What DXB Live does

DXB Live is the integrated event management and experiential agency of Dubai World Trade Centre (DWTC), a UAE government state entity. Founded in 1996 and headquartered at Convention Tower in Dubai, the company operates with a workforce of 400+ professionals across offices in Dubai, Abu Dhabi, and Riyadh, plus project presence in 13+ international cities. It delivers end-to-end event services spanning exhibition stand design and build, technical production (audio, video, lighting, rigging and trussing), media and broadcasting, furniture, technology integration, temporary structures and venues, modular construction, signage, spatial design, landscaping (EventScape), and on-site fabrication. Its core technology stack is a vertically integrated set of in-house production capabilities backed by a fabrication workshop, proprietary truss/rigging systems, LED and projection inventory, and immersive/holographic display hardware rather than a software platform.

DXB Live generates revenue primarily through professional services contracts as a prime/main contractor for exhibitions, conferences, corporate events, government events, weddings, and live entertainment. Pricing is quote-based and project-by-project. Customer segments span large enterprise clients (Honeywell, flydubai, Edge Group, Zaintech, Injazat), UAE government and semi-government entities (Dubai Police, GDRFAD, Emirates Health Services, Dubai Municipality, DFRE, Dubai Culture), and international exhibition organizers (Specialty Coffee Association, DMCC, MEIDAM). The company also produces its own proprietary event IP — World of Coffee Dubai, World Police Summit, Modesh World, Future Festival Dubai, Dubai Coffee Festival, Hatta Cultural Nights, and The Urbanator — generating diversified revenue through exhibitor fees, sponsorships, and participation charges.

The go-to-market motion is enterprise field sales combined with event-driven demand generation: the company wins main-contracting work through direct engagement, RFPs, and the DWTC relationship, while its own flagship events serve as showcase platforms. Recent strategic activity includes a 100% revenue increase in 2023, 40% growth in H1 2025, the 2024 Riyadh branch opening, the 2025 launch of a Brand Management Services department, and a partnership with Arabian Warrior to launch The Urbanator urban racing series in 2026. Operational scale reached 466 events delivered in 2024 with over 500,000 sq ft of exhibition construction.

Name

DXB Live

Legal name

DXB Live

Website

https://dxblive.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

251–500 employees

Short description

DXB Live is the integrated event management and experiential agency of Dubai World Trade Centre, delivering end-to-end exhibition, conference, and live event services — including stand design, AV production, rigging, and temporary venues — to enterprise clients, UAE government entities, and global exhibition organizers.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (561920), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA)

akta.pro secondary industries

Venue & Special Event Site Sourcing (Unique Venues, Permitting) (THAHADAE), Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism) (THAHADAF), Corporate Catering, Staffing & Guest Services (F&B, Security, Ushers) (MPAGAHAM), Corporate Hospitality & VIP Services (Hosting, Protocol, Concierge) (THAHADAG), Sports & Active Incentives (Golf, Ski, Sailing, Adventure) (THAHADAJ)

Keywords

• Event management services
• Exhibition design and build
• Experiential marketing agency
• Technical event production
• Conference organization services

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Event Management and Experiential Services: DXB LIVE generates revenue by providing comprehensive integrated event management services as a primary contractor for major exhibitions, conferences, festivals, live events, and corporate events. Revenue is derived from designing and constructing exhibition stands and pavilions, providing technical production, rigging, media, furniture, temporary structures, and full project management. The company acts as main contractor for large-scale events, delivering full-spectrum event services.
2. Exhibition Design and Build: Revenue from designing, constructing, and installing custom exhibition stands, pavilions, and display platforms for corporate, government, and institutional clients at major trade shows and exhibitions globally.
3. Event Organization and Curation: DXB LIVE organizes and manages its own flagship events including World of Coffee Dubai, Bahrain Coffee Festival, and The Urbanator urban racing series, generating revenue through event organization fees, sponsorships, and exhibitor participation fees.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

DXB Live is an integrated event management and experiential agency that designs, builds, and delivers exhibitions, conferences, live events, festivals, and corporate events for enterprise and government clients. Core offerings include exhibition stand design and build, conference organization, live event management, spatial design, and full-spectrum event production supported by in-house technical production, rigging, media, furniture, modular construction, and temporary venue capabilities. The company also organizes and curates its own flagship events including World of Coffee Dubai, World Police Summit, Modesh World, and Future Festival Dubai.

