Smart Booking

What Smart Booking does

Smart Booking is a privately-held limited liability company incorporated under the laws of the Kingdom of Saudi Arabia, headquartered in Riyadh, that operates a B2B travel booking portal serving registered travel agents worldwide. The platform aggregates third-party supplier inventory spanning over 700,000 hotels and apartments, 300+ airline flights, car rentals, vacation packages, VIP services, visa services, and customized tour packages, providing agents with a single interface to search, book, and manage reservations on behalf of their end clients. Agents must register using agency credentials (IATA, CLIA, or TRUE numbers) and can configure their own markups, quote rates in their preferred currency, and access real-time availability.

The underlying technology is a web-based B2B portal with a separate partner/supplier portal (partner.smartbookingsa.com), multi-language support (Arabic and English), and regional customer support across Saudi Arabia, Bahrain, and Jordan. The company pre-negotiates rates with suppliers and embeds a service fee into displayed rates, generating revenue on a transaction-based/take-rate model rather than through disclosed subscription tiers or fixed pricing. Distribution occurs exclusively through the B2B web portal and agent registration program, targeting home-based agents, storefront agencies, and host agencies as its primary customer segment. A points-based loyalty program supplements the core offering, rewarding agents with redeemable points valid for five months.

Operationally, the company reports a small team of 11-50 employees, claims coverage across 250+ countries and 15,000+ destinations, and maintains a network of 1,600+ partners, though no institutional funding, management team bios, named enterprise customers, or financial figures are publicly disclosed. The business is a facilitator connecting agents to global travel suppliers rather than a primary provider of travel services.

Name

Smart Booking

Legal name

Smart Booking

Website

https://smartbookingsa.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

B2B Travel Booking Platform

NAICS

Travel Agencies (561510)

akta.pro industry

PRIMARYTHALADAJ

B2B Agent/Partner Booking Portals (Extranet)

Travel & Hospitality/Travel Technology & Distribution Services/Central Reservation Systems (CRS) & Booking Engines

SECONDARYTHALAMAA

Online Booking & Reservation Platforms (B2B/B2C)

Travel & Hospitality/Travel Technology & Distribution Services/Travel Management Software

SECONDARYTHALAFAB

Hotel & Accommodation Booking Platforms

Travel & Hospitality/Travel Technology & Distribution Services/Online Booking Platforms & Marketplaces (B2C/B2B)

SECONDARYTHALAFAA

Air Booking Platforms & Flight Marketplaces

Travel & Hospitality/Travel Technology & Distribution Services/Online Booking Platforms & Marketplaces (B2C/B2B)

SECONDARYTHALAFAF

Tours, Activities & Experiences Booking Marketplaces

Travel & Hospitality/Travel Technology & Distribution Services/Online Booking Platforms & Marketplaces (B2C/B2B)

Keywords

• B2B travel portal
• Hotel booking platform
• Travel agent platform
• Flight booking system
• Travel inventory management

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales

Revenue model

1. B2B Travel Agency Commissions: Smart Booking operates as a B2B travel portal that enables travel agents to book hotels and flights. The platform pre-negotiates rates with suppliers and third-party vendors, displaying a combined rate that includes both the pre-negotiated supplier rate and a fee retained by the company for services rendered.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Smart Booking operates a B2B web-based travel portal that enables registered travel agents to search, book, and manage hotel and flight reservations in real time. The platform aggregates inventory from 500,000-700,000+ hotels and apartments and 300+ airline flights, allowing agents to apply their own markups and quote rates in their preferred currency. Complementary offerings include car rental, vacation packages, VIP services, visa services, and customized tour packages sourced through third-party suppliers.

