The Handmade Cake Company

What The Handmade Cake Company does

The Handmade Cake Company is a UK wholesale bakery producing handmade, scratch-baked cakes and bakes for foodservice businesses, founded in 1983 by Andrew and Anne Perry and headquartered in a purpose-built facility in Maidenhead, Berkshire. The product range spans round cakes, traycakes, traybakes, scones, loaf cakes, minis, sweet dough, a segregated gluten-free range licensed by Coeliac UK, a Vegetarian Society-accredited vegan range, and individually wrapped food-to-go bars. The operating model is built on traditional baking methods scaled for foodservice, combined with frozen, pre-cut technology that extends shelf life to up to 12 months frozen and reduces waste through daily portion control. The company holds AA+ BRC, RSPO (segregated and mass balance), Coeliac UK, and Vegetarian Society certifications, with B Corp certification held at the parent group level. The Handmade Cake Company joined the Mademoiselle Desserts Group, a France-headquartered dessert conglomerate, in 2014, and has subsequently expanded its gluten-free production capacity and modernised its visual identity in 2025.

Name

The Handmade Cake Company

Legal name

The Handmade Cake Company part of Mademoiselle Desserts France

Website

https://handmadecake.co.uk

Company type

Private

Founded year

1983

Operating status

Operating

Short description

The Handmade Cake Company is a UK wholesale bakery founded in 1983 that produces handmade, scratch-baked cakes and bakes for cafes, coffee chains, and foodservice businesses across Britain, distributed exclusively through a network of 100+ wholesale partners.

Ownership category

akta.pro rank

Product category

Wholesale Bakery

NAICS

Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Commercial Bakeries (311812)

SIC

Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

akta.pro secondary industry

Frozen & Par-Baked Bakery Production (THAFAFAK)

Keywords

• Wholesale bakery products
• Handmade cakes
• Foodservice bakery supply
• Gluten free bakery
• Frozen cake wholesale

Headquarters

HQ city

Maidenhead

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Wholesale Cake Sales: The company generates revenue through wholesale B2B sales of handmade cakes and bakes to foodservice businesses. Products are sold through a network of wholesale distribution partners across the UK. Pricing varies by region and is handled through the distributor network.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The Handmade Cake Company manufactures and wholesale-distributes handmade, scratch-baked cakes and bakes to foodservice businesses across the UK. Products include round cakes, traycakes, traybakes, scones, loaf cakes, minis, and sweet dough items, plus specialized gluten-free and vegan ranges. All products are produced in a Berkshire bakery, frozen and pre-cut for foodservice convenience, and sold exclusively through a network of wholesale distribution partners.

Product overview

The Handmade Cake Company is a wholesale bakery offering a diverse portfolio of handmade cakes and bakes for foodservice businesses including cafés, coffee chains, and hospitality venues. The product line is organized into distinct categories: Round Cakes (whole celebratory cakes), Traycakes (pre-cut sheet cakes), Traybakes (cut portions including the award-winning Caramel Shortcake and brownies), Scones (plain, flavored, and specialty varieties including Vegan and Gluten Free), Loaf Cakes, Minis (individual portions including cupcakes), and Sweet Dough items. The company also operates specialized sub-brands: a fully segregated Gluten Free range licensed by Coeliac UK and a Vegan/Plant-Based range accredited by The Vegetarian Society. Food-to-go Frozen Wrapped Bars provide individual portion options. Products are handmade in Berkshire, scratch-baked with honest ingredients, frozen for freshness, and pre-cut for foodservice convenience.

Differentiator

Problem solved

Functional benefit

Products and services

• Round Cakes A category of whole round cakes in various flavors including Chocolate Cake, Carrot Cake, Victoria Sponge, Red Velvet Cake, Belgian Chocolate Cake, Toffee Cake, and specialty flavors like Earl Grey & Blackcurrant and Zucchini & Lime, sold to cafes and foodservice operators.
• Traycakes
• Traybakes
• Scones
• Loaf Cakes
• Minis
• Sweet Dough
• Gluten Free Range Fully segregated gluten-free bakery licensed by Coeliac UK producing Gluten Free Victoria Sponge, Gluten Free Chocolate Cake, Gluten Free Carrot Cake, Gluten Free Cappuccino Cake, Gluten Free Chocolate Brownie (award-winning), Gluten Free Caramel Shortcake, Gluten Free Scones, and Frozen Wrapped Bars for food-to-go.
• Vegan Range
• Food-to-Go Frozen Wrapped Bars
• Christmas Range

Quantifiable outcome

• Shelf life up to 12 months frozen, up to 5 days after defrosting
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

34 partnerships are on record, tiered core.

