Top Data

What Top Data does

Top Data is a Colombian boutique Business Process Outsourcing (BPO) agency founded in 2022, headquartered in Bogotá with additional offices in Madrid (Spain) and the United States. The company operates a hybrid AI + human agent model delivering customer service outsourcing, B2B sales agency services, omnichannel support (WhatsApp, Chat, Email, Voice), lead qualification, speech analytics, debt collection, call overflow handling, workspace rental, and customer experience measurement. It serves 50+ clients across healthcare, hospitality, retail, financial services, and commercial sectors in Spanish-speaking markets.

The company's core technology centers on the branded "Agente Virtual Híbrido Empático" (Hybrid Empathic Virtual Agent), which uses conversational AI to initiate customer interactions while human agents close sales. Capabilities include natural-sounding voice calls, 24/7 WhatsApp atendimento, intent detection, emotion interpretation, priority-based routing, NLP-driven sentiment analysis, and speech analytics across recorded calls. Experience measurement services (NPS, HCAHPS, Speech Analytics, Resolution 256 compliance, sentiment dashboards) are powered through a partnership with INDAGA, which operates across 12 countries. The company processes over 1 million measured responses per year.

Top Data generates revenue through managed services contracts and professional services engagements with no publicly disclosed pricing tiers, using customized quotes and multi-year contracts. Distribution is sales-led via direct consultation, WhatsApp contact, phone outreach, and web forms. The go-to-market targets businesses in Spain, the United States, and Colombia seeking customer service outsourcing, lead generation, and sales support, with bilingual Spanish/English agents and schedules adapted to each market. The company is privately held, founder-owned, and bootstrapped with no disclosed external funding.

Name

Top Data

Legal name

Top Data

Website

https://topdata.co

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Top Data is a Colombian boutique BPO agency founded in 2022 that combines AI virtual agents with human staff to deliver customer service outsourcing, B2B lead qualification, omnichannel support, and experience measurement for 50+ clients across healthcare, retail, and commercial sectors in Colombia, Spain, and the United States.

Ownership category

akta.pro rank

Product category

Business Process Outsourcing (BPO) and Contact Center Services

NAICS

Telephone Call Centers (56142), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374), Services-Consumer Credit Reporting, Collection Agencies (7320), Services-Advertising Agencies (7311)

akta.pro primary industry

General Customer Service (Order/Account/Inquiries) (BPAAABAA)

akta.pro secondary industries

Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN), Sales Support & Customer Retention (Upsell, Win-back, Loyalty) (BPAAABAB), Data Analytics & Business Intelligence Services (BPAHALAC)

Keywords

• BPO customer service
• Contact center outsourcing
• Hybrid AI agents
• Lead generation services
• Speech analytics solutions

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. BPO Customer Service Outsourcing: Full-service customer service outsourcing including inbound calls, PQRs management, WhatsApp/Chat support, and virtual secretary services. Revenue generated through managed services contracts.
2. Sales Agency & Lead Generation: End-to-end sales agency services including lead qualification, appointment setting, CRM integration, and follow-up. Delivers qualified B2B leads and scheduled appointments to clients' sales force.
3. Hybrid AI Virtual Agent: AI-initiated interactions with human closure - voice calls, WhatsApp 24/7, lead qualification, and intelligent follow-up. Combines AI efficiency with human empathy.
4. Measurement & Analytics Services: Customer experience measurement including NPS surveys, HCAHPS surveys, Speech Analytics, Resolution 256 compliance, and sentiment analysis. Powered by INDAGA platform across 12 countries.
5. Digital Marketing Services: Website design and SEO, social media management, traffic measurement, and digital campaign measurement (Meta and Google Ads).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Top Data is a boutique BPO (Business Process Outsourcing) agency combining artificial intelligence with human talent to deliver customer service outsourcing, sales agency/lead generation, omnichannel support (WhatsApp, Chat, Email, Voice), speech analytics, customer experience measurement (NPS, HCAHPS, Resolution 256), debt collection and call overflow services. The company operates across Colombia, Spain, and the USA with bilingual Spanish/English capabilities, using its proprietary Hybrid Empathic Virtual Agent where AI initiates interactions and human agents close deals.

Product overview

Top Data operates as a boutique BPO (Business Process Outsourcing) agency combining artificial intelligence with human talent. The core product portfolio centers on the Hybrid Empathic Virtual Agent where AI initiates interactions and human agents close sales, complemented by Customer Success as a Service for retention, Lead Qualification B2B for sales pipeline, Speech Analytics for conversation analysis, and Omnichannel AI Services across WhatsApp/Chat/Email/Voice. Supporting modules include Measurement Services (NPS, HCAHPS, Resolution 256 compliance), Marketing Digital (SEO, social media, campaign management), Customer Service Centralita, 360 Service, workspace rental, debt collection, and call overflow handling. The company positions itself as a boutique alternative to mass-market call centers, emphasizing hybrid AI-human operations, measurable KPIs, and integrated omnichannel delivery powered by INDAGA across 12 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Agente Virtual Híbrido Empático: Hybrid empathetic virtual agent combining AI with human agents for sales and customer service

