What Packaging News does

PKN Packaging News is an Australian B2B trade media brand covering the packaging industry. Operating under parent company Yaffa Media Pty Ltd (established 1928) from Surry Hills, Sydney, the business publishes daily-updated editorial content covering packaging machinery, materials, food, beverage, sustainability, design, and industry events. Its core product surface includes a news website (packagingnews.com.au), a weekly email newsletter, a print magazine available by subscription (with digital flipbook editions), weekly video bulletins on YouTube, and the PKN Podcast distributed across Apple Podcasts, Spotify, Deezer, and Google Podcasts. The business also runs the annual Women in Packaging Awards program as a sub-brand event.

The company's revenue model is a traditional B2B trade media structure: advertising placements across its digital, print, and podcast properties, supplemented by recurring print magazine subscriptions. Its go-to-market is sales-led, reaching packaging industry professionals and FMCG end-users through content marketing and events. Editorial coverage spans verticals including Sustainability, Design, Industry 4.0/IIoT, Automation & Robotics, Coding & Labelling, Converting & Printing, and Cosmetics/Personal Care, with dedicated market sections for Food, Beverage, Health & Wellness, and Home Care. Distribution is single-country/domestic, focused exclusively on the Australian packaging market.

Operational scale is small: the company sits in the 11-50 employee band with a leadership team of four (Managing Editor & Publisher, Senior Journalist, National Sales Manager, Advertising Production). Podcast production is outsourced to Southern Skies Media under a partnership arrangement, while PKN retains editorial ownership. There are no disclosed funding rounds, no venture capital or private equity investment, and no subsidiaries. The company is actively operating and continues to publish daily content, organize annual awards, and maintain its event coverage partnerships with industry trade shows including APPEX, Foodpro, Interpack, Labelexpo Europe, Pack Expo, and PacPrint.

Name

Packaging News

Legal name

Yaffa Media Pty Ltd

Website

https://packagingnews.com.au

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

11–50 employees

Short description

PKN Packaging News is an Australian B2B trade media brand covering the packaging industry with daily news, a weekly newsletter, print magazine, video bulletins, and a podcast. It is owned by Yaffa Media and serves packaging manufacturers and FMCG companies in Australia.

Ownership category

akta.pro rank

Headquarters

HQ city

Surry Hills

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising: PKN generates revenue through advertising placements on its digital platform, print magazine, and sponsored content including podcast episodes. The site features a newsletter signup and subscription model for the print magazine.
2. Magazine Subscriptions: The publication offers print magazine subscriptions as a recurring revenue stream, with links to digital flipbook versions of each issue.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

PKN Packaging News is Australia's leading B2B media brand dedicated exclusively to the packaging industry. It delivers daily news, in-depth features, expert commentary, video bulletins, podcasts, and hosts the Women in Packaging Awards. The brand serves packaging professionals across Australia and New Zealand through its website, print magazine, and digital channels, including a premium subscription tier (PKNPro).

Product overview

PKN Packaging News operates as a unified media platform offering multiple content formats across the packaging industry. The core offering is the PKN Packaging News website and magazine, updated daily with news, sustainability, design, materials, machinery, and market coverage. Supporting products include the PKN Podcast (episodes 120-124 featuring industry interviews and year-in-review content) and regular PKN Video Bulletins delivering visual news summaries. The Women in Packaging Awards represents a dedicated awards program under the PKN brand. The platform also provides event coverage for major industry trade shows. The product portfolio functions as an integrated editorial ecosystem serving Australia's packaging industry with news, analysis, awards recognition, and multimedia content.

Differentiator

Problem solved

Functional benefit

Products and services

• PKN Packaging News website Daily online news platform covering the Australian and New Zealand packaging industry, providing news, in-depth features, expert commentary, and industry analysis for packaging professionals. Includes a free introductory subscription and premium PKNPro tier with full digital access.
• PKN Print Magazine Print trade magazine delivering in-depth features, industry news, and expert commentary to packaging professionals across Australia and New Zealand.
• PKN Video Bulletin Video bulletins covering packaging industry news, product launches, and event coverage for packaging professionals.
• PKN Podcast Industry podcast featuring discussions, interviews, and insights on packaging industry trends, technology, and business developments.
• Women in Packaging Awards Prestigious industry awards event recognizing the achievements and contributions of women working in the Australian packaging industry, providing networking and visibility for industry professionals.
• PKNPro Premium Subscription Premium subscription tier providing full digital access to PKN Packaging News content, including archive access, exclusive content, and enhanced industry intelligence for packaging professionals.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Southern Skies MediacoreImplementation/ SI/ Consulting PartnerThe PKN Podcast is produced by Southern Skies Media on behalf of PKN Packaging News. Southern Skies Media handles podcast production services while PKN maintains editorial control and ownership.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• FoodProcessing.com: B2B trade media covering food processing and packaging technology. Comparable to PKN in covering the intersection of food manufacturing and packaging, with similar digital/print/newsletter monetization.
• Beverage Daily: B2B trade media covering the beverage industry with significant overlap into beverage packaging content. Comparable business model (digital news, newsletters, events) and overlapping advertiser base with PKN's beverage coverage vertical.
• Packaging Digest: US-based B2B trade media brand covering the packaging industry with news, features, and digital content. Operates the same core business model as PKN (digital news, newsletters, multimedia) for the North American packaging vertical, making it the closest functional analog.
• Plastics News: B2B trade media publication covering the plastics industry, including plastics used in packaging. Highly comparable vertical trade media model with digital, print, and events revenue streams intersecting with PKN's materials and packaging coverage.
• Packaging World: B2B packaging industry media brand producing news, videos, and multimedia content for packaging professionals. Directly comparable to PKN as a vertical-specific trade publication monetized through advertising and audience engagement.
• Packaging Europe: European B2B trade media publication serving the packaging industry with news, product information, and supplier directories. Mirrors PKN's model of daily digital content plus industry intelligence for packaging professionals.

Emerging players

• Packaging Gateway: Global B2B digital media platform covering packaging industry news and intelligence. Comparable digital-first trade media model, serving as a free alternative information source for the same packaging professional audience PKN targets.
• Print21 (Yaffa Media sister title): Sibling Yaffa Media publication covering the Australian printing industry, including packaging printing. Same parent ownership, comparable B2B media model, and direct audience overlap with PKN's converting/printing coverage.

Regional players

• Food & Beverage Industry News: Australian B2B trade media covering food and beverage manufacturing with adjacent packaging coverage. Comparable regional trade media model targeting the same FMCG end-user audience PKN serves.
• Australian Manufacturing Forum: Australian B2B trade media focused on the broader manufacturing sector including packaging. Comparable regional media model with overlapping advertiser base among Australian industrial manufacturers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PKNpackagingmag
• YouTubeyoutube.com/channel/UCsERIdRMS0xRD35DfjuAUbA
• LinkedInlinkedin.com/company/pkn-packaging-news

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Packaging News