Unicentro Bogota

What Unicentro Bogota does

Unicentro Bogotá (legal name: Ciudadela Comercial Unicentro, NIT 860.043.896-7) is a private Colombian shopping center located at Carrera 15 # 124-30 in the Usaquén locality of Bogotá. Founded in 1976 and led by General Manager Camilo Ángel Moreno, the complex operates as a horizontal-property commercial platform combining traditional brick-and-mortar retail (anchor tenant Éxito plus 100+ brand and F&B partners) with curated gastronomy (Bogotá Food Corner), experiential events (UNIFEST, MOTORFAIR, Uniferia, Winter Park, Pasaporte Navidad), and an entrepreneurship incubation program (El Poder de Dar Una Mano), now in its sixth edition with over $1.4 billion COP distributed to 11 alumni startups.

Underlying technology is conventional retail-center infrastructure rather than software-native: a digital loyalty platform (Más Puntos) with tiered membership (Bronze, Silver, Gold) and an online redemption catalog covering 100+ brand partners; a minute-based digital parking payment system with 2,499 car, 258 motorcycle, and 253 bicycle spaces; and 20 electric vehicle charging bays operated in partnership with Enel X. No APIs, SDKs, or AI/ML components are disclosed. Customer service channels include PQRSF ticketing, coworking, nursing rooms, vaccination, pet-friendly access, on-site Catholic mass, pharmacy, and a designated service tier (wheelchairs, scooters, taxis).

The business model is primarily real-estate based: commercial space rental (one-time license / rent + concession structure), usage-based parking, transactional event sponsorships, and professional services tied to the entrepreneurship program. Customer segments split between general consumers (shoppers and F&B visitors as primary), entrepreneurs and small businesses (incubation targets), and brand partners / retailers (B2B tenancy). Visitor scale reaches approximately 1.8 million in December alone, with 70,000+ daily attendance at signature events such as UNIFEST and 100,000+ at MOTORFAIR — placing the asset among Bogotá's highest-traffic retail destinations and a candidate for the recently announced 20-story visitor-comfort expansion.

Name

Unicentro Bogota

Legal name

Ciudadela Comercial Unicentro

Website

https://unicentrobogota.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Unicentro Bogotá is a privately held, 49-year-old shopping center in Bogotá's Usaquén locality (Ciudadela Comercial Unicentro), operating 2,499 parking spaces, 100+ retail and F&B tenants, the Más Puntos loyalty program, and signature events like MOTORFAIR and UNIFEST.

Ownership category

akta.pro rank

Product category

Shopping Mall / Commercial Real Estate

NAICS

General Merchandise Retailers (455), Food and Beverage Retailers (445)

SIC

Retail-Department Stores (5311), Retail-Eating Places (5812), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Regional Department Store–Anchored Multi-Category Retail (Store-in-Store) (CRAGAFAH)

Keywords

• Shopping center operations
• Retail leasing
• Loyalty programs
• Commercial real estate
• Experiential retail events

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Commercial Space Rental: Leasing retail space to anchor stores, fashion brands, restaurants, and service providers. Revenue generated from rent and commercial concessions from tenants operating within the shopping center.
2. Parking Services: Minute-based parking fees for vehicles (automobiles, motorcycles, bicycles) with EV charging available. Additional monthly parking subscriptions available.
3. Promotional Events and Sponsorships: Major seasonal events including UNIFEST, MotorFair, Uniferia, and holiday campaigns generate traffic and commercial partnerships with brands.
4. Entrepreneurship Programs: El Poder de dar una mano program provides commercial space and mentorship to selected entrepreneurs, generating economic activity and potential long-term tenants.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Unicentro Bogotá operates a large physical shopping mall in Bogotá's Usaquén locality, leasing retail space to anchor stores, fashion brands, restaurants, and service providers. The center combines this real-estate base with the Más Puntos digital loyalty program, large-scale experiential events (MOTORFAIR, UNIFEST, Uniferia, Winter Park), supporting services (parking, EV charging, coworking, Wi-Fi, accessibility), and the EPDDUM entrepreneurship support program.

