Muranaka Farm

What Muranaka Farm does

Muranaka Farm, Inc. is a third-generation, family-owned specialty vegetable grower and shipper headquartered in Moorpark, California. Founded in 1950 by Minoru and Matsue Muranaka as sharecroppers who progressively acquired their own land, the company today produces and ships eight core bunched specialty vegetables — green onions (its flagship), kale, radish, leek, parsley, cilantro, Italian parsley, and beets — in both conventional and certified organic varieties. The company self-identifies as the largest U.S. shipper of bunched green onions and the largest shipper of bunched kale, radish, parsley, leek, and cilantro, processing approximately 50 million green onions per week.

Operations span five growing regions: the original Moorpark, California site plus four Mexican locations (Mexicali, San Luis, Maneadero in Baja California, and Ojos Negros), enabling year-round production continuity that mitigates regional weather risk. Products are sold directly to supermarket chains and food service distributors throughout the United States and Europe, with extensive custom packaging options — including multiple sizes, forms, and PLU/UPC coding — that allow retailers to integrate Muranaka produce into their own private-label branding strategies. Long-tenured customer relationships include 30+ years of uninterrupted radish supply to Southern California supermarket chains, which have since expanded into national accounts.

The company maintains a layered food-safety and quality compliance program, including EurepGAP (European retail standards), SENASICA (Mexican GAP/GMP compliance), NutriClean (pesticide-residue-free certification administered by Scientific Certification Systems at standards up to 1,000 times stricter than legal limits), and CertiClean (HACCP- and FDA GMP-based sanitation certification), with third-party audit ratings at 'excellent' and 'superior' levels. Strategic supplier partnerships include a 25+ year relationship with Georgia-Pacific for packaging solutions and an ongoing seed supply arrangement with Enza Seed Company. The business employs 51–100 staff, is currently led by Vice President Charles Muranaka (grandson of the founders) for day-to-day operations, and remains under the ownership of founders' sons Harry and Roy Muranaka.

Name

Muranaka Farm

Legal name

Muranaka Farm, Inc.

Website

https://muranakafarm.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

51–100 employees

Short description

Muranaka Farm is a third-generation, family-owned specialty vegetable grower-shipper in Moorpark, California, producing bunched green onions, kale, radish, leek, parsley, cilantro, Italian parsley, and beets for U.S. supermarket chains, food service distributors, and European retailers.

Ownership category

akta.pro rank

Product category

Fresh Specialty Vegetables

NAICS

Vegetable and Melon Farming (11121), Fresh Fruit and Vegetable Merchant Wholesalers (42448)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Asparagus, Artichoke & Specialty Vegetable Farming (Asparagus, Artichokes, Celery, Okra) (AFAGADAI)

akta.pro secondary industries

Fresh-Cut & Value-Added Produce (Washed, Peeled, Sliced, Packaged) (AFAKAFAA), Aromatic Alliums & Dehydrated Vegetables (Garlic, Onion, Shallot, Celery) (AFAJANAH), Leafy Greens Farming (Lettuce, Spinach, Kale, Arugula, Chard) (AFAGADAA)

Keywords

• Specialty vegetable farming
• Bunched green onions
• Fresh produce shipping
• Hand-bunched vegetables
• Organic produce wholesale

Headquarters

HQ city

Moorpark

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fresh Produce Sales: Muranaka Farm generates revenue through the sale of fresh specialty vegetables including green onions, radish, leek, kale, parsley, cilantro, Italian parsley, and beets. They offer both conventional and certified organic varieties with extensive custom packaging options. Products are sold directly to supermarket chains and food service distributors throughout the United States and Europe.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Muranaka Farm grows, hand-bunches, and ships eight categories of fresh specialty vegetables—green onion, kale, parsley, radish, leek, cilantro, Italian parsley, and beets—in both Conventional and Certified Organic varieties to supermarket chains and food service distributors throughout the United States and Europe. The company offers extensive custom packaging options including various sizes, forms, and PLU/UPC coding to support customer branding strategies, with year-round supply enabled by multiple growing regions in California and Mexico.

Product overview

Muranaka Farm is a specialty produce company offering a portfolio of hand-bunched vegetables. The company operates as a single-product-line producer with multiple vegetable categories, offering both Conventional and Certified Organic varieties. Their core products include Green Onion (flagship, largest US shipper), Kale, Parsley, Radish, Leek, Cilantro, Italian Parsley, and Beets. Products are available year-round through multiple growing regions and include extensive custom packaging options with various sizes and PLU/UPC coding.

