Edge Realty Group

What Edge Realty Group does

Edge Realty Group is a privately held, minority-owned Certified Business Enterprise headquartered in Birmingham, Alabama, founded in 2013 by Mike Hawthorne, a former NFLPA-licensed sports agent. The company delivers an integrated set of real estate services across the Southeast United States, including residential and commercial sales brokerage, commercial and multi-family property management, homeowner association (HOA) management, multi-family and lakefront development, and a niche investor-relations program branded EPCS (Elite Professional Clientele Services) that targets professional athletes and high-net-worth investors building real estate portfolios for retirement.

The underlying technology is a conventional real estate services platform rather than a proprietary software product: a public-facing website (edgerealtyservices.com) with property listings and service modules, a Cash Offer Platform membership ($995 one-time fee) that connects sellers to a network of more than 5,500 verified cash investors, and standard agent-based workflows for buying, selling, and management. There is no proprietary AI, mobile app, API, or disclosed patent portfolio. The operating footprint consists of regional offices in Anniston, AL (headquarters) and Smyrna, GA (Atlanta), with Dallas, TX listed as a forthcoming location.

Edge Realty Group monetizes through multiple streams: commission-based real estate sales and brokerage on residential and commercial transactions (transaction fee), recurring managed-services fees for commercial property management and HOA engagements (managed services), a subscription/one-time membership product for the Cash Offer Platform, and transaction-based revenue from multi-family development partnerships. Its customer base is hybrid — fragmented residential buyers and sellers, commercial property owners, HOA communities (e.g., Grand Oaks since 2018), multi-family investors, and a curated cohort of NFL players and high-net-worth clients acquired via the founder's prior sports-agent network and a GTM partnership with JA Sports Management. The company operates a strategic partnership with IKECHI Management & Development for integrated urban neighborhood work.

Name

Edge Realty Group

Legal name

Edge Realty Group LLC

Website

https://edgerealtyservices.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Edge Realty Group is a Birmingham, Alabama-based, minority-owned real estate services firm founded in 2013 that delivers residential and commercial brokerage, property and HOA management, multi-family and lakefront development, and athlete-focused investment advisory across the Southeast United States.

Ownership category

akta.pro rank

Product category

Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industries

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation) (BPAJANAA)

Keywords

• Residential real estate
• Commercial property management
• HOA management
• Real estate investment
• Multi-family development

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Sales & Brokerage: Commission-based real estate sales and brokerage services for residential and commercial properties, including buying, selling, and investment transactions.
2. Property Management Services: Commercial property management services including tenant relations, lease administration, financial management, maintenance, and marketing.
3. HOA Management: Homeowner Association management services including accounting, customer service, maintenance, and administration.
4. Cash Offer Platform Membership: Membership program connecting property sellers to verified cash investors for fast transactions, with priority exposure and stronger offers.
5. Multi-Family Development: Development of multi-family residential communities with investment opportunities for partners and investors.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Edge Realty Group provides integrated real estate services across the Southeast United States, including residential sales and purchases, commercial property management, HOA management, multi-family and lakefront property development, and investor relations services. The company also operates a Cash Offer Platform that connects property sellers to over 5,500 verified cash investors for fast transactions.

Product overview

Edge Realty Group is a minority-owned real estate services company headquartered in Birmingham, Alabama, founded in 2013. The company operates as a unified platform offering integrated real estate services including property management (commercial and multi-family), residential sales and development, lakefront property development, HOA management, and investor relations services. The portfolio is anchored by Edge Realty Services (main brand), supported by specialized service modules for Multi-Family Development, Lakefront Property Development, Commercial Property Management, HOA Management, Buy/Sell Services, and EPCS (Elite Professional Clientele Services). The company also offers a Cash Offer Platform add-on that connects sellers to verified cash investors. Edge Realty Group operates across the Southeast region with offices in Atlanta, GA and Birmingham, AL.

Differentiator

Problem solved

Functional benefit

Products and services

• Edge Realty Services Full-service integrated real estate company providing management services, real estate sales, and development across the Southeast region for residential and commercial property clients.
• Residential Real Estate Sales Residential real estate sales and investment services, including home buying, selling, and investment property acquisition, with over $90 million in sales since inception.
• Buy/Sell Services Residential buy and sell services under the guidance of Michael Hawthorne, offering home valuation, buyer representation, and seller marketing strategies for homeowners and prospective buyers.
• Commercial Property Management Comprehensive commercial property management including daily management, maintenance, project management, financials and accounting, marketing, and real estate transaction assistance for commercial property owners.
• Multi-Family Development Development of multi-family residential communities with focus on visionary design, quality construction, sustainable practices, and community amenities, offering investment opportunities for partners and investors.
• Multi-Family Property Listings Multi-family residential properties featuring modern living spaces, desirable amenities, prime locations, and responsive management services for tenants and investors.
• Lakefront Property Development Development of lakefront properties featuring luxurious living spaces, premium amenities, waterfront recreation, and environmental stewardship for buyers seeking premium waterfront homes.
• HOA Management Home Owner Association management services including administration, accounting, 24/7 customer service, maintenance, and due collection for HOA communities such as Grand Oaks (2018-present) and Deer Valley (2018-2020).
• Investor Relations / EPCS (Elite Professional Clientele Services) Investment opportunity services including portfolio building, real estate development, and exit strategy planning tailored for professional athletes and high-net-worth investors planning for life after professional sports careers.
• Cash Offer Platform Membership program connecting property sellers to over 5,500 verified cash investors for fast property transactions, priced at $995 for program access with priority exposure and stronger offers.