Product overview

Smart Booking operates as a B2B travel technology platform centered on its Smart Booking B2B Portal, which serves as the primary interface for travel agents. The platform integrates multiple booking capabilities including a Hotel Booking Engine (accessing 500,000-700,000+ properties), Airline Flight Booking (300+ airlines), Car Rental Services, Vacation Packages, VIP Services, Visa Services, and Customized Tour Packages—all sourced through third-party suppliers. A Loyalty Program module allows agents to earn and redeem points. The company functions as a facilitator, connecting travel agents with global travel suppliers rather than providing services directly.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Booking B2B Portal A B2B travel portal designed for registered travel agents to search, book, and manage hotel and flight reservations in real time, with the ability to apply their own markups and quote rates in their preferred currency.
• Hotel Booking Engine Booking functionality allowing travel agents to search and reserve from a portfolio of 500,000-700,000+ hotels and apartments worldwide across 250+ countries and 15,000+ destinations.
• Airline Flight Booking Real-time flight booking access to more than 300 airline flights worldwide offered through the B2B portal.
• Car Rental Services Car rental booking facilitation through third-party suppliers integrated into the Smart Booking platform for travel agents and their clients.
• Vacation Packages Bundled travel packages including low-cost vacation packages, cheap tickets, and discounted hotel packages offered to travel agents for resale to end consumers.
• VIP Services Premium travel services offered through third-party providers and accessible via the B2B portal for travel agents serving high-end clients.
• Visa Services Visa processing and assistance services facilitated through third-party providers for travelers booked through the platform.
• Customized Tour Packages Tailored tour package offerings created for individual traveler needs through third-party tour operators and accessible via the B2B portal.
• Agent Loyalty Program Points-based loyalty program where registered travel agents earn points on bookings that can be redeemed for promotional offers and discounts, with points valid for five months from the date credited.

Quantifiable outcome

• Refund processing within 4 working days, with most refunds reflected within 15-20 working days

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• 1600+ Partner NetworkcoreOthersSmart Booking has established a network of over 1,600 partners including hotels, airlines, and travel service providers worldwide. The specific names of individual partners are not disclosed on the website.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Travelport: Travelport is a global GDS and travel commerce platform providing booking, payment, and merchandising tools to travel agencies and suppliers. While broader in scope than Smart Booking, it serves overlapping B2B travel agent customers with flight, hotel, and ancillary content.
• Amadeus: Amadeus is one of the largest global travel technology companies providing GDS, distribution, and IT solutions to travel agencies, airlines, and hotels. It competes with Smart Booking at the broad B2B distribution layer for the same travel agent customer base.
• Hotelbeds: Hotelbeds is a global B2B bedbank distributing hotel inventory to travel agents, tour operators, and OTAs. It is the closest direct incumbent to Smart Booking's hotel and ancillary travel content distribution model, but operates at vastly larger scale with deeper supplier contracts.
• Sabre Corporation: Sabre is a major global travel technology provider offering GDS, airline IT, and hospitality solutions including a B2B travel agent booking platform. It overlaps with Smart Booking's core function of distributing flights and hotels to travel agents worldwide.
• Booking.com for Business: Booking.com for Business extends the global OTA's inventory into a B2B travel and expense booking platform. It competes for the same agent-booked corporate and leisure demand that Smart Booking targets, with a vastly larger hotel inventory and brand recognition.

Regional players

• Wego: Wego is a leading Middle East-based travel meta-search and OTA platform operating across MENA and Asia. While it primarily serves consumers, it overlaps with Smart Booking in the regional MENA travel market and supplier relationships.
• Musafir: Musafir is a UAE-headquartered online travel agency offering flights, hotels, holidays, and visa services to consumers and corporate clients in the Middle East. It competes with Smart Booking in the MENA travel distribution space with comparable product breadth.
• Cleartrip for Business: Cleartrip is an OTA with a B2B corporate travel platform strong in India and the Middle East. It competes with Smart Booking for travel agents and corporate bookers in MENA and offers overlapping flights, hotels, and ancillary services.

Direct peers

• TBO Holidays: TBO Holidays is a B2B travel distribution platform serving travel agents worldwide with hotels, flights, and ancillaries, with particularly strong presence in MENA and South Asia. It directly competes with Smart Booking for the same agent base in overlapping geographies with comparable commission economics.
• RateHawk (Emerging Travel Group): RateHawk is a B2B travel booking platform offering hotels, flights, transfers, and tours to travel agents, with strong MENA, CIS, and emerging market presence. It is a direct competitor to Smart Booking in both product mix and target agent customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Smartbookingsa
• LinkedInlinkedin.com/company/smart-bookingsa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Booking