Mademoiselle Desserts

What Mademoiselle Desserts does

Mademoiselle Desserts is a European manufacturer of frozen desserts and premium sweet bakery products, operating 11 bakeries across France, the UK, and the Netherlands with a workforce of over 1,900 people. Founded in 1995 and headquartered in Montigny-le-Bretonneux, France, the company produces an extensive range of cakes, tarts, slices, tortes, meringue-based desserts, biscuits, plant-based options, and an extensive free-from range, anchored by its trademark Homemade Caramel. The company supplies retail chains, coffee shops, restaurants, and out-of-home catering operators in the UK, France, the Netherlands, Belgium, and additional international markets, combining technical manufacturing know-how with market trend research to deliver products across categories, flavour profiles, and formats.

The business operates a B2B supply model with revenue generated from direct product sales of frozen and premium sweet bakery goods to trade customers; pricing is negotiated directly with customers and is not publicly disclosed. Distribution is handled through direct sales relationships to enterprise retail and mid-market foodservice customers, with international export supporting customers outside the primary European markets. The product portfolio includes branded sub-lines such as the Free From Range, Signature Caramel, and acquired brands Beldessert and Pagotini (from the June 2023 Galana acquisition), as well as group-affiliated brand Handmade Cake Company.

In October 2024, Mademoiselle Desserts was acquired by Emmi Group, a publicly-traded Swiss dairy company (SIX: EMMN), as part of Emmi's strategic expansion into the premium desserts segment and high-growth markets. The company subsequently rebranded to Emmi Desserts in 2026. The business holds B Corp certification (since 2022, renewed 2025), has been a United Nations Global Compact member since 2014, and had its climate targets validated by the Science Based Targets initiative in 2025. Leadership is headed by CEO Didier Boudy, with Eric Jeanne as CFO, Ann Tysoe as channel director, Nigel Cave as development director, and Frans Visser as Group Supply Chain and Purchasing Director.

Name

Mademoiselle Desserts

Legal name

Mademoiselle Desserts

Website

https://mdesserts.co.uk

Company type

Private

Founded year

1995

Operating status

Acquired

Headcount range

1,001–5,000 employees

Short description

Mademoiselle Desserts manufactures and supplies frozen desserts, premium cakes, tarts, and bakery products to retail chains and foodservice operators across the UK, France, the Netherlands, and Belgium, operating 11 bakeries with 1,900+ employees. It was acquired by Emmi Group in October 2024.

Ownership category

akta.pro rank

Product category

Premium Sweet Bakery Manufacturing

NAICS

Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Commercial Bakeries (311812), Ice Cream and Frozen Dessert Manufacturing (31152)

SIC

Bakery Products (2050), Ice Cream & Frozen Desserts (2024)

akta.pro primary industry

Frozen & Par-Baked Bakery Production (THAFAFAK)

akta.pro secondary industries

Pastry, Cakes & Desserts Wholesale (AFAIAFAB), Patisseries & Dessert Boutiques (CRAHAGAB)

Keywords

• Premium sweet bakery
• Frozen dessert manufacturing
• Free-from bakery products
• Foodservice bakery supply
• Retail bakery wholesale

Headquarters

HQ city

Corby

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Frozen and premium sweet bakery product sales: Mademoiselle Desserts generates revenue through the manufacture and sale of frozen desserts, cakes, and bakery products to retail and foodservice customers across Europe and globally. Products are supplied to coffee shops, restaurants, retail chains, and out-of-home catering operators.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Mademoiselle Desserts manufactures and supplies frozen desserts and premium sweet bakery products — including cakes, tarts, slices, tortes, biscuits, and a large free-from range — to retail and foodservice customers across the UK and abroad. The company operates 11 bakeries across France, the UK, and the Netherlands, selling B2B to coffee shops, restaurants, retail chains, and out-of-home catering operators. Following its October 2024 acquisition by Emmi Group, it has been rebranded to Emmi Desserts and benefits from integration with Emmi's dairy supply chain.

Product overview

Mademoiselle Desserts is Europe's leading premium sweet bakery manufacturer supplying a wide range of products to retail and foodservice specialists worldwide. The company offers an extensive portfolio including individual tarts (Lemon Meringue Tart, Raspberry Frangipane Tart), meringue-based desserts (Passionfruit Meringue Stack), cakes (S'mores Chocolate Cake), biscuits (Viennese Whirl), plant-based options (Vegan Cinnamon Bun), and signature items featuring their trademark homemade caramel. The product portfolio spans multiple categories, flavour profiles and formats, with a large selection of free-from options. The group operates 11 bakeries across France, the UK and Netherlands, having expanded through acquisitions including Galana (with Beldessert and Pagotini brands) and is now part of Emmi Group.

