What Varodd does

Varodd Inkludering is a Norwegian social enterprise headquartered in Kristiansand that combines commercial operations with work integration services for individuals outside the regular workforce. Founded in 1996 as Kjøkkenservice Industrier AS and reorganized in 2025 through the merger of five companies into a single brand, the entity self-describes as Southern Norway's largest work and inclusion company. It serves three principal customer groups: job seekers with mental health conditions, physical challenges, and other employment barriers (in partnership with NAV), employers seeking alternative recruitment channels, and B2B foodservice customers plus workplace product subscribers across the Agder region. Operations span six locations including the Rigedalen headquarters and bakery, the Bråvannsløkka production facility with roastery and food processing, and offices in Vennesla, Mandal, and Hellemyr.

The company operates an integrated portfolio spanning food production, e-commerce, and welfare technology. Core production at Bråvannsløkka includes Storhusholdning (industrial-scale processing of pre-peeled potatoes and vegetables for hotels, restaurants, wholesalers, and the Kristiansand municipality central kitchen), an in-house bakery and catering kitchen, and the VÉR Kaffebrenneri coffee roasting operation using a Stronghold S9X roaster with proprietary roast profiles developed through cupping. Additional product lines include the Jobbfrukt fruit basket concept (national reach, 600+ employees excluded from ordinary working life), printed merchandise and packaging (textile printing, custom engraving, cardboard boxes, Dialekttempen regional decorative figures), picture frames produced from surplus gallery materials, powder coating services, and warehouse and logistics services. Varodd Velferdsteknologi is a newer vertical providing assistive welfare technology to enable independent living.

Revenue derives from three streams: (1) one-time B2B and consumer e-commerce sales of food, packaging, coffee, and printed merchandise through a WooCommerce storefront with prices from 8 NOK to approximately 3,000 NOK per item, (2) B2B foodservice and catering supply to institutional and hospitality customers in the Kristiansand region via daily direct delivery, and (3) public funding and professional service fees for work integration programs delivered in collaboration with NAV. Distribution combines direct enterprise delivery, regional e-commerce with Monday-Friday delivery and pickup windows, and the national Jobbfrukt network anchored on a BAMA supply partnership. Commercial operations function as employment vehicles, with operational tasks and profits tied directly to creating work opportunities for individuals facing barriers to ordinary employment.

Name

Varodd

Legal name

Varodd Inkludering

Website

https://varodd.no

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

251–500 employees

Short description

Varodd Inkludering is a Norwegian social enterprise headquartered in Kristiansand that operates food production, bakery, coffee roasting, packaging, and printing operations alongside NAV-funded work integration services for people outside the regular workforce, serving B2B foodservice customers, employers, and consumers in Southern Norway.

Ownership category

akta.pro rank

Product category

Work Inclusion Services

NAICS

Commercial Printing (except Screen and Books) (323111), Printing and Related Support Activities (323)

SIC

Commercial Printing (2750), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Printing Operations (Rotary/Flat/Digital/Sublimation) (IMAOACAC)

akta.pro secondary industry

POD Fulfillment, Warehousing & Drop-Shipping Services (MPAJANAJ)

Keywords

• Work inclusion services
• Social enterprise employment
• Catering and bakery
• Fresh produce supply
• Workforce integration

Headquarters

HQ city

Kristiansand

HQ country

Norway

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Product Sales: Online sales of bakery products, fruit baskets, coffee, printed merchandise, packaging materials, and frames through their webstore. One-time purchase model with prices ranging from 8 NOK to ~3000 NOK per item.
2. Work Integration Services: Providing job placement, career guidance, skills development, and job training services in collaboration with NAV. Revenue through public funding and social enterprise operations.
3. Foodservice & Catering: B2B sales of prepared foods, baked goods, and catering to hotels, restaurants, wholesalers, and municipal kitchens in Kristiansand region.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Varodd Inkludering is a Norwegian social enterprise that combines work integration services with commercial operations. It provides employment placement, career guidance, and skills development for people excluded from ordinary working life (in partnership with NAV), while operating commercial product lines including fruit baskets (Jobbfrukt), bakery and catering, self-roasted coffee, packaging materials, printed textiles, picture frames, and powder coating services. All commercial activities fund and create meaningful employment opportunities for people with barriers to work.

Product overview

Varodd Inkludering is Southern Norway's largest work and inclusion enterprise formed by merging five companies. The company operates a multi-product e-commerce platform (WooCommerce) alongside its social mission of work inclusion. The product portfolio consists of: (1) Jobbfrukt - national fruit basket delivery service employing 600+ people; (2) Kjøkken og Bakeri - catering and bakery producing meals, sandwiches, salads, hot dishes, and pastries; (3) Kaffe - self-roasted coffee from Guatemala roasted on-site using a Stronghold S9X roaster; (4) Emballasje - cardboard packaging and boxes; (5) Trykk og profilering - textile printing, custom product printing, and the Dialekttempen regional decorative figures; (6) Rammer - picture frames made from surplus materials; (7) Pulverlakkering - powder coating services; (8) Lager og logistikk - warehouse and logistics. The company also operates welfare technology services (Varodd Velferdsteknologi) and provides work placement support through NAV partnerships. All operations serve the dual purpose of producing quality products/services while creating meaningful employment for people outside the ordinary labor market.

