Safe Events
Safe Events Global is a Dublin-based event safety consultancy specializing in crowd safety and event safety planning for large-scale festivals, sports events, and public gatherings across Ireland, the UK, and the Middle East, supported by a proprietary digital operations platform.
- Company typePrivate
- Founded2012
- HeadquartersDublin, Ireland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Safe Events does
Safe Events Global is a privately held, Dublin-headquartered event safety consultancy founded in 2012 that specializes in crowd safety and occupational health and safety for mass-gathering events. The firm serves major event organizers, festival producers, sports venues, and government bodies across Ireland, the United Kingdom, and the Middle East, with a regional headquarters in Riyadh, Saudi Arabia established to support its MDLBEAST portfolio and other regional engagements. Its six core service lines — Crowd Safety, Event Safety, Consultancy, Testing, Ongoing Support, and Learning — are delivered through a hybrid model combining full-time professionals with vetted freelancers deployed at scale during event build, show, and break phases.
The company underpins its consultancy work with a proprietary Digital Operations Platform developed in-house by a dedicated Digital Operations team. The platform suite includes real-time dashboards, published stakeholder portals, QR-coded multi-language digital inductions, live compliance tracking, automated procurement and quote systems, and a bespoke project finance workflow, with Smartsheet as the underlying infrastructure layer. It processes 78,000+ inductions and 19,000+ procurement submissions annually and is increasingly offered to clients as a managed service. Safe Events generates revenue through professional services fees (consultancy, retained ongoing support, on-site operational team deployment) and through training programmes including a University-accredited Professional Diploma in Risk and Safety Management for Crowds and Events delivered with Learnful.ie. Its commercial model is consultative and tender-driven, anchored by long-term enterprise relationships with MDLBEAST, Dublin Zoo, Dublin Pride, Lusail International Circuit, and Blackhall Racing, and operates without disclosed external funding.
Safe Events firmographics
Firmographics- Name
- Safe Events
- Legal name
- Safe Events Global
- Website
- https://safeevents.ie
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Safe Events Global is a Dublin-based event safety consultancy specializing in crowd safety and event safety planning for large-scale festivals, sports events, and public gatherings across Ireland, the UK, and the Middle East, supported by a proprietary digital operations platform.
- Ownership category
- akta.pro rank
Safe Events industry classification
Industry- Product category
- Event Safety Consulting
- NAICS
- Security Guards and Patrol Services (561612), Investigation and Security Services (5616)
- SIC
- Services-Detective, Guard & Armored Car Services (7381), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Festivals, Fairs & Outdoor Event Security (BPAKACAC)
- akta.pro secondary industries
- Event Security, Safety & Crowd Management (MPAGAAAI), Sports Security, Crowd Management & Event Medical Services (MPAGAMAL), Venue Security, Risk & Crowd Management (MPAGALAM), Event & Crowd Management Security Training (BPAKAOAD)
Keywords
Where Safe Events is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices2 records
Markets served
Safe Events business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Professional Services - Consultancy: Core revenue stream from providing expert consultancy services including Crowd Safety planning, Event Safety management, Safety by Design, and regulatory compliance advisory. Services are provided on project basis and through ongoing retained service arrangements.
- Operational Team Deployment: Deploying safety teams on-site during event build, show, and break phases. Revenue generated through staffing services with team sizes varying based on event scale and complexity.
- Learning and Education: Delivering training programmes including Professional Diploma in Risk and Safety Management for Crowds and Events, NEBOSH courses, IOSH courses, and bespoke programmes for government and private clients.
- Digital Operations / Bespoke Systems: Developing and deploying custom digital platforms for event safety and operational management. Systems are built to client specifications and can be implemented on ongoing/permanent basis.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels9 records
Safe Events product offering
Product offeringCore offering
Safe Events provides specialist crowd safety and event safety consultancy, planning, and operational deployment for mass-gathering events. Core offerings include Crowd Safety planning (capacities, flow rates, dynamics, egress modelling), Event Safety (occupational H&S across build, show, and break phases), Consultancy (masterplanning, safety by design, permitting, specialist areas such as pyro, SFX and laser safety), Testing services, Ongoing Support / retained safety partnerships, and Learning programmes (Professional Diploma, NEBOSH, IOSH). These services are enabled by an in-house Digital Operations Platform providing bespoke dashboards, induction, compliance, procurement and finance systems for clients.
