What TERALTA does

Teralta is a construction materials producer and distributor headquartered in Le Port, La Réunion, operating two legal entities (TERALTA GRANULAT BETON REUNION, a SAS, and TERALTA CIMENT REUNION, an SA) under the Teralta brand. Since September 4, 2020, Teralta has been a wholly-owned subsidiary of Groupe Audemard, a family-owned French industrial conglomerate operating 14 companies across 38 industrial sites. The company runs four integrated activities — cement, ready-mix concrete, aggregates, and prefabricated elements (blocks, beams, ribbed-floor components) — supplemented by decorative concrete (stamped, polished, colored, exposed-aggregate, and draining variants), mortars, and on-site services including mixer-truck and pump-truck delivery, Terabox storage containers, mobile card payment, and a technical document library. Production and commercial operations span 12 sites across La Réunion with one laboratory for quality control.

Teralta serves a hybrid customer base of SMB artisans, major building contractors (Grand Compte Bâtiment), individual homeowners undertaking renovation and outdoor projects, building-materials distributors (negociants and GSB/DIY retailers), and architects. Distribution combines a regional field-sales team organized by territory (North, South, East, West) with a dedicated major-accounts commercial function, an e-commerce boutique at boutique.teralta-audemard.com offering 24/7 ordering, three pickup depots at Le Port, Sainte-Marie, and Saint-Louis, and a reseller channel. Pricing is quote-based and unit-priced by material type and project, with decorative concrete installed at roughly €60–€120/m² and standard blocks at €15–€20/m².

The company reports €70M in annual revenue with 130 employees, making it a major but geographically concentrated supplier within La Réunion. Its strategic posture emphasizes proximity (12-site island-wide footprint), reactivity (mobile payment, on-site delivery, 48-hour callback), quality (in-house laboratory), and product breadth (single-source supplier across the cement-to-prefabrication chain), while recent activity has centered on digital tooling, fiber-reinforced concrete solutions, and lower-carbon concrete formulations.

Name

TERALTA

Legal name

TERALTA GRANULAT BETON REUNION / TERALTA CIMENT REUNION

Website

https://teralta-audemard.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

51–100 employees

Short description

Teralta is the integrated construction-materials supplier for La Réunion, producing and distributing cement, ready-mix concrete, aggregates, and prefabricated blocks from 12 sites under Groupe Audemard ownership, serving artisans, contractors, distributors, and homeowners with on-site delivery and e-commerce.

Ownership category

akta.pro rank

Headquarters

HQ city

Le Port

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Construction Materials Sales: Sale of construction materials including cement, ready-mix concrete, aggregates, prefabricated elements (blocks and beams), mortars, and decorative concrete. Revenue generated through direct sales, e-commerce platform, and physical depot locations across Réunion.
2. Delivery and Logistics Services: Specialized delivery services including mixer trucks (camions toupie) and pump trucks (camions pompe) for construction sites. Mobile card payment terminals enable remote payment on construction sites.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

TERALTA manufactures and supplies heavy construction materials in La Réunion — cement, ready-mix concrete (standard, decorative, draining, colored, fiber-reinforced), aggregates, mortars, and prefabricated blocks and beams — for building professionals, public-works contractors, distributors, and individual homeowners. The company combines production, technical support, laboratory formulation (Teralab), a 24/7 e-commerce boutique, on-site and depot delivery, and a Terabox bulk storage service to provide a single-source supply solution for the island's construction market.

Product overview

Teralta is a construction materials supplier operating in La Réunion, offering four core product categories: cement (Ciments), ready-mix concrete (Bétons), aggregates (Granulats), and prefabrication (Blocs & Poutrelles). Their concrete offerings include standard ready-mix concrete and a decorative concrete sub-brand featuring six styles: désactivé (exposed aggregate), bouchardé, poli (polished), coloré (colored), imprinted/empreinte (stamped), and drainant. Supporting services include an e-commerce boutique, material calculators, mobile payment solutions, delivery logistics (mixer trucks and pump trucks), on-site storage containers (Terabox), and technical documentation library.

Differentiator

Problem solved

Functional benefit

Products and services

• Ready-Mix Concrete (Béton prêt-à-l'emploi) Standard ready-mix concrete delivered by mixer truck (toupie) and concrete pump (pompe) to construction sites across La Réunion for building professionals, public-works contractors, artisans, and individual customers.
• Decorative Concrete (Béton décoratif) Decorative ready-mix concrete with published color and finish options, intended for architects, contractors, and homeowners seeking finished-surface concrete for visible applications.
• Colored Concrete (Béton coloré) Pigmented ready-mix concrete supplied per square meter, suited to landscaping, public spaces, and architectural applications where consistent color is required.
• Draining Concrete (Béton drainant) Permeable ready-mix concrete for stormwater management, parking surfaces, driveways, and landscaping applications.
• Blocks and Beams (Blocs & Poutrelles) Prefabricated concrete blocks and beams sold per square meter or per unit, used as masonry and structural components in residential and small commercial construction.
• Aggregates (Granulats) Crushed stone, sand, and graded aggregates supplied for concrete production, road base, drainage, and landscaping use.
• Cements (Ciments) Bagged and bulk cement products sold for site-mixed mortars, concretes, and structural applications.
• Mortars (Mortiers)

Quantifiable outcome

• 70M€ annual revenue demonstrates commercial success and market leadership in Réunion construction materials sector.
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• CHRYSO FranceminorStrategic or Co-development PartnerCHRYSO France partnered with Teralta for a fiber concrete event, demonstrating technical collaboration in concrete solutions innovation.
• SOLTECH RéunionminorStrategic or Co-development PartnerSOLTECH Réunion collaborated with Teralta on fiber concrete solutions, providing technical expertise for construction events in Réunion.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Holcim France: French subsidiary of global cement giant Holcim, producing cement, aggregates, and ready-mix concrete. Comparable in core products but operates as part of a much larger global group with broader capabilities and international reach.
• CEMEX: Global cement, ready-mix concrete, and aggregates company with operations across multiple regions. Comparable in core products but operates as a globally diversified incumbent with significantly larger scale and broader geographic footprint.
• CRH plc: Global building materials group that owns Eqiom in France. Comparable as the parent of a French cement/concrete subsidiary, providing a relevant valuation reference for how Teralta might be valued within a larger group context.

Direct peers

• Eqiom: French cement, ready-mix concrete, and aggregates manufacturer, subsidiary of global building materials group CRH. Operates a similar product portfolio (cement, concrete, aggregates) within the French market, making it a directly comparable peer.
• BigMat: European building materials cooperative/distributor with strong presence in France and overseas territories. Comparable in serving construction professionals and homeowners with materials and technical advice, with overlapping value proposition.
• Ciments Calcia (Heidelberg Materials France): Major French cement manufacturer producing cement, ready-mix concrete, and aggregates across mainland France. Comparable in core product mix and French-market focus, though operating at significantly larger scale than Teralta.
• Point.P (Saint-Gobain Distribution): Major French building materials distribution network serving construction professionals and individuals. Comparable in distribution model, e-commerce ordering, calculator tools, and customer base, though Point.P focuses on distribution rather than manufacturing.
• Vicat: French family-owned cement and concrete group operating cement plants, ready-mix concrete, aggregates, and prefabricated products. Directly comparable in product portfolio and family-owned industrial model, and operates similar technical-commercial and distribution structures in France.
• Unibéton: French ready-mix concrete producer (part of Heidelberg Materials). Comparable specifically in the ready-mix concrete segment with similar delivery and batching operations serving construction sites across regional France.

Emerging players

• Hoffmann Green Cement Technologies: French low-carbon cement innovator offering clinker-free cement products targeting sustainability-focused construction. Comparable as a French cement supplier with similar focus on decarbonization, though differentiated by proprietary low-carbon technology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/TeraltaAudemard
• Facebookfacebook.com/Teralta
• LinkedInlinkedin.com/company/teralta

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TERALTA