Vefaonline
Vefaonline is a French B2B proptech marketplace founded in 2020 that connects property developers with institutional buyers for bulk housing sales across France, offering a secure invitation-based platform, proprietary pricing data, and a professional networking club.
- Company typePrivate
- Founded2020
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Vefaonline does
Vefaonline is a French B2B proptech company founded in 2020 by Margaux Scalisi (formerly of ICADE Promotion and Batigere) that operates a digital marketplace dedicated to block sales of housing (vente en bloc) in France. The platform connects property developers (promoteurs) with institutional buyers — including social landlords (bailleurs sociaux), investment funds, family offices, housing foundations, and property investors — providing a secure, invitation-only environment where developers can publish property programs and institutional buyers can submit structured acquisition proposals. The company serves a fragmented segment of the French real estate market where bulk sales historically relied on local relationships and outreach, and offers differentiated confidential access compared to open-listing competitors such as SeLoger Neuf.
The core product is a web-based SaaS application hosted on AWS infrastructure and built on Webflow, comprising three service modules: a secure sales space (Espace de Vente) for dossier publishing and acquisition proposals, a market intelligence module (Maîtriser le marché) offering feasibility studies and commune-level pricing data, and a professional networking club with quarterly themed events across France. The platform aggregates a proprietary pricing database compiled from approximately six years of anonymized transaction data, segmenting average bulk-sale prices by commune and housing category (social, intermediate, free market). The business operates a hybrid revenue model combining a forfaitary Unlimited subscription with monthly or annual billing, a Freemium tier with usage-based fees for sellers and registration fees for buyers, €2,900 HT per-dossier fees for co-promotion cases involving non-subscribed parties, and standalone market study engagements. Vefaonline reports 250+ clients, 150+ institutional buyers, more than 1,000 programs published, and over 817 lots sold since launch, operating from Paris with a team of approximately five people and €600,000 in seed funding raised in 2022 from the founders of SeLoger.com and real estate business angels.
Vefaonline firmographics
Firmographics- Name
- Vefaonline
- Legal name
- VEFA ONLINE
- Website
- https://vefa-on-line.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vefaonline is a French B2B proptech marketplace founded in 2020 that connects property developers with institutional buyers for bulk housing sales across France, offering a secure invitation-based platform, proprietary pricing data, and a professional networking club.
- Ownership category
- akta.pro rank
Vefaonline industry classification
Industry- Product category
- Real Estate Marketplace
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
Keywords
Where Vefaonline is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Vefaonline business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Unlimited Subscription: Forfaitary subscription providing unlimited access to all platform services and features, including unlimited sales dossier publications (for sellers) and unlimited dossier consultations (for buyers). Available with monthly or annual payment options.
- Freemium Subscription: Limited access subscription with usage-based pricing. For sellers: based on number of sales dossiers to publish. For buyers: registration and account management fees. Full amount due upon signing of reservation contract.
- Per-Operation Fees: Additional fees for co-promotion programs: €2,900 HT per sales dossier published when co-promoters have not subscribed to an subscription. Charged to the seller who published the dossier.
- Market Intelligence Services: Pricing database access and market studies provided as part of Unlimited subscription or as separate add-on service with specific quote.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Unlimited Subscription - Full platform access with unlimited dossier publications/consultations |
| Freemium | Pay-as-you-go | Freemium - Limited access with usage-based pricing |
| Unit Pricing | Pay-as-you-go | Co-Promotion Supplement - Additional fee for programs without full subscription |
| Subscription | Multi-year contract | Market Studies - Standalone feasibility and market studies |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Vefaonline product offering
Product offeringCore offering
Vefaonline operates a B2B digital marketplace platform that connects French property developers (promoteurs) with institutional buyers (social landlords, investment funds, family offices, housing foundations) for the bulk sale of housing programs (ventes en bloc). The platform provides an invitation-only secure sales space where sellers publish property dossiers and buyers submit structured acquisition proposals, supplemented by a proprietary commune-level pricing database, feasibility studies, and a professional networking club with quarterly events.
Product overview
Vefaonline operates as a B2B digital marketplace for block real estate sales, consisting of a core web application (app.vefa-on-line.com) providing secure listing and matching services, supplemented by three main service modules: Maîtriser le marché (market intelligence with feasibility studies and commune-level pricing data), Vendre ou Acheter (the secure sales space with dossier publishing and acquisition proposal management), and Développer votre réseau (professional networking club with quarterly events). The platform offers two subscription tiers—Abonnement Illimité for unlimited access and Abonnement Freemium for limited access with per-transaction fees—plus a Co-Promotion Module for joint program management. All services are governed by GDPR-compliant data handling with data stored on Webflow and AWS infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- Vefaonline Platform B2B SaaS marketplace platform connecting French property developers with institutional buyers for bulk housing sales (ventes en bloc). Provides self-service registration, account management, invitation-based access, and structured proposal handling with a minimum 3-week response deadline.
- Espace de Vente (Secure Sales Space) Invitation-only secure confidential sales environment where property developers publish housing program dossiers and institutional buyers submit acquisition proposals. Sellers control which buyers can access their dossiers, distinguishing Vefaonline from open-listing competitors such as Seloger Neuf.
