Arabian Warrior
Arabian Warrior is a Dubai-based obstacle course racing (OCR) event operator founded in 2024, running race series across the UAE and Saudi Arabia for individual athletes, corporate teams, schools, and universities, with 30+ proprietary obstacles and 30,000+ cumulative athletes finished.
- Company typePrivate
- Founded2024
- HeadquartersDubai, United Arab Emirates
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Arabian Warrior does
Arabian Warrior is an obstacle course racing (OCR) event operator founded in August 2024 by CAB Sports, headquartered in Dubai, United Arab Emirates. The company designs, owns, and delivers a regional OCR event series — branded as the largest in the GCC — spanning multiple race formats (Kids 1km through Al Khayali 40-50km ultra-endurance), distances, and competitive tiers (Open, League, Pro, Team). Events are held across the UAE (Fujairah, Dubai, Abu Dhabi, Ras Al Khaimah, Al Ain, Sharjah, Al Dhafra) and Saudi Arabia (Riyadh, Jeddah, Dammam, AlUla). The underlying technology consists of 30+ proprietary obstacle designs engineered for desert, coastal, and urban Middle Eastern terrain (e.g., Al Falaj water cage crawl, Wadi Jalfha elevated water slide, Hanging Gardens flying bar traverse), plus event timing and league ranking systems delivered via the Trumin ticketing platform. A sub-brand, Urbanator, was launched in partnership with DxB Live for Season 2026/27 to deliver urban obstacle challenges at Dubai venues.
The business model is event-driven and multi-stream: direct-to-consumer race entry fees through Trumin (individual athletes from age 5+), B2B corporate team-building packages with 10-20% group discounts, government-partnered school and university championships delivered in collaboration with the UAE Ministry of Sport, UAE Schools & University Sports Federation, and Saudi Sports For All Federation, plus sponsorship and venue partnerships (Spinneys, Red Bull, Gorilla Energy, Bisleri, RAK Properties, Lammah Al Bahr). Distribution is hybrid: self-serve online ticketing for consumers, direct sales for enterprise corporate accounts, and federation/government channels for institutional programs. Season-based operations run October through April across the two countries. Notable strategic assets include a permanent OCR training centre partnership with RAK Properties at the Mina waterfront development in Ras Al Khaimah, and 30,000+ cumulative athlete finishes across 10 races since launch.
Key customers span four segments: individual fitness enthusiasts and OCR competitors (primary), corporate teams for team-building (primary), schools and universities for youth athletics (primary), and elite OCR athletes seeking prize-money competition. The company is privately held under parent CAB Sports, with no disclosed institutional investment, and operates with 11-50 employees. Management is led by Race Director Nic Cartwright (Chief Warrior), supported by an ambassador program and media partnerships including Yalla Sports.
Arabian Warrior firmographics
Firmographics- Name
- Arabian Warrior
- Legal name
- Arabian Warrior
- Website
- https://arabianwarrior.me
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Arabian Warrior is a Dubai-based obstacle course racing (OCR) event operator founded in 2024, running race series across the UAE and Saudi Arabia for individual athletes, corporate teams, schools, and universities, with 30+ proprietary obstacles and 30,000+ cumulative athletes finished.
- Ownership category
- akta.pro rank
Arabian Warrior industry classification
Industry- Product category
- Obstacle Course Racing Events
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Obstacle Course & Adventure Races (OCR, Mud Runs, Adventure Racing) (MPAKAIAE)
- akta.pro secondary industries
- Extreme Sports Event Operators & Competition Experiences (THAAAMAK), Endurance Stage & Destination Challenges (Multi-day Tours, Charity Challenges) (MPAKAIAG)
Keywords
Where Arabian Warrior is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices3 records
Markets served
Arabian Warrior business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Event Ticket Sales: Individual and team race entry fees collected through Trumin ticketing platform. Pricing varies by race format (Kids, Open, League, Pro) and distance (2.5km to 50km+). Finisher medals included for all participants.