Differentiator

Problem solved

Functional benefit

Brands

• Beldessert: Bakery brand acquired from Galana operations in Belgium.
• Pagotini
• Handmade Cake Company

Products and services

• Individual Lemon Meringue Tart Pastry layered with a sharp lemon filling and finished with toasted meringue, supplied to retail and foodservice customers.
• Individual Raspberry Frangipane Tart Sweet pastry layered with fruity jam and almond frangipane, decorated with tangy raspberries and toasted almonds, supplied to retail and foodservice customers.
• Passionfruit Meringue Stack Brown sugar meringue layered with creamy vanilla mousse, finished with tangy passionfruit compote and dark chocolate, supplied to retail and foodservice customers.
• Viennese Whirl Buttery Viennese biscuit with a sharp raspberry jam and creamy vanilla mousse filling, supplied to retail and foodservice customers.
• S'mores Chocolate Cake Chocolate sponge topped with vanilla and caramelized biscuit frosting, decorated with mini marshmallows and cookie pieces, supplied to retail and foodservice customers.
• Vegan Cinnamon Bun Plant-based cinnamon bun suitable for coffee pairing or sweet indulgence, supplied to retail and foodservice customers.
• Free From Range Extensive selection of free-from (e.g., gluten-free, allergen-free) products across categories, flavour profiles and formats, supplied to retail and foodservice customers who require dietary-inclusive options without quality compromise.
• Signature Homemade Caramel Range Trademark homemade caramel made daily from scratch following a traditional recipe with no steps removed, used as a featured signature ingredient across the company's sweet bakery range.
• Beignets French-style fried dough pastries offered as part of the company's core sweet bakery product range, supplied to retail and foodservice customers.
• Beldessert brand (Bakery) Bakery brand acquired from Galana's Belgian operations in Waregem, sold under the Mademoiselle Desserts group to retail and foodservice customers.
• Pagotini brand (Ice cream) Ice cream brand acquired from Galana's Belgian operations in Waregem, sold under the Mademoiselle Desserts group to retail and foodservice customers.

Quantifiable outcome

• Several products developed by Mademoiselle Desserts received awards at the Free From Food Awards.

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• GalanacoreStrategic or Co-development Partner · 30 June 2023Mademoiselle Desserts completed its acquisition of the Belgian producer Galana on June 30, 2023, taking over bakery and ice cream operations in Waregem, Belgium. The acquisition included the Beldessert and Pagotini brands. Galana shareholders agreed to sell on May 5, 2023, allowing Mademoiselle Desserts to expand its presence in the Benelux region and globally.
• EubeliusminorImplementation/ SI/ Consulting Partner · 30 June 2023Eubelius provided legal assistance for the acquisition of Galana by Mademoiselle Desserts.
• Handmade Cake CompanyminorOthersThe Handmade Cake Company logo appears alongside Mademoiselle Desserts on the website footer, indicating it is part of the same group or affiliated brand.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Dawn Foods: Global bakery ingredients and finished products manufacturer serving retail, foodservice, and in-store bakeries. Overlaps in finished sweet bakery but operates a broader ingredients-led portfolio.
• CSM Bakery Solutions: Global bakery ingredients and finished products supplier with a wide European presence. Larger incumbent in adjacent bakery categories but competes for the same retail and foodservice contracts.
• Premier Foods: UK-listed packaged food manufacturer with a portfolio that includes cake and dessert brands (e.g., Mr Kipling). Operates in overlapping UK retail channels with broader CPG focus.
• General Mills: Global packaged food conglomerate with significant European frozen and sweet bakery exposure through the Bridor acquisition. Larger, more diversified competitor with overlapping channels.

Direct peers

• Délifrance: French viennoiserie and bakery brand (part of EPTA group) producing frozen and par-baked bakery products for retail and foodservice across Europe. Highly comparable in product mix, channels, and pan-European footprint.
• La Lorraine Bakery Group: Belgian family-owned premium frozen bakery group with production across Europe. Operates in the same premium sweet and viennoiserie categories with overlapping retail and foodservice customers.
• Aryzta: Swiss-listed frozen baked goods company with a broad portfolio of breads, sweet bakery, and pastries supplied to retail and foodservice in Europe and globally. Closely comparable business model and customer base.
• Vandemoortele: Belgian-headquartered frozen bakery and patisserie manufacturer serving retail and foodservice across Europe. Direct competitor in premium frozen sweet bakery with overlapping pan-European distribution and similar B2B customer base.
• Bridor: French premium viennoiserie and bakery producer (owned by General Mills via Yoplait) specializing in par-baked and frozen artisan breads and pastries. Direct peer in premium frozen bakery with comparable French heritage and foodservice focus.

Emerging players

• Handmade Cake Company: UK-based handmade cake brand operating as a wholly-owned subsidiary of Mademoiselle Desserts itself. Adjacent specialty positioning within the group's own portfolio and competes in the UK premium cake segment.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mademoiselle-desserts

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mademoiselle Desserts