The Knudsen Clinic

What The Knudsen Clinic does

The Knudsen Clinic is a private Australian hair restoration medical practice founded in 1984 by Dr Russell Knudsen. It operates five clinic locations across Australia (Sydney as headquarters, plus Melbourne, Brisbane, and Canberra) and New Zealand (Auckland), serving primarily adult men with male pattern baldness and women with female pattern hair loss, alongside secondary transgender and revision surgery patient cohorts. The practice is physician-led under a founder-clinician ownership model with no external investors disclosed.

Its core offering is hair transplant surgery using Follicular Unit Transplantation (FUT/strip harvesting with trichophytic closure) and Follicular Unit Extraction (FUE) techniques. The Sydney clinic is also the first in New South Wales to deploy the ARTAS robotic hair surgery platform, which uses computer vision to automate follicular unit identification and extraction. Adjacent services include revision surgery, microinjection therapies (enzyme blockade mesotherapy, Trichopat microneedling, exosome treatment), LaserCap low-level laser therapy devices, pharmacological therapy (Minoxidil and 5-alpha reductase enzyme blockers), Scalp Micro-Pigmentation, and a hair banking partnership with HairClone for cryopreservation of follicular units. The practice also operates an e-commerce storefront for LaserCap hardware and third-party hair camouflage products.

Revenue derives from per-graft surgery pricing (FUT from AUD 1,540 to AUD 16,500; FUE from AUD 1,980 to AUD 19,250, plus a AUD 1,100 theatre fee), consultation fees (AUD 175-250 initial; AUD 100-150 follow-up), pharmacological regimens, and retail device sales. Treatments are predominantly self-pay cosmetic procedures subject to GST, with partial Medicare rebates available on some consultations. Demand generation is anchored on thought-leadership content — most prominently The Hair Loss Show YouTube channel with 470+ episodes and 26M+ views — plus PR placements in mainstream media, before/after galleries, and SEO. Patient acquisition is direct-to-consumer with no GP referral required.

Name

The Knudsen Clinic

Legal name

The Knudsen Clinic

Website

https://knudsen.com.au

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

The Knudsen Clinic is a private Australian hair restoration practice founded in 1984, performing FUT/FUE surgery and non-surgical hair loss treatments across five ANZ clinics, serving male and female pattern baldness, transgender, and revision surgery patients.

Ownership category

akta.pro rank

Product category

Hair Restoration Services

NAICS

Other Personal Care Services (81219)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Hair & Scalp Disorders (Trichology) (HLAKACAI)

Keywords

• Hair transplant surgery
• Hair loss treatment
• Follicular unit extraction
• Cosmetic surgery services
• Hair restoration clinic

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hair Transplant Surgery: Primary revenue driver. Surgical hair transplantation procedures using FUT (strip) and FUE methods. Charged per graft, ranging from 200 to 3,000+ grafts. Surgery performed under local anaesthetic with minor sedation. FUT ranges from $1,540 (200 grafts) to $16,500 (3,000 grafts) plus $1,100 theatre fee. FUE ranges from $1,980 (200 grafts) to $19,250 (3,000 grafts). Hair transplant is considered cosmetic surgery and is subject to GST, though some conditions may attract a Medicare rebate.
2. Consultation Fees: Initial consultation fee of $175 (domestic) or $250 (international). Follow-up consultations are $100 (domestic) or $150 (international). Some consultations are partially covered by Medicare for holders of Medicare cards. No GP referral required.
3. Pharmacological/Non-Surgical Treatments: Prescription medications (5-alpha reductase enzyme blockers such as finasteride, oral or topical Minoxidil) and non-prescription products. Ongoing medication regimens for pattern hair loss management. LaserCap devices sold as part of this stream.
4. Retail Products (Online Shop): E-commerce sales of hair loss concealment products including hair fibres (BioThik, Nanogen, Toppik), concealers (DermMatch), thickening sprays (Mane), and LaserCap devices. Orders processed Tuesday through Friday. LaserCap HD+ ($2,420), LaserCap HD ($1,980), LaserCap SD ($1,430), hair fibres ($17.95–$99.00).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Knudsen Clinic provides surgical and non-surgical hair restoration services, including FUT and FUE hair transplants, revision surgery, microinjection treatments (Enzyme Blocking, Trichopat, Exosome), LaserCap low-level laser therapy, scalp micro-pigmentation, pharmacological therapy, and hair cloning/banking. It serves individual men and women experiencing hair loss across five clinic locations in Australia and New Zealand, supplemented by an online shop for at-home concealment products and laser devices.

Product overview

The Knudsen Clinic is a hair restoration medical practice offering surgical and non-surgical hair loss treatments through multiple clinic locations in Australia and New Zealand. The core offerings centre on two primary hair transplant surgery methods: Follicular Unit Transplant (FUT) and Follicular Unit Extraction (FUE), supplemented by revision surgery for botched procedures from other clinics. Adjacent treatment modules include microinjection therapies (Enzyme Blocking Mesotherapy, Trichopat Treatment, Exosome Treatment), hair cloning and banking services, pharmacological therapies (Oral Enzyme Blockade and Minoxidil), and low-level laser therapy via the LaserCap product line (HD+, HD, and SD variants). The clinic also provides Scalp Micro-Pigmentation (SMP) for scar camouflage and density illusion. An online shop retails hair camouflage products including Nanogen Nanofibres, Toppik Hair Fibres, DermMatch, BioTHIK Fibres, Mane Thickening Hair Spray, and Good Looking Hair.