Product overview

Unicentro Bogotá is a commercial shopping center ('ciudadela comercial') that operates as a unified platform combining retail shopping with experiential services. The core offering includes a physical mall with diverse retail stores and restaurants, supplemented by the 'Más Puntos' loyalty program for point accumulation and redemption. The product portfolio includes food and beverage venues (Bogotá Food Corner), parking and mobility services (parqueadero with electric vehicle charging via Enel X), customer feedback systems (PQRSF), and payment services (Unicentro Pago). The mall also hosts periodic experiential events including MOTORFAIR automotive fairs, Uniferia shopping carnivals, Winter Park seasonal experiences, and the 'El Poder de Dar Una Mano' entrepreneurship support program. Additional services include coworking spaces, pet-friendly areas, nursing rooms, pharmacy services, and Catholic mass.

Differentiator

Problem solved

Functional benefit

Brands

• Ciudadela Comercial Unicentro: Full legal/commercial designation for the shopping center complex

Products and services

• Más Puntos Unicentro Digital loyalty program enabling customers to accumulate points from purchases at any establishment within Unicentro Bogotá (1 point per $400-$500 COP based on Bronze/Silver/Gold tier), register invoices, and redeem points for products or experiences via an online catalog with 100+ brand partners.
• Bogotá Food Corner Curated gastronomic area featuring diverse restaurants — Hakims' Pastry (Lebanese), Goyurt (frozen yogurt), Barra Chalaca (Peruvian cebichería by Chef Gastón Acurio), La Lucha Sanguchería, KO Asian Kitchen, Patria, Bacu, Cabrera, La Taquería, Agadon — for visitors seeking varied dining experiences.
• El Poder de Dar Una Mano (EPDDUM) Business transformation and entrepreneurship support program providing commercial space, mentorship, and incentives to Colombian startups in technology, food, culture, and entertainment sectors. Cumulative incentives exceed $1.4 billion COP and 11 startups have been supported; the 6th edition is operated through 2026 with Corporación Connect Bogotá Región.
• Parqueadero (Parking) Physical parking facility with 2,499 car spaces, 258 motorcycle spaces, 253 bicycle spaces, exclusive spaces for people with disabilities, and digital minute-based payment (cars $121 COP/min, motorcycles $85 COP/min, bicycles $10 COP/min), with monthly subscriptions available.
• Electrolinera (EV Charging) Electric vehicle charging station operated in partnership with Enel X, comprising 20 charging bays in two zones (under the parking tower and near entrance gate No. 2) — reported as the largest and fastest in a Colombian shopping mall.
• Coworking Workspace service located within the mall, available to Más Puntos loyalty program members subject to availability and reservation policies.
• Unicentro Pago Payment services including 'Unicentro Pago Administración y Seguros' and 'Unicentro Pago Concesión y Otro' for administrative fees and concession payments from tenants and partners.
• PQRSF (Customer Feedback System) Customer feedback channel (Peticiones, Quejas, Reclamos, Sugerencias y Felicitaciones) for reporting issues in common areas and parking lots, with a 15-day maximum response time commitment.
• MOTORFAIR Large-scale automotive fair spanning over 15,000 square meters featuring 34 vehicle brands, with financial entities, insurers, test drives, and entertainment activities; the 2021 edition expected ~2 million USD in sales and 100,000+ visitors.
• Uniferia Discount carnival event featuring approximately 60 brands with over $15 million COP in prizes, including double and triple loyalty point accumulations for Más Puntos members.
• UNIFEST Recognized artistic season at Unicentro Bogotá featuring emerging artist exhibitions and a customization contest in volumetry; the 2023 edition attracted approximately 70,000 daily visitors and included a QR Hunt activity with Lego as a partner brand.
• Winter Park Seasonal winter experience with artificial snow, operating 1:00 PM to 9:00 PM; the 2025-2026 edition ran from November 19, 2025 to January 12, 2026.
• Un Mundo de Afecto Christmas campaign anchored by a custom song written and performed by Colombian singer Ilona; the 2021 edition featured prizes including a Mazda CX 30 Touring 2022 and 10 double tickets to Madrid, Spain.
• Pet Access Policy / Pet Services Pet admission policy and pet-related services for the mall, allowing pets in designated areas with specific guidelines and pet strollers available.

Quantifiable outcome

• 1.8 million visitors in December with 30% traffic increase during Christmas season
• +4 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Corporación Connect Bogotá RegióncoreStrategic or Co-development Partner · 1 January 2026Operates the 2026 version of 'El Poder de dar una mano' entrepreneurship program, managing program execution and startup support.
• Cine ColombiaminorChannel Partner/ Reseller/ Distributor · 16 March 2023Cinema operator within the shopping center, hosting events and program activities. Venue for entrepreneurship program finals.
• LegominorGTM or Marketing Partner · 9 March 2023QR Hunt activity featuring Lego brand during UNIFEST event, creating interactive brand experience for visitors.
• INNPULSA COLOMBIAcoreStrategic or Co-development Partner · 27 May 2022Strategic partner for entrepreneurship development program 'El Poder de dar una mano'. INNPULSA provides expertise and support for startup acceleration and business development initiatives.
• PROCOLOMBIAminorStrategic or Co-development Partner · 27 May 2022Participates as jury member in entrepreneurship program finals, providing industry expertise and export guidance to finalist ventures.
• ACECOLOMBIA (Asociación de Centros Comerciales de Colombia)minorStrategic or Co-development Partner · 27 May 2022Association of Shopping Centers of Colombia. Executive director Carlos Hernán Betancourt serves as jury for entrepreneurship program.
• LOS VESTIDOSminorStrategic or Co-development Partner · 27 May 2022Retail brand participating as jury member in entrepreneurship program, contributing commercial expertise and industry insights.
• Alcaldía Distrital de BogotáminorStrategic or Co-development Partner · 27 May 2022District Mayor's Office of Bogotá, through Secretaría Distrital de Desarrollo Económico, partners on entrepreneurship initiatives.
• Alcaldía Local de UsaquénminorStrategic or Co-development Partner · 27 May 2022Local mayor's office supporting entrepreneurship programs at the district level.
• Ilona (singer)minorGTM or Marketing Partner · 1 December 2021Colombian singer wrote and performed the 'Un Mundo de Afecto' Christmas campaign song, creating emotional marketing content for the shopping center.
• Enel XcoreTechnology or Integration · 20 August 2021Partnership with Enel X to operate the largest and fastest electric vehicle charging station in a Colombian shopping center. The electrolinera features 20 charging bays and supports the sustainable mobility initiatives at Unicentro Bogotá.
• FUNDACIÓN COLOMBIA COMPARTEcoreStrategic or Co-development Partner · 16 November 2020Non-profit foundation providing mentorship and business development support to entrepreneurs selected for the 'El Poder de dar una mano' program. Administers prize money and provides ongoing coaching.
• Cámara de Comercio de BogotáminorStrategic or Co-development Partner · 16 November 2020Bogotá Chamber of Commerce collaborates on entrepreneurship program, providing business verification and networking support for participating ventures.

Scale indicators10 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Titán Plaza: Major Bogotá shopping center in western Bogotá with retail and entertainment mix; competes for similar consumer wallet share across the city.
• Centro Andino: Upscale shopping center in Bogotá's Zona Rosa with a similar premium retail mix and affluent consumer base; competes directly with Unicentro for Bogotá's premium retail spend.
• Plaza Imperial: Large Bogotá shopping center in the southern part of the city with multi-category retail and entertainment focus; competes for similar families and middle-class consumers.
• El Retiro Shopping Center: Premium shopping center in northern Bogotá with comparable anchor tenants, dining mix, and upper-middle-class consumer demographics.
• Centro Santafé: Major Colombian shopping center operator with locations including Bogotá, offering similar multi-category retail and competing for similar mid-to-upper retail customers.
• Gran Estación: Bogotá shopping center with broad retail mix and transportation-hub connectivity; offers comparable shopping center experience in the Bogotá market.

Broad incumbents

• Simon Property Group: Largest US shopping mall REIT and global mall operator; provides industry benchmark for mall operations, tenant mix, and experiential retail strategies at scale.

Regional players

• Mall Plaza: Largest shopping center operator in Chile and Peru operating multi-format retail centers; comparable mall operator business model in Latin America though focused on different geographies.
• Parque Arauco: Chilean shopping center operator with premium centers across Chile, Peru, and Colombia; comparable premium shopping center model in Latin America with Colombian exposure.
• Multiplan: Largest shopping center operator in Brazil with 20+ malls under management; comparable mall operator business model in Latin American retail real estate though focused on Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/unicentrobogota
• Facebookfacebook.com/unicentrobogota
• LinkedInlinkedin.com/company/unicentro-bogota
• Instagraminstagram.com/unicentrobogota
• TikToktiktok.com/@ccunicentrobogota?lang=es
• Xx.com/unicentrobogota

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unicentro Bogota