Urartu Football Club

What Urartu Football Club does

Urartu Football Club (Ուրարտու Ֆուտբոլային Ակումբ) is a privately held Armenian professional football club headquartered in Yerevan (Jivani 2 street), operating under the legal entity Urartu FC LLC. The club fields a senior men's team competing in the 11-team Fastex Premier League, the top tier of Armenian football, alongside a reserve side (Urartu-2) in the First League, a women's team (Urartu Girls) in the Armenian Women's Top Division, and a youth academy. The organization runs additional non-playing assets including an official club museum, a multilingual website (Armenian, English, Russian), and a digital media platform branded Urartu TV.

The business generates revenue through three primary streams: matchday ticket sales via the official website, merchandise sales (including kit and Academy collections) through an online store, and recurring academy enrollment fees for youth football training. Distribution is entirely direct-to-consumer through owned digital channels (fcurartu.am) and on-site facilities, supported by organic social presence on Facebook, Instagram, YouTube, and X/Twitter. The customer base is local Armenian football fans, families enrolling children in the academy, and merchandise buyers, with no disclosed enterprise or B2B counterparties.

The technology footprint is conventional for a sports property — a website with e-commerce, ticketing, and content modules maintained by external vendor S2S, with no proprietary software, AI/ML capabilities, or data products disclosed. No financial figures (revenue, headcount, funding, or ownership) are publicly available; the club operates as an independent LLC with no disclosed parent company or external investor.

Name

Urartu Football Club

Legal name

Urartu FC LLC

Website

https://fcurartu.am

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Urartu Football Club is a privately held Armenian professional football club based in Yerevan, competing in the Fastex Premier League and operating senior, reserve, women's, and academy teams. It generates revenue through ticket sales, merchandise, and youth academy enrollment.

Ownership category

akta.pro rank

Headquarters

HQ city

Yerevan

HQ country

Armenia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from matchday ticket sales for home games at the club's stadium
2. Merchandise Store: Sale of club merchandise including new kit collections, through the online store
3. Academy Enrollment: Revenue from youth academy training programs

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Urartu Football Club is a professional Armenian football club that fields senior, reserve (Urartu-2), and women's (Urartu Girls) teams and operates a youth academy (Urartu Academy). It monetizes match attendance via ticketing, sells club merchandise (kits, Academy collection) through an online store, and delivers recurring youth football training through academy enrollment programs.

Product overview

Urartu Football Club operates a multi-tiered football organization consisting of the main professional team competing in the Armenian Premier League, a reserve team (Urartu-2) in the First League, a women's team (Urartu Girls) in the Women's Top Division, and a youth academy. The club also provides digital services including an official website with news and multimedia content, an online store for merchandise, a museum, and ticketing services. The organization offers training programs and facilities rental services.

Differentiator

Problem solved

Functional benefit

Products and services

• Urartu FC Senior Team The primary professional football team of Urartu Football Club competing in Armenia's top division, aimed at football fans in Armenia and the broader Caucasus.
• Urartu-2 Reserve Team

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• S2SminorOthersS2S is the web development company that created and maintains the official Urartu FC website at fcurartu.am

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• FC Shirak: Armenian Premier League club based in Gyumri with established fan base in Armenia. Direct peer sharing Armenian league competition, broadcasting pool, and national talent base.
• BKMA Yerevan: Yerevan-based Armenian Premier League competitor. Direct peer competing within the same national league structure and sharing the same talent and fan market.
• FC Gandzasar: Armenian Premier League club based in Kapan. Direct peer competing within the same 11-team league for league titles and Armenian market revenue.
• FC Syunik: Armenian Premier League club based in Kapan. Direct peer sharing the same national league competition, broadcasting revenue pool, and Armenian talent base.
• FC Ararat: Historic Armenian football club competing in the same Fastex Premier League. Direct peer with overlapping Armenian fan base and similar small-league operational dynamics.
• FC Noah: Yerevan-based Armenian Premier League competitor. Direct peer competing for the same league titles, drawing from the same Armenian talent pool and fan market, with similar league-wide revenue dynamics.
• FC Pyunik: One of Armenia's most decorated football clubs, also based in Yerevan and competing in the Fastex Premier League. Direct peer with comparable multi-team structure, fan base in the same city, and competition for the same Armenian market and titles.
• FC Van: Armenian Premier League club based in Vanadzor. Direct peer competing in the same national competition for shares of the Armenian fan and sponsorship market.
• FC Ararat-Armenia: Yerevan-based Armenian Premier League competitor that has been a recent title contender. Direct peer competing in the same 11-team league for the same Armenian fan base and talent pool.
• FC Alashkert: Armenian Premier League club based in Yerevan. Direct peer competing in the same league with comparable reliance on matchday revenue, academy development, and Armenian market fan engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/urartufc
• YouTubeyoutube.com/@UrartuFC
• Facebookfacebook.com/urartufc
• Instagraminstagram.com/urartufc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urartu Football Club