BookTrakker
BookTrakker is a Windows desktop inventory management software for online and brick-and-mortar booksellers, offering one-click uploads to 20+ marketplaces, barcode-driven ISBN lookup, bulk editing, and order automation. Founded 1998, it sells by subscription to hundreds of SMB booksellers globally.
- Company typePrivate
- Founded1996
- HeadquartersStaunton, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What BookTrakker does
BookTrakker (legally TitlesDirect.com, Inc.) is a Windows desktop inventory management software product purpose-built for online and brick-and-mortar booksellers. Founded in 1996 by Andrew W. Gutterman, James H. Gutterman, and Louise (Robin) F. Gutterman, the product has been commercially available since 1998 and currently operates at v3.7. Its functional core combines a local bibliographic database, ISBN/ASIN-driven data entry with auto-population from Amazon and ISBNdb.com, and a one-click upload engine that pushes inventory to 20+ predefined online marketplaces (including Amazon, eBay, ABE, Alibris, Biblio, Shopify) via UIEE, FTP, and Amazon JSON Feed protocols. Complementary modules — ScanIt (research/pricing), GrabIt (Amazon repricing), CheckIt (record harmonization), ImageIt (image hosting), SellIt (POS for brick-and-mortar stores), Get Orders (automated cross-marketplace order detection), Network (multi-LAN install), and marketplace-specific integrations for Amazon, eBay, and Shopify — extend the core into a modular ecosystem.
The technology platform is a WPF desktop application installed locally on the customer's Windows 10/11 PC, with data stored in a local database with built-in backup (Mac support requires Boot Camp, Parallels, or VMware Fusion). Marketplace interaction relies on standard UIEE file uploads, secure FTP, and Amazon MWS/API connections; no public API, SDK, or MCP/integration documentation is exposed to third parties.
BookTrakker's commercial model is pure subscription with no commissions or percentage-of-sales fees. Two base tiers — Basic at $15/month and Pro at $25/month — are supplemented by an à-la-carte add-on catalog (Network, ImageIt, eBay/Amazon/Shopify integrations, ScanIt, SellIt, Book Data Import, Get Orders) priced $10-$35/month each. Distribution is direct-to-consumer through booktrakker.com with a 30-day fully functional free trial; acquisition is content- and word-of-mouth-driven via a help resource center, blog, and a 20+ year loyal user base. Headcount is reported as 1-10 with only three named personnel (the three Gutterman founders), there is no external investment, and the company is incorporated in Delaware with operational headquarters in Staunton, Virginia.
BookTrakker firmographics
Firmographics- Name
- BookTrakker
- Legal name
- TitlesDirect.com, Inc.
- Website
- https://booktrakker.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BookTrakker is a Windows desktop inventory management software for online and brick-and-mortar booksellers, offering one-click uploads to 20+ marketplaces, barcode-driven ISBN lookup, bulk editing, and order automation. Founded 1998, it sells by subscription to hundreds of SMB booksellers globally.
- Ownership category
- akta.pro rank
BookTrakker industry classification
Industry- Product category
- Bookselling Inventory Management Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
- akta.pro secondary industry
- Rights, ISBN & Publishing Administration Services (Identifiers, Metadata, Royalties) (MPAJAJAK)
Keywords
Where BookTrakker is headquartered
LocationHeadquarters
- HQ city
- Staunton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BookTrakker business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Subscription Software Licenses (Basic, Pro, Network): Monthly subscription model. No percent of sales or commissions charged. Data stored locally on the customer's system. Two core tiers (Basic at $15/month, Pro at $25/month) plus a Network edition ($35 main + $15/client/month). Customers select and pay for only the tools they need on an a-la-carte basis.
