Grupo Viamar
Grupo Viamar is a Dominican Republic automotive group and exclusive distributor for 12 international brands (Ford, KIA, Mazda, Lincoln, Geely, JAC, and others), operating 14+ branches that sell new and used vehicles, provide financing and operational leasing, and deliver nationwide after-sales service.
- Company typePrivate
- Founded1963
- HeadquartersSanto Domingo, Dominican Republic
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Grupo Viamar does
Grupo Viamar is a Dominican Republic automotive distribution group founded September 15, 1963 and headquartered in Santo Domingo. It operates as the exclusive in-country distributor for 12 international automotive brands across the passenger, luxury, commercial, and electric segments, including Ford, KIA, Mazda, Lincoln, Geely, JAC, Shineray, SWM, Forland, Riddara (electric pickup), Farizon, and ANKAI. The group runs 14+ branches and service points across Santo Domingo, Santiago, Higüey, San Francisco de Macorís, and Bávaro, supported by an after-sales network covering maintenance, authorized bodywork and painting, parts, lubricants, and three battery brands (Motorcraft, Viamax, and Solite).
The business model spans the full vehicle lifecycle. New and used vehicle sales (through SemiNuevos Viamar) generate transactional revenue, while two wholly-owned subsidiaries — Vía Leasing, C. x A. (founded 1993) for vehicle financing and Eco Motors for operational leasing — capture financing and recurring fleet revenue. The authorized Taller de desabolladura y pintura subsidiary (founded 2004) handles bodywork. The customer base is split between individual consumers (families and personal-vehicle buyers across price points) and business/fleet customers served through Eco Motors and Vía Leasing.
Distribution is conducted through brand-specific showrooms (ford.do, kia.com.do, mazda.com.do, lincoln.com.do), authorized dealer and distributor networks, the seminuevosviamar.com.do used-vehicle platform, and digital channels including WhatsApp Business, social media (Facebook, Instagram, TikTok, YouTube, LinkedIn), and a corporate news portal (viamarnoticias.com.do). The company is privately held by the Villanueva Callot family, who have controlled the business since 1973, with 501-1,000 employees and no disclosed institutional investment.
Grupo Viamar firmographics
Firmographics- Name
- Grupo Viamar
- Legal name
- Grupo Viamar
- Website
- https://grupoviamar.com
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Grupo Viamar is a Dominican Republic automotive group and exclusive distributor for 12 international brands (Ford, KIA, Mazda, Lincoln, Geely, JAC, and others), operating 14+ branches that sell new and used vehicles, provide financing and operational leasing, and deliver nationwide after-sales service.
- Ownership category
- akta.pro rank
Grupo Viamar industry classification
Industry- Product category
- Automotive Dealership and Distribution
- NAICS
- Automobile Dealers (4411), Automotive Equipment Rental and Leasing (5321), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Commercial Vehicle Parts Distribution (Heavy-Duty Truck/Bus) (TLAKAOAB)
- akta.pro secondary industry
- Dealer Floorplan & Inventory Financing (FSAKADAD)
Keywords
Where Grupo Viamar is headquartered
LocationHeadquarters
- HQ city
- Santo Domingo
- HQ country
- Dominican Republic
- HQ region
- Latin America
Offices5 records
Markets served
Grupo Viamar business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- New Vehicle Sales: Sales of new vehicles from exclusive brand distributorships including Ford, KIA, Mazda, Lincoln, Geely, Riddara, Farizon, JAC, Shineray, SWM, Forland, and ANKAI. Primary revenue stream through showrooms and dealerships.
- Vehicle Financing (Vía Leasing): Vía Leasing, C. x A. provides financing for new and used vehicles under conditional sales arrangements, as well as employee loans for related companies. Founded August 25, 1993.
- Vehicle Leasing (Eco Motors): Eco Motors provides operational leasing services for businesses, offering flexible mobility solutions for companies of all sizes.
