The Balance Health and Wellness Center

What The Balance Health and Wellness Center does

The Balance Health and Wellness Center (also operating as 631 Balance) is a privately held holistic healthcare practice founded in 2004 by Joseph A. D'Antona, DAOM, and headquartered at 672 N Wellwood Ave in Lindenhurst, New York, with a second office at 99 Main Street in Kings Park. The company delivers a broad portfolio of more than 20 holistic and integrative treatment modalities, anchored by acupuncture, therapeutic massage, colon hydrotherapy (delivered via the Angel of Water open-system device), far infrared sauna, red light therapy, cupping, reiki, herbal consultations, NAET allergy elimination, cosmetic acupuncture, facials and microneedling, thermography, Active Release Therapy, and acoustic wave therapy, plus packaged programs such as the Detox Package, Addiction Cessation, and cosmetic acupuncture multi-session bundles. Treatment sessions typically price in the $85-$140 range for single visits with discounted multi-session packages, and the practice bills several major insurance carriers (No-Fault, Anthem BCBS, Aetna, United, NYSHIP, Cigna) and accepts HSA payments. Distribution is direct-to-consumer through in-person visits at the two Long Island locations, supplemented by online booking for selected services, phone-based scheduling for acupuncture, online and in-office gift card sales, and retail sale of Eternal Alkaline Water with home and commercial delivery. The customer base consists primarily of individual wellness seekers, complementary-care medical patients, and aesthetic/anti-aging clients across Suffolk County, served through local SEO, Facebook, Instagram, Yelp, and an educational content and newsletter program. The company expanded in 2024 through a relocation of its Kings Park office, plans for an additional state-of-the-art facility under construction nearby, and a February 2024 partnership with Five Elements Energy Therapies to deliver Reiki and energy-aligned aesthetic services.

Name

The Balance Health and Wellness Center

Legal name

631 Balance

Website

https://631balance.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

The Balance Health and Wellness Center is a privately held Long Island holistic healthcare practice, founded in 2004 by Joseph A. D'Antona, DAOM, operating two clinics in Lindenhurst and Kings Park that deliver 20+ integrative treatment modalities to individual wellness seekers across Suffolk County.

Ownership category

akta.pro rank

Product category

Holistic Wellness Services

NAICS

Offices of Other Health Practitioners (6213), Ambulatory Health Care Services (621), Diet and Weight Reducing Centers (812191)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Medical Wellness & Longevity (Health Screening, Biohacking, Anti-aging Programs) (THAJAHAI)

akta.pro secondary industries

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Detox, Nutrition & Weight Management (Juice Cleanses, Nutrition Retreats, Weight-loss Programs) (THAJAHAJ)

Keywords

• Holistic wellness services
• Acupuncture treatments
• Therapeutic massage
• Colon hydrotherapy
• Integrative medicine

Headquarters

HQ city

Lindenhurst

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Treatment Sessions: Fee-for-service model where clients pay per treatment session. Services include acupuncture, massage therapy, colon hydrotherapy, reiki, cupping, ear candling, and other holistic treatments. Many services are covered by insurance including No-Fault, Anthem BCBS, Aetna, United, NYSHIP, and Cigna. HSA payments are also accepted.
2. Treatment Packages: Bundled multi-session packages offering discounted rates compared to individual sessions. Examples include Colon Hydrotherapy 3-pack ($225), Acupuncture/Colon Hydrotherapy combo 3-pack ($350), Cosmetic Acupuncture 10-session package, and Detox packages combining multiple treatment types.
3. Gift Cards and Certificates: Gift certificates available for purchase either online (printable immediately) or at either office location. Can be used toward any service offered at the center.
4. Eternal Alkaline Water Sales: Sale of pH 9.5 alkaline water available for purchase or refill at both office locations. Home and commercial delivery options available. Water comes in non-polypropylene and BPA-free reusable bottles.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Balance Health and Wellness Center is a holistic healthcare facility delivering 20+ integrated treatment modalities including acupuncture, therapeutic massage, colon hydrotherapy, far infrared sauna, reiki, cupping, herbal medicine, red light therapy, NAET allergy elimination, and cosmetic acupuncture. Services are sold as individual sessions or bundled packages, with many coverable by insurance (No-Fault, Anthem BCBS, Aetna, United, NYSHIP, Cigna) and HSA payments, delivered at two Long Island locations seven days a week.

Product overview

The Balance Health and Wellness Center is a holistic healthcare facility offering a comprehensive portfolio of wellness treatments. The center operates as a single-location multi-service practice with two Long Island offices (Lindenhurst and Kings Park). Their core offering includes acupuncture, therapeutic massage, colon hydrotherapy, and various complementary therapies. They provide specialized treatment packages (Detox Package, Addiction Cessation, Cosmetic Acupuncture) and combination therapies (Acupuncture/Massage, Acupuncture/A.R.T., Acupuncture/Reiki). Additional services include ear candling, cupping, ionic foot detox, red light therapy, far infrared sauna, herbal consultations, thermography, facials and microneedling, allergy elimination (NAET), ACU-Band ear stapling, acoustic wave therapy, and Ceragem thermal massage. The center also retails Eternal Alkaline Water (9.5 pH) and sells gift cards. Services are available as individual treatments or bundled packages, with many covered by insurance plans including No-Fault, Anthem BCBS, Aetna, United, NYSHIP, and Cigna.

Differentiator

Problem solved

Functional benefit

Products and services

• Acupuncture Ancient Chinese medicine practice involving insertion of thin needles into specific body points to stimulate energy flow (Qi), promote healing, and treat conditions such as chronic pain, anxiety, digestive disorders, and respiratory problems. Available to Long Island individual wellness clients.
• Addiction Cessation Program Smoking cessation program combining unlimited acupuncture sessions with herbal support over one week to help manage withdrawal symptoms and cravings. Includes 20% discount on ala carte therapies during active cessation weeks.
• Active Release Therapy (A.R.T.) Hands-on technique to evaluate and treat soft tissue adhesions that cause pain, stiffness, and restricted mobility by breaking down scar tissue and improving joint function.
• Ionic Foot Detox Therapeutic treatment using low electrical current to create negative ions that draw toxins from pores in the feet, promoting detoxification and wellness.
• Allergy Elimination (NAET) Nambudripad's Allergy Elimination Techniques - a natural, non-invasive allergy treatment using acupressure and chiropractic techniques to clear energy pathways disrupted by allergens.
• Facials and Microneedling Professional skincare treatments including deep cleansing, exfoliation, facial massage, customized masks, dermaplaning, and red light therapy for skin renewal and wellness.
• Detox Package Comprehensive detoxification program combining colon hydrotherapy, far infrared sauna, and ionic foot detox to remove toxins, heavy metals, and harmful substances from the body. Includes an Introduction Pack and a Focused Detox Package (three colon hydrotherapies, three foot detoxes, unlimited saunas for a month).
• Therapeutic Massage Manual therapy involving application of pressure to muscles and soft tissues to improve circulation, reduce tension, relieve pain, and promote relaxation using various techniques.
• Cupping Ancient therapy placing cups on skin to create suction, increasing blood flow, reducing inflammation, breaking up adhesions, and promoting relaxation and healing.
• Ear Candling Ancient technique using hollow candles placed in ear canals to create vacuum effect for removing excess earwax, relieving pressure, and improving ear health.
• Red Light Therapy Non-invasive treatment using low-level wavelengths of red and near-infrared light to energize cells, promote circulation, reduce inflammation, and encourage natural healing.
• ACU-Band Ear Staple Weight loss treatment involving insertion of small titanium staples into specific ear pressure points linked to appetite control, reducing cravings and improving metabolism.
• Colon Hydrotherapy Gentle cleansing treatment using warm water introduced through rectum to flush the colon, removing waste, toxins, and blockages using the Angel of Water open system. Sessions are 35-45 minutes with an illuminated glass viewing tube.
• Herbal Consultations Personalized Chinese herbal medicine consultations creating custom formulas tailored to individual health needs for digestive support, stress, sleep, and immune health.
• Far Infrared Sauna Sauna therapy using infrared light waves to heat the body directly, promoting detoxification, immune boost, pain relief, skin health, and stress reduction through deep sweating.
• Acoustic Wave Therapy Non-invasive medical treatment using high-frequency sound waves to break down scar tissue, stimulate new blood vessel production, reduce inflammation, and alleviate pain.
• Cosmetic Acupuncture Facial rejuvenation treatment using acupuncture needles to stimulate collagen production, improve skin elasticity, reduce wrinkles, enhance radiance, and address acne-prone skin. Available as a 10-session package recommended as consecutive weekly appointments.
• Ceragem Thermal Massager Thermal massager combining far-infrared heat and jade rollers with acupressure to stimulate blood circulation, improve flexibility, and reduce muscle tension.
• Reiki Japanese healing practice where practitioners channel energy through hands to promote balance, restore natural life force energy, reduce stress, and assist with physical and emotional healing. Available as a 5-series pack through the Five Elements Energy Therapies partnership.
• Thermography Non-invasive diagnostic screening using infrared imaging to create temperature maps of the body, detect early signs of disease, and monitor health conditions without radiation exposure.
• Facial Rejuvenation Advanced facial acupuncture treatment targeting skin, muscles, and connective tissue to encourage circulation, collagen production, and healthy cellular activity for smoother, firmer skin.
• Acupuncture/Massage Combo Combined treatment pairing acupuncture and massage therapy for synergistic effects on stress relief, pain management, and overall wellness.
• Acupuncture/A.R.T. Combo Combination therapy integrating acupuncture with Active Release Therapy to relieve pain, increase range of motion, flexibility, and restore balance.
• Acupuncture/Reiki Combo Integrated treatment combining acupuncture and Reiki to address imbalances on physical, mental, emotional, and spiritual levels for comprehensive healing.
• Acupuncture/Colon Hydrotherapy Combo Combined acupuncture and colon hydrotherapy session package priced at $140 per session, with a 3-session package for $350 for synergistic cleansing and energy-balancing benefits.
• Colon Hydrotherapy 3-Pack Three-session colon hydrotherapy package priced at $225, saving $30 compared to single sessions at $85 each.
• Eternal Alkaline Water Premium 9.5 pH alkaline water sold for purchase or refill at both office locations, with home and commercial delivery options available in BPA-free reusable bottles.
• Gift Cards Gift certificates available for purchase online (printable immediately) or at either office location, redeemable toward any service offered at the center.

Quantifiable outcome

• Testimonials report high satisfaction with professional service, caring staff, effective treatments, and welcoming environment across 25+ individual reviews

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Five Elements Energy TherapiescoreStrategic or Co-development Partner · 1 February 2024Formal collaboration announced in February 2024 between The Balance Health and Wellness Center and Five Elements Energy Therapies. Five Elements provides energy therapies including Reiki services at The Balance Health locations. The partnership offers exclusive 5-series pack of Reiki sessions for valued clients as part of a transformative wellness journey. The collaboration combines aesthetician experts and acupuncture professionals to deliver elevated wellness care with energetically aligned skin treatments including facials and microneedling.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Modern Acupuncture: Multi-unit acupuncture clinic franchise offering walk-in acupuncture in spa-like settings; directly comparable to The Balance's acupuncture-led, insurance-billable model but at significantly greater national scale.
• The Now Massage: Boutique massage studio chain offering therapeutic massage, body treatments, and skincare add-ons; comparable in spa-driven, multi-modality consumer experience and per-session plus package pricing.
• Elements Massage: National therapeutic massage franchise focused on clinical, customized bodywork; comparable on insurance-accepted, recurring therapeutic-massage revenue and the Long Island demographic profile.
• WTHN: NYC-based acupuncture and integrative wellness studio offering acupuncture, cupping, and herbal medicine in a spa-like retail setting; comparable in modality mix, day-spa positioning, and treatment-package pricing model.
• Massage Envy: Largest U.S. membership-based massage, skin-care, and stretch service franchise; comparable on walk-in wellness services and recurring revenue model, though it does not offer acupuncture or colon hydrotherapy.
• exhale (Bathhouse & Spa): Boutique spa and wellness operator offering massage, facials, acupuncture, and fitness under one brand; closely aligned with The Balance's integrated acupuncture-plus-spa positioning and urban/suburban affluent demographic.
• Hand & Stone Massage and Facial Spa: National franchise chain combining therapeutic massage, facials, and skin-care services with membership pricing; directly comparable service stack and consumer demographic to The Balance's massage-plus-facial offering.

Broad incumbents

• Canyon Ranch: Destination wellness resort brand offering acupuncture, integrative medicine, spa, and longevity programming at scale; comparable on medical-wellness and longevity treatment philosophy but operates as a multi-day resort, not a local clinic.

Emerging players

• Chill Cryotherapy: Multi-unit recovery and wellness studio chain offering cryotherapy, infrared sauna, red light therapy, and compression therapy; comparable as a competing destination for similar high-margin modality-driven services.

Regional players

• Bonita Vie: Holistic wellness center offering acupuncture, massage, infrared sauna, and integrative therapies; directly comparable in modality mix and holistic-wellness positioning, but serving a different regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/p/The-Balance-Health-and-Wellness-Center-100064289942544
• Instagraminstagram.com/explore/locations/72350141/the-balance-health-and-wellness-center
• LinkedInlinkedin.com/company/the-balance-health-and-wellness-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Balance Health and Wellness Center