What HairMax does

HairMax (Hairmax International, LLC) is a Boca Raton, Florida-based medical device company founded in 2000 that pioneered home-use Low-Level Laser Therapy (LLLT) for androgenetic alopecia. The company designs, manufactures, and sells FDA-cleared laser hair growth devices — laser combs (Ultima 9/12, Actonis 18), laser bands (LaserBand 41/82), and laser caps (PowerFlex 272, Lumina) — using 100% medical-grade laser diodes (no LEDs) and proprietary hair-parting teeth technology to deliver red-spectrum light to hair follicles via photobiostimulation. Devices are priced $249–$1,999 and are backed by 8 FDA 510(k) clearances, 7 clinical studies (460+ participants), and 6 peer-reviewed publications reporting a 93% success rate after 26 weeks.

The business model is predominantly direct-to-consumer, anchored by hairmax.com with subscriptions on Recharge Payments for supplements and hair care (Hair, Skin & Nails; Acceler8; Actonis; Density shampoo/conditioner; RSN8 serum) and an expanding line of FDA-approved Men's Minoxidil 5% topical treatments. Distribution spans Amazon and eBay marketplaces, QVC TV shopping, an international medical device distribution network (ISO 13485:2016, MDSAP, EU Emergo authorized representative), and a wholesale/physician partner program. Financing is offered through Affirm and Afterpay, and HSA/FSA is accepted on eligible orders.

HairMax sells to men and women experiencing pattern hair loss, post-hair-transplant patients seeking adjunct recovery, and early-stage consumers noticing first signs of thinning. The company derives credibility from a network of endorsing physicians and trichologists (Dr. Idan Strul, Dr. Daniel Man, Dr. Nader Ronaghi, Dr. Taylor Bullock, Sergio Cardona) and consistent earned media. Revenue is not publicly disclosed and there is no disclosed external funding, indicating a self-funded, founder/operator-managed LLC with a 25-year operating history.

Name

HairMax

Legal name

Hairmax International, LLC

Website

https://hairmax.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

HairMax designs, manufactures, and sells FDA-cleared low-level laser therapy devices, supplements, and topical treatments for androgenetic alopecia in men and women, distributing primarily direct-to-consumer via hairmax.com, Amazon, and QVC.

Ownership category

akta.pro rank

Product category

Laser Hair Growth Devices

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Toilet Preparation Manufacturing (325620)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Treatments & Scalp Care (Serums, Oils, Anti-dandruff, Growth) (CRABABAE)

akta.pro secondary industry

Hair Treatments & Scalp Care (Keratin/Botox/Deep Conditioning) (HSALAAAF)

Keywords

• Laser hair growth devices
• Low-level laser therapy
• Hair loss treatment
• FDA-cleared medical devices
• Hair regrowth technology

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Laser Hair Growth Devices: One-time hardware sales of FDA-cleared laser devices including LaserCombs, LaserBands, and Laser Caps ranging from $249 to $1,999. Devices include Lumina ($1,999), PowerFlex 272 ($1,799), LaserBand 82 ($849), LaserBand 41 ($649), Actonis 18 ($449), Ultima 12 ($299), and Ultima 9 ($249). Includes 1-year warranty and 6-month money-back guarantee
2. Hair Supplements: Subscription and one-time purchase of dietary supplements including Hair, Skin & Nails ($34-$40), Actonis Hair & Scalp Dual Action Supplements ($65), and Acceler8 Hair Booster ($46.75-$55). Subscription options offer 8-15% savings with monthly, 2-month, 3-month, or 6-month delivery cycles
3. Hair Care Products: Topical hair care products including Density Shampoo ($30), Conditioner, RSN8 Scalp Nourishing Serum, and Multi-Piece Bio-Active Therapy sets ranging from $60-$170. Both one-time and subscription purchase options available
4. Minoxidil Products: FDA-approved Men's 5% Minoxidil topical solution ($17-$20) offered as standalone or multi-therapy treatment option with Buy One Get One promotions
5. Referral Program: Refer-a-Friend program pays $30 reward for each qualifying referral (orders $75+), driving customer acquisition through existing customer network

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

HairMax designs, manufactures, and sells FDA-cleared low-level laser therapy (LLLT) devices—including laser caps, bands, and combs—for home-use treatment of androgenetic alopecia in men and women. The company complements these medical-grade hardware devices with a portfolio of dietary supplements (Hair, Skin & Nails; Actonis Dual Action), topical hair care products (Density shampoo, conditioner, RSN8 serum, Acceler8 booster), and FDA-approved Men's Minoxidil 5% topical solution, sold primarily direct-to-consumer through its own e-commerce site.

Product overview

HairMax is a comprehensive hair growth technology company offering a multi-product portfolio centered on FDA-cleared low-level laser therapy (LLLT) devices for home use. The core product line includes laser caps (Lumina, PowerFlex 272), laser bands (LaserBand 82, LaserBand 41), and laser combs (Actonis 18, Ultima 12, Ultima 9) ranging from $249 to $1,999. Complementary products include Men's Minoxidil 5% topical solution, Density haircare line (shampoo, conditioner, Acceler8 booster, RSN8 serum), and dietary supplements (Hair, Skin & Nails; Actonis Hair & Scalp Dual Action). The company also offers bundled packages combining devices with supplements for complete hair growth solutions. All laser devices are backed by 8 FDA clearances, 7 clinical studies with 460+ participants, and claim a 93% success rate with results after 26 weeks of consistent use.

