What Tottax does

TotTax is a Denver, Colorado-based, fully remote tax and accounting agency founded in 2019 by CEO Tatyana Hawi, an IRS Enrolled Agent with prior experience at the IRS, a public accounting firm, and a corporate role advising 3,000+ business owners on tax strategy. The firm serves small business owners, freelancers, and individuals across all 50 U.S. states, with secondary focus on real estate professionals, trades/construction, and individual taxpayers. Its core offering is structured as three tiered monthly subscription packages—Compliance ($895/month for ~$500K revenue businesses), Collaboration ($1,600/month for ~$2M revenue teams), and Fractional CFO ($3,500/month for $3M+ revenue companies with C-suite level service)—each including bookkeeping, payroll administration, tax planning, and advisory components, with annual prepay options offering approximately two months free.

The underlying technology stack is cloud-based and built on third-party platforms rather than proprietary AI: QuickBooks for bookkeeping, Gusto for payroll processing, and secure client portals with 256-bit encryption. Notable service-level differentiators include a 100% Accuracy Guarantee (the firm covers any IRS penalty resulting from its calculation errors), an SMS messaging program for client engagement, and multiple Gusto certifications (Payroll, People Advisory, People Advisory Accelerator). The firm reports 230+ business clients, $195M in aggregate managed client revenue (not firm revenue), and a 96.1% client retention rate.

Revenue is generated primarily through recurring monthly subscriptions, supplemented by one-time project services including business tax returns ($1,500-$3,497), individual tax returns ($1,200), custom tax planning engagements ($7,900), tax resolution projects (starting at $2,200), and S-Corp election packages ($750). The go-to-market motion is sales-led and consultation-driven, with free discovery calls as the primary conversion mechanism, supported by content marketing via SEO-targeted blog posts and an organic social presence on Instagram, Facebook, and LinkedIn. TotTax operates as a bootstrapped, founder-owned private company with no disclosed institutional investment or funding rounds.

Name

Tottax

Legal name

TotTax

Website

https://tottax.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

TotTax is a Denver-based, fully remote tax and accounting agency serving SMBs, freelancers, and individuals nationwide. It offers tiered monthly subscription packages (Compliance, Collaboration, Fractional CFO) plus one-time tax planning, filing, and resolution services delivered by IRS Enrolled Agents.

Ownership category

akta.pro rank

Product category

Tax and Accounting Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)

SIC

Services-Miscellaneous Business Services (7380)

akta.pro primary industry

Tax Services (Withholding, Reclaims, FATCA/CRS) (FSAAAOAM)

Keywords

• Tax preparation services
• Small business accounting
• Bookkeeping services
• Payroll management
• Tax planning services

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Monthly Subscription Packages: Recurring monthly subscriptions for ongoing accounting, bookkeeping, payroll, and tax services with tiered packages (Compliance, Collaboration, Fractional CFO). Includes annual payment option with 2 months free.
2. Business Formation Services: One-time fees for entity formation, operating agreements, EIN applications, and S-Corp elections.
3. S-Corp Election Package: Flat fee of $750 for S-Corp election services including consultation, EIN, form submission, accountable plan, and payroll setup.
4. One-Time Tax Projects: Flat-fee services including business tax returns ($1,500-$3,497), individual tax returns ($1,200), custom tax planning ($7,900), and tax resolution ($2,200).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

TotTax is a fully remote tax and accounting agency that sells tiered monthly subscription packages (Compliance, Collaboration, and Fractional CFO) combining bookkeeping, payroll, tax planning, tax preparation, tax notice resolution, business formation, and strategic CFO advisory for small business owners. It supplements these recurring engagements with one-time project services including business and individual tax returns, custom tax planning, S-Corp election packages, and tax resolution services for clients across all 50 U.S. states.