- Maitriser le marche (Market Intelligence & Feasibility Studies) Market intelligence service providing commune-level data on bulk sale categories already completed, observed prices, and the latest institutional buyer search criteria. Delivered through the platform as part of the Unlimited subscription or as a separate add-on with custom quote.
- Developper votre reseau (Professional Networking Club) Professional club offering quarterly themed breakfast events (petits-dejeuners thematiques) across France and presence at major industry conferences (AMIF, Congres HLM, SIMI) to facilitate networking among platform users and real estate professionals.
- Prix Immobilier (Bulk Sale Price Mapping) Commune-level pricing database for bulk housing sales, providing average prices by housing category (social, intermediate, free market) including high/low standard deviation ranges. Data is sourced exclusively from anonymized acquisition offers processed through the platform.
Quantifiable outcome
- 450 lots sold per year on average through platform
- +3 more outcomes
Companies that use Vefaonline
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Vefaonline technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Vefaonline partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CITALLIOScoreCITALLIOS and Vefaonline signed a partnership to optimize bulk housing sales. CITALLIOS is a French urban development company. The partnership aims to leverage Vefaonline's platform to improve transaction efficiency for CITALLIOS projects.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Vefaonline competitors and assessment
Company assessmentBroad incumbents
- Groupe SeLoger: Groupe SeLoger (AVIV Group) is the dominant French online real-estate classifieds group and parent of SeLoger Neuf. While operating broadly across new-build, resale and rental, it overlaps materially with Vefaonline's bulk-sales niche and represents the most credible incumbent competitor.
Direct peers
- Bricks: Bricks is a French real-estate transaction platform focused on residential sales. Comparable to Vefaonline as a B2B proptech marketplace digitizing property transactions in France, with a similar target of real-estate professionals and developers.
- MeilleursAgents: MeilleursAgents is a leading French residential real-estate data and estimation platform (owned by Axel Springer). It is comparable as a B2B SaaS/data play serving real-estate professionals in France, with overlapping developer and institutional buyer audiences and a subscription-led model.
- SeLoger Neuf: SeLoger Neuf is the open-listing portal for new-build housing programs in France and is explicitly cited by Vefaonline as the alternative model. Both target the same buyer–promoter connection in new-build real estate, with the primary differentiation being SeLoger Neuf's open listings vs. Vefaonline's invitation-only confidential channel.
- Bien'ici: Bien'ici is a French residential real-estate marketplace joint venture between LeBoncoin and SeLoger. While broader (resale + new build), it competes for developer mindshare, listing inventory and institutional buyer traffic, making it directly comparable on go-to-market and platform model.
Emerging players
- Homeloop: Homeloop is a French proptech/iBuyer offering instant purchase offers to homeowners. While focused on resale rather than bulk new-build, it shares the French B2B proptech marketplace DNA and targets a similar base of real-estate professionals.
- Casavo: Casavo is a European iBuyer/proptech operating in France, Italy and Spain with instant-offer and marketplace models. Comparable as a European proptech digitizing residential transactions and expanding into adjacent institutional channels.
- Hosman: Hosman is a French proptech offering concierge-style real-estate services to sellers. Comparable as a digitally native French real-estate intermediary competing for developer and institutional-buyer attention in the residential transaction market.
- Hub-Grade: Hub-Grade is a French digital marketplace focused on commercial real estate. While commercial rather than residential, it is comparable as a B2B marketplace platform digitizing transactions between property sellers and institutional/investor buyers in France.
Regional players
- Spotahome: Spotahome is a European mid-term rental proptech platform operating across multiple EU markets. While focused on rentals rather than bulk sales, it is comparable as a regional B2B/B2C proptech marketplace for institutional and professional housing demand in Europe.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Vefaonline social profiles
Digital presenceVefaonline compliance and trust
Trust signalCompliance2 records
Vefaonline financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vefaonline leadership team
Management profileNumber of profiles
Profiles3 records
Vefaonline funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vefaonline M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vefaonline
What does Vefaonline do?
Vefaonline operates a B2B digital marketplace platform that connects French property developers (promoteurs) with institutional buyers (social landlords, investment funds, family offices, housing foundations) for the bulk sale of housing programs (ventes en bloc). The platform provides an invitation-only secure sales space where sellers publish property dossiers and buyers submit structured acquisition proposals, supplemented by a proprietary commune-level pricing database, feasibility studies, and a professional networking club with quarterly events.
Is Vefaonline a public or private company?
Vefaonline is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vefaonline founded?
Vefaonline was founded in 2020. It employs 1 to 10 people.
Where is Vefaonline based?
Vefaonline is headquartered in Paris, France, in the Europe region.
How does Vefaonline make money?
Four revenue lines are on record. Unlimited Subscription is the primary driver. The others are freemium Subscription, per-Operation Fees and market Intelligence Services.
Who are Vefaonline's main competitors?
Groupe SeLoger is listed as a broad incumbent. Direct peers are Bricks, MeilleursAgents, SeLoger Neuf and Bien'ici. Emerging players are Homeloop, Casavo, Hosman and Hub-Grade. Spotahome is listed as a regional player.
Does Vefaonline have an API?
No public API is recorded for Vefaonline.
What industry is Vefaonline in?
Vefaonline's product category is Real Estate Marketplace. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms. Its SIC code is 6531.