Products and services

• Agente Virtual Híbrido Empático (Hybrid Empathic Virtual Agent) AI-powered virtual agent that initiates customer interactions while human agents close sales. Performs calls with natural voices and attends WhatsApp 24/7, detecting customer intent and interpreting emotions. Designed for businesses seeking AI volume with human empathy for sales and customer service.
• Customer Success as a Service Customer retention service that proactively calls, listens, and fidelizes subscribers before they cancel, preventing cancellations and recovering at-risk clients. Targeted at subscription-based businesses needing retention support.
• Lead Qualification B2B B2B lead qualification service that delivers scheduled appointments with qualified warm leads directly to the client's commercial sales force, integrating with their CRM for follow-up within 2 hours during business hours.
• Speech Analytics & Voz del Cliente Call analysis service that examines recorded conversations to identify why customers leave or purchase, detecting patterns, emotions, and critical points for service improvement and team training.
• Servicios Omnicanal con IA Omnichannel services covering WhatsApp, Chat, Email, and Voice channels with integrated conversational AI for seamless customer experience across all touchpoints, with centralized customer data accessible in real-time.
• Medición de Experiencia con IA (INDAGA) AI-powered customer experience measurement service featuring NPS, Speech Analytics, Close the Loop, and 24/7 dashboards, powered by the INDAGA platform operating across 12 countries.
• Servicio 360 Comprehensive campaign management with omnichannel customer service, continuous follow-up, and a 72-hour response protocol for complete customer journey coverage.
• Servicios de Atención al Cliente – Centralita Customer service and PQR (Peticiones, Quejas y Reclamos) management including Text Center WhatsApp/ChatWeb, lead profiling, maturation and conversion, plus virtual secretary services.
• Marketing Digital Digital marketing services including website design and SEO positioning, web traffic measurement, social media management, and digital campaign measurement for Meta and Google Ads.
• Alquiler de Puestos de Trabajo Workspace rental service for up to 52 people in modern offices with state-of-the-art technology and collaborative spaces.
• Cobranza de Cartera Professional debt collection and accounts receivable management service focused on efficient recovery and cash flow improvement for businesses.
• Desborde de Llamadas Call overflow service that manages high call volumes when the client's team capacity is exceeded, ensuring no customer is left unattended during peak demand.

Quantifiable outcome

• Lead follow-up within 2 hours during business hours
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability9 records

Feature4 records

Partnerships

Two partnerships are on record, tiered moderate and core.

• AEERC (Asociación Española de Expertos en la Relación con Clientes)moderateOthers · 1 October 2024Top Data became a member of AEERC in October 2024, joining a network of leading companies in customer relationship management in Spain. Membership enables knowledge sharing, participation in forums and events, and access to latest trends and best practices in customer service. This membership reinforces commitment to delivering exceptional customer service.
• INDAGAcoreTechnology or IntegrationINDAGA powers Top Data's customer experience measurement services including NPS, Speech Analytics, and sentiment analysis. INDAGA operates across 12 countries, enabling Top Data to provide enterprise-grade experience measurement capabilities to their clients. Integration provides real-time dashboards and comprehensive reporting.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Concentrix: Global CX and BPO provider with strong presence in Spanish-speaking markets post-Majorel acquisition. Competes across customer service, sales, and digital experience management, including AI-augmented solutions.
• Teleperformance: Global leader in outsourced customer experience management with major operations across LATAM, Spain, and the USA. Competes with Top Data for large enterprise CX contracts but at vastly greater scale and broader service scope.
• TTEC: Global CX technology and services company offering customer care, sales, and AI-enabled CX solutions. Overlaps with Top Data's omnichannel and AI-augmented service model but operates at much larger scale.

Direct peers

• Foundever (formerly Sitel/IBEX): Global BPO and customer experience provider with significant LATAM operations. Direct competitor for customer service outsourcing, lead qualification, and digital CX services targeting enterprise clients.
• Konecta: Spain-headquartered BPO and CX company with strong LATAM presence offering customer service, sales, and digital outsourcing. Highly comparable to Top Data in geography, language coverage, and target verticals.
• Startek: Customer experience BPO with operations in Colombia and other LATAM countries. Competes for similar customer service outsourcing, lead generation, and digital engagement work in Spanish-speaking markets.
• Atento: Latin America-focused BPO and CX services provider with large operations in Colombia and Spanish-speaking markets. Direct competitor for omnichannel customer service, lead generation, and B2B sales outsourcing.
• Majorel (now part of Concentrix): Pre-acquisition, Majorel was a customer experience BPO with major operations in Spain and LATAM. Comparable in geography, language coverage, and customer service outsourcing offerings.

Others

• Zendesk: SaaS customer experience platform rather than a BPO, but closely adjacent — Top Data's INDAGA-powered measurement and omnichannel services compete with Zendesk's CX analytics and contact center offerings in the same end markets.

Emerging players

• Helpware: Modern outsourced customer support and back-office services provider with nearshore operations in LATAM. Comparable boutique-to-mid-market positioning and similar tech-enabled service delivery approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100054608373174
• LinkedInlinkedin.com/company/top-data/?originalSubdomain=co
• Instagraminstagram.com/topdata.co
• Xx.com/topdataco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Top Data