Weatherly Insurance Agency

What Weatherly Insurance Agency does

Weatherly Insurance Agency is an independently owned insurance agency founded in 1984 and headquartered at 2810 N. Croatan Hwy., Kill Devil Hills, North Carolina. It serves individual consumers, small and mid-sized businesses, farms, and recreational vehicle owners across Eastern North Carolina and the Outer Banks, operating six physical offices in Kill Devil Hills, Greenville, Moyock, Elizabeth City, Edenton, and Mt. Olive. The agency distributes personal lines (home, auto, boat & RV, life & financial), commercial, farm, and specialty insurance coverages through licensed agents who compare policies across multiple top-rated insurance carrier partners and earn commissions on placements and renewals.

The technology footprint is minimal and oriented around distribution rather than proprietary platforms: the website (weatherlyinsurance.com) provides location and service-area pages, online quote requests, a referrals page, and a "featured carriers" page; customer policy management is delivered through a third-party client portal, Gloveboxapp (agencyId=2060). No internal carrier-rating engine, no underwriting system, and no proprietary technology stack are disclosed. The service-area pages target 19+ towns across Eastern NC, indicating digital outreach that extends beyond the six physical office locations.

Weatherly earns revenue via commissions on policies sold and renewed through its carrier partnerships, producing a recurring, premium-linked commission stream. GTM is multi-channel: in-person consultations at local offices, inside sales via phone (888-OBX-2-IBX), self-serve online quote requests, and the client portal for existing-customer servicing. Marketing relies on local presence, referrals, and the agency website rather than disclosed paid digital campaigns. The company is privately held with no parent, no disclosed investors, no headcount figures, and no revenue disclosures in the source set.

Name

Weatherly Insurance Agency

Legal name

Weatherly Insurance Agency

Website

https://weatherlyinsuranceagency.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Weatherly Insurance Agency is an independent, privately held insurance agency founded in 1984 that sells home, auto, business, farm, boat/RV, life, and specialty coverages to consumers and SMBs across Eastern North Carolina and the Outer Banks through six local offices and multiple carrier partnerships, earning recurring commissions on policy placements.

Ownership category

akta.pro rank

Product category

Insurance Agency

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Homeowners Insurance (FSAJACAA)

akta.pro secondary industry

Full-Coverage Personal Auto Insurance (FSAJAAAF)

Keywords

• Independent insurance agency
• Home insurance coverage
• Auto insurance policies
• Business insurance solutions
• Commercial coverage services

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Insurance Commission Revenue: Weatherly Insurance Agency operates as an independent insurance agency, earning revenue through commissions paid by insurance carriers for policies placed. Agents represent multiple top-rated insurance companies and earn commissions on each policy sold or renewed. This is a recurring revenue model based on policy premiums and renewals.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Core offering

Weatherly Insurance Agency is an independent insurance agency that sells personal, business, farm, and specialty insurance policies on behalf of multiple top-rated insurance carriers. Licensed agents in six Eastern North Carolina offices compare carriers to deliver tailored home, auto, boat & RV, life & financial, business, and farm coverage to individuals and businesses across the Outer Banks and surrounding region.

Product overview

Weatherly Insurance Agency is an independent insurance agency offering a portfolio of insurance products through multiple carrier partnerships. The company provides personal insurance (home, auto, boat/RV, life & financial), business insurance, farm insurance, and specialty insurance coverages. As an independent agency, they represent top-rated insurance companies and compare multiple carriers to find the best coverage options at competitive prices for their clients. The product portfolio is organized as a single unified agency offering with multiple insurance product lines, rather than a platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Top-rated Insurance Carriers (Unnamed)coreOthersWeatherly Insurance Agency represents multiple top-rated insurance companies as an independent agency. The agency works with these carrier partners to provide customers with multiple coverage options and competitive pricing. Specific carrier names are not disclosed on the main website but are referenced as part of the core business model. The company has a 'featured carriers' page at weatherlyinsurance.com/carriers/. The relationship is that the agency sells policies on behalf of these carriers and earns commissions.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• GEICO: GEICO is a national direct-to-consumer auto insurer and a Berkshire Hathaway subsidiary. It competes head-on with Weatherly's auto insurance offering through price-led digital channels, representing the principal direct-to-consumer threat to Weatherly's personal lines book.
• Erie Insurance: Erie Insurance is a regional mutual insurer selling personal and commercial lines primarily through exclusive and independent agents in the Mid-Atlantic and Southeast. Its regional focus and agent-led distribution make it a structural comparable to Weatherly's model.
• Brown & Brown: Brown & Brown is a large national insurance brokerage distributing commercial and personal lines through a network of agency offices. While far larger and broader, it competes for the same local independent agency customers and acquisition targets in regional markets.
• Acrisure: Acrisure is a large insurance brokerage platform aggregating independent agencies across the U.S. Its acquisition-led growth model makes it a structural peer and a potential acquirer of regional agencies like Weatherly.
• Progressive: Progressive is a national personal and commercial lines insurer with a strong direct-to-consumer and independent agent distribution mix. It is both a carrier partner candidate and a competitive threat to Weatherly's auto and home lines.
• Farmers Insurance: Farmers distributes home, auto, and small-business coverage through a large captive and independent agent network across the U.S. Its broad product portfolio and agent-led model overlap with Weatherly's multi-line independent agency offering.
• Arthur J. Gallagher: Gallagher is a global insurance brokerage and risk management firm with retail brokerage operations across the U.S. It competes for the same independent agency relationships and commercial accounts that Weatherly serves in Eastern NC.

Direct peers

• Brightway Insurance: Brightway is a franchise-based independent insurance agency selling home, auto, and small-business coverage through local agents who shop multiple carriers. The franchise model and multi-carrier shopping approach closely mirror Weatherly's independent agency setup.
• Goosehead Insurance: Goosehead Insurance is an independent agency and franchise model that compares policies from multiple carriers on behalf of consumers across home, auto, and other personal lines. Like Weatherly, its core value proposition is independent-agent choice combined with local service, making it the closest structural analog.

Emerging players

• Lemonade: Lemonade is a digital-first insurtech selling renters, homeowners, and pet insurance through a mobile app. While geographically and segment-different from Weatherly today, it represents the longer-term AI- and mobile-driven disintermediation risk to the independent agency model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/weatherly-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weatherly Insurance Agency