Differentiator

Problem solved

Functional benefit

Products and services

• Hair Transplant (FUT) Follicular Unit Transplantation procedure relocating hair follicles from donor to recipient areas; offered to adult men and women experiencing hair loss.
• Hair Transplant (FUE) Follicular Unit Extraction procedure using individual follicle harvesting for hair restoration; performed for adult hair loss patients.
• Revision Hair Transplant Corrective surgery to improve results from prior hair transplants performed elsewhere; addresses scarring, poor density, or unnatural hairlines.
• Microinjection Treatment (Enzyme Blocking / Trichopat / Exosome) Non-surgical injectable therapies targeting miniaturized follicles to slow hair loss or stimulate regrowth; offered as a clinic-administered service to patients who are not surgical candidates or as adjunct to surgery.
• LaserCap Therapy Low-level laser therapy using LaserCap devices (HD+, HD, SD) to stimulate hair growth and reduce shedding; sold to patients for at-home use as a non-invasive treatment.
• Scalp Micro-Pigmentation (SMP) Tattoo-based cosmetic procedure that creates the appearance of fuller hair density by replicating hair follicles on the scalp; offered to patients seeking a non-surgical cosmetic solution.
• Pharmacological Therapy Clinician-prescribed medical therapy including oral enzyme blockade and Minoxidil-based treatments designed to slow or stabilize hair loss.
• Hair Cloning & Banking Follicle preservation service that extracts and stores healthy hair follicles for future transplantation, offered to patients seeking to proactively preserve donor hair.
• Hair Loss Concealment Products Retail range of cosmetic hair-loss concealment products (Nanogen, Toppik, DermMatch, BioTHIK, Mane, GLH) sold via the clinic's online shop to mask thinning and bald patches.
• Hair Loss Consultation In-clinic diagnostic assessment of a patient's hair loss conducted by a clinician to recommend a surgical or non-surgical treatment pathway.

Quantifiable outcome

• At least 90% of grafted hairs grow or are replaced for free
• +4 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• HairClone®coreStrategic or Co-development PartnerThe Knudsen Clinic is a Founding Clinical Partner with HairClone® and is the first hair loss clinic in Australia to be affiliated with the organisation. HairClone® offers hair banking services where patients' follicular units are cryo-preserved for potential future use in hair cloning procedures. The partnership positions the clinic at the forefront of emerging hair regeneration technology.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Regional players

• MHR Clinic (UK): UK-based trichology and hair loss treatment clinic offering consultations and treatments for male and female hair loss. Comparable service mix (medical, non-surgical, transplant referrals) but operates primarily in the United Kingdom rather than ANZ.

Broad incumbents

• Bosley: One of the largest and longest-established hair restoration brands in the United States, with a broad portfolio of surgical and non-surgical offerings and significant brand recognition. Comparable as a multi-location, multi-modality incumbent in the hair restoration specialty.

Direct peers

• Alvi Armani: International hair transplant clinic group with locations across multiple countries offering FUE and medical hair loss therapy. Comparable in targeting affluent patients seeking branded, premium surgical hair restoration with multi-location delivery.
• Gro Clinics: Australian hair transplant clinic group performing FUE procedures with multiple locations and a strong digital marketing presence. Directly comparable in service offering, target demographic (predominantly men), and clinic-led GTM motion in Australia.
• Hasson & Wong: Canadian hair transplant clinic renowned for high-volume FUE and FUT work and surgeon-led brand reputation. Comparable to Knudsen as a surgeon-led, reputation-driven practice serving medical tourism and domestic patients with surgical focus.
• Vinci Hair Clinic: Global hair restoration clinic network offering FUE/FUT, scalp micropigmentation and hair loss treatments across multiple continents. Comparable in offering a multi-modality treatment stack and serving both male and female pattern baldness patients.
• Advanced Hair Studio: Long-established international hair restoration chain with significant Australian operations offering surgical and non-surgical treatments. Competes directly with Knudsen on multi-modality hair loss solutions and brand-led patient acquisition across ANZ.
• Ashley & Martin: One of Australia's largest dedicated hair loss treatment clinic chains, offering FUE/FUT surgery, pharmaceutical therapy and non-surgical treatments across multiple locations. Direct competitor to Knudsen in the Australian market with overlapping service mix and patient demographics.

Emerging players

• HairClone: UK-based hair banking and hair cloning R&D company of which Knudsen is a Founding Clinical Partner. Highly relevant as a strategic ally and emerging disruptor whose commercialised cloning technology could reshape the surgical hair restoration market Knudsen currently dominates.

Others

• HairMax: Manufacturer and seller of FDA-cleared low-level laser therapy devices (LaserBand, PowerFlex) for androgenic alopecia, overlapping with Knudsen's LaserCap retail offering. Comparable as a non-surgical LLLT product competitor in the same patient purchase journey.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC6Z6GxYsW9EdvnUjqpGIbQA
• Xx.com/knudsenclinic
• LinkedInlinkedin.com/company/the-knudsen-clinic

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Knudsen Clinic