What United Living Community does

United Living Community (ULC) is a non-profit continuing care retirement community (CCRC) headquartered in Brookings, South Dakota, operating continuously since 1956. It provides a full continuum of senior care services on a single Brookings campus across three locations: Independent Living at 122 4th Street, Assisted Living at 104 4th Street, and Long Term Care at 405 1st Avenue. The service portfolio spans maintenance-free independent living apartments with full kitchens; assisted living with personal care, medication management, meals, housekeeping, and transportation; 24/7 skilled nursing long-term care; secured memory care for Alzheimer's and dementia with alarmed exits and 24/7 dementia-trained staff; inpatient and outpatient rehabilitation including Physical, Occupational, Speech, and Hydro Therapy (via HydroWorx underwater treadmill technology); VA-contracted veteran long-term care; Respite Care; and Hospice. ULC serves four primary resident segments: active older adults seeking independent living, individuals needing daily living support, those requiring skilled 24/7 nursing, and people with dementia, plus a veteran sub-segment served through U.S. Department of Veterans Affairs contracts.

ULC's revenue model is service-fee based, with public fee schedules for independent living (Park Place), assisted living (Park Place Assisted Living), and long-term care updated for 2026. Pricing is set by level of care, with VA contracts providing federally reimbursed care at reduced or no out-of-pocket cost to eligible veterans. As a 501(c)-style non-profit, ULC reinvests surplus into employees and facilities, governed by a Board of Directors that includes a Medical Director, President, Vice President, Treasurer, and Secretary, with operational leadership comprising an Administrator, CFO (CPA, since 2021), Chief Human Resources Officer, Director of Nursing (RN), Director of Social Services, Director of Environmental Services, and Infection Control & Wound Care Nurse. Headcount is 51–100 employees based in Brookings, SD, with no disclosed subsidiaries, parent entity, M&A activity, or geographic expansion outside the Brookings market. Marketing is conducted primarily through the company website (ulcbrookings.com), community referrals, and volunteer programs.

The company's go-to-motion is local and direct: families and prospective residents access service information, downloadable fee schedules, and a contact form on the company website, supplemented by community referral networks and volunteer engagement. External capital activity is limited to a single disclosed $66,094 grant from the South Dakota Department of Human Services in July 2024 — not equity, not venture financing. The veteran services line, anchored by VA-approved contracts, represents the most differentiated and economically resilient revenue channel, while the full on-campus continuum-of-care model is the company's primary structural advantage, allowing residents to transition across care levels without changing provider.

Name

United Living Community

Legal name

United Living Community

Website

https://ulcbrookings.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

51–100 employees

Short description

United Living Community is a non-profit continuing care retirement community in Brookings, SD, serving seniors since 1956 with independent living, assisted living, skilled nursing, memory care, rehabilitation, hospice, respite, and VA-contracted veteran services on a single campus.

Ownership category

akta.pro rank

Product category

Senior Care Services

NAICS

Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)

akta.pro secondary industries

Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB), Large Campus / Multi-Building Assisted Living Communities (HLADABAG)

Keywords

• Senior care services
• Assisted living facilities
• Memory care services
• Rehabilitation therapy
• Continuing care community

Headquarters

HQ city

Brookings

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others, Marketing or Sales

Distribution channels1 record

Marketing channels3 records

Core offering

United Living Community is a non-profit continuing care retirement community in Brookings, South Dakota that delivers a full continuum of senior care services on a single campus, including independent living, assisted living, 24/7 long-term nursing care, secured memory care for dementia patients, inpatient and outpatient rehabilitation therapy (physical, occupational, speech, and hydro), VA-contracted veteran services, hospice, and respite care. Residents can transition between care levels as their needs evolve without leaving the campus.

