Session 25.
- X GamesminorMedia partner of Simple Session. Both events are among the world's premier action sports competitions.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Simple Session competitors and assessment
Company assessmentOthers
- Visit Estonia: Visit Estonia is Simple Session's government tourism partner that co-funds the event and Best Trick side competition; it functions as an ecosystem ally rather than a competitor, but is structurally comparable as a state-backed destination promoter.
- Mindwork Ramps: Mindwork Ramps is the course-building partner for the Simple Session Street Series; it is an ecosystem supplier whose modular skatepark engineering is a direct input to Simple Session's proprietary course design.
Direct peers
- Mystic Sk8 Cup: Mystic Sk8 Cup is a Prague-based annual BMX and skateboarding street competition with a similar small-team, cult-following profile that competes for the same European rider pool and mid-tier sponsors.
- FISE (Festival International des Sports Extrêmes): FISE is a long-running European action sports festival combining BMX, skateboarding, and other disciplines in a multi-day urban format, structurally equivalent to Simple Session's contest-plus-festival model.
- Vans Park Series: The Vans Park Series was a global skateboarding park terrain tour that overlapped head-to-head with Simple Session's park discipline and its dissolution has redistributed talent back toward events like Simple Session.
- X Games: X Games is the most prestigious global action sports competition and a direct peer to Simple Session for elite BMX and skateboarding athletes, with overlapping broadcast partners and similar event formats across summer and winter editions.
- Dew Tour: Dew Tour is a multi-sport action sports event series featuring BMX and skateboarding park/street competitions that directly compete with Simple Session for elite riders and sponsor mindshare in the action sports ecosystem.
- Street League Skateboarding (SLS): SLS is a globally touring skateboarding street competition series offering significant prize purses and ranking points, directly comparable to Simple Session's skateboarding competition for elite athlete recruitment.
- Tampa Pro / Tampa Am: Tampa Pro is one of the longest-running global street skateboarding contests, paralleling Simple Session's 25-year heritage and serving a similar role in recruiting international talent and brand activations.
Emerging players
- Red Bull BC One: Red Bull BC One is a global breaking competition with a similar event-based media and sponsorship model run by Red Bull, one of Simple Session's primary sponsors, making it a thematic and ecosystem peer rather than a direct athlete competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Simple Session social profiles
Digital presenceSimple Session financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simple Session leadership team
Management profileNumber of profiles
Profiles9 records
Simple Session funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simple Session M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simple Session
What does Simple Session do?
Simple Session organizes and produces an annual multi-day BMX and skateboarding action sports competition held at Unibet Arena in Tallinn, Estonia, featuring a 1,300+ sqm custom-designed contest course. The event combines elite competitions with side events (Best Trick, BMX vs Skate Hockey), film premieres, and a four-night party program, and is supported by ticketing to spectators and sponsorships from major brands.
Is Simple Session a public or private company?
Simple Session is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simple Session founded?
Simple Session was founded in 2000. It employs 11 to 50 people.
Where is Simple Session based?
Simple Session is headquartered in Tallinn, Estonia, in the Europe region.
How does Simple Session make money?
Two revenue lines are on record. Ticket Sales are the primary driver. The others are sponsorship & Partnerships.
Who are Simple Session's main competitors?
Others on record are Visit Estonia and Mindwork Ramps. Direct peers are Mystic Sk8 Cup, FISE (Festival International des Sports Extrêmes), Vans Park Series, X Games, Dew Tour, Street League Skateboarding (SLS) and Tampa Pro / Tampa Am. Red Bull BC One is listed as an emerging player.
Does Simple Session have an API?
No public API is recorded for Simple Session.
What industry is Simple Session in?
Simple Session's product category is Action Sports Events. Its primary akta.pro industry code is MPAKAIAC, Cycling Events (Road Races, Gran Fondos, Sportives), with a secondary code of MPAGAMAC, Individual Sports Events (Tennis, Golf, Boxing/MMA, Athletics). Its NAICS code is 711310 and its SIC code is 7900.