Sunhill
Sunhill is a Delhi-based online advertising and digital consulting firm founded in 2012 by IIT Delhi and IIM Ahmedabad alumnus Vipul Bansal, serving 175+ startups, SMEs, and select enterprises across 13 countries with proprietary auction-theory-based campaign optimization, fractional CMO, and the OpLeap Work Management Cloud product.
- Company typePrivate
- Founded2012
- HeadquartersDelhi, India
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Sunhill does
Sunhill (legal entity: SunHill Systems Private Limited) is a Delhi-headquartered online advertising and digital consulting firm founded in 2012 by Vipul Bansal, an IIT Delhi B.Tech and IIM Ahmedabad Gold Medalist with prior leadership roles at Adobe (Director of Product Management) and IBM Research. The company sets up and manages digital advertising campaigns across Google Ads, Facebook, Instagram, YouTube, LinkedIn, Bing, DoubleClick, and other networks, and provides strategy, audit, fractional CMO, and digital transformation consulting to startups, SMEs, and select enterprises. Its technical differentiation rests on proprietary optimization algorithms derived from the founder's patented research in online auction theory (US patents issued 2002-2009, predating AdWords) and accumulated operational data across 6,000+ campaigns, 2.5M+ keywords, 200+ landing pages, and over INR 200 Cr in managed ad spend.
The business operates a services-led model with multiple pricing tiers spanning INR 75K-500K monthly consulting retainers, equity-aligned Marketing Accelerator packages for early-stage startups, and multi-year Fractional CMO engagements. Go-to-market is founder-led and referral-driven, with more than 90% of clients sourced through existing networks and a stated focus on IIT/IIM-affiliated founders. Customer segments span funded startups, SMEs, and corporates across verticals including healthcare (25+ clients), e-commerce/D2C (40+ clients including BoAt, Zivame, YogaBar), education (Toppr, AMCAT), financial services (ClearTax, Coverfox, SBI Life), and online services (Urban Company, NoBroker). The firm holds Google Partner certification since 2015, and in 2021 extended into product with OpLeap, a Work Management Cloud offering. Operations are concentrated in a 1-10 person team based at a single New Delhi office, with global delivery to clients across 13 countries and 5 continents.
Sunhill firmographics
Firmographics- Name
- Sunhill
- Legal name
- SunHill Systems Private Limited
- Website
- https://sunhill.in
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sunhill is a Delhi-based online advertising and digital consulting firm founded in 2012 by IIT Delhi and IIM Ahmedabad alumnus Vipul Bansal, serving 175+ startups, SMEs, and select enterprises across 13 countries with proprietary auction-theory-based campaign optimization, fractional CMO, and the OpLeap Work Management Cloud product.
- Ownership category
- akta.pro rank
Sunhill industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183), Marketing Consulting Services (541613)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
- akta.pro secondary industries
- Programmatic Display & Retargeting (DSP) (MPAAACAE), Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE), Marketing Technology (MarTech) Strategy & Stack Advisory (MPAAAFAJ)
Keywords
Where Sunhill is headquartered
LocationHeadquarters
- HQ city
- Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Sunhill business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Digital Marketing Consulting: Advisory and consulting services with multiple packages including On-Demand Expertise retainers, Performance Audits, and Strategy Planning. Pricing ranges from INR 75K-500K monthly depending on service complexity.
- Campaign Setup and Management: End-to-end online advertising campaign management on Google, Facebook, Instagram, YouTube, LinkedIn and other ad networks. Services priced through monthly retainer or percentage of ad spend.
- Digital Fractional CMO / Virtual Team: Multi-level digital outsourcing including C-Level strategy participation, multi-skilled team support, and best practices expertise. Typically proposed as mix of cash and equity for startups.
- Marketing Accelerator Program: Complete online marketing package for early stage startups including mentoring sessions by founder, operational execution of campaigns. Equity-based model for eligible startups.
