RAMA OMD
OMD is a global media agency network within Omnicom Media Group that plans, buys, and optimizes media for enterprise brands across 100 offices in 120 markets, managing $74B+ in media spend via its Omni decision platform.
- Company typePrivate
- Founded1986
- HeadquartersManama, Bahrain
- Headcount11–50
- GTM typeB2B
- OfferingServices
What RAMA OMD does
OMD is a global media agency network and wholly-owned subsidiary of Omnicom Media Group, the media services division of Omnicom Group Inc. (NYSE: OMC). Founded in 1986, OMD operates across 100 offices in 120 markets with approximately 15,000 employees, serving as a holding-company branded global network. The agency is recorded in input data under "RAMA OMD," with a Bahrain office location in Manama, suggesting this record captures the broader OMD entity alongside a Bahrain contact point at omd.com/contact/bahrain. According to RECMA's 2024 OAV analysis, OMD ranked #1 globally with $35.6 billion in total billings, outperforming its nearest competitor by $4.4 billion, and grew billings +9.5% year-over-year.
OMD's service portfolio is organized around three interconnected pillars: Commercial Advantage (data-driven media investment optimization), Cultural Relevance (connecting brands to cultural moments and communities), and Creative Media Solutions (native-feeling media experiences). The technical backbone is Omnicom's proprietary Omni decision platform combined with Acxiom Real ID for audience identity and targeting. OMD manages $74B+ in global media spend and $10B+ in retail media investment on behalf of enterprise clients. Pricing is negotiated, B2B-style, based on client scope and managed media spend; specifics are not publicly disclosed. Distribution is direct enterprise field sales, with relationships managed across global, regional, and local levels through wholly-owned regional subsidiaries (OMD APAC, OMD EMEA, OMD LATAM, OMD North America, plus country-level entities).
Revenue is generated through managed-service fees on media spend under management. The customer base is overwhelmingly enterprise: named clients include PepsiCo, McDonald's, Apple, Mercedes-Benz, British Airways, Sanofi, Bayer, Burberry, Sony, Sony Music, Gap, The Home Depot, Renault Group, Tinder, State Farm, Under Armour, Canva, Mibanco, 2degrees, Boehringer Ingelheim, Nissan, Beiersdorf, Clorox, Philips, Roku, Tourism Ireland, and others, spanning F&B, technology, automotive, retail, pharma, luxury, telecom, financial services, and entertainment verticals. As a wholly-owned subsidiary of a publicly traded parent, OMD does not raise external capital; Omnicom Group reported $15.4 billion in FY2024 revenue as context for the parent's overall scale.
RAMA OMD firmographics
Firmographics- Name
- RAMA OMD
- Legal name
- OMD
- Website
- https://omd.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OMD is a global media agency network within Omnicom Media Group that plans, buys, and optimizes media for enterprise brands across 100 offices in 120 markets, managing $74B+ in media spend via its Omni decision platform.
- Ownership category
- akta.pro rank
RAMA OMD industry classification
Industry- Product category
- Media Agency Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (541830), Media Representatives (541840)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Out-of-Home (OOH) Media Buying (Billboards, Transit, DOOH) (BPAFABAE)
- akta.pro secondary industry
- Out-of-Home (OOH) Media Planning & Buying (MPAAABAG)
Keywords
Where RAMA OMD is headquartered
LocationHeadquarters
- HQ city
- Manama
- HQ country
- Bahrain
- HQ region
- Middle East
Offices36 records
Markets served
RAMA OMD business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Media Planning and Buying Services: OMD generates revenue through media planning and buying services for enterprise clients globally. The agency manages $74B+ in global media spend and $10B+ in retail media investment, generating fees based on media spend under management.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
RAMA OMD product offering
Product offeringCore offering
OMD is a global media agency network providing media planning, buying, and integrated media solutions for enterprise brands. Its core offerings center on three interconnected service pillars: Commercial Advantage (data-driven media investment optimization), Cultural Relevance (connecting brands to cultural moments), and Creative Media Solutions (native media experiences). The agency manages $74B+ in global media spend and $10B+ in retail media investment for enterprise clients across 100 offices in 120 markets.
Product overview
OMD is a global media agency network (part of Omnicom Media Group) that operates as a marketing services company rather than a software product company. The agency offers three interconnected service pillars: Commercial Advantage (data-driven media investment optimization powered by Omni platform and Acxiom Real ID), Cultural Relevance (connecting brands to cultural moments), and Creative Media Solutions (creating native-feeling media experiences). These capabilities work together as a unified system to deliver strategic advantage and measurable growth for enterprise clients across 100 offices in 120 markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Advantage
Quantifiable outcome
- 18M+ views in 24 hours for Lay's Bar Crawl campaign
- +6 more outcomes
Companies that use RAMA OMD
Customer profileNamed customers20 records
Segments1 record
Ideal customer profiles1 record
RAMA OMD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
RAMA OMD partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- TBWA\New ZealandcoreCreative agency partnership for 2degrees 'Turning Blue' campaign, combining OMD's media expertise with TBWA's creative capabilities for high-impact OOH innovation.