Product overview

DXB Live is an integrated event management and experiential agency of Dubai World Trade Centre offering a comprehensive portfolio of services organized around core capabilities: Technical Production (audio, video, lighting), Rigging & Trussing, Media Services, Furniture Solutions, Technology Services (telecom, registration, web/app development, immersive technologies), EventScape (landscaping), Modular Services, Signage & Graphics, Temporary Structures, Temporary Venues, Workshop/Fabrication, Spatial Design, Exhibition Experiences, Conference Organization, Live Events, Event Management, and Exhibition Stand Contracting. The company also organizes flagship events including World of Coffee Dubai (with SCA), World Police Summit (with Dubai Police), Modesh World, Future Festival Dubai (with Trend Hunter), and Bahrain Coffee Festival. In 2025, DXB Live launched a new Brand Management department offering strategy, PR, marketing, advertising, design, and content creation services.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Events End-to-end management and execution of live events including concerts, festivals, public events, and entertainment productions for enterprise and government clients.
• Conference Organization Conference and meeting planning services including venue selection, program design, speaker coordination, and logistics management for major industry conferences.
• Exhibition Experiences Comprehensive exhibition design, development, and execution services for creating engaging exhibit spaces at trade shows and exhibitions.
• Event Management Full-spectrum event management services from conceptualization to execution for exhibitions, conferences, festivals, and corporate events, acting as main contractor.
• Spatial Design Creative spatial design services blending innovation and aesthetics to create engaging event environments for exhibitions, pavilions, and temporary venues.
• Exhibition Stand Contractors (Design and Build) Design, construction, and installation of custom exhibition stands and pavilions for corporate, government, and institutional clients at major trade shows and exhibitions globally.
• World of Coffee Dubai Premier specialty coffee trade show organized by DXB Live in collaboration with the Specialty Coffee Association (SCA), featuring competitions, auctions, and educational programs. The 2025 edition attracted approximately 17,000 visitors from 78 countries.
• World Police Summit Global law enforcement summit organized in partnership with Dubai Police under the patronage of Sheikh Mohammed bin Rashid Al Maktoum, covering smart policing, AI, and cybersecurity. The 2025 edition attracted 53,922 experts from over 110 countries.
• Modesh World Annual indoor entertainment park event featuring rides, attractions, workshops, and performances for families during Dubai Summer Surprises. The 2024 25th anniversary edition featured over 170 rides across 22,000 square meters, attracting over 200,000 attendees.
• Future Festival Dubai Innovation summit organized in partnership with Trend Hunter focusing on AI trends and future technologies, held at Expo City Dubai.
• Brand Management Services New department launched in 2025 offering strategy, media and public relations, marketing, advertising, design, and content creation services for clients.