Product overview
Safe Events is an event safety specialist company providing an integrated suite of services centred on Crowd Safety and Event Safety (occupational H&S for events). Their service portfolio comprises six core offerings: Crowd Safety Services, Event Safety Services, Consultancy, Testing, Ongoing Support, and Learning. These services are underpinned by a proprietary Digital Operations Platform that delivers bespoke dashboards, portals, digital inductions, compliance tracking, and reporting tools. The company also develops custom digital systems (procurement, finance, project management) for clients. Services are delivered through a dual model of full-time employees and vetted freelancers, with operations spanning Ireland, the UK, and the Middle East.
Differentiator
Problem solved
Functional benefit
Products and services
- Crowd Safety Services Specialist crowd safety planning and delivery for large-scale mass-gathering events. Covers capacities, flow rates, crowd dynamics, risk assessments, exit calculations, modelling/simulation, tactical command, audience profiling, barrier design, licence applications and event control operations. Targeted at major event organisers, festival producers and venue operators.
- Event Safety Services Occupational Health & Safety adapted for the events industry. Covers construction-phase safety planning, RAMS development, fire risk assessments, accident investigation, compliance management, plant and equipment safety, complex lift plans, food & beverage safety, adverse weather management and real-time oversight and reporting.
- Consultancy Services Expert advisory services including crowd science, safety by design, masterplanning, crowd dynamics, level of service analysis, visitor flow analysis, crowd modelling, planning applications, fire life safety, permitting and licensing, event operations and specialist areas (pyro, SFX, laser safety, plant safety, F&B safety).
- Testing Services Continuous testing programme for event plans including tabletop exercises (TTX), benchmarking against similar events, red-teaming (penetration testing including 'bad actor' scenarios), and live testing. Used to identify weaknesses in planning before events occur.
- Ongoing Support Services Retained safety partnership providing ongoing Crowd and Event Safety expertise. Includes event control room personnel, development of plans/processes/procedures, authority engagement, on-site safety advisors, project scoping and budgeting, modelling, contractor documentation review, site visits, incident investigation, capacity calculations and digital platform development.
- Learning Services Crowd & Event Safety education and training. Includes a University-accredited 13-week Professional Diploma in Risk and Safety Management for Crowds and Events (200+ graduates), NEBOSH and IOSH courses, CIEH food safety courses, Qualsafe first aid and risk assessment courses, and bespoke custom-developed courses for government, public and private clients.
- Digital Operations Platform Bespoke cloud-based digital platform suite for event safety operations. Includes internal real-time dashboards, published portals for vendor/document access, digital inductions (multi-language, QR-based with PDF certificate generation), live compliance tracking, automated reporting, and custom system builds for procurement, finance and logistics. Originally developed for internal use, now offered to clients as bespoke deployments.
Quantifiable outcome
- 3.8M+ happy attendees at shows in 2025
- +4 more outcomes
Companies that use Safe Events
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles7 records
Safe Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature7 records
Safe Events partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, minor and flagship.
- Blackhall Racing (Punchestown)coreThree-year contracted arrangement beginning 2026 for Punchestown Festival. Safe Events provides Event Control and Safety services across all five days of the festival, with five-person team embedded into venue's Event Control structure.
- Lusail International CircuitcoreAppointed through competitive tender process in 2025 to manage Health & Safety for Qatar Grand Prix. Brief covered both the F1 track/venue and After Race Concert series simultaneously. First year covering full Grand Prix programme, following year providing H&S for After Race Concerts.
- Learnful.ieminorPartnership with Learnful.ie to deliver the Professional Diploma in Risk and Safety Management for Crowds and Events - a University-accredited, online 13-week course. Over 200 people from around the world have achieved the qualification.
- MDLBEASTflagshipMulti-year strategic partnership since 2021. Safe Events provides comprehensive Crowd & Event Safety services for MDLBEAST's portfolio of events including Soundstorm (Middle East's largest music festival), XP: Music Futures, Balad Beast, and Aravia temporary venue. Safe Events acts as dedicated Health & Safety partner, participating in Masterplanning Teams and providing year-round consultancy. Over 60 large-scale events delivered together since 2021, with 89 event projects in the Middle East total.
- Dublin ZoocorePartnership since inception of Wild Lights in 2017. Safe Events provides full Event and Crowd Safety services for the Chinese Lantern Festival, becoming a fully integrated extension of Dublin Zoo's team. Partnership renewed multiple times reflecting strong trust. Planning begins almost as soon as previous year's event concludes, with near-daily presence during later stages.
- Dublin LGBTQ PridecorePartnership since 2015, the year of the successful Marriage Referendum. Safe Events operates as embedded extension of Dublin Pride team, working on the event almost year-round with six-month focused planning phase. 11 consecutive years of partnership supporting one of Ireland's largest city festivals.