Differentiator

Problem solved

Functional benefit

Products and services

• Green Onion Muranaka Farm's flagship product, bunched green onions, of which it is the largest U.S. shipper. European varieties grown in winter have deep green color with short white shanks, available year-round across multiple growing regions for supermarket chains and food service distributors.
• Kale Bunched kale with consistent radiant blue-green color and tight curl on the leaf, growing 13-16 inches in length with leaves 8-9 inches. Muranaka Farm is the largest U.S. shipper of bunched kale, available year-round.
• Parsley Bunched curly parsley growing 7-10 inches with a 4-inch bunch circumference. Muranaka Farm is the largest U.S. shipper of bunched parsley, providing clean smooth bunches with dark green color and even bottom cut.
• Radish Bunched radish with strong dark-green tops and shiny deep red bulbs. Minimum 1-inch diameter bulb, 11-13 count bunch size. Muranaka Farm is the largest U.S. shipper of bunched radish with 30 years of uninterrupted supply.
• Leek Bunched leek characterized by sturdy long white shanks measuring 15-16 inches with strong dark green leaf. Muranaka Farm is the largest U.S. shipper of bunched leek with year-round availability.
• Cilantro Bunched cilantro, the leaf of the young coriander plant. Stems grow 7-10 inches high with lively fresh flavors and distinctive aroma. Muranaka Farm is the largest U.S. shipper of bunched cilantro with year-round availability.
• Italian Parsley Flat leaf parsley, also known as Italian parsley, with stronger flavor than curly parsley. Produces 8-11 inch bunches with healthy dark green color and definitive aroma, clean with no yellow or black tips.
• Beets Bunched beets measuring 16-19 inches overall with minimum 1.5-inch diameter. Uniformly free of mud and dirt, with dark red stems and green leaves featuring distinct red veins, pumpkin-shaped with smooth appearance.

Quantifiable outcome

• 50 million green onions harvested per week
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• Georgia-Pacific CorporationcoreOthersGeorgia-Pacific has provided innovative packaging solutions to Muranaka Farm for more than 25 years. The partnership is based on shared standards of excellence, with Georgia-Pacific meeting Muranaka's high quality requirements for packaging that protects produce during shipping and handling.
• Enza Seed CompanycoreOthersEnza Seed Company supplies seeds to Muranaka Farm for vegetable production. Muranaka Farm has implemented production techniques necessary to produce quality food products for the American market, with streamlined operations from seed to package.
• EurepGAP (Euro-Retailer Produce Working Group)coreOthersEurepGAP provides objective verification of best agricultural practices. Muranaka Farm adheres to EurepGAP Codes of Conduct, which cover practices on the farm and ensure the whole supply chain is assured through to the final consumer.
• SENASICA (Servicio Nacional de Sanidad, Inocuidad y Calidad Agroalimentaria)coreOthersMexican regulatory body providing mandatory GAP and GMP regulations. Muranaka Farm's Mexican locations are in compliance with these new mandatory regulations for agricultural food safety and quality.
• Scientific Certification Systems (SCS)coreOthersSCS administers both NutriClean and CertiClean certification programs for Muranaka Farm. Conducts inspections, sampling, and laboratory testing for pesticide residues and sanitation standards verification.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Church Brothers Farms: California-based grower-shipper of leafy greens and specialty vegetables, with both conventional and organic offerings. Comparable in product mix, custom packaging capabilities, and direct-to-retailer distribution model.
• Pacific International Marketing: Specialty produce grower-shipper supplying row and specialty crops to retail and food service. Comparable in scale, product mix, and direct-supply business model.
• Babé Farms: California-based specialty vegetable grower focused on baby and specialty vegetables for retail and food service. Highly comparable in product specialization and direct-to-buyer distribution.
• Tanimura & Antle: Family-owned California-based specialty vegetable grower-shipper with a similar multi-category produce portfolio and direct supermarket relationships. Highly comparable business model, scale, and customer base to Muranaka Farm.

Broad incumbents

• Dole Food Company: Global fresh produce major with extensive fresh vegetable offerings including green onions and herbs. Competes for the same supermarket accounts but at much larger scale and broader product portfolio.
• Grimmway Farms: One of the largest US produce growers (carrots, organic vegetables) with national distribution. Broader portfolio but overlaps in organic produce and supermarket supply, and competes for shelf space in similar categories.
• Earthbound Farm: Leading US organic produce brand and grower, owned by WhiteWave/Danone. Competes directly in organic specialty vegetables and leafy greens with supermarket and food service customers.
• Taylor Farms: Large US fresh foods processor specializing in value-added salads and fresh-cut vegetables. Competes for similar supermarket and food service accounts with overlapping fresh vegetable offerings.
• Fresh Express: Major US packaged salad and fresh vegetable brand owned by Chiquita. Competes in the fresh produce category with supermarket chains, though more focused on bagged salads than bunched vegetables.

Regional players

• Ocean Mist Farms: California-based specialty vegetable grower known for artichokes and leafy greens, selling direct to supermarket chains. Comparable in growing-region location and direct-to-retail distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/muranaka-farm-inc-

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Muranaka Farm