Cruydt-Hoeck

What Cruydt-Hoeck does

Cruydt-Hoeck B.V. is a Netherlands-based native seed and plant nursery founded in 1978 and headquartered in Nijeberkoop, Friesland. The company cultivates, harvests, cleans, and packages autochthonous (locally native) seeds and potted plants on approximately 65 hectares, with a product portfolio centered on wildflower meadow mixtures, regional seed mixtures calibrated to 25 Dutch ecological regions, native wildflowers, grasses, trees, shrubs, and stinzenbollen. Following the 2017 acquisition of wild-plant nursery De Heliant, Cruydt-Hoeck integrated plant sales into its webshop in September 2022, combining seeds and live plants under one DTC storefront.

The company operates a hybrid go-to-market: a consumer-facing e-commerce webshop (cruydthoeck.nl) shipping via PostNL across the Netherlands and Belgium with a €75 free-shipping threshold, plus a B2B sales motion serving Dutch municipalities, green contractors, and the agricultural sector with custom seed mixtures and advisory. Revenue streams include one-time seed sales, plant sales, pre-mixed regional and municipal seed mixtures, and professional training courses co-delivered with partner Naturio on herb-rich grassland development. Pricing is unit-based at €3.99 for letter-box seeds and €6.95 for parcel plants.

Cruydt-Hoeck holds multiple SKAL Biocontrole organic certificates (trade from September 2024, potted-plant production from September 2025) with open-field seed production in conversion and targeted for September 2026 certification. The company is privately held by co-continuers Jasper Helmantel and Jojanneke Bijkerk, who have operated the business since 2007, employs 55+ people, and partners with networks including Stichting Het Levend Archief, E.N.S.P.A., Deltaplan Biodiversteitsherstel, and various Dutch biodiversity foundations.

Name

Cruydt-Hoeck

Legal name

Cruydt-Hoeck B.V.

Website

https://cruydthoeck.nl

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Cruydt-Hoeck is a Netherlands-based native seed and plant nursery founded in 1978 that cultivates autochthonous wildflower and grass seeds across 25 ecological regions, serving Dutch municipalities, green contractors, farmers, and home gardeners via a DTC webshop and B2B sales.

Ownership category

akta.pro rank

Product category

