SellerCloud
SellerCloud is a cloud-based multichannel inventory and order management platform serving 1,000+ ecommerce sellers, 3PLs, and wholesalers across 350+ marketplace, carrier, and ERP integrations, processing 150M+ orders and $15B+ GMV annually.
- Company typePrivate
- Founded2010
- HeadquartersLakewood, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What SellerCloud does
SellerCloud, founded in 2010 and headquartered in Lakewood, New Jersey, is a cloud-based multichannel inventory and order management system (IMS/OMS) serving ecommerce sellers, 3PL providers, and wholesale distributors. The platform centralizes catalog, inventory, order, warehouse, shipping, purchasing, and accounting workflows across 350+ pre-built integrations to marketplaces (Amazon, Walmart, eBay, Shopify, TikTok Shop), shipping carriers (FedEx, UPS, DHL, USPS), ERPs, and 3PLs. It processes over 150 million orders annually and manages more than $15 billion in gross merchandise value across 1,000+ customers, with additional sub-brands covering WMS (Skustack), real-time warehouse visualization (Skustack Lens), shipping (Shipbridge), QuickBooks integration (Quickbridge), payment processing (WayToPay.me), email marketing (Memaila), image management (Imagebridge), advertising optimization (Clocklocked), and returns (Orderback). The technical foundation is a REST API architecture with OAuth and API-key authentication, a customizable Order Rule Engine for workflow automation, predictive restocking for FBA, and per-channel inventory synchronization.
SellerCloud firmographics
Firmographics- Name
- SellerCloud
- Legal name
- Sellercloud LLC
- Website
- https://sellercloud.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SellerCloud is a cloud-based multichannel inventory and order management platform serving 1,000+ ecommerce sellers, 3PLs, and wholesalers across 350+ marketplace, carrier, and ERP integrations, processing 150M+ orders and $15B+ GMV annually.
- Ownership category
- akta.pro rank
SellerCloud industry classification
Industry- Product category
- Ecommerce Operations Software
- NAICS
- Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Vendor & Contract Management (Software/Cloud) (BPAEAOAD)
Keywords
Where SellerCloud is headquartered
LocationHeadquarters
- HQ city
- Lakewood
- HQ country
- United States
- HQ region
- North America
Markets served
SellerCloud business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription - Per Order Pricing: Subscription-based pricing model with per-order billing. No revenue share, no hidden fees. Annual subscription based on order volume and add-ons. Starting at $1,349/month.
- Quickbridge Desktop Application: Desktop application integrating Sellercloud data with QuickBooks for accounting synchronization. Sold as part of accounting module or standalone.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard Annual Subscription |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
SellerCloud product offering
Product offeringCore offering
SellerCloud provides a cloud-based, all-in-one multichannel inventory and order management system (IMS/OMS) that centralizes catalog, inventory, order, warehouse, shipping, purchasing, accounting, and reporting functions for ecommerce merchants operating across Amazon, Walmart, eBay, Shopify, and 150+ other sales channels. The platform is sold on a per-order annual subscription starting at $1,349/month with no revenue share, and is supported by 350+ pre-built integrations and modular add-on products including the Skustack warehouse management system and Shipbridge shipping application.
Product overview
Descartes Sellercloud is an all-in-one ecommerce operations platform combining a unified inventory and order management system (IMS/OMS) with modular add-on products. The core platform centralizes catalog management, inventory sync across 150+ marketplaces and shopping carts, order management, warehouse management, purchasing, shipping, reporting, and accounting. Integrated add-on modules include Skustack (WMS with mobile barcode scanning), Skustack Lens (real-time warehouse visualization), Quickbridge (QuickBooks integration), Shipbridge (shipping labels/documents), WayToPay.me (payment processing), Memaila (email marketing), Imagebridge (image management), Receivebridge (receiving management), Clocklocked (advertising optimization), and Orderback (returns management). The platform also offers a REST API for custom integrations and automation.
Differentiator
Problem solved
Functional benefit
Brands
- Skustack: Warehouse Management System (WMS) and mobile barcode scanner app for warehouse operations including receiving purchase orders, picking orders, preparing shipments, and processing returns.
- Shipbridge
- WayToPay.me
- Quickbridge
- Clocklocked
- Skustack Lens
Products and services
- Descartes Sellercloud Core Platform All-in-one cloud-based inventory and order management system (IMS/OMS) for multichannel ecommerce sellers, providing unified control of products, orders, and warehouses across Amazon, Walmart, eBay, Shopify, and 150+ other channels with real-time sync and automation. Sold on a per-order annual subscription starting at $1,349/month.