Quantifiable outcome

• 100% business growth in 2023, doubling its business against the previous year
• +7 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• Dubai PolicecoreStrategic or Co-development Partner · 16 November 2026DXB LIVE organizes the World Police Summit in partnership with Dubai Police under the patronage of Sheikh Mohammed bin Rashid Al Maktoum. The summit is in its 5th edition (November 2026), gathering over 220 speakers from more than 110 countries, featuring 15 thematic tracks, 270+ sessions, and participation from Europol, Interpol, FBI, and the United Nations. The event has grown into one of the leading global law enforcement gatherings since its 2022 launch.
• Arabian WarriorflagshipStrategic or Co-development Partner · 28 November 2025DXB LIVE signed a memorandum of understanding with Arabian Warrior to launch 'The Urbanator' — a new urban obstacle racing series in Dubai. The series will transform Dubai's urban landmarks into obstacle racing venues with 5km courses. The first event is targeted for March 2026 during Ramadan, with day and night races including pre-dawn races. The partnership aims to establish Dubai as a global capital for urban obstacle racing.
• Trend HuntercoreStrategic or Co-development Partner · 24 April 2024DXB LIVE partnered with Trend Hunter, the world's leading platform for trend discovery and innovation acceleration, to organize the Future Festival Dubai 2024 at Expo City Dubai. The inaugural event in the Middle East, themed 'The Year AI Changes You!', gathered industry leaders, innovators, and tech enthusiasts to discuss AI trends and future innovations.
• DMCC (Dubai Multi Commodities Centre)coreStrategic or Co-development Partner · 18 January 2024DXB LIVE partners with DMCC for the organization of the World of Coffee Dubai, including the DMCC Specialty Coffee Auction — the first auction of its kind in the region featuring rare specialty coffee beans scoring 92+ on the 100-point scale. DMCC organizes the Dubai Coffee Auction with three live auctions at the World of Coffee Dubai 2026 event.
• Dubai Culture and Arts Authority (Dubai Culture)coreStrategic or Co-development Partner · 1 January 2024DXB LIVE organizes the Hatta Cultural Nights for Dubai Culture and Arts Authority — a community-focused cultural event enriching the cultural and artistic landscape of the Hatta region. The event celebrated its 4th edition in 2025, showcasing the region's history, natural beauty, and cultural traditions. Awarded Best Community Event at Middle East Event Awards 2025.
• Eva MidasminorStrategic or Co-development Partner · 1 January 2024DXB LIVE signed a memorandum of understanding with Eva Midas to coordinate the hosting of a series of musical concerts during 2024, including a concert by Indian singer Prateek Kuhad on September 20, 2024.
• Specialty Coffee Association (SCA)coreStrategic or Co-development Partner · 10 January 2023DXB LIVE collaborates with the Specialty Coffee Association (SCA) to organize the World of Coffee Dubai exhibition. The partnership has delivered five editions of the event (2023-2026), growing from 10,000 visitors and 223 exhibitors in 2023 to 1,980+ exhibitors and 17,000 visitors in 2025. SCA provides industry expertise, championships (UAE National Barista Championship, UAE National Latte Art Championship), and global network.
• Dubai Festivals and Retail Establishment (DFRE)coreStrategic or Co-development Partner · 1 January 2023DXB LIVE collaborates with DFRE to deliver Modesh World — one of Dubai's most prestigious annual entertainment events. Celebrating its 25th anniversary in 2024, Modesh World spans 22,000 square meters with over 170 rides and attractions, attracting over 200,000 attendees. The event is a free-entry, family-friendly summer experience held at Dubai World Trade Centre.

Scale indicators12 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• GL Events: French-listed global live events company operating venues, exhibitions, and event services across 90+ countries. Comparable integrated offering but at significantly larger scale; competes with DXB Live for major GCC government tenders and global event contracts.
• Informa Markets: UK-listed Informa's exhibitions division runs major trade shows globally, with a strong Gulf presence including Arab Health and Cityscape. Comparable as a major exhibition organizer competing for GCC enterprise event budgets.
• Reed Exhibitions (RX): RELX-owned global exhibition organizer operating flagship events across the Middle East and worldwide. Comparable business model in trade show organization and venue-based exhibitions; competes for major enterprise event contracts in MEA.
• MCI Group: Swiss-headquartered global association, event, and communication management company with strong Middle East footprint. Comparable in corporate event organizing, conference management, and association services competing for GCC enterprise clients.
• Messe Frankfurt: German-owned global trade fair and event organizer operating 150+ events worldwide, including flagship MEA exhibitions such as Beautyworld and Automechanika Dubai. Competes with DXB Live for trade show organizing and exhibition services contracts.
• Freeman: US-headquartered, family-owned global leader in brand experiences, exhibition design, AV production, and event management. Comparable integrated service portfolio; a significant competitor when GCC enterprise clients award global mandates.

Regional players

• Arata Inc. Japan-headquartered event services company operating globally but predominantly in Asia. Comparable integrated exhibition design and event services model; less direct overlap in MEA but similar full-service agency positioning.

Direct peers

• INDEX Conferences & Exhibitions: UAE-based organizer of exhibitions, conferences, and trade shows, operating across the Middle East and North Africa. Directly comparable in regional exhibition organizing capability and government client base to DXB Live.
• Pico Group: Global integrated event and brand experience agency headquartered in Hong Kong with strong Middle East presence. Closely matches DXB Live's full-service exhibition design, build, and event management model across enterprise and government clients.
• dmg events: Dubai-headquartered global event organizer and exhibition services company. Operates major events in the Middle East and globally (ADIPEC, Big 5), competing head-to-head with DXB Live for government, trade, and enterprise event contracts across the GCC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DXB Live