• BidfoodcoreChannel Partner/ Reseller/ DistributorMajor national wholesale distributor with multiple branches across the UK including Aberdeen, Birmingham, Bath, Blackburn, Bradford, Bolton, Brighton, Bromley, Bristol, Cardiff, Chelmsford regions.
• Thomas RidleycoreChannel Partner/ Reseller/ DistributorWholesale distributor serving Cambridge, Ely, Newmarket, Saffron Walden, Chelmsford, Brentford, Harlow, Epping, and Colchester regions.
• HoldsworthcoreChannel Partner/ Reseller/ DistributorWholesale distributor serving Birmingham, Sutton Coldfield, Solihull, Bromsgrove, and Cardiff regions.
• HopwellscoreChannel Partner/ Reseller/ DistributorWholesale distributor serving Birmingham, Blackburn, Bradford, Bolton, Chester, Deeside, Wirral, and Chester regions.
• CreedcoreChannel Partner/ Reseller/ DistributorWholesale distributor serving Birmingham, Bath, Frome, Yeovil, Bristol, Clevedon, Weston S-Mare, Yate, Cardiff, and Bridgend regions.
• HuntscoreChannel Partner/ Reseller/ DistributorWholesale distributor serving Bath, Frome, Yeovil, Bournemouth, Poole, Wimborne, Brighton, Hove, Worthing, Shoreham, Eastbourne, and Cardiff regions.
• Castell HowellcoreChannel Partner/ Reseller/ DistributorWelsh wholesale distributor serving Bristol, Clevedon, Weston S-Mare, Yate, Cardiff, and Bridgend regions.
• WaterdenecoreChannel Partner/ Reseller/ DistributorWholesale distributor serving St Albans, Welwyn Garden City, Hatfield, and Cambridge regions.
• PilgrimcoreChannel Partner/ Reseller/ DistributorWholesale distributor serving St Albans, Welwyn Garden City, Hatfield, Cambridge, and Colchester regions.
• NuttallscoreChannel Partner/ Reseller/ DistributorWholesale distributor serving Birmingham and Bolton/Chorley regions.
• Philip DenniscoreChannel Partner/ Reseller/ DistributorWholesale distributor serving Birmingham and Bath/Frome/Yeovil regions.
• Q CateringcoreChannel Partner/ Reseller/ DistributorWholesale distributor serving Brighton, Hove, Worthing, Shoreham, Eastbourne, and Bromley regions.
• KFFcoreChannel Partner/ Reseller/ DistributorWholesale distributor serving Brighton, Hove, Worthing, Shoreham, Eastbourne, and Bromley regions.
• RD JohnscoreChannel Partner/ Reseller/ DistributorWholesale distributor serving Bath, Frome, Yeovil and Bristol regions.
• MedinacoreChannel Partner/ Reseller/ DistributorWholesale distributor serving Bournemouth, Poole, and Wimborne regions.
• BirchallscoreChannel Partner/ Reseller/ DistributorWholesale distributor serving Blackburn, Burnley, Nelson, Clitheroe and Bolton/Chorley regions.
• Elite Fine FoodscoreChannel Partner/ Reseller/ DistributorWholesale distributor serving Brighton, Hove, Worthing, Shoreham, and Eastbourne regions.
• First ChoicecoreChannel Partner/ Reseller/ DistributorWholesale distributor serving Birmingham region.
• First ServicecoreChannel Partner/ Reseller/ DistributorWholesale distributor serving Birmingham region with cake specialty.
• Tropical IcescoreChannel Partner/ Reseller/ DistributorWholesale distributor serving Bradford region.
• Turner PricecoreChannel Partner/ Reseller/ DistributorWholesale distributor serving Bradford region.
• LynascoreChannel Partner/ Reseller/ DistributorWholesale distributor serving Belfast region.
• HendersonscoreChannel Partner/ Reseller/ DistributorWholesale distributor serving Belfast region.
• JMPcoreChannel Partner/ Reseller/ DistributorWholesale distributor serving Carlisle region.
• CateritecoreChannel Partner/ Reseller/ DistributorWholesale distributor serving Carlisle region.
• PioneercoreChannel Partner/ Reseller/ DistributorWholesale distributor serving Carlisle region.
• King BroscoreChannel Partner/ Reseller/ DistributorWholesale distributor serving Cambridge, Ely, Newmarket, and Saffron Walden regions.
• TotalcoreChannel Partner/ Reseller/ DistributorWholesale distributor serving Blackburn, Burnley, Nelson, Clitheroe and Bolton/Chorley regions.
• HarlechcoreChannel Partner/ Reseller/ DistributorWholesale distributor serving Chester, Deeside, Wirral, and Chester regions.
• Brook StreetcoreChannel Partner/ Reseller/ DistributorWholesale distributor serving Chelmsford, Brentford, Harlow, and Epping regions.
• WestcountrycoreChannel Partner/ Reseller/ DistributorWholesale distributor serving Bristol, Clevedon, Weston S-Mare, and Yate regions.
• Stratford Fine FoodscoreChannel Partner/ Reseller/ DistributorWholesale distributor serving Birmingham and Chester regions.
• MKGcoreChannel Partner/ Reseller/ DistributorWholesale distributor serving Birmingham region.
• JB FoodscoreChannel Partner/ Reseller/ DistributorWholesale distributor serving Aberdeen region.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Emerging players