- E-commerce Services: Shopify store creation, design and development, SEO services, Google Ads and Social Media Ads management for D2C brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | On-Demand Expertise - Retainer with rollover credits |
| Subscription | Monthly | Drive Scale or ROAS - Monthly consulting |
| Subscription | Annual | Performance Audits - One-time or recurring |
| Subscription | Monthly | New to Ads - Entry level consulting |
| Hybrid | Monthly | Marketing for Early Stage - Startup accelerator |
| Outcome Based/ Performance | Pay-as-you-go | Scaling and ROI Optimization - Growth stage |
| Hybrid | Multi-year contract | Overall Business Mentoring - Early stage |
| Hybrid | Multi-year contract | Building Product Business - Product startups |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Sunhill product offering
Product offeringCore offering
SunHill is an online advertising and digital consulting company that sets up and optimizes paid campaigns on Google, Facebook, Instagram, YouTube, LinkedIn and other ad networks for startups, SMEs, and select enterprises. It complements this managed service with strategic digital consulting (audits, strategy, transformation, fractional CMO) and a Marketing Accelerator program for early-stage startups. The company also sells OpLeap, a Work Management Cloud product for lead management, tasks, and approvals.
Product overview
SunHill is an online advertising and digital consulting company offering a portfolio of marketing services for startups, SMEs, and enterprises. The core offering combines Online Advertising Services (campaign setup and management across Google, Meta, LinkedIn, and other ad networks) with Digital Consulting Services (strategy, audits, and optimization). Supporting this are specialized modules including Google Ads Management, Social Media Advertising, E-commerce Marketing (with Shopify integration), Digital Strategy & Planning, Digital Transformation, and Virtual CMO services. The company also offers a Marketing Accelerator program for early-stage startups with equity-based models. Additionally, SunHill provides OpLeap, a Work Management Cloud product for lead management, tasks, and approvals. The overall architecture is a services-led approach combining consulting, campaign execution, and proprietary optimization algorithms.
Differentiator
Problem solved
Functional benefit
Brands
- OpLeap: Work Management Cloud product featuring Lead Management, Tasks and Approvals.
Products and services
- Online Advertising Services
- Digital Consulting Services Strategic consulting for each step of the digital journey, including defining strategy, roadmap and metrics, choice of ad networks, landing page optimization, lead-to-sales conversion, SEO recommendations, and detailed campaign audits with performance improvement recommendations. Targeted at corporates and late-stage startups.
- Marketing Accelerator for Startups Complete online marketing package for early-stage startups that moves them up the steep ramp quickly on online acquisition, with founder mentoring sessions for strategic planning plus end-to-end operational campaign execution. Available for cash and equity for eligible startups.
- Digital Fractional CMO Service C-level digital outsourcing providing strategic planning, execution, and campaign management with fractional CMO participation from the founder and team. Combines cash and equity compensation for startup clients.
- E-commerce Marketing Services End-to-end D2C e-commerce marketing including Shopify store design and development, Google Shopping, Facebook and Instagram advertising, retargeting, and conversion funnel optimization for direct-to-consumer brands.
- Digital Transformation Consulting Comprehensive digital transformation consulting covering opportunity scan, business plan development, multi-year digital roadmap, technology stack evaluation, and execution planning for new digital marketing setups.
- OpLeap Work Management Cloud Cloud-based work management product featuring lead management, tasks, and approvals for operational workflow management, available as a standalone software product under the OpLeap sub-brand.
Quantifiable outcome
- 5x-10x revenue compared to ad spends in healthcare
- +7 more outcomes
Companies that use Sunhill
Customer profileNamed customers16 records
Segments10 records
Ideal customer profiles5 records
Sunhill technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability5 records
Feature3 records
Sunhill partnerships and signals
Strategic signalScale indicators13 records
Recent moves5 records
Expansion highlights6 records
Sunhill competitors and assessment
Company assessmentDirect peers
- WATConsult: WATConsult is a Mumbai-headquartered full-service digital agency offering performance marketing, social, content and influencer services. It targets many of the same enterprise and SME advertisers as SunHill and competes head-to-head on paid media mandates.