- Skustack
Quantifiable outcome
- Trusted by 1,000+ marketplace sellers
- +5 more outcomes
Companies that use SellerCloud
Customer profileNamed customers21 records
Segments6 records
Ideal customer profiles4 records
SellerCloud technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration126 records
AI capability3 records
Feature9 records
SellerCloud partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights6 records
SellerCloud competitors and assessment
Company assessmentDirect peers
- ChannelEngine: ChannelEngine is a multichannel ecommerce OMS/IMS platform connecting brands and sellers to marketplaces like Amazon, Walmart, and eBay. It competes directly with SellerCloud across marketplace integration, listing management, and order orchestration for mid-market and enterprise sellers.
- Linnworks: Linnworks is a multichannel inventory and order management platform targeted at SMB and mid-market ecommerce sellers, similar in customer profile to SellerCloud. Both platforms centralize inventory, listings, and order routing across marketplaces and shopping carts.
- Cin7: Cin7 is an inventory and order management platform with broad marketplace and ERP integrations. It competes with SellerCloud in the multichannel IMS/OMS space, particularly for product-based sellers managing omnichannel fulfillment.
- Ordoro: Ordoro provides multichannel shipping, inventory, and dropshipping software for ecommerce sellers. It overlaps with SellerCloud on shipping automation, inventory sync, and marketplace order management for SMB and mid-market customers.
- Skubana (3PL Central): Skubana, now part of 3PL Central, is an all-in-one operations platform combining order management, inventory, and analytics for multichannel sellers. It directly competes with SellerCloud's core OMS/IMS offering for ecommerce merchants and 3PLs.
- Brightpearl: Brightpearl is a retail-first OMS/IMS platform (now part of Sage) designed for multichannel merchants and 3PLs. It overlaps with SellerCloud on order management, inventory sync, and financial automation for ecommerce operations.
- Extensiv (formerly 3PL Central): Extensiv offers a warehouse and order management suite for 3PLs and ecommerce brands, including 3PL Warehouse Manager and Skubana. It is a direct competitor to SellerCloud in the 3PL OMS segment and now owns Skubana.
Broad incumbents
- Shopify (Shopify Plus): Shopify, especially Shopify Plus, is a broad incumbent ecommerce platform that has expanded into native OMS and B2B capabilities. It competes with SellerCloud indirectly as a platform-attached alternative for omnichannel merchants and is a marketplace partner of SellerCloud.
Emerging players
- ChannelApe: ChannelApe is an emerging multichannel inventory and order management platform focused on Shopify and DTC brands. It is a niche competitor to SellerCloud with a narrower integration footprint but a similar value proposition for inventory sync.
Others
- PeopleVox: PeopleVox, a Descartes-owned WMS provider, is now a sister company to SellerCloud following the 2024 acquisition. It overlaps in warehouse management for retail and 3PL customers and represents an internal peer within Descartes' portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SellerCloud social profiles
Digital presenceSellerCloud financial estimates
Financial estimateRevenue estimate
Valuation estimate
SellerCloud leadership team
Management profileNumber of profiles
Profiles2 records
SellerCloud subsidiaries and ownership
Company hierarchySubsidiaries6 records
SellerCloud funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SellerCloud M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SellerCloud
What does SellerCloud do?
SellerCloud provides a cloud-based, all-in-one multichannel inventory and order management system (IMS/OMS) that centralizes catalog, inventory, order, warehouse, shipping, purchasing, accounting, and reporting functions for ecommerce merchants operating across Amazon, Walmart, eBay, Shopify, and 150+ other sales channels. The platform is sold on a per-order annual subscription starting at $1,349/month with no revenue share, and is supported by 350+ pre-built integrations and modular add-on products including the Skustack warehouse management system and Shipbridge shipping application.
Is SellerCloud a public or private company?
SellerCloud is a private company. It is classified as corporate owned and is currently operating.
When was SellerCloud founded?
SellerCloud was founded in 2010. It employs 101 to 250 people.
Where is SellerCloud based?
SellerCloud is headquartered in Lakewood, United States, in the North America region.
How does SellerCloud make money?
Two revenue lines are on record. SaaS Subscription - Per Order Pricing is the primary driver. The others are quickbridge Desktop Application.
Who are SellerCloud's main competitors?
Direct peers on record are ChannelEngine, Linnworks, Cin7, Ordoro, Skubana (3PL Central), Brightpearl and Extensiv (formerly 3PL Central). Shopify (Shopify Plus) is listed as a broad incumbent. ChannelApe is listed as an emerging player. PeopleVox is listed as an others.
Does SellerCloud have an API?
Yes. REST API that enables third-party developers to access and integrate Sellercloud functionalities into external systems and applications. Provides seamless data exchange for orders, inventory, customer data, product catalogs, financial records, and more. Supports OAuth and API key-based authentication with Bearer token authentication. Rate limits are in place to ensure stable performance. Developer documentation is at developer.sellercloud.com.
What industry is SellerCloud in?
SellerCloud's product category is Ecommerce Operations Software. Its primary akta.pro industry code is BPAEAOAD, Vendor & Contract Management (Software/Cloud). Its NAICS code is 42343 and its SIC code is 5961.