Consumers Cooperative Oil
- Company typePrivate
- Founded1927
- HeadquartersSauk City, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
Consumers Cooperative Oil firmographics
Firmographics- Name
- Consumers Cooperative Oil
- Legal name
- Consumers Cooperative Oil
- Website
- https://cenex1.com
- Company type
- Private
- Founded year
- 1927
- Operating status
- Operating
- Ownership category
- akta.pro rank
Consumers Cooperative Oil industry classification
Industry- Product category
- Petroleum and Convenience Retail
- NAICS
- Gasoline Stations with Convenience Stores (45711), Petroleum and Petroleum Products Merchant Wholesalers (4247), Gasoline Stations and Fuel Dealers (457)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)
- akta.pro primary industry
- Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE)
- akta.pro secondary industries
- Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA), Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB), Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ)
Keywords
Where Consumers Cooperative Oil is headquartered
LocationHeadquarters
- HQ city
- Sauk City
- HQ country
- United States
- HQ region
- North America
Offices20 records
Markets served
Consumers Cooperative Oil business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Fuel Sales: Sale of gasoline, diesel fuel, and heating oil to commercial, residential, and agricultural customers through convenience stores and bulk delivery operations.
- Propane/LP Gas: Propane sales and delivery services including tank installation, service, repair, cylinder exchange, and regular scheduled deliveries for residential and commercial customers.
- Bulk Lubricants: Distribution of Cenex and Mobil lubricants, hydraulic fluids, DEF, greases, and specialty lubricants to agricultural and commercial customers.
- Convenience Store Operations: In-store deli operations including made-to-order pizzas, sub sandwiches, and prepared foods. Revenue from food service, beverages, and retail merchandise sales.
- Car Wash Services: Automated car wash facilities with multiple service levels including state-of-the-art Laser 4000 and G5 systems, soft touch or touchless options, and self-serve bays.
- Credit Services: Extension of credit offerings for both personal and commercial use, with associated interest/finance charges on revolving accounts.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Consumers Cooperative Oil product offering
Product offeringCore offering
Consumers Cooperative Oil is a member-owned cooperative that supplies energy products including Cenex-branded gasoline, diesel, heating oil, propane, and bulk lubricants to commercial, residential, and agricultural customers across western Wisconsin. It operates 19+ Cenex convenience stores with in-store delis, bakeries, car wash facilities, and a rewards loyalty program, while also providing bulk fuel delivery, propane tank installation, and credit account services. Profits are returned to member-owners through annual patronage refunds.
Product overview
Consumers Cooperative Oil operates as a member-owned cooperative established in 1927, providing energy products and convenience retail services. The core offerings include Cenex-branded gasoline and diesel fuels, propane service, and bulk petroleum products distributed through dispatched trucks. Retail operations encompass Cenex convenience stores with in-store delis (Mondovi Deli, Pizza Primo, Sub-Express), car wash facilities (Laser 4000 and G5 systems), and a rewards/loyalty program. The company utilizes the Smart Site System for automated fuel monitoring and delivery logistics. Products are distributed primarily to commercial, residential, and agricultural customers across Wisconsin through a network of retail locations and bulk delivery services.
Differentiator
Problem solved
Functional benefit
Brands
- Cenex: The primary fuel and convenience store brand operated by Consumers Cooperative, offering gasoline, diesel, propane, and convenience store services.
- Rewards Program
- Mondovi Deli
Products and services
- Cenex Gasoline and Diesel Fuels Premium Cenex branded gasoline and diesel fuels sold at retail at multiple Cenex convenience store locations across western Wisconsin, including premium fuels, winter blended diesel, and DEF at the pump for individual consumers and walk-in customers.
- Bulk Petroleum Products Delivery Bulk delivery of Cenex gasoline, diesel fuel, home heating fuel, and lubricants via dispatched trucks to commercial, residential, and agricultural customers across Wisconsin, including the Smart Site System for automated fuel level monitoring and delivery ordering.
- Propane Service Propane delivery and service including scheduled deliveries, electronically monitored tanks, tank installation, service, repair, cylinder exchange, and RV propane filling for residential and commercial customers through locally dispatched trucks with certified delivery professionals.
- Cenex and Mobil Lubricants Bulk lubricants and oils distribution including gear lube, transmission fluid, DEF, hydraulic fluids, specialty lubricants, and a large selection of greases distributed to agricultural and commercial customers in Wisconsin.
- Cenex Convenience Store Retail Cenex-branded convenience stores operating across western Wisconsin offering in-store delis, bakeries, coffee bars, beer caves, snacks, made-to-order pizzas and sub sandwiches, and everyday retail items to walk-in customers.
- Car Wash Services Automated and self-serve car wash facilities featuring Laser 4000 and G5 car wash systems with multiple wash levels, soft touch or touchless options, triple coat with Rain-X protectant, and pay-on-site portals at Sauk City and Prairie du Sac locations.
- Personal and Commercial Credit Services Extension of credit offerings for both personal and commercial use, with associated interest and finance charges on revolving accounts, supporting customer purchases across fuel, propane, lubricants, and convenience store retail.
Quantifiable outcome
- Over 1,800 customers served across commercial, residential, and agricultural segments
Companies that use Consumers Cooperative Oil
Customer profileSegments4 records
Ideal customer profiles4 records
Consumers Cooperative Oil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Consumers Cooperative Oil partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- CHS Inc.coreConsumers Cooperative is a member of CHS Inc., a Fortune 100 diversified energy, grains, and foods company. CHS is owned by farmers, ranchers, and cooperatives along with thousands of preferred stockholders. This membership affiliation connects the local cooperative to a broader national supply chain and cooperative network.
- Cenex/Land O'LakescoreLocal Cenex/Land O'Lakes affiliated co-op network. Cenex is the brand identity for fuels and lubricants distributed through the cooperative system. The affiliation provides quality branded petroleum products and access to a regional supply chain.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Consumers Cooperative Oil competitors and assessment
Company assessmentDirect peers
- Kwik Trip: Wisconsin-based regional convenience-store and fuel retailer operating hundreds of stores across the Upper Midwest. Closest direct competitor — same geography, same Cenex-adjacent fuel supply, same customer base of commuters and farmers, and a fuller fresh-food program that pressures Consumers Cooperative's c-store economics.
- Growmark: Cooperative-affiliated fuel, propane, and lubricants distributor serving agricultural and commercial customers in the Midwest, similar in structure to Consumers Cooperative. Comparable on cooperative governance, member equity mechanics, and bulk-propane/lubricant delivery to farmers.
Broad incumbents
- Wawa: Regional privately held chain known for high-quality fresh-prepared food alongside fuel retail. Benchmark for the c-store-with-food experience that Consumers Cooperative is attempting to scale through in-store deli programs.
- QuikTrip: Privately held regional convenience-store and fuel chain with strong fresh-food and bakery programs. Operates in many of the same Midwestern markets and competes on c-store customer experience, fuel pricing, and operational polish.
- Casey's General Stores: Large publicly traded convenience-store and fuel retailer with thousands of Midwest stores offering prepared food, fuel, and in-store kitchens. Comparable in combining fuel and c-store/QSR under one roof at rural and small-town locations overlapping Consumers Cooperative's footprint.
- Love's Travel Stops: National travel-center operator offering retail fuel, c-store, fresh food, and bulk fuel services to commercial and retail customers. Comparable on the bulk fuel/commercial customer overlap and the integrated c-store model.
- 7-Eleven / Speedway: Largest U.S. convenience-store chain operating thousands of fuel+c-store locations, including the acquired Speedway network. Comparable on the standardized c-store-plus-fuel retail model competing for the same convenience customer.
- RaceTrac: Privately held regional fuel and convenience-store chain across the southern and central U.S. Comparable in tightly integrating fuel, fresh food, and rewards programs to drive customer frequency at the forecourt.
- Pilot Flying J: Major travel-center and fuel retailer with hundreds of locations across North America. Comparable through its combination of retail fuel, c-store offerings, and bulk fuel/lubricant supply to commercial trucking and fleet customers.
Others
- CHS Inc. Fortune 100 diversified energy, grains, and foods cooperative that owns Cenex and is the parent affiliation for Consumers Cooperative's fuel supply chain. Comparable as the upstream/scale counterparty that supplies and brands the fuel Consumers Cooperative distributes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Consumers Cooperative Oil social profiles
Digital presenceConsumers Cooperative Oil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Consumers Cooperative Oil leadership team
Management profileNumber of profiles
Profiles5 records
Consumers Cooperative Oil subsidiaries and ownership
Company hierarchySubsidiaries1 record
Consumers Cooperative Oil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Consumers Cooperative Oil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Consumers Cooperative Oil
What does Consumers Cooperative Oil do?
Consumers Cooperative Oil is a member-owned cooperative that supplies energy products including Cenex-branded gasoline, diesel, heating oil, propane, and bulk lubricants to commercial, residential, and agricultural customers across western Wisconsin. It operates 19+ Cenex convenience stores with in-store delis, bakeries, car wash facilities, and a rewards loyalty program, while also providing bulk fuel delivery, propane tank installation, and credit account services. Profits are returned to member-owners through annual patronage refunds.
Is Consumers Cooperative Oil a public or private company?
Consumers Cooperative Oil is a private company. It is classified as management employee owned and is currently operating.
When was Consumers Cooperative Oil founded?
Consumers Cooperative Oil was founded in 1927.
Where is Consumers Cooperative Oil based?
Consumers Cooperative Oil is headquartered in Sauk City, United States, in the North America region.
How does Consumers Cooperative Oil make money?
Six revenue lines are on record. Fuel Sales are the primary driver. The others are propane/LP Gas, bulk Lubricants, convenience Store Operations, car Wash Services and credit Services.
Who are Consumers Cooperative Oil's main competitors?
Direct peers on record are Kwik Trip and Growmark. Broad incumbents are Wawa, QuikTrip, Casey's General Stores, Love's Travel Stops, 7-Eleven / Speedway, RaceTrac and Pilot Flying J. CHS Inc. is listed as an others.
Does Consumers Cooperative Oil have an API?
No public API is recorded for Consumers Cooperative Oil.
What industry is Consumers Cooperative Oil in?
Consumers Cooperative Oil's product category is Petroleum and Convenience Retail. Its primary akta.pro industry code is EUALAIAE, Convenience Retail & Foodservice at Forecourts (C-Store/QSR), with a secondary code of EUALAIAA, Retail Service Station Operations (Company-Owned & Dealer-Operated). Its NAICS code is 45711 and its SIC code is 5500.