- Schbang: Schbang is a Mumbai-based digital solutions agency combining creative, technology and performance marketing for consumer brands. It targets a similar D2C and startup client base as SunHill, though with a heavier creative and web-development emphasis.
- DViO Digital: DViO Digital is a Pune-based digital marketing agency focused on performance advertising, programmatic and e-commerce media for brands and D2C companies. Its service mix and target verticals (e-commerce, healthcare, education) closely overlap with SunHill's stated verticals.
- Social Beat: Social Beat is a Bangalore-based digital marketing agency specializing in performance marketing, SEO, and content for D2C and enterprise clients. It mirrors SunHill's startup-to-enterprise client mix and its focus on measurable ROI across Google and Meta platforms.
- Resultrix: Resultrix is a performance and digital media agency offering paid search, programmatic and analytics-led campaign optimization. Its data-driven optimization orientation closely parallels SunHill's algorithmic, auction-aware approach.
- Team Pumpkin: Team Pumpkin is a full-service digital marketing agency in India serving D2C, B2B and startup clients with performance and social media services. It is comparable to SunHill in its SMB/startup focus and breadth of paid media offerings.
- Webchutney (now Puntstick): Webchutney, rebranded under Puntstick, is one of India's pioneering digital advertising agencies offering creative plus performance services. It is a comparable full-service Indian digital agency, albeit operating at much larger scale and brand recognition.
Others
- Media.net: Media.net is a major contextual advertising and ad-tech platform (acquired by a Chinese consortium). It is an ecosystem participant in the same ad-auction value chain where SunHill competes, but operates as a technology platform rather than an agency, illustrating the platform-side competitors to performance agencies.
Emerging players
- Bruce Clay India: Bruce Clay India is the Indian arm of the US SEO/SEM firm Bruce Clay, offering search marketing consulting and execution. It is a partial peer given SunHill's SEM and SEO consulting services, but is more narrowly focused on search than SunHill's full-funnel offering.
Broad incumbents
- iProspect India: iProspect is the global performance and digital media agency within Dentsu, with a large India presence. It competes with SunHill for performance marketing and media buying mandates, but operates at materially greater scale and a broader service portfolio across enterprise clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Sunhill social profiles
Digital presenceSunhill financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sunhill leadership team
Management profileNumber of profiles
Profiles1 record
Sunhill funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sunhill M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sunhill
What does Sunhill do?
SunHill is an online advertising and digital consulting company that sets up and optimizes paid campaigns on Google, Facebook, Instagram, YouTube, LinkedIn and other ad networks for startups, SMEs, and select enterprises. It complements this managed service with strategic digital consulting (audits, strategy, transformation, fractional CMO) and a Marketing Accelerator program for early-stage startups. The company also sells OpLeap, a Work Management Cloud product for lead management, tasks, and approvals.
Is Sunhill a public or private company?
Sunhill is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sunhill founded?
Sunhill was founded in 2012. It employs 1 to 10 people.
Where is Sunhill based?
Sunhill is headquartered in Delhi, India, in the Asia region.
How does Sunhill make money?
Five revenue lines are on record. Digital Marketing Consulting is the primary driver. The others are campaign Setup and Management, digital Fractional CMO / Virtual Team, marketing Accelerator Program and E-commerce Services.
Who are Sunhill's main competitors?
Direct peers on record are WATConsult, Schbang, DViO Digital, Social Beat, Resultrix, Team Pumpkin and Webchutney (now Puntstick). Media.net is listed as an others. Bruce Clay India is listed as an emerging player. iProspect India is listed as a broad incumbent.
Does Sunhill have an API?
No public API is recorded for Sunhill.
What industry is Sunhill in?
Sunhill's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services, with a secondary code of MPAAACAE, Programmatic Display & Retargeting (DSP). Its NAICS code is 541810 and its SIC code is 7311.