Jacked Nutrition
Jacked Nutrition is Pakistan's leading sports nutrition brand, operating seven retail stores, a leading e-commerce platform, the country's largest gym, an online coaching program, and FarmaLabs — Pakistan's first DRAP-approved pharmaceutical-grade supplement manufacturing facility — serving fitness enthusiasts and athletes since 2012.
- Company typePrivate
- Founded2012
- HeadquartersIslamabad, Pakistan
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Jacked Nutrition does
Jacked Nutrition is Pakistan's leading sports nutrition and fitness brand, founded in 2012 by Muhammad Abbas with $10 in starting capital and no external investment. The company operates an integrated fitness ecosystem spanning seven physical retail stores in Pakistan's premier commercial districts (Islamabad F-7 and F-11, Lahore MM Alam Road and DHA, Karachi DHA Phase 5, Faisalabad, and Rawalpindi Bahria Town), a leading e-commerce platform at jackednutrition.pk with nationwide delivery, the Jacked Fitness Arena (the largest gym in Pakistan, opened 2022), a CrossFit studio, an online coaching program available globally, and the Jacked University content platform. The product portfolio combines own-brand supplements (ISO Jacked premium whey blend with 27g protein per serving, Micronized Creatine Monohydrate, Brown Rice Protein, Vitamitic/Vitabasic Multivitamins, Marine Collagen, L-Carnitine, Burn+, Omega 3 Fish Oil, DHT Blocker, Shilajit, and All-In Protein Bars) with carried international brands (Blade Sport, MuscleTech, DYMATIZE, BSN, Applied Nutrition, NutraBio, DY Nutrition, Superior14, Army1) and gym accessories.
The company's core technology is its vertically integrated FarmaLabs pharmaceutical-grade sports nutrition manufacturing facility in Rawat Industrial Area, which holds DRAP Manufacturing License #01542 and represents Pakistan's first such facility. Production features GMP-compliant powder blending, capsule production, tablet compression, and sachet packaging with complete batch traceability, multi-phase filtration technology used in the ISO Jacked line, and third-party Eurofins testing for purity verification. Products carry DRAP, ISO, GMP, and Halal certifications. The technology stack supports private label and contract manufacturing for other brands alongside own-brand production, marking a strategic transition from retailer to manufacturer.
Revenue is generated through four streams: one-time supplement product sales via retail and e-commerce (price range Rs. 945-73,625 with free shipping above Rs. 2,000), recurring online coaching subscriptions (Transformation Blueprint at USD 120/month and VIP Coaching at USD 300/month for 12-week programs led by the founder), B2B contract manufacturing through FarmaLabs, and affiliate referral commissions. Customer acquisition combines content marketing through Jacked University, social media presence across Facebook, Instagram, YouTube, and TikTok, the Jacked Believers ambassador program featuring sponsored athletes and celebrities, fitness event sponsorships, and email marketing. The company has served 1M+ customers with 30,163+ verified reviews and holds a self-described position as Pakistan's No.1 online supplements store.
Jacked Nutrition firmographics
Firmographics- Name
- Jacked Nutrition
- Legal name
- Jacked Nutrition
- Website
- https://jackednutrition.pk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Jacked Nutrition is Pakistan's leading sports nutrition brand, operating seven retail stores, a leading e-commerce platform, the country's largest gym, an online coaching program, and FarmaLabs — Pakistan's first DRAP-approved pharmaceutical-grade supplement manufacturing facility — serving fitness enthusiasts and athletes since 2012.
- Ownership category
- akta.pro rank
Jacked Nutrition industry classification
Industry- Product category
- Sports Nutrition Supplements
- NAICS
- Food (Health) Supplement Retailers (456191), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910), Snack Food Manufacturing (31191)
- SIC
- Food And Kindred Products (2000), Sporting & Athletic Goods, Nec (3949), Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)
- akta.pro secondary industries
- Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE), Sports Nutrition, Hydration & Recovery Products Distribution (CRAOAJAL), General Nutrition Coaching (HSADAFAA), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)
Keywords
Where Jacked Nutrition is headquartered
LocationHeadquarters
- HQ city
- Islamabad
- HQ country
- Pakistan
- HQ region
- Asia
Offices9 records
Markets served
Jacked Nutrition business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Supplement Product Sales: Primary revenue stream from selling sports nutrition supplements including proteins, pre-workouts, creatine, vitamins, mass gainers, and fitness accessories. Products range from Rs. 945 to Rs. 73,625. Revenue generated through 7 retail stores and e-commerce platform.