Scale indicators21 records
Recent moves7 records
Expansion highlights6 records
Safe Events competitors and assessment
Company assessmentBroad incumbents
- Arup: Arup is a global engineering and design consultancy whose Crowd Dynamics team (formerly Motts) provides crowd safety consulting for major venues, events, and urban spaces. Broader portfolio but directly comparable expertise in crowd modelling and event safety advisory.
- Control Risks: Control Risks is a global risk consultancy providing security, crisis management, and event security advisory services to corporate and government clients. Comparable in its high-end event security advisory work, though operating across a much broader risk advisory portfolio.
- Mott MacDonald: Mott MacDonald's Events team (originally Crowd Dynamics) provides crowd safety and event management consulting for major venues and city-scale events. Compares to Safe Events on specialist crowd safety work, though set within a much larger global engineering firm.
- Allied Universal (formerly G4S Events): Allied Universal is a major global security services firm providing event security, crowd management, and stewarding at large-scale concerts, festivals, and sporting events. Comparable at the operational/staffing layer but at vastly greater scale and broader scope.
Direct peers
- Crowd Dynamics: Crowd Dynamics is a UK-based specialist crowd safety consultancy providing crowd modelling, risk assessment, and safety advisory services for live events. Directly comparable to Safe Events in both service scope (crowd safety planning, consultancy) and target market (major event organisers).
- Kings Event Safety: Kings Event Safety is an Irish/UK event safety consultancy providing health and safety planning, crowd management, and operational safety services for concerts, festivals, and sporting events. Direct comparable in service mix and target customer base.
- Showsec: Showsec is one of the UK's largest specialist event security and crowd management companies, providing stewarding, security, and crowd safety services at concerts, festivals, and sports venues. Directly comparable to Safe Events' operational deployment arm.
- Event Safety Solutions: Event Safety Solutions is a UK consultancy specialising in event health and safety management, fire risk assessments, and CDM compliance for live events. Closely comparable to Safe Events' Event Safety (occupational H&S) service line.
- JG Safety Services: JG Safety Services is an Irish health and safety consultancy providing event safety, workplace safety, and training services. Comparable to Safe Events' Irish operational footprint and event safety advisory offering.
Emerging players
- Stadium Consultancy / Safe Concerts: Independent event safety consultancies (varying size) operating in adjacent geographies such as the US, Australia, and continental Europe offer comparable event safety advisory services for festivals and sports. Included as adjacent emerging player category in the broader specialist safety space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Safe Events social profiles
Digital presenceSafe Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
Safe Events leadership team
Management profileNumber of profiles
Profiles10 records
Safe Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Safe Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Safe Events
What does Safe Events do?
Safe Events provides specialist crowd safety and event safety consultancy, planning, and operational deployment for mass-gathering events. Core offerings include Crowd Safety planning (capacities, flow rates, dynamics, egress modelling), Event Safety (occupational H&S across build, show, and break phases), Consultancy (masterplanning, safety by design, permitting, specialist areas such as pyro, SFX and laser safety), Testing services, Ongoing Support / retained safety partnerships, and Learning programmes (Professional Diploma, NEBOSH, IOSH). These services are enabled by an in-house Digital Operations Platform providing bespoke dashboards, induction, compliance, procurement and finance systems for clients.
Is Safe Events a public or private company?
Safe Events is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Safe Events founded?
Safe Events was founded in 2012. It employs 11 to 50 people.
Where is Safe Events based?
Safe Events is headquartered in Dublin, Ireland, in the Europe region.
How does Safe Events make money?
Four revenue lines are on record. Professional Services - Consultancy is the primary driver. The others are operational Team Deployment, learning and Education and digital Operations / Bespoke Systems.
Who are Safe Events's main competitors?
Broad incumbents on record are Arup, Control Risks, Mott MacDonald and Allied Universal (formerly G4S Events). Direct peers are Crowd Dynamics, Kings Event Safety, Showsec, Event Safety Solutions and JG Safety Services. Stadium Consultancy / Safe Concerts is listed as an emerging player.
Does Safe Events have an API?
No public API is recorded for Safe Events.
What industry is Safe Events in?
Safe Events's product category is Event Safety Consulting. Its primary akta.pro industry code is BPAKACAC, Festivals, Fairs & Outdoor Event Security, with a secondary code of MPAGAAAI, Event Security, Safety & Crowd Management. Its NAICS code is 561612 and its SIC code is 7381.