• Cake Box: UK's largest egg-free cake franchise with 200+ retail stores. Comparable in product category (cakes) but operates direct-to-consumer retail model rather than wholesale foodservice distribution.
• Patisserie Holdings (Patisserie Valerie): UK café-pâtisserie chain selling cakes, desserts and coffees through branded retail locations. Comparable in cake and dessert product category but competes via direct consumer channel rather than wholesale to third-party cafés.
• Konditor & Cook: London-based specialist cake and dessert baker serving premium cafés, hotels and events with handmade celebration cakes and traybakes. Comparable product portfolio (premium handmade cakes) but operates own-retail and event channel rather than wholesale distribution.

Direct peers

• Wright's Food Group: UK specialty cake and bakery manufacturer supplying private-label and branded cakes to foodservice and retailers. Comparable in product category (cakes and traybakes), customer base (UK foodservice/retail) and B2B wholesale distribution model.
• Finsbury Food Group: UK's largest listed specialty bakery manufacturer (AIM-listed), producing cakes, bread and morning goods for retailers and foodservice. Directly comparable as a multi-category wholesale bakery serving similar UK foodservice customers with similar B2B distribution dynamics.
• Village Bakery Wrexham: Welsh specialty bakery manufacturer producing cakes, bread and gluten-free products for UK foodservice and retailers. Directly comparable given shared free-from manufacturing capability, UK foodservice orientation and Welsh heritage.
• Country Style Foods: UK foodservice-focused bakery manufacturer supplying cakes, desserts and baked goods to out-of-home and hospitality customers. Closely comparable in business model (wholesale bakery serving UK foodservice) and product mix (cakes, traybakes, dessert items).
• The Bread Factory: London-based artisan and craft bakery manufacturer serving UK foodservice, retail and hospitality with breads, viennoiserie and morning goods. Comparable as a UK craft-focused bakery manufacturer with overlapping foodservice customer base.

Broad incumbents

• Adelie Foods: UK foodservice manufacturer of sandwiches, salads and baked goods supplying travel, convenience and out-of-home operators. Comparable as a UK foodservice manufacturer with overlapping customer base but broader portfolio beyond cakes and bakes.

Others

• Mademoiselle Desserts Group: France-headquartered parent company of The Handmade Cake Company; multi-country European manufacturer of artisan frozen desserts, cakes and patisserie for retail and foodservice. Comparable as parent and capability provider rather than as a peer competitor in the UK market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/handmade-cake-company-229878253692435
• LinkedInlinkedin.com/company/the-handmade-cake-company-limited

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Handmade Cake Company