- Corporate Team Building Packages: B2B corporate packages offering group registrations, branded team kits, dedicated start times, warm-up sessions, and team liaison support. Companies receive volume discounts (10-20%) for group bookings of 5+ employees.
- School and University Programs: Partnership-based OCR championships for schools and universities in UAE and KSA, delivered in collaboration with government education and sports ministries. Includes ASA (After School Activity) program for primary schools.
- Sponsorship and Venue Partnerships: Revenue from sponsors including Spinneys, Gorilla Energy, Bisleri, Flinki, Red Bull, and venue partnerships with locations like RAK Properties Mina development and Lammah Al Bahr.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Kids Race (Al Shibel) |
| Transaction based/ take rate | Pay-as-you-go | Open Heats (Al Muharib) |
| Transaction based/ take rate | Pay-as-you-go | Extended Distance Races |
| Transaction based/ take rate | Pay-as-you-go | Corporate Team Packages |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Arabian Warrior product offering
Product offeringCore offering
Arabian Warrior hosts and operates a regional obstacle course racing (OCR) event series across the UAE and Saudi Arabia, with race formats spanning Kids (Al Shibel, 1km+), Open (Al Muharib, 2.5–5km), Extended distances (Al Batal 8–10km, Al U'sturi 16–20km, Al Khayali 40–50km+), League, Pro, and Team categories. Beyond the core race series, the company delivers corporate team-building packages, government-partnered school and university championships, a points-based League ranking system, and the Urbanator urban obstacle sub-brand in collaboration with DxB Live.
Product overview
Arabian Warrior is a single unified OCR (Obstacle Course Racing) event series product centered in the Middle East, launched in August 2024 by CAB Sports. The portfolio includes the core Arabian Warrior OCR Events (featuring race formats from 1km kids races to 50km ultra-endurance challenges), the Urbanator urban obstacle sub-brand (a collaboration with DxB Live featuring indoor/inflatable obstacles), OCR School & University Championships (youth development program), Corporate Team Building packages, and a League ranking system. All offerings are centered around obstacle course racing experiences across UAE and KSA.
Differentiator
Problem solved
Functional benefit
Brands
- Urbanator: Dubai's urban obstacle challenge — a collaboration between Arabian Warrior and DxB Live, featuring mega inflatables, elevated urban obstacles, and rooftop climbs across Dubai's iconic landmarks. Launching in Season 2026/27.
Products and services
- Arabian Warrior OCR Event Series Core regional obstacle course racing event series centered in the Middle East, hosting races across the UAE and Saudi Arabia with formats for Kids (Al Shibel), Open (Al Muharib 2.5–5km), Extended distances (Al Batal 8–10km, Al U'sturi 16–20km, Al Khayali 40–50km+), League, Pro and Team categories. Open to individual athletes aged 5+ across all fitness levels, with finisher medals, race t-shirts, timing and results tracking for adult heats, and an optional ladies-only heat at every race location.
- Urbanator Urban obstacle challenge event in Dubai created by Arabian Warrior and DxB Live, combining mega inflatables, elevated urban obstacles, and rooftop climbs across Dubai's iconic landmarks. Offers adult and kids categories and seasonal special editions (e.g., Christmas Special), targeting urban adventure seekers and families in Dubai.
- OCR School & University Championships Official OCR championships for schools (ages 5–19) and universities across the UAE and Saudi Arabia, delivered with the UAE Ministry of Sport, UAE Schools & University Sports Federation, and Saudi Sports For All Federation. Includes competitive and non-competitive categories, ASA programs for primary schools, and Grand Finale invitations for top performers.
- Corporate Team Building B2B corporate team-building offering built on Arabian Warrior's public OCR events, with group discounts of 10% (5+ employees) and 20% (10+ employees). Packages include branded team kits, dedicated start times, team warm-up sessions, photo moments, music, food and celebration zones, and team liaison support, scalable from 10 to 1,000+ employees.
