Swayzio
Swayzio is an AI-powered music catalog management platform that auto-tags audio with BPM, key, genre, mood, and instrumentation and provides rights management for independent artists, producers, and songwriters via a freemium and tiered subscription model.
- Company typePrivate
- Founded-
- HeadquartersSacramento, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Swayzio does
Swayzio is an AI-powered music catalog management platform built for independent artists, producers, and songwriters. The platform automatically tags audio with metadata including BPM, key, genre, mood, and instrumentation, and offers smart search across YouTube links, SoundCloud URLs, and uploaded audio files, alongside lyrics-based search. Beyond cataloging, it provides rights management functionality covering splits, collaborators, and territories in a DDEX-aligned data model, plus shareable packs with analytics for distributing work to collaborators or audiences.
Underlying technology centers on neural-network-based audio analysis for tagging and recommendation, with no disclosed details on model provenance, training data, or proprietary benchmarks. The product is delivered as a web application (swayzio.com), with a freemium entry point and three paid tiers — Gold at $59.88/year, Platinum at $119.88/year, and Diamond at $180/year — plus a 'Book a Demo' motion suggesting an upmarket push toward professional users. The company is headquartered in Sacramento, US, operates with 1–10 employees, and is led by Founder/CEO Darren Mullen. The go-to-market appears to be self-serve with content-led inbound (an active blog covering cataloging and royalty topics), and the customer base is described as 'thousands of creators' with no named enterprise or label logos disclosed. No funding rounds, partnerships, or patents have been disclosed, indicating a bootstrapped operating posture at current scale.
Swayzio firmographics
Firmographics- Name
- Swayzio
- Website
- https://swayzio.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Swayzio is an AI-powered music catalog management platform that auto-tags audio with BPM, key, genre, mood, and instrumentation and provides rights management for independent artists, producers, and songwriters via a freemium and tiered subscription model.
- Ownership category
- akta.pro rank
Swayzio industry classification
Industry- Product category
- Music Catalog Management Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- akta.pro primary industry
- White-Label DSP Platforms & Streaming-as-a-Service (MPAIACAN)
- akta.pro secondary industry
- Social/UGC Music Platforms (Short-Form, Social Listening) (MPAIACAE)
Keywords
Where Swayzio is headquartered
LocationHeadquarters
- HQ city
- Sacramento
- HQ country
- United States
- HQ region
- North America
Markets served
Swayzio business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (Tiered Plans): Four-tier subscription model: Free (limited tracks), Gold ($59.88/year - 100 tracks, 10 packs), Platinum ($119.88/year - 1000 tracks, unlimited packs), Diamond ($180/year - unlimited tracks, advanced features). Subscription provides cloud storage, AI tagging, search, rights management, and analytics features.
- Freemium Model: Free tier available with basic features allowing users to experience platform before upgrading to paid plans. Tiered pricing enables land-and-expand revenue motion as user catalogs grow.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for basic catalog management with limited tracks |
| Subscription | Annual | GOLD - Perfect for hobbyists and small projects |
| Subscription | Annual | PLATINUM - Prolific, active creators who share regularly |
| Subscription | Annual | DIAMOND - For managing deal-ready music at scale |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Swayzio product offering
Product offeringCore offering
Swayzio is an AI-powered music catalog management SaaS platform that lets creators, producers, and publishers upload tracks and automatically extract metadata such as BPM, key, genre, mood, and instrumentation. The platform combines AI tagging, smart search (via YouTube/SoundCloud/audio references and lyrics), rights and split management, shareable packs with real-time analytics, and DDEX-aligned data export into a single workspace available via tiered subscription (Free, Gold, Platinum, Diamond).
Product overview
Swayzio is a unified AI-powered music catalog management platform that combines intelligent music storage, automatic metadata tagging, smart search, rights management, and analytics into a single solution. The core Swayzio platform serves as the central hub, with pricing tiers (Free, Gold at $59.88/yr, Platinum at $119.88/yr, and Diamond at $180/yr) offering scalable track limits from 100 to unlimited tracks. The platform integrates AI-powered catalog management with features including automatic BPM/key/genre/mood detection, lyrics storage and search, YouTube and audio file similarity search, multi-layer filtering, and Libraries for organizing tracks by type. Rights management is built into the platform with song split management, collaborator database, split sheet generation, territory management, and collection percentages. Shareable Packs with real-time analytics enable creators to share music with clients and track engagement. Additional capabilities include bulk metadata operations, stems management, version control, password-protected packs, and custom tracking links on higher-tier plans.