Differentiator

Problem solved

Functional benefit

Brands

• Jobbfrukt: National concept for delivering fruit baskets to workplaces, employing people who have fallen outside regular work life
• VÉR Kaffebrenneri
• Varodd Velferdsteknologi
• Dialekttempen
• Storhusholdning
• FRI FOR

Products and services

• Jobbfrukt (Workplace Fruit Baskets)
• Kjøkken og Bakeri (Kitchen & Bakery)
• Kaffe (Coffee from VÉR Kaffebrenneri)
• Emballasje (Packaging)
• Trykk og profilering (Printing & Profiling)
• Rammer (Picture Frames)
• Pulverlakkering (Powder Coating)
• Lager og logistikk (Warehouse & Logistics)
• Varodd Velferdsteknologi (Welfare Technology)
• Arbeidsinkludering (Work Inclusion Services)
• Bråvannsløkka Storhusholdning (Processed Produce)

Quantifiable outcome

• Jobbfrukt concept employs 600+ people excluded from ordinary working life
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• NAV (The Norwegian Labour and Welfare Administration)coreStrategic or Co-development PartnerComprehensive collaboration with NAV for job placement services. NAV refers job seekers to Varodd for clarification, qualification, and placement with employers in Lindesnes, Vennesla, and Kristiansand. Varodd receives public funding support for employment integration programs.
• BAMAcoreStrategic or Co-development PartnerBAMA supplies produce for the Jobbfrukt concept. Varodd employees pack and deliver Jobbfrukt baskets to businesses. Employees receive training through BAMA's Jobbfrukt school.
• Kristiansand kommune (Municipality)coreStrategic or Co-development PartnerVarodd supplies fresh and processed vegetables to Kristiansand municipality's central kitchen (sentralkjøkken) as part of their foodservice operations.
• StrongholdcoreTechnology or IntegrationSupplier of the Stronghold S9X coffee roaster used in Varodd's in-house coffee roasting operation at Bråvannsløkka.
• Galleri Bi-z og InterartminorStrategic or Co-development PartnerSupplier of surplus/surplus materials used in production of Varodd's picture frames at their carpentry workshop in Vennesla.
• Åbol MølleminorStrategic or Co-development PartnerFlour supplier for Varodd's bakery operations. Wheat bran (hveteknekk) from Åbol Mølle used in sandwich production.
• DialekttempencoreStrategic or Co-development PartnerEstablished in 1999, Dialekttempen is a product line with over 350 place-name designs. Varodd handles powder coating, printing, and packaging for these products.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Attendo AB: Large Nordic care services provider with work inclusion and personal social services as part of a broader portfolio. Comparable to Varodd in the publicly funded welfare services layer, but operates at much larger scale and across more service categories.
• Ambea AB: Nordic care services group with publicly funded disability, elderly, and individual/family services. Comparable to Varodd through its welfare-system-linked service delivery, though operating at significantly larger scale and broader scope.

Direct peers

• Samhall AB: Swedish state-owned work inclusion company operating the largest sheltered employment model in Scandinavia. Most direct comparable to Varodd's NAV-funded inclusion mission, with similar combination of commercial production lines (cleaning, logistics, manufacturing) and employment of people with disabilities.
• Humana AB: Nordic personal care and work inclusion operator with presence in Norway and Sweden. Comparable to Varodd through its combination of publicly funded individual/family services and workforce integration programs tied to welfare systems.
• KID Interiør AS: Norwegian interior retail and design business explicitly operating as a work inclusion company. Directly comparable to Varodd's model of combining a commercial product line (interior goods) with NAV-supported employment of people with reduced work capacity.
• Stendi AS: Norwegian provider of care, welfare, and work inclusion services operating across multiple regions. Comparable to Varodd in its NAV-linked service model, multi-site footprint, and combined delivery of public-sector-funded personal services and commercial operations.
• AS3 Companies: Norwegian work inclusion company offering sheltered employment, qualification, and placement services with NAV. Closely matches Varodd's social enterprise structure and reliance on Norwegian welfare administration referrals.

Others

• Tine SA: Norwegian dairy cooperative with farmer-owned social mission and regional processing facilities across Norway. Comparable to Varodd in operating a multi-site Norwegian food production network tied to a social/collaborative mission, though in a very different product category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VaroddAs
• LinkedInlinkedin.com/company/varodd-as

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Varodd