- Arabian Warrior League Season-long league tables and rankings system tracking athlete performance across Arabian Warrior races, with points awarded by finish position and a season champion crowned at the final event, including podium medals and prize money for top 3 in male and female categories.
Quantifiable outcome
- 30,000+ athletes finished across Arabian Warrior events since launch
- +2 more outcomes
Companies that use Arabian Warrior
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Arabian Warrior technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Arabian Warrior partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, minor and major.
- DxB LivecoreCollaboration to create Urbanator - Dubai's newest urban obstacle challenge. DxB Live provides venue access and operational support for transforming Dubai's skyline into an adventure playground with mega inflatables and urban obstacles.
- RAK Properties - Mina DevelopmentcorePartnership to launch the RAK Properties | Arabian Warrior permanent OCR training centre at Mina, Ras Al Khaimah. First-of-its-kind facility will serve as elite training ground for schools, community groups, and aspiring athletes on 4 million square metre waterfront development.
- Saudi Sports For All Federation (SFA)coreKSA government partnership for Saudi Arabia school OCR championships and community fitness initiatives. Collaborates on event delivery across Jeddah, Riyadh, Dammam, and AlUla.
- Lammah Al BahrminorVenue partner for Arabian Warrior Abu Dhabi debut at Al Dhafra coastal festival. Provides event location along pristine Abu Dhabi shores with facilities for 1,500 participants.
- Spinneys UAEminorOfficial venue partner and sponsor for Abu Dhabi OCR debut event at Lammah Al Bahr. Supports event delivery with retail and hospitality infrastructure.
- AlUla MomentsmajorPartnership to deliver Arabian Warrior AlUla event at historic Saudi Arabia UNESCO World Heritage site. Combines athletic competition with cultural tourism at one of Saudi Arabia's most iconic locations.
- Ministry of Sport UAEcoreGovernment partnership delivering official UAE School and University OCR Championships. Includes collaboration with UAE Schools & University Sports Federation and UAE School Games team.
- UAE Schools & University Sports FederationcoreOfficial federation partnership for embedding OCR into UAE student games calendar. Coordinates school championships across all UAE regions culminating in Grand Finale at Ras Al Khaimah.
- Fujairah Adventure ParkminorVenue partner for Season 2025/26 launch event. Hosted inaugural UAE OCR League event with over 700 participants including student championships.
- CAB SportscoreParent company and OCR event experts with over seven years of experience delivering obstacle course racing events. CAB Sports founded Arabian Warrior and provides operational expertise, event infrastructure, and proprietary obstacle designs.
- Dubai Sports CouncilminorLocal government partnership supporting Dubai-based OCR events and sports initiatives. Listed as official partner on Arabian Warrior website.
- Yalla SportsminorMedia partner - The Home of Sport in the UAE. Provides sports news coverage and fitness content distribution for Arabian Warrior events and OCR community building.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Arabian Warrior competitors and assessment
Company assessmentRegional players
- Saudi Games / SFA Community Events: Saudi Sports For All Federation is a government-backed mass-participation sports promoter hosting community fitness events across KSA. Arabian Warrior is an official partner of SFA, but SFA itself runs competing community fitness programming that overlaps on audience and government channels.
- Dubai Marathon: Dubai Marathon is a regional mass-participation endurance event operated under Dubai Sports Council authority. It shares the GCC event-hosting environment, government federation alignment, and amateur athlete base with Arabian Warrior, though its road-running format differs.
Direct peers
- Tough Mudder: Tough Mudder is a leading global OCR and endurance event brand focused on team-based obstacle challenges with a strong community and charity angle. It competes directly for OCR participants and corporate team-building spend in any region Arabian Warrior operates.
