Xframe
XFrame is a New Zealand-founded modular building company that designs and manufactures demountable, reusable plywood-based interior construction systems for enterprise clients in commercial, banking, retail, education, and energy sectors across Australia, New Zealand, and North America.
- Company typePrivate
- Founded2017
- HeadquartersAdelaide, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Xframe does
XFrame is a Wellington, New Zealand-headquartered modular construction company founded in 2017 that designs, manufactures, and delivers demountable interior building systems built around an engineered-timber (plywood) kit-of-parts platform. The core technology is a 600mm-grid framing system with modified mortise-and-tenon connections and proprietary XF010/XF015 hidden lift-off clips that enable 100% material reusability, sub-1mm prefabrication tolerances, acoustic performance up to STC58, and flood-resilient variants. The portfolio spans custom enterprise project work (Partition Systems and Wall Lining Systems) and standardized pre-configured products (Quiet Room, Huddle Room, Share Room, Quiet Wall, Vertical Quiet Wall, Studio Wall, Planters) sold both direct and via enterprise engagement, supplemented by a Circular Design Consultancy service.
XFrame generates revenue through three streams: (1) one-time custom project sales to enterprise clients with quote-based pricing (large installations include ANZ Pirie Street at 720m2 and the CBA ATM refresh program across ~400 branches); (2) one-time pre-configured product sales priced $479-$1,499 USD per unit with multi-currency support (NZD, AUD, CAD, USD); and (3) professional-services revenue from Circular Design Consultancy. Go-to-market blends enterprise field sales (four-stage project engagement) with direct-to-consumer e-commerce on xframegroup.com. Distribution is anchored by specification relationships with architecture firms (Woods Bagot, Breathe Architecture, Warren and Mahoney, FJC Studio) and main contractors (Schiavello, Unispace, RCCI).
The company operates across three geographies with offices in Wellington (NZ HQ), Panorama, South Australia (regional HQ), and Toronto (Canada), serving named enterprise customers including ANZ, Commonwealth Bank of Australia, Westpac, Uniqlo, H&M, Atlassian, Meridian Energy, University of Melbourne, TAFE NSW, Callaghan Innovation, and WOTSO. With a team of 20+ architects, designers, engineers, and software developers, XFrame has completed 150+ projects with combined project value exceeding $22M, has received industry recognition including the FIS Innovation of the Year (2025) and Fast Company World Changing Ideas (2019), and completed its first capital raise in 2020.
Xframe firmographics
Firmographics- Name
- Xframe
- Legal name
- XFrame Group
- Website
- https://xframegroup.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- XFrame is a New Zealand-founded modular building company that designs and manufactures demountable, reusable plywood-based interior construction systems for enterprise clients in commercial, banking, retail, education, and energy sectors across Australia, New Zealand, and North America.
- Ownership category
- akta.pro rank
Xframe industry classification
Industry- Product category
- Modular Building Systems
- NAICS
- Showcase, Partition, Shelving, and Locker Manufacturing (337215)
- SIC
- Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)
- akta.pro primary industry
- Custom Built-Ins (Shelving, Entertainment Centers, Mudrooms) (HSAPAIAH)
- akta.pro secondary industry
- Custom Modular Shelving & Cabinetry System Planning (Non-Construction) (HSAFAHAK)
Keywords
Where Xframe is headquartered
LocationHeadquarters
- HQ city
- Adelaide
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Xframe business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Custom Project Sales: XFrame designs, manufactures and delivers custom modular building solutions for specific client projects including partition systems, wall lining systems, and room-in-room systems.
- Pre-Configured Product Sales: Sale of standardized modular products including Huddle Rooms, Share Rooms, Quiet Rooms, Studio Walls, Vertical Quiet Walls, Quiet Walls, and Planters with fixed pricing tiers.