- A-La-Carte Add-on Subscriptions: Optional monthly subscriptions for supplementary tools: ScanIt ($25), ImageIt ($15 or $10 without hosting), SellIt ($25), eBay Integration ($25), Amazon Integration ($35), Shopify Integration ($25), Book Data Import ($15), Get Orders Manual ($10) or Automatic ($25), Network per-client ($15).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic — Entry-level inventory management for booksellers with one-click uploads and core inventory tools. |
| Subscription | Monthly | Pro — Full-featured inventory, listing, and order management for professional online booksellers. |
| Subscription | Monthly | A-La-Carte Add-ons — Optional tools available for separate monthly subscription. |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
BookTrakker product offering
Product offeringCore offering
BookTrakker develops desktop-based inventory management software that helps booksellers catalogue stock, scan ISBNs, and upload listings to 30+ online marketplaces (Amazon, eBay, ABE, Alibris, Biblio, Shopify, etc.) via a one-click upload system. The Windows application includes optional add-on modules for barcode-based research pricing (ScanIt), Amazon data retrieval and repricing (GrabIt), Amazon record harmonization (CheckIt), image hosting (ImageIt), point-of-sale (SellIt), and automated order processing (Get Orders). The software is sold on a monthly subscription basis with no commissions on sales and stores data locally on the user's system.
Product overview
BookTrakker is a desktop-based inventory management ecosystem for online booksellers, consisting of a core software platform (BookTrakker Pro/Basic) with modular add-on applications. The core product provides inventory database management, one-click uploads to 20+ marketplaces, barcode scanning, and data entry tools. Add-on modules include: ScanIt (research/pricing), GrabIt (ISBN lookup), CheckIt (Amazon harmonization), ImageIt (image hosting), SellIt (POS), Get Orders (automated order processing), and native integrations for Amazon, eBay, and Shopify. The software operates on a tiered subscription model with optional per-feature pricing.
Differentiator
Problem solved
Functional benefit
Products and services
- BookTrakker Pro Full-featured desktop inventory and listing software for professional online booksellers; priced at $25/month and includes Catalogs, Amazon ISBN Data, CheckIt, GrabIt, Reports, Contacts with trade credit tracking, Wants, and Invoices in addition to all Basic features.
- BookTrakker Basic Entry-level tier of the BookTrakker software at $15/month for booksellers needing one-click uploads, inventory management, ISBN barcode scanning, general export, HitLists, and customer support.
- BookTrakker Network Multi-computer LAN edition of BookTrakker enabling data entry on multiple networked computers; $35/month for the main computer plus $15/month per client.
- ScanIt Barcode-scanner-compatible book research and manual pricing tool that aggregates ISBN/Author/Title lookup across Amazon, ABE, eBay, ViaLibri, AddAll, BookFinder, and other sources for repricing decisions; $25/month subscription.
- GrabIt External app that retrieves bibliographic data and pricing from Amazon.com, Amazon.co.uk, and Amazon.ca for ISBN/ASIN lookup and supports template-based and rule-based automatic repricing; included free with BookTrakker Pro 3.7+ and Network editions.
- CheckIt Amazon Open Listings Report-based reconciler that updates ASINs/ISBNs, surfaces Amazon records missing from BookTrakker, reconciles prices, and fixes condition mismatches; included free with Pro/Network.
- ImageIt Image acquisition, hosting, and management tool that uploads images from scanners, cameras, and phones to a hosting server and inserts URLs into Amazon, ABE, and other listing files; $15/month with hosting or $10/month without.
- SellIt Point of Sale system for brick-and-mortar bookstores with customer credit tracking; $25/month add-on subscription.
- Get Orders Automated order detection and processing for supported marketplaces; manual version $10/month, automatic version $25/month.
- Amazon Integration Native Amazon marketplace integration module supporting Amazon.com, Amazon.ca, and Amazon.co.uk via MWS/API with FBA workflow support; $35/month add-on.
- eBay Integration Native eBay integration with category import, Business Policy support, and Managed Payments; $25/month add-on (requires Pro/Network).
- Shopify Integration Native Shopify integration for listing books on Shopify-powered storefronts; $25/month add-on.
- Book Data Import ISBN scanning/typing add-on for automatic bibliographical data population; $15/month.
Quantifiable outcome
- ABE Books study found that images increase book sales by approximately 15% — BookTrakker's ImageIt feature enables automated image management and upload
- +4 more outcomes
Companies that use BookTrakker
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles5 records
BookTrakker technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
AI capability2 records
Feature10 records
BookTrakker partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights4 records
BookTrakker competitors and assessment
Company assessmentBroad incumbents
- Sellbrite: Multi-channel e-commerce listing and inventory platform (acquired by GoDaddy) covering Amazon, eBay, Shopify, and more. Overlaps with BookTrakker's multi-marketplace upload use case but lacks bookseller-specific ISBN/ASIN/UIEE workflows.