- Used Vehicle Sales (SemiNuevos): Sales of certified pre-owned vehicles through seminuevosviamar.com.do platform and showrooms.
- After-Sales Service: Maintenance services, quick maintenance, body work (desabolladura y pintura), spare parts, and vehicle repair services through authorized service centers.
- Battery and Lubricant Sales: Sales of Motorcraft, Viamax, and Solite batteries along with lubricants through dedicated battery and lubricant service.
Go-to-market motion2 records
Distribution channels7 records
Marketing channels6 records
Grupo Viamar product offering
Product offeringCore offering
Grupo Viamar is the exclusive distributor in the Dominican Republic for 12+ international automotive brands (Ford, KIA, Mazda, Lincoln, Geely, Riddara, Farizon, JAC, Shineray, SWM, Forland, ANKAI). Through a network of 14+ showrooms and service centers, the company sells new and certified pre-owned vehicles, offers vehicle financing via Vía Leasing, operational leasing via Eco Motors, and provides after-sales services including authorized maintenance, bodywork and painting, batteries, lubricants, and spare parts.
Product overview
Grupo Viamar is the leading automotive group in the Dominican Republic with 62 years in the market, operating as a vehicle distributor and financial services provider. The company distributes 11 automotive brands (Ford, KIA, Mazda, Lincoln, Geely, Riddara, Farizon, JAC, Shineray, SWM, Forland) and three battery brands (Motorcraft, Viamax, Solite). The product portfolio is organized around: (1) new vehicle distribution through exclusive brand dealerships, (2) battery and lubricant product lines for vehicles and inverters, (3) pre-owned vehicle sales through Seminuevos Viamar, and (4) financial services including Vía Leasing (vehicle financing) and Eco Motors (operational leasing). Supporting services include authorized bodywork/painting workshops, maintenance scheduling, parts/replacements management, and recall management. The company operates 14+ branches nationwide in Santo Domingo, Santiago, Higüey, San Francisco de Macorís, and Bávaro.
Differentiator
Problem solved
Functional benefit
Brands
- SemiNuevos Viamar: Used vehicle sales division
- Viamax
- Viamax Gold
Products and services
- Ford Vehicles Full line of Ford vehicles distributed exclusively in the Dominican Republic, including SUVs, trucks, and passenger cars for individual consumers and businesses.
- KIA Vehicles Full line of KIA vehicles distributed in the Dominican Republic, including the new Carens 2026 crossover model for individual consumers.
- Mazda Vehicles Full line of Mazda vehicles distributed in the Dominican Republic, including the CX-90 and other models.
- Lincoln Vehicles Lincoln luxury SUV lineup including Navigator, Aviator, Nautilus, and Corsair models, distributed in the Dominican Republic.
- Geely Vehicles Chinese Geely vehicles including Starray and Okavango models distributed in the Dominican Republic.
- Riddara Vehicles Riddara electric pickup trucks distributed in the Dominican Republic as part of Grupo Viamar's newer brand additions.
- Farizon Vehicles Farizon commercial vehicles distributed in the Dominican Republic as part of the growing Chinese brand portfolio.
- JAC Vehicles Chinese JAC vehicles distributed in the Dominican Republic through Grupo Viamar's dealership network.
- Shineray Vehicles Shineray vehicles distributed in the Dominican Republic, including pickup trucks and commercial offerings.
- SWM Vehicles SWM vehicles distributed in the Dominican Republic through Grupo Viamar.
- Forland Vehicles Forland commercial vehicles distributed in the Dominican Republic for business and commercial use.
- Seminuevos Viamar Pre-owned vehicle sales platform for buying and selling certified used cars through seminuevosviamar.com.do and dedicated showrooms.
- Vía Leasing Vehicle financing company providing conditional sales financing for new and used vehicles and employee loans for related companies.
- Eco Motors Vehicle rental service providing operational leasing solutions for businesses of all sizes, offering flexible mobility solutions.
- Taller Autorizado (Bodywork and Painting) Authorized bodywork and painting service center meeting global automotive industry standards for dent removal and paint services.
- Motorcraft Batteries and Auto Parts High-quality automotive parts from the Motorcraft brand, including oil, shocks, antifreeze, batteries, spark plugs, belts, wipers, and brake fluids, compatible with Ford, Fiat, GM, Chrysler, Volkswagen, Peugeot, Toyota and other vehicles.
- Viamax Batteries Second-line batteries for inverters, golf carts, CPUs, and vehicles, including Viamax and Viamax Gold variants with the highest warranty in the Dominican market.
- Solite Batteries High-reliability automotive batteries with excellent thermal resistivity and maintenance-free design, distributed in the Dominican Republic since 2009.
- Vehicle Maintenance and Quick Lane Services Scheduled maintenance, quick maintenance, and repair services for vehicles purchased from Grupo Viamar's network of authorized service centers.
- Parts and Components (Piezas y Repuestos) Spare parts quotation and management service for vehicles, offering genuine parts and components through Grupo Viamar's service network.
Companies that use Grupo Viamar
Customer profileSegments4 records
Ideal customer profiles2 records
Grupo Viamar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Grupo Viamar partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, flagship and minor.
- SolitecoreDistributor of Solite batteries since 2009. Solite is a high-reliability automobile battery with excellent thermal resistance and maintenance-free technology.
- ViamaxcoreDistributor of Viamax batteries launched August 2009. Includes Viamax and Viamax Gold (launched May 2011) lines for inverters, golf carts, and vehicles, with the highest warranty in the Dominican market.
- Ford Motor CompanyflagshipExclusive distributor for Ford vehicles in Dominican Republic since 1963, with multiple recognitions received from Ford Motor Company. Full lineup includes Territory, Everest, Bronco, and other Ford models.
- KIA MotorsflagshipExclusive distributor for KIA vehicles including new models like Carens 2026. Strong market presence with promotions including 'Kia te lleva al mundial' FIFA World Cup campaign.
- MazdacoreExclusive distributor for Mazda vehicles including CX-90 model. Brand presence through mazda.com.do website.
- LincolncoreExclusive distributor for Lincoln luxury vehicles including Navigator, Aviator, Nautilus, and Corsair models. Full luxury SUV lineup.
- GeelycoreExclusive distributor for Geely vehicles including Starray and Okavango models. Active community engagement through events like 'Geely x Empate' viewing parties.
- JAC MotorscoreExclusive distributor for JAC vehicles in Dominican Republic, showcased at the Kennedy building showroom.
- ShineraycoreExclusive distributor for Shineray vehicles including promotional campaigns like 'Shineray comienza a producir ahora y empieza a pagar en octubre 2025'.
- SWMcoreExclusive distributor for SWM vehicles in Dominican Republic, displayed at the main Kennedy building showroom.
- ForlandcoreExclusive distributor for Forland commercial vehicles, showcased alongside other Chinese brands.
- RiddaracoreExclusive distributor for Riddara electric pickup trucks, a newer addition to the brand portfolio.
- FarizoncoreExclusive distributor for Farizon commercial vehicles, part of the growing Chinese brand portfolio.
- ANKAIminorExclusive distributor for ANKAI vehicles in Dominican Republic, listed among brand portfolio.
- Motorcraft (Ford)coreDistributor of Motorcraft auto parts including oil, shocks, antifreeze, batteries, spark plugs, belts, wipers, brake fluids, power steering fluid, and windshield washer fluid.
- Quiérome como soy FoundationcoreSocial responsibility initiative focused on integration of youth with intellectual disabilities into society and promoting their education. Programs include Labor Inclusion Program, educational tours (PI Cole Tours), annual fundraising events, and educational talks for parents.
Scale indicators6 records
Recent moves9 records
Expansion highlights6 records
Grupo Viamar competitors and assessment
Company assessmentDirect peers
- Grupo Q: Multi-brand automotive distributor headquartered in Guatemala with exclusive rights to Toyota, Honda, Hyundai, and others across Central America. Highly comparable business model (exclusive distributor + financing + service) in a similar emerging-market geography.
- ALD Automotive: Global operational leasing and fleet management company; closest functional peer to Grupo Viamar's Eco Motors subsidiary for the B2B operational leasing stream of the business.
- Inchcape PLC: UK-listed global multi-brand automotive distributor operating exclusive brand distribution, after-sales, and financing across multiple geographies. Closest international analog to Grupo Viamar's model of combining multiple OEM exclusive franchises with integrated after-sales and finance.
- Bonanza Motors: Established Dominican Republic multi-brand automotive dealership group operating as a direct in-market competitor to Grupo Viamar across overlapping consumer segments.
- Arval: BNP Paribas-owned global operational leasing provider. Comparable vehicle leasing business model (and fleet management) parallel to Eco Motors' B2B mobility offering.
Broad incumbents
- Asbury Automotive Group: Large US publicly-traded multi-brand automotive retailer with new/used vehicle sales, F&I, and parts/service across 150+ franchises. Comparable integrated dealership + F&I + parts/service ecosystem at scale.
- AutoNation: Largest US automotive retailer with ~250 franchises; operates new/used vehicle sales, financing, and parts/service across multiple brands. Useful scaled benchmark for multi-brand auto retailing strategy.
- Group 1 Automotive: US-based multi-brand automotive retailer operating ~200 franchises with parts, service, and finance operations. Demonstrates the multi-brand dealership + finance + parts service playbook at scale.
- Lithia Motors: US's largest auto retailer by volume, operating hundreds of franchises across brands with strong financing and parts/service attach. Comparable diversified multi-brand retail+finance model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Grupo Viamar social profiles
Digital presenceGrupo Viamar compliance and trust
Trust signalCompliance1 record
Grupo Viamar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grupo Viamar leadership team
Management profileNumber of profiles
Grupo Viamar subsidiaries and ownership
Company hierarchySubsidiaries3 records
Grupo Viamar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grupo Viamar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grupo Viamar
What does Grupo Viamar do?
Grupo Viamar is the exclusive distributor in the Dominican Republic for 12+ international automotive brands (Ford, KIA, Mazda, Lincoln, Geely, Riddara, Farizon, JAC, Shineray, SWM, Forland, ANKAI). Through a network of 14+ showrooms and service centers, the company sells new and certified pre-owned vehicles, offers vehicle financing via Vía Leasing, operational leasing via Eco Motors, and provides after-sales services including authorized maintenance, bodywork and painting, batteries, lubricants, and spare parts.
Is Grupo Viamar a public or private company?
Grupo Viamar is a private company. It is classified as family owned and is currently operating.
When was Grupo Viamar founded?
Grupo Viamar was founded in 1963. It employs 501 to 1,000 people.
Where is Grupo Viamar based?
Grupo Viamar is headquartered in Santo Domingo, Dominican Republic, in the Latin America region.
How does Grupo Viamar make money?
Six revenue lines are on record. New Vehicle Sales are the primary driver. The others are vehicle Financing (Vía Leasing), vehicle Leasing (Eco Motors), used Vehicle Sales (SemiNuevos), after-Sales Service and battery and Lubricant Sales.
Who are Grupo Viamar's main competitors?
Direct peers on record are Grupo Q, ALD Automotive, Inchcape PLC, Bonanza Motors and Arval. Broad incumbents are Asbury Automotive Group, AutoNation, Group 1 Automotive and Lithia Motors.
Does Grupo Viamar have an API?
No public API is recorded for Grupo Viamar.
What industry is Grupo Viamar in?
Grupo Viamar's product category is Automotive Dealership and Distribution. Its primary akta.pro industry code is TLAKAOAB, Commercial Vehicle Parts Distribution (Heavy-Duty Truck/Bus), with a secondary code of FSAKADAD, Dealer Floorplan & Inventory Financing. Its NAICS code is 4411 and its SIC code is 5500.