- Circular Design Consultancy: Consultancy services helping clients design spaces aligned with circular economy principles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Huddle Room - Starting from $1,499 USD |
| Unit Pricing | Pay-as-you-go | Share Room - Starting from $1,449 USD |
| Unit Pricing | Pay-as-you-go | Quiet Room - Starting from $579 USD |
| Unit Pricing | Pay-as-you-go | Studio Wall - Starting from $479 USD |
| Unit Pricing | Pay-as-you-go | Vertical Quiet Wall - Starting from $579 USD |
| Unit Pricing | Pay-as-you-go | Quiet Wall - Starting from $479 USD |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Xframe product offering
Product offeringCore offering
XFrame designs, manufactures, and delivers a modular, demountable building system made from engineered plywood components using a kit-of-parts approach with standardized 600mm planning modules. The offering includes custom partition and wall lining systems for enterprise projects, pre-configured Room-in-Room products (Quiet Room, Huddle Room, Share Room), Acoustic Wall systems (Quiet Wall, Vertical Quiet Wall, Studio Wall), modular Planters, and Circular Design Consultancy services for clients designing spaces aligned with circular economy principles.
Product overview
XFrame is a modular, demountable building system focused on circular construction. The portfolio centers on the XFrame structural framing platform complemented by pre-configured Room-in-Room products (Quiet Room, Huddle Room, Share Room), Acoustic Wall products (Quiet Wall, Vertical Quiet Wall, Studio Wall), and Planters. These products share the core XFrame technology—a reversible mortise-and-tenon plywood connection system using the XF010/XF015 clip mechanism that enables panels to be easily deconstructed and reused. The offering extends through Partition Systems and Wall Lining Systems for custom project applications, supported by Circular Design Consultancy services.
Differentiator
Problem solved
Functional benefit
Products and services
- Huddle Room Modular meeting space for small team meetings and private one-on-one conversations, available in three sizes (Huddle One, Two, Three) with integrated electrical systems via MyModular MYLEX softwire; starting from $1,499 USD.
- Share Room Larger team collaboration space designed for larger teams and client conversations in complete privacy, available in Share One, Two, and Three sizes; starting from $1,449 USD with lead times of 3-8 weeks.
- Quiet Room Modular, freestanding acoustic room for private conversations, video calls, and virtual collaboration, available in Quiet One, Quiet One XL, Quiet Two, and Quiet Three sizes with customizable linings; starting from $579 USD.
- Studio Wall Lightweight acoustic wall for creating flexible spatial divisions, with FSC-certified Radiata Plywood core, acoustic PET lining with up to 60% recycled content, and powder-coated metal feet; available in 1800 and 2400mm heights; starting from $479 USD.
- Quiet Wall Premium modular acoustic wall for educational and office spaces, made from 100% PET materials with powder-coated metal feet, available in 1200 and 1800 sizes with pinboard surface functionality; starting from $479 USD.
- Vertical Quiet Wall Premium modular acoustic wall with vertical orientation for educational and office spaces, designed for easy deployment in dynamic workspaces; dimensions 1224 x 116 x 1824mm; starting from $579 USD.
- Planters Modular, stackable planter systems made from FSC-certified timbers that divide interior spaces while combining utility, flexibility and biophilic design.
- Partition Systems Demountable internal partition systems using XFrame's modular plywood framing technology, designed for easy reconfiguration, acoustic performance, and end-of-life recovery, delivered as custom projects.
- Wall Lining Systems Demountable wall lining systems that integrate with the XFrame framing platform, allowing reversible installation of finish materials including timber veneers, laminates, and acoustic panels, including NFC-tagged variants for branch networks.
- Circular Design Consultancy Consultancy service helping clients design spaces aligned with circular economy principles, focusing on material selection, standardization, layered design approaches, and reversible fixing methods.
Quantifiable outcome
- Reduced material use by 30%+ compared to traditional construction methods (Uniqlo project)
- +5 more outcomes
Companies that use Xframe
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles3 records
Xframe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Xframe partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered major and core.
- FJC StudiomajorFJC Studio collaborated with XFrame on the TAFE NSW Padstow project to develop a rationalized kit-of-parts solution for veterinary training labs.
- UnispacemajorMain contractor for Meridian Energy Wellington head office project, working alongside XFrame for design, off-site fabrication and installation of five meeting spaces.
- DiademcoreDiadem, a leading wayfinding design and project management firm, developed a modular wall lining system for Commonwealth Bank's national ATM refresh program and engaged XFrame to manufacture and deliver this system at scale. XFrame has now supplied approximately 400 branches with Diadem's modular lining solution.
- Woods BagotcoreArchitecture firm Woods Bagot has specified XFrame for multiple projects including ANZ Pirie Street head office in Adelaide and Westralia Square 2 speculative suites in Perth.