Differentiator

Problem solved

Functional benefit

Brands

• Actonis: Dual action hair and scalp supplements and laser comb products for hair growth
• Lumina
• PowerFlex
• LaserBand
• Ultima
• Density
• Acceler8
• RSN8
• Lustriva

Products and services

• Lumina Laser Hair Growth Device Advanced cord-free laser cap featuring 272 medical-grade laser diodes for full scalp coverage with 7-minute treatments three times per week. FDA-cleared for pattern hair loss in men and women, priced at $1,999 MSRP.
• PowerFlex 272 Laser Cap Hands-free laser cap with 272 medical-grade laser diodes providing full scalp coverage, designed for moderate to advanced hair loss. 7-minute treatment time, 3x weekly, priced at $1,799 MSRP.
• LaserBand 82 ComfortFlex Lightweight cordless band with 82 medical-grade laser diodes providing 246 total laser coverage, featuring the fastest treatment time of 90 seconds via patented hair-parting teeth. For mild to moderate hair loss, priced at $849 MSRP.
• LaserBand 41 ComfortFlex Compact cordless band with 41 medical-grade laser diodes providing 246 total laser coverage. 3-minute treatment time for mild to moderate hair loss with patented hair-parting teeth, priced at $649 MSRP.

Quantifiable outcome

• 93% of subjects showed highly statistical improvement in hair counts after 26 weeks of treatment
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• American Academy of Dermatology (AAD)coreStrategic or Co-development Partner · 19 March 2026HairMax exhibits at the annual AAD meeting (March 27-29, 2026 in Denver, CO) at Booth #4606 showcasing full portfolio of FDA-cleared laser hair growth devices. President Mike Nassar engages with dermatologists and clinicians, hosting live demonstrations. The company presents 25 years of innovation, 8 FDA clearances, and 7 clinical studies conducted at institutions including Cleveland Clinic, University of Miami, and University of Minnesota.
• American Cancer SocietyminorGTM or Marketing Partner · 14 October 2025Breast Cancer Awareness Month partnership in October 2025, participating in Making Strides Against Breast Cancer walk on October 25 in Boca Raton, Florida alongside sister company Audrey Morris Cosmetics. Fundraising campaign from October 13-29 featuring limited-time offers and special edition Hope Kit with up to $2,500 donation to ACS. Hosted Instagram Live with breast cancer survivor and brand ambassador Judy Crowell discussing hair regrowth confidence after treatment.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• iRestore: iRestore is a direct competitor offering FDA-cleared LLLT laser caps and helmets for at-home hair regrowth, marketed at similar price points ($295-$795). HairMax explicitly publishes a comparison page against iRestore, confirming head-to-head competition in the LLLT device category for men and women with androgenetic alopecia.
• Capillus: Capillus sells FDA-cleared LLLT laser caps (CapillusPro, CapillusPlus, CapillusOne) targeting the same androgenetic alopecia patient population as HairMax. Both brands compete in dermatology offices, direct-to-consumer channels, and physician-partner networks for the LLLT hair regrowth category.
• Theradome: Theradome produces FDA-cleared laser helmet devices (LH80, LH40 Pro) for hair loss, with similar 650nm red-light wavelength technology and at-home treatment positioning. Both companies target male and female pattern hair loss sufferers through DTC channels and compete on laser diode count, treatment time, and clinical credibility.

Emerging players

• Nutrafol: Nutrafol is a clinically-tested hair growth supplement brand positioned in the natural and dermatologist-recommended haircare category. While Nutrafol focuses on ingestible supplements where HairMax has its Hair, Skin & Nails and Actonis lines, both brands target the same consumer need for non-drug hair loss solutions and increasingly overlap in physician recommendation channels.
• Keeps: Keeps offers subscription-based hair loss treatments including finasteride and minoxidil, addressing the same consumer as HairMax's device + minoxidil bundles. Keeps competes in the DTC hair loss treatment category with subscription economics and telehealth convenience, where HairMax's hardware-plus-supplement portfolio overlaps.
• Revian (formerly Apira Science): Revian produces an FDA-cleared red-light LED helmet (Revian Red) for hair growth, using a different light-based modality (LED vs. laser) than HairMax's laser diode devices. Revian is a niche competitor in the same light-based hair regrowth category with overlapping clinical positioning.
• NutraStim Professional Hair Growth Laser Comb: NutraStim markets FDA-cleared handheld laser comb devices for hair regrowth, comparable in form factor to HairMax's Ultima and LaserComb product line. Both products target the entry-level at-home LLLT consumer and compete on price, portability, and clinical claims in the same DTC channels.

Broad incumbents

• Hims & Hers: Hims & Hers Health is a telehealth platform offering prescription hair loss treatments (finasteride, minoxidil) along with broader men's and women's wellness categories. While not a laser device competitor, Hims competes for the same hair loss consumer wallet share with convenient, low-cost subscription options that HairMax must position against in DTC channels.
• Rogaine (Johnson & Johnson): Rogaine is the category-defining minoxidil brand and the most widely recognized OTC hair loss treatment globally. HairMax offers its own Men's Minoxidil 5% alongside laser devices, directly competing and bundling against the incumbent Rogaine brand in the consumer minoxidil shelf and DTC marketplace.
• Bosley: Bosley is a leading hair restoration clinic network offering surgical transplants, PRP therapy, and proprietary products. Bosley competes with HairMax in the broader hair loss treatment space and is a relevant comparison as both serve the same consumer need through different modalities (clinical service vs. at-home device).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/hairmax
• Instagraminstagram.com/hairmax
• Xx.com/hairmax
• Facebookfacebook.com/hairmax
• LinkedInlinkedin.com/company/lexington-international

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HairMax