Product overview

TotTax offers a tiered monthly subscription model with three main service packages (Compliance Package at $895/month, Collaboration Package at $1,600/month, and Fractional CFO Package at $3,500/month) designed to scale with business growth from startup through enterprise level. These packages are supplemented by one-time project services including business tax returns starting at $1,500, individual tax returns at $1,200, custom tax planning at $7,900, and tax resolution projects starting at $2,200. The core offering combines bookkeeping, payroll management, tax planning, tax preparation and filing, tax notice resolution, S-Corp election services, business formation, employee benefits support, and strategic advisory services—all delivered remotely as a fully remote agency serving clients nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Compliance Package Monthly subscription package designed for small teams with approximately $500K revenue. Includes quarterly bookkeeping and reconciliation, payroll on autopilot for up to 4 employees/1099s, quarterly financial reports, sales tax filing and support, an annual business tax return for LLCs, partnerships, and corporations, strategic quarterly tax planning, quarterly estimated tax calculations, and bookkeeper Q&A support.
• Collaboration Package Monthly subscription package for growing teams with approximately $2M revenue. Includes everything in the Compliance Package plus monthly bookkeeping and reconciliation, monthly financial reports, support for 5 employees/1099s, hands-on payroll, quarterly cash flow and budgeting, employee benefits and HR support, quarterly estimated tax payment submission, tax notice review, a personal tax return for one owner, regular advisory meetings, and profit and cashflow guidance.
• Fractional CFO Package C-suite level monthly subscription package for businesses with approximately $3M+ revenue. Includes bi-weekly bookkeeping with real-time dashboards, accounts payable/receivable management, project profitability, payroll plus benefits and HR support, custom forecasting, budgeting, and tax strategy, an annual business tax return, tax and growth strategies across trusts, holding companies, and real estate, owner wealth strategy with retirement planning, entity structure review, priority email/phone/text support, and monthly CFO sessions.
• Business Tax Returns Standalone business tax return preparation and filing for LLCs, Partnerships, S-Corps, and C-Corps, including a year-end bookkeeping review and integration with strategic planning done throughout the year. Flat-fee pricing starting at $1,500.
• Individual Tax Returns Standalone personal income tax return preparation for individuals, particularly business owners, real estate investors, and taxpayers with Schedule C self-employment activity or real estate activities. Flat-fee pricing of $1,200.
• Tax Planning Services Strategic year-round tax planning focused on decisions made before year-end to minimize tax burden, covering entity structure, retirement planning, owner draws, real estate grouping, depreciation strategies, and related strategies for small business owners and real estate investors.
• Tax Notice Resolution Services Resolution of tax problems ranging from simple IRS or state agency notices to complex audits and multi-year issues, including back taxes, payroll tax problems, sales tax issues, tax liens, wage garnishments, innocent spouse relief, identity theft, non-filed returns, penalty abatement, and offer-in-compromise requests.
• Bookkeeping and Cleanup Services Financial record maintenance including monthly or quarterly bookkeeping, reconciliation, cleanup of messy or DIY books, and financial reporting to ensure accurate records for planning and tax purposes.
• Payroll Management Services Complete payroll processing including payroll tax filings, employee onboarding, S-Corp officer salary administration, and hands-on payroll support for growing teams.
• S-Corp Election Services S-Corp election assistance including consultation, federal EIN application, IRS S-Corp election form submission, accountable plan setup, reasonable compensation advice, and payroll setup for shareholders. One-time flat fee of $750.
• Business Formation Services Legal business formation services including entity type selection (LLC, C-Corp, S-Corp, Partnership), operating agreement creation, EIN application, and annual compliance filing calendar management.
• Employee Benefits and HR Support Structure of creative employee benefits, HR compliance support, and seamless integration with existing HR teams to help business owners save on payroll taxes while staying compliant.
• Advisory Services Strategic financial guidance functioning as a behind-the-scenes CFO, addressing questions about hiring decisions, building purchases, and scaling readiness with regular advisory meetings, profit and cashflow guidance, and quarterly cash flow and budgeting.
• Custom Tax Planning Standalone tax strategy project for business owners seeking a clear plan before tax season, including a 1:1 tax strategy session (up to 90 minutes) with a licensed tax professional, full business and personal review, custom tax savings strategy plan, cash flow vs. tax savings analysis, audit of past 1-2 years of tax returns, and an implementation checklist. Flat fee starting at $7,900.
• Tax Resolution Projects Flat-fee tax resolution services starting at $2,200 for resolving tax problems including back taxes, payroll tax issues, sales tax audits, IRS or state notices, tax liens, wage garnishments, innocent spouse relief, identity theft cases, non-filed returns, and penalty abatement requests.

Quantifiable outcome

• Client retention rate of 96.1%
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• GustocoreTechnology or IntegrationTotTax is a proud Gusto partner and Gusto Certified People Advisor. The company holds multiple Gusto certifications including Payroll Certification (Fast Track and full), People Advisory Certification, and People Advisory Accelerator. TotTax leverages Gusto's payroll platform for client payroll processing and integrates Gusto's HR tools into their service offerings.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• 1-800Accountant: National subscription-based tax and accounting service for small businesses and individuals, offering packages comparable to TotTax's Compliance and Collaboration tiers. Operates with a dedicated virtual accounting model serving SMB clients across the U.S.
• Pilot: Subscription accounting and bookkeeping for SMBs and startups, pairing dedicated accountants with software. Competes directly with TotTax for the growing-small-business segment served by its Collaboration and Fractional CFO tiers.
• Xendoo: Cloud-based subscription accounting firm offering monthly bookkeeping, tax, and CFO services to small businesses via remote delivery. Highly comparable to TotTax's fully remote, tiered service model.
• Bench: Subscription bookkeeping platform serving small businesses with monthly books, reconciliation, and dedicated bookkeepers. Closely matches TotTax's recurring accounting model layered with optional tax services.

Broad incumbents

• H&R Block: National tax preparation retailer with retail footprint plus digital/AI-assisted products. Overlaps with TotTax's individual and small-business tax prep services but operates at much larger scale and breadth.
• Liberty Tax: Established U.S. tax preparation franchise network serving individuals and small businesses. Provides traditional tax prep services overlapping with TotTax's individual return and basic business filing offerings.
• Block Advisors (H&R Block): Small-business tax preparation and bookkeeping arm of H&R Block, serving SMB clients nationwide. Larger incumbent adjacent to TotTax's Compliance-tier SMB segment but part of a much broader portfolio.

Others

• B2B CFO: Partner-network fractional CFO firm providing part-time CFO services to small and mid-sized businesses. Overlaps with TotTax's Fractional CFO Package ($3,500/month), though delivered via a partner model rather than direct subscription.
• The CFO Centre: Fractional CFO provider offering part-time financial leadership to SMBs without full-time cost. Comparable to TotTax's highest subscription tier, but does not deliver bookkeeping, payroll, or tax compliance services.

Emerging players

• Botkeeper: AI-driven bookkeeping and accounting platform serving SMBs and accounting firms via automation plus human support. Represents the AI-enabled alternative to traditional subscription bookkeeping at the heart of TotTax's Compliance and Collaboration packages.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tottaxcolorado
• LinkedInlinkedin.com/in/tatyana-hawi-ea-mba-9a91a5157
• Instagraminstagram.com/tatyanatax

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tottax