- Warrior Dash: Warrior Dash is a global mass-participation OCR series with themed obstacles, festival atmospheres, and post-race celebrations. Its positioning around accessible entry-level OCR with branded obstacle experiences mirrors Arabian Warrior's tiered race portfolio.
- Rugged Maniac: Rugged Maniac is a US-based OCR event series offering 5K obstacle races with 25+ obstacles and festival-style event villages. Its mass-participation format and obstacle design approach are closely analogous to Arabian Warrior's Open and League race tiers.
- BattleFrog Race: BattleFrog is an OCR series known for elite-level military-inspired obstacle design and competitive race formats. Its emphasis on challenging, technical obstacle courses parallels Arabian Warrior's Pro and ultra-endurance (Al Khayali) tiers.
- Spartan Race: Spartan Race is the global leader in obstacle course racing, operating mass-participation events, endurance races, and a competitive league across 30+ countries. It is the most direct head-to-head competitor to Arabian Warrior in the OCR category and represents the principal global entrant threat to the GCC market.
Emerging players
- The Color Run: The Color Run is a global mass-participation fun-run event series that targets similar non-elite, casual fitness demographics via festival-format events. It overlaps with Arabian Warrior on the entry-level, family-friendly, and corporate team-building customer segments even though its activity format differs.
- Adventure World / OCR Asia: OCR World Championships is the governing body and competitive championship organizer for obstacle course racing globally. It sits adjacent to Arabian Warrior's elite OCR ambitions, sanctioning the international competitive pathway that Arabian Warrior's Pro tier feeds into.
Others
- DxB Live: DxB Live is a Dubai-based live-events operator partnering with Arabian Warrior on the Urbanator sub-brand. As a venue and experiential production partner, it is operationally adjacent — competing for the same urban-event and entertainment budgets in Dubai.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Arabian Warrior social profiles
Digital presenceArabian Warrior financial estimates
Financial estimateRevenue estimate
Valuation estimate
Arabian Warrior leadership team
Management profileNumber of profiles
Profiles1 record
Arabian Warrior funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Arabian Warrior M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Arabian Warrior
What does Arabian Warrior do?
Arabian Warrior hosts and operates a regional obstacle course racing (OCR) event series across the UAE and Saudi Arabia, with race formats spanning Kids (Al Shibel, 1km+), Open (Al Muharib, 2.5–5km), Extended distances (Al Batal 8–10km, Al U'sturi 16–20km, Al Khayali 40–50km+), League, Pro, and Team categories. Beyond the core race series, the company delivers corporate team-building packages, government-partnered school and university championships, a points-based League ranking system, and the Urbanator urban obstacle sub-brand in collaboration with DxB Live.
Is Arabian Warrior a public or private company?
Arabian Warrior is a private company. It is classified as corporate owned and is currently operating.
When was Arabian Warrior founded?
Arabian Warrior was founded in 2024. It employs 11 to 50 people.
Where is Arabian Warrior based?
Arabian Warrior is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Arabian Warrior make money?
Four revenue lines are on record. Event Ticket Sales are the primary driver. The others are corporate Team Building Packages, school and University Programs and sponsorship and Venue Partnerships.
Who are Arabian Warrior's main competitors?
Regional players on record are Saudi Games / SFA Community Events and Dubai Marathon. Direct peers are Tough Mudder, Warrior Dash, Rugged Maniac, BattleFrog Race and Spartan Race. Emerging players are The Color Run and Adventure World / OCR Asia. DxB Live is listed as an others.
Does Arabian Warrior have an API?
No public API is recorded for Arabian Warrior.
What industry is Arabian Warrior in?
Arabian Warrior's product category is Obstacle Course Racing Events. Its primary akta.pro industry code is MPAKAIAE, Obstacle Course & Adventure Races (OCR, Mud Runs, Adventure Racing), with a secondary code of THAAAMAK, Extreme Sports Event Operators & Competition Experiences. Its NAICS code is 711310 and its SIC code is 7948.