- SchiavellomajorMain contractor for ANZ Pirie Street project, working with XFrame for the Adelaide head office fit-out delivering 24 rooms and 720m2 of demountable spaces.
- Breathe ArchitecturecoreMulti-award winning Breathe Architecture designed the ANZ Breathe retail experience, and XFrame developed a custom fitout solution to meet their exact design specifications and finishes.
- PTL Engineers, Warren and Mahoney Architecture, HawkinsmajorProject team for Callaghan Innovation library building refit, with XFrame delivering internal partitions across three levels.
Scale indicators5 records
Recent moves10 records
Expansion highlights6 records
Xframe competitors and assessment
Company assessmentEmerging players
- Branchspace: Provider of modular pod and booth solutions for offices. Adjacent competitor in the room-in-room product category XFrame sells into.
- Phonea Booth: Modular office booth and pod manufacturer targeting small and mid-market enterprise buyers. Competes with XFrame's standardized Huddle and Quiet Room SKUs at lower price points.
- SnapCab: US-based maker of modular wall systems and pods focused on reconfigurable interior construction. Comparable technology thesis (kit-of-parts modular walls) targeting similar enterprise and architect channels.
Broad incumbents
- Haworth: Office furniture and architectural interiors manufacturer offering modular wall systems and workspace solutions. Comparable customer base of large enterprises and a wide product portfolio.
- Steelcase: Global office furniture and modular partition incumbent with deep enterprise relationships. Overlaps with XFrame's office partition and demountable wall offerings as part of a much broader portfolio.
- MillerKnoll: Office and contract furniture conglomerate (Knoll, HermanMiller, Geiger) offering demountable wall systems and architectural interiors. Sells into the same enterprise and architectural specifier base as XFrame.
- Vitra: European office furniture and modular systems manufacturer with strong architectural-specifier brand. Comparable enterprise and design-led customer base with broader product portfolio.
Direct peers
- DIRTT Environmental Solutions: Publicly listed manufacturer of demountable interior wall systems built for reconfigurability and reuse. Closest direct competitor on the modular partition value proposition XFrame sells to enterprise clients.
- Framery: Leading manufacturer of modular office pods and booths (O, 4F, etc.). Direct competitor on XFrame's Huddle Room, Quiet Room, and Share Room product lines, with a much larger global sales footprint.
- Room: Direct-to-consumer and enterprise seller of modular office phone booths and meeting pods. Most directly comparable to XFrame's Huddle, Quiet, and Share Room SKUs by product category and buyer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Xframe social profiles
Digital presenceXframe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Xframe leadership team
Management profileNumber of profiles
Profiles6 records
Xframe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Xframe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Xframe
What does Xframe do?
XFrame designs, manufactures, and delivers a modular, demountable building system made from engineered plywood components using a kit-of-parts approach with standardized 600mm planning modules. The offering includes custom partition and wall lining systems for enterprise projects, pre-configured Room-in-Room products (Quiet Room, Huddle Room, Share Room), Acoustic Wall systems (Quiet Wall, Vertical Quiet Wall, Studio Wall), modular Planters, and Circular Design Consultancy services for clients designing spaces aligned with circular economy principles.
Is Xframe a public or private company?
Xframe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Xframe founded?
Xframe was founded in 2017. It employs 11 to 50 people.
Where is Xframe based?
Xframe is headquartered in Adelaide, Australia, in the Oceania region.
How does Xframe make money?
Three revenue lines are on record. Custom Project Sales are the primary driver. The others are pre-Configured Product Sales and circular Design Consultancy.
Who are Xframe's main competitors?
Emerging players on record are Branchspace, Phonea Booth and SnapCab. Broad incumbents are Haworth, Steelcase, MillerKnoll and Vitra. Direct peers are DIRTT Environmental Solutions, Framery and Room.
Does Xframe have an API?
No public API is recorded for Xframe.
What industry is Xframe in?
Xframe's product category is Modular Building Systems. Its primary akta.pro industry code is HSAPAIAH, Custom Built-Ins (Shelving, Entertainment Centers, Mudrooms), with a secondary code of HSAFAHAK, Custom Modular Shelving & Cabinetry System Planning (Non-Construction). Its NAICS code is 337215 and its SIC code is 2540.