- ChannelEngine: Enterprise multi-channel commerce platform connecting brands and retailers to marketplaces. Comparable in the marketplace-synchronization capability but addresses larger merchants and lacks vertical bookseller depth.
- SellerCloud: Broader multi-channel inventory and order management platform for online retailers. Competes for the same 'manage inventory across many marketplaces' use case but serves a wider e-commerce customer base rather than bookseller niche.
Emerging players
- LibraryThing: Book cataloguing and community platform for collectors and libraries. Adjacent to BookTrakker's Collector use case and ISBN-based cataloguing workflows, though more cataloguing-oriented than commerce-oriented.
- Codisto: Multi-channel listing and inventory sync tool with deep eBay/Amazon integration. Comparable for sellers who prioritize eBay-first workflows, intersecting with BookTrakker's eBay integration add-on.
- Scanpower: Amazon seller tool focused on repricing, inventory, and scanning workflows for FBA and merchant-fulfilled sellers. Overlaps with BookTrakker's ScanIt/GrabIt repricing and barcode functionality, particularly for Amazon-led booksellers.
Others
- BookScouter: Book buyback price-comparison and sourcing tool used by side-hustle booksellers to price inventory. Complementary rather than directly competitive, but addresses the same prosumer bookseller persona and overlaps with BookTrakker's ScanIt pricing workflow.
Direct peers
- Delicious Library: Mac-native personal book cataloguing and inventory software with barcode scanning and marketplace integrations. Targets the same individual collector/prosumer bookseller persona on the opposite (Apple) platform.
- HomeBase Software: Long-standing direct competitor providing inventory management and marketplace upload tools for online booksellers. BookTrakker explicitly supports data import from HomeBase and multiple testimonials cite migrating from HomeBase due to feature gaps.
- Fillz: Multi-channel book inventory management software serving booksellers with automated listing and order sync to Amazon, AbeBooks, and other marketplaces. BookTrakker integrates with Fillz for data import, confirming overlapping product/market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
BookTrakker social profiles
Digital presenceBookTrakker financial estimates
Financial estimateRevenue estimate
Valuation estimate
BookTrakker leadership team
Management profileNumber of profiles
Profiles3 records
BookTrakker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BookTrakker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BookTrakker
What does BookTrakker do?
BookTrakker develops desktop-based inventory management software that helps booksellers catalogue stock, scan ISBNs, and upload listings to 30+ online marketplaces (Amazon, eBay, ABE, Alibris, Biblio, Shopify, etc.) via a one-click upload system. The Windows application includes optional add-on modules for barcode-based research pricing (ScanIt), Amazon data retrieval and repricing (GrabIt), Amazon record harmonization (CheckIt), image hosting (ImageIt), point-of-sale (SellIt), and automated order processing (Get Orders). The software is sold on a monthly subscription basis with no commissions on sales and stores data locally on the user's system.
Is BookTrakker a public or private company?
BookTrakker is a private company. It is classified as family owned and is currently operating.
When was BookTrakker founded?
BookTrakker was founded in 1996. It employs 1 to 10 people.
Where is BookTrakker based?
BookTrakker is headquartered in Staunton, United States, in the North America region.
How does BookTrakker make money?
Two revenue lines are on record. Subscription Software Licenses (Basic, Pro, Network) is the primary driver. The others are A-La-Carte Add-on Subscriptions.
Who are BookTrakker's main competitors?
Broad incumbents on record are Sellbrite, ChannelEngine and SellerCloud. Emerging players are LibraryThing, Codisto and Scanpower. BookScouter is listed as an others. Direct peers are Delicious Library, HomeBase Software and Fillz.
Does BookTrakker have an API?
No public API is recorded for BookTrakker.
What industry is BookTrakker in?
BookTrakker's product category is Bookselling Inventory Management Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer), with a secondary code of MPAJAJAK, Rights, ISBN & Publishing Administration Services (Identifiers, Metadata, Royalties). Its NAICS code is 513210 and its SIC code is 7372.