Differentiator
Problem solved
Functional benefit
Products and services
- Swayzio
Quantifiable outcome
- Automated tagging eliminates hours of manual catalog work
- +2 more outcomes
Companies that use Swayzio
Customer profileSegments4 records
Ideal customer profiles4 records
Swayzio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature7 records
Swayzio partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
Swayzio competitors and assessment
Company assessmentDirect peers
- Songtrust: Songtrust provides global music rights administration, royalty tracking, and split-management tooling for independent songwriters and publishers. Its rights and royalty workflows compete with Swayzio's integrated split management and rights tracking features.
- SourceAudio: SourceAudio is a music catalog management and licensing platform aimed at publishers, labels, and composers for sync placements. It overlaps directly with Swayzio's catalog-organization, metadata, and pitch-pack positioning for sync licensing workflows.
- Soundstripe: Soundstripe offers subscription music licensing with original catalog, stems, and metadata-rich tracks for video creators. Its catalog + licensing + analytics stack parallels Swayzio's pitch-pack-with-analytics proposition for content teams.
- BMAT (formerly Audiam): BMAT operates music identification, rights administration, and royalty payment platforms (incorporating Audiam). It overlaps with Swayzio's rights management and metadata accuracy value proposition for publishers and rights holders.
Emerging players
- BeatStars: BeatStars is a producer marketplace for beats with built-in licensing, splits, and analytics. Its producer-led focus overlaps with Swayzio's Independent Music Producers segment and competes on catalog organization plus rights management.
Broad incumbents
- DistroKid: DistroKid is a high-volume independent music distributor with ancillary publishing admin and metadata services. It serves the same independent creator base as Swayzio and competes for creator wallet share across distribution, rights, and catalog tooling.
- TuneCore: TuneCore is a leading digital music distribution and publishing administration service for independent artists. While broader than Swayzio's catalog focus, it is a default destination for the same independent creator segment and bundles metadata and rights tooling.
- Kobalt Music Group: Kobalt is a major independent music publisher and rights administrator offering catalog management, royalty tracking, and sync pitching tools. Its technology-led publishing suite competes with the rights-and-catalog layer Swayzio is building.
- Artlist: Artlist provides licensed music and sound effects for creators and businesses via subscription. Its licensing-plus-analytics distribution model competes with Swayzio's shareable-packs-and-engagement approach in the broader sync/content-creation market.
- Epidemic Sound: Epidemic Sound is a subscription-based music licensing platform for content creators and brands. It overlaps with Swayzio's shareable-packs distribution model and the sync-licensing market Swayzio targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Swayzio social profiles
Digital presenceSwayzio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swayzio leadership team
Management profileNumber of profiles
Profiles1 record
Swayzio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swayzio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swayzio
What does Swayzio do?
Swayzio is an AI-powered music catalog management SaaS platform that lets creators, producers, and publishers upload tracks and automatically extract metadata such as BPM, key, genre, mood, and instrumentation. The platform combines AI tagging, smart search (via YouTube/SoundCloud/audio references and lyrics), rights and split management, shareable packs with real-time analytics, and DDEX-aligned data export into a single workspace available via tiered subscription (Free, Gold, Platinum, Diamond).
Is Swayzio a public or private company?
Swayzio is a private company. It is classified as unknown and is currently operating.
When was Swayzio founded?
Swayzio was founded in -1. It employs 1 to 10 people.
Where is Swayzio based?
Swayzio is headquartered in Sacramento, United States, in the North America region.
How does Swayzio make money?
Two revenue lines are on record. SaaS Subscription (Tiered Plans) is the primary driver. The others are freemium Model.
Who are Swayzio's main competitors?
Direct peers on record are Songtrust, SourceAudio, Soundstripe and BMAT (formerly Audiam). BeatStars is listed as an emerging player. Broad incumbents are DistroKid, TuneCore, Kobalt Music Group, Artlist and Epidemic Sound.
Does Swayzio have an API?
No public API is recorded for Swayzio.
What industry is Swayzio in?
Swayzio's product category is Music Catalog Management Software. Its primary akta.pro industry code is MPAIACAN, White-Label DSP Platforms & Streaming-as-a-Service, with a secondary code of MPAIACAE, Social/UGC Music Platforms (Short-Form, Social Listening). Its NAICS code is 516210.