- SeencoreMedia-tech company partnership for dynamic OOH campaign execution. Seen provided advanced platform for converting traditional out-of-home media into accountable, data-tracked channel with telemetric reporting.
- Circus GreycoreCreative agency partnership for Mibanco EstibAdores campaign, combining to create social impact, financial inclusion, and media innovation.
- Digital Cinema MediaminorPartner for McDonald's Friends campaign cinema distribution, enabling Leicester Square festival and fan engagement activations.
- BuzzFeedminorPartner for McDonald's cultural relevance campaign content distribution and creator-led engagement.
- Secret LondonminorPartner for community activations bringing Central Perk world to life in London.
- CanvacoreEnterprise partnership with Canva continues to push boundaries in creative collaboration. OMD took stage at Canva Connect to showcase partnership value.
- LinkedIncoreB2B study collaboration with OMD e2b and LinkedIn on Business Influencer research, providing insights into B2B marketing trends and influencer impact.
- eye squarecoreAttention research partnership 'Attention Works' to establish attention as central currency of media planning. Joint POV development and ongoing research collaboration.
- YapeminorLeading financial transaction app joined Mibanco EstibAdores campaign due to social impact generated and brand recognition.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
RAMA OMD competitors and assessment
Company assessmentDirect peers
- Hearts & Science: Omnicom Media Group sibling agency built around data-driven, outcome-based buying with deep P&G heritage. Hearts & Science competes with OMD within the same parent for performance-led media briefs.
- MediaCom: WPP's largest global media agency by billings and one of OMD's most frequent head-to-head competitors in enterprise pitches. MediaCom's connected-planning approach mirrors OMD's Commercial Advantage positioning.
- IPG Mediabrands: IPG's media network housing UM, Initiative, Mediabrands Publishing, and Reprise. OMD's closest holding-company competitor for global enterprise clients and one of the named competitors in Omnicom's strategic positioning.
- Havas Media: Havas's global media network and a top-ten holding-company media agency. Havas Media competes with OMD across global enterprise brands, with a comparable blend of media planning, content, and data capabilities through Havas's integrated village model.
- Starcom: Publicis's lead global media agency, with a comparable enterprise-services focus and global footprint. Like OMD, Starcom competes for large multinational media accounts and is consistently named alongside OMD in global new-business pitches.
- Wavemaker: GroupM's data-led media agency born from the MEC and Maxus merger. Wavemaker's 'positive provocation' positioning and global media-buying scale make it a directly comparable enterprise peer to OMD.
- GroupM: WPP's global media investment network housing Mindshare, MediaCom, and Wavemaker. GroupM is OMD's most direct global competitor, matching it on enterprise media planning and buying scale across markets.
- PHD Worldwide: Sibling media agency under Omnicom Media Group that directly competes with OMD for global enterprise clients. PHD's strategy-and-connections positioning makes it the closest internal competitor to OMD within the Omnicom portfolio.
- Dentsu Media (Carat): Dentsu's flagship global media agency and a top-five media network by billings. Carat competes head-to-head with OMD for multinational brand accounts and operates a similar data-led, commerce-aware media offering.
Emerging players
- Horizon Media: Independent, US-headquartered media agency and the largest non-holding-company media shop in North America. Horizon competes with OMD for large enterprise accounts as an independent alternative to holding-company networks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key highlights5 records
Customer concentration
RAMA OMD social profiles
Digital presenceRAMA OMD financial estimates
Financial estimateRevenue estimate
Valuation estimate
RAMA OMD leadership team
Management profileNumber of profiles
Profiles13 records
RAMA OMD subsidiaries and ownership
Company hierarchySubsidiaries18 records
RAMA OMD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RAMA OMD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RAMA OMD
What does RAMA OMD do?
OMD is a global media agency network providing media planning, buying, and integrated media solutions for enterprise brands. Its core offerings center on three interconnected service pillars: Commercial Advantage (data-driven media investment optimization), Cultural Relevance (connecting brands to cultural moments), and Creative Media Solutions (native media experiences). The agency manages $74B+ in global media spend and $10B+ in retail media investment for enterprise clients across 100 offices in 120 markets.
Is RAMA OMD a public or private company?
RAMA OMD is a private company. It is classified as corporate owned and is currently operating.
When was RAMA OMD founded?
RAMA OMD was founded in 1986. It employs 11 to 50 people.
Where is RAMA OMD based?
RAMA OMD is headquartered in Manama, Bahrain, in the Middle East region.
How does RAMA OMD make money?
One revenue line is on record: media Planning and Buying Services.
Who are RAMA OMD's main competitors?
Direct peers on record are Hearts & Science, MediaCom, IPG Mediabrands, Havas Media, Starcom, Wavemaker, GroupM, PHD Worldwide and Dentsu Media (Carat). Horizon Media is listed as an emerging player.
Does RAMA OMD have an API?
No public API is recorded for RAMA OMD.
What industry is RAMA OMD in?
RAMA OMD's product category is Media Agency Services. Its primary akta.pro industry code is BPAFABAE, Out-of-Home (OOH) Media Buying (Billboards, Transit, DOOH), with a secondary code of MPAAABAG, Out-of-Home (OOH) Media Planning & Buying. Its NAICS code is 541810 and its SIC code is 7311.