Quantifiable outcome

• $90 Million+ in real estate sales volume
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• IKECHI Management & DevelopmentcoreStrategic or Co-development Partner · 1 January 2013Strategic partnership for integrated real estate services focused on urban neighborhood transformation. Edge Realty Group operates with partnership with IKECHI Management & Development to provide strategic development, management, and sale of residential and commercial property in America's urban neighborhoods.
• JA Sports ManagementminorGTM or Marketing PartnerListed as a partner in the Our Partners section of the website, suggesting collaboration in reaching professional athlete clientele for real estate investment services.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Compass: Compass is a tech-forward residential brokerage platform combining agents with proprietary software, marketing tools, and data — competing for high-end and investment-minded sellers and buyers in the same Southeast metros (Atlanta) where Edge operates. Comparable in target customer (residential buy/sell, including affluent clientele) though Compass is venture-backed and national.
• Century 21 Real Estate: Century 21 operates a global residential and commercial real estate franchise network with a transaction-based brokerage model. Comparable to Edge Realty on revenue model (commission-based buy/sell services) and customer segment (home buyers, sellers, and real estate investors), though Century 21 operates at significantly larger geographic and brand scale.
• Associa: Associa is the largest community association management firm in North America, providing HOA, condo, and co-op management services. Edge Realty's HOA Management service module (e.g., Grand Oaks, Deer Valley contracts) competes in the same homeowner-association services space, though Associa operates at vastly greater scale across thousands of communities.
• Keller Williams Realty: Keller Williams is the largest residential real estate franchise in North America by agent count and transaction volume; CEO Mike Hawthorne previously served as Qualifying Broker & Team Leader at Keller Williams before founding Edge. Both operate a residential sales-led brokerage model serving buyers and sellers, but Keller Williams operates nationally with hundreds of thousands of agents versus Edge's regional team of under 50.
• Opendoor Technologies: Opendoor is the largest U.S. iBuyer, buying homes directly from sellers for cash across dozens of metros. While Opendoor uses its own balance sheet rather than a 5,500-investor marketplace, the cash-offer convenience value proposition is identical to Edge's Cash Offer Platform, and both compete for the convenience-motivated seller segment in Sun Belt metros.
• Coldwell Banker Real Estate: Coldwell Banker is a long-established residential and commercial real estate franchise with deep Southeast U.S. presence, particularly in Atlanta. Same agent-driven brokerage model as Edge Realty Group, competing for residential buy/sell and investment property clients in overlapping metropolitan markets.
• FirstService Residential: FirstService Residential is a leading North American residential property and HOA management company with full-service offerings. Direct overlap with Edge Realty's HOA Management and Commercial Property Management service modules on service model (managed-services fees, 24/7 support, accounting and maintenance coordination) though FirstService is publicly traded with thousands of managed properties.
• RE/MAX: RE/MAX is a global residential real estate franchise with a commission-based, agent-driven brokerage model closely matching Edge Realty's core buy/sell and investment residential services. Comparability is high on business model (transaction-fee brokerage for buyers and sellers) but RE/MAX operates at far greater scale with a globally recognized brand.

Direct peers

• Offerpad Solutions: Offerpad is a tech-enabled iBuyer that purchases homes directly from sellers for cash, then resells them. Edge Realty's Cash Offer Platform competes for the same distressed and convenience-motivated seller using a marketplace approach (connecting to 5,500+ investors) rather than Offerpad's principal balance-sheet model, making it a partial competitor in the same cash-offer category.
• HomeVestors of America: HomeVestors is the largest network of cash home buyers in the U.S., offering sellers fast, as-is offers through a verified-investor franchise model. Edge Realty's Cash Offer Platform (5,500+ verified cash investors, $995 membership) is directly comparable in structure: a curated investor network intermediating sellers with principal buyers, though HomeVestors operates nationally while Edge is regionally focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/edgerealtybham
• LinkedInlinkedin.com/company/edge-realty-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edge Realty Group