Product overview

United Living Community is a non-profit continuing care retirement community (CCRC) offering a unified continuum of senior care services on one campus in Brookings, South Dakota. The organization operates as a single integrated platform of care delivery comprising: Independent Living (maintenance-free apartments), Assisted Living (personal support with independence), Long Term Care (24/7 skilled nursing), Memory Care (secured dementia care), In-Patient/Out-Patient Therapy (Physical, Occupational, Speech, and Hydro Therapy including HydroWorx), Veteran Services (VA-contracted care), Hospice, and Respite Care. These services are designed to provide residents with seamless transitions across care levels as their needs evolve.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Residential living option at 122 4th Street, Brookings, SD, for active adults offering maintenance-free apartments with full kitchens (refrigerator, freezer, dishwasher, electric oven and range, microwave), freedom from home maintenance, and social community connections.
• Assisted Living Residential support service at 104 4th Street, Brookings, SD, offering assistance with bathing, dressing, medication management, medical appointments, laundry, housekeeping, meals, transportation, and meaningful activities in private apartments within a homelike environment.
• Long Term Care 24/7 nursing and personal care services at 405 1st Avenue, Brookings, SD, for residents needing more care than available at home or in assisted living, including assistance with daily living activities, medication management and administration, and spiritual and social support.
• Memory Care Secured memory care delivered within Long Term Care for residents with Alzheimer's disease or other forms of dementia, featuring alarmed exits, wander protection, 24/7 supervision by dementia-trained staff, and person-centered activities that promote cognitive stimulation and dignity.
• In-Patient/Out-Patient Therapy Inpatient and outpatient rehabilitation therapy services including Physical, Occupational, Speech, and Hydro Therapy, designed to increase quality of life, promote independence, and support confidence and motivation.
• Veteran Services VA-approved long-term care program providing high-quality skilled nursing and memory care tailored to veterans' needs, with services delivered through VA contracts that reduce or eliminate out-of-pocket costs for eligible veterans.
• Hospice End-of-life care services delivered as part of the on-campus continuum of care to support residents and families.
• Respite Care Short-term care services that provide temporary relief for family caregivers while delivering quality care to residents.
• HydroWorx Aquatic Therapy Underwater therapy using HydroWorx technology with underwater cameras, applied for arthritis, fibromyalgia, chronic pain, neurological, orthopedic, and other conditions to decrease rehabilitation time and improve patient outcomes.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Veterans Affairs (VA)coreOthersUnited Living Community works in coordination with Veterans Affairs programs, providing VA-approved long-term care services to eligible veterans. Services meet VA standards and contractual requirements. Eligible veterans may receive care at low or no out-of-pocket cost through VA benefits and contracted reimbursement programs.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Presbyterian Homes & Services: Non-profit senior care provider operating continuing care retirement communities in the Upper Midwest with full continuum of services including memory care and therapy. Closest operating model match to ULC, though at greater scale and broader geography.
• Edgewood Senior Living: Mid-size operator of assisted living and memory care communities across the Upper Midwest and Mountain West. Strongly comparable in service scope (assisted living, memory care) and geographic corridor.
• Good Samaritan Society: Largest non-profit CCRC operator in the U.S., providing the same full continuum of senior services (independent living, assisted living, skilled nursing, memory care) on multi-location campuses. Highly comparable non-profit, faith-affiliated model with similar service breadth to United Living Community.

Regional players

• Sanford Health Senior Care: Major regional non-profit health system with senior living and long-term care facilities in the Dakotas region. Comparable continuum of services and regional presence near Brookings, SD.
• Avera Senior Living: Regional non-profit health and senior services system based in Sioux Falls, SD, providing independent living, assisted living, long-term care, and memory care across South Dakota and surrounding states. Direct overlap with ULC's services and geographic footprint in SD.
• Bethany Lutheran Home: Faith-based, non-profit CCRC in the Upper Midwest offering independent living, assisted living, skilled nursing, and memory care. Highly comparable service mix and similar small-campus footprint to ULC.

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator with national portfolio covering independent living, assisted living, memory care, and skilled nursing. Comparable continuum, though for-profit and at much greater scale than ULC.
• Five Star Senior Living: National senior living and care operator offering independent living, assisted living, memory care, and rehabilitation therapy services. Comparable in service breadth, larger scale, and broader geographic reach.
• Enlivant: National senior living operator primarily focused on assisted living and memory care across the U.S. Comparable in specialized dementia and assisted living service lines, for-profit scale operator.
• Trinity Health Senior Living: Catholic, non-profit continuing care communities affiliated with Trinity Health, providing the same continuum of senior services in the Midwest and nationally. Shared faith-based non-profit orientation with ULC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/unitedaliveulc
• Facebookfacebook.com/urcpp
• LinkedInlinkedin.com/company/united-living-community

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Living Community