- Online Coaching Services: Human performance coaching program led by founder Muhammad Abbas. Two tiers: Transformation Blueprint at USD 120/month (12-week program with full system delivery) and VIP Coaching at USD 300/month (adds weekly coaching calls and ongoing accountability). Delivered through Notion workspaces.
- Manufacturing Services (FarmaLabs): Private label and contract manufacturing services for other sports nutrition brands. DRAP-compliant production facility offering powder blending, capsule production, tablet compression, and sachet packaging. Targets brands seeking to scale with export-ready standards.
- Affiliate Program: Affiliate marketing program accessible through affiliate.jackednutrition.pk, generating referral revenue from partner promotions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | ISO Jacked Whey Protein - Premium whey blend supplement |
| Unit Pricing | Pay-as-you-go | Micronized Creatine Monohydrate - High solubility creatine |
| Subscription | Monthly | Transformation Blueprint - 12-week coaching program (independent execution) |
| Subscription | Monthly | VIP Coaching - Full system with weekly coaching and accountability |
| Unit Pricing | Pay-as-you-go | Jacked Nutrition Supplements - Full product range |
| Unit Pricing | Pay-as-you-go | Bundle Deals and Combos |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
Jacked Nutrition product offering
Product offeringCore offering
Jacked Nutrition manufactures, retails, and distributes sports nutrition supplements (proteins, creatine, pre-workouts, multivitamins, fat burners, and protein bars) under its own brands (ISO Jacked, Carbon Line, Jacked Brown Rice Protein, All-In) and carried international brands (Blade Sport, MuscleTech, Dymatize, BSN, Applied Nutrition, NutraBio, DY Nutrition, Superior14). The company sells through 7 retail stores across Pakistan, a nationwide e-commerce platform, and offers founder-led online coaching subscriptions. Through its subsidiary FarmaLabs, the company provides DRAP-approved pharmaceutical-grade contract manufacturing and private label services to other sports nutrition brands.
Product overview
Jacked Nutrition is Pakistan's leading fitness and supplement brand offering a multi-channel platform consisting of: (1) Own-brand supplement line including ISO Jacked Whey Protein, Micronized Creatine Monohydrate, Brown Rice Protein, Vitamitic/Vitabasic Multivitamins, Marine Collagen, L-Carnitine, Burn+ Fat Burner, Omega 3 Fish Oil, DHT Blocker, Shilajit, Peanut Butter, and the premium Carbon Line sub-brand; (2) The All-In protein bar line for grab-and-go nutrition; (3) Carried international brands including Blade Sport, MuscleTech, DYMATIZE, BSN, Superior14, Applied Nutrition, NutraBio, DY Nutrition, MuscleMeds, and Army1; (4) Gym accessories and shaker bottles; (5) Farmalabs manufacturing services for private label and contract manufacturing; (6) Online training coaching program; and (7) Jacked University educational knowledge hub. The company operates seven retail stores across Pakistan (Islamabad F-7, F-11; Lahore MM Alam Road and DHA; Karachi DHA Phase 5; Faisalabad; Rawalpindi Bahria Town) plus a leading e-commerce platform, and the Jacked Fitness Arena training facility.
Differentiator
Problem solved
Functional benefit
Brands
- FarmaLabs (Farmalabs): Pakistan's first pharmaceutical-grade sports nutrition manufacturing facility, DRAP-approved for supplement production
- BodyBrics
- Jacked Fitness Arena
- Jacked University
- Jacked Believers
- Carbon Line
- Online Training Program
Products and services
- ISO Jacked Whey Protein
- Micronized Creatine Monohydrate
- Jacked Brown Rice Protein
- Marine Collagen
- Vitamitic Multivitamin
- Vitabasic Multivitamin
- L-Carnitine
- Burn+ Fat Burning Supplement
- Omega 3 Fish Oil
- DHT Blocker
- Shilajit
- Peanut Butter
- All-In Jacked Protein Bar
- Carbon Line
- Gym Accessories
- Shaker Bottles
- FarmaLabs Contract Manufacturing Services
- Online Training Program (Transformation Blueprint and VIP Coaching)
Quantifiable outcome
- 1M+ customers served across Pakistan and worldwide
- +3 more outcomes
Companies that use Jacked Nutrition
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles5 records
Jacked Nutrition technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Jacked Nutrition partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FarmaLabscoreFarmaLabs is a purpose-built sports nutrition manufacturing facility established by Jacked Nutrition in Rawat Industrial Area. It operates as a separate entity dedicated to private label and contract manufacturing. DRAP Manufacturing License # 01542. This represents Jacked Nutrition's vertical integration strategy, moving from premier retailer to world-class manufacturer.
Scale indicators8 records
Recent moves13 records
Expansion highlights6 records
Jacked Nutrition competitors and assessment
Company assessmentBroad incumbents
- MyProtein: Global sports nutrition DTC brand owned by THG, offering whey, creatine, vitamins, and supplements worldwide. A benchmark for Jacked Nutrition's premium whey (ISO Jacked) and a likely competitor as global brands push into Pakistan.
- Life Time Fitness: US-based vertically integrated fitness operator combining premium gyms, personal training, and nutrition/wellness retail. Closest large-scale analog to Jacked Nutrition's Jacked Fitness Arena plus supplement retail integration.
- Optimum Nutrition (ON): One of the world's largest sports nutrition brands (Gold Standard Whey) and a category incumbent that Jacked Nutrition benchmarks against and also carries via distribution. Comparable own-brand mix and channel strategy.
- GNC: Global specialty retailer of vitamins, supplements, and sports nutrition with a multi-store footprint. The closest analog to Jacked Nutrition's 7-store retail + DTC + own-brand strategy at scale.
Direct peers
- MuscleBlaze: India's leading sports nutrition brand, founded 2012, selling whey, creatine, pre-workout, and mass gainers through its own D2C site and marketplaces. Closest South Asian regional peer to Jacked Nutrition in terms of category, brand-led CPG model, and mid-tier positioning.
- HealthKart: India's largest online supplements and sports nutrition retailer, selling both its own brands (MuscleBlaze, TrueBasics) and a wide catalog of international brands. Directly comparable to Jacked Nutrition's hybrid own-brand + multi-brand retail model.
Emerging players
- Bold Care: Indian D2C wellness and performance brand selling supplements and men's health products. A South Asian emerging brand with a similar founder-led, multi-channel DTC playbook targeting a young fitness audience.
- Klean Athlete: Premium NSF-certified sports nutrition brand targeted at athletes and trainers. Comparable to Jacked Nutrition's athlete-sponsorship model (Ahmad Shahzad, Ahmed Mujtaba) and premium positioning.
- Transparent Labs: US-based DTC sports nutrition brand emphasising clinically-dosed formulas, transparent labeling, and premium whey/protein variants. Directly comparable to Jacked Nutrition's ISO Jacked positioning around label transparency and quality.
Regional players
- NutriStation: Pakistani online supplement retailer carrying multiple international sports nutrition brands. Direct in-country competitor to Jacked Nutrition's online supplement store in the same Pakistani market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Jacked Nutrition social profiles
Digital presenceJacked Nutrition compliance and trust
Trust signalCompliance6 records
Jacked Nutrition financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jacked Nutrition leadership team
Management profileNumber of profiles
Profiles1 record
Jacked Nutrition subsidiaries and ownership
Company hierarchySubsidiaries1 record
Jacked Nutrition funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jacked Nutrition M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jacked Nutrition
What does Jacked Nutrition do?
Jacked Nutrition manufactures, retails, and distributes sports nutrition supplements (proteins, creatine, pre-workouts, multivitamins, fat burners, and protein bars) under its own brands (ISO Jacked, Carbon Line, Jacked Brown Rice Protein, All-In) and carried international brands (Blade Sport, MuscleTech, Dymatize, BSN, Applied Nutrition, NutraBio, DY Nutrition, Superior14). The company sells through 7 retail stores across Pakistan, a nationwide e-commerce platform, and offers founder-led online coaching subscriptions. Through its subsidiary FarmaLabs, the company provides DRAP-approved pharmaceutical-grade contract manufacturing and private label services to other sports nutrition brands.
Is Jacked Nutrition a public or private company?
Jacked Nutrition is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Jacked Nutrition founded?
Jacked Nutrition was founded in 2012. It employs 51 to 100 people.
Where is Jacked Nutrition based?
Jacked Nutrition is headquartered in Islamabad, Pakistan, in the Asia region.
How does Jacked Nutrition make money?
Four revenue lines are on record. Supplement Product Sales are the primary driver. The others are online Coaching Services, manufacturing Services (FarmaLabs) and affiliate Program.
Who are Jacked Nutrition's main competitors?
Broad incumbents on record are MyProtein, Life Time Fitness, Optimum Nutrition (ON) and GNC. Direct peers are MuscleBlaze and HealthKart. Emerging players are Bold Care, Klean Athlete and Transparent Labs. NutriStation is listed as a regional player.
Does Jacked Nutrition have an API?
No public API is recorded for Jacked Nutrition.
What industry is Jacked Nutrition in?
Jacked Nutrition's product category is Sports Nutrition Supplements. Its primary akta.pro industry code is CRADAGAA, Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout), with a secondary code of AFAKAJAE, Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars). Its NAICS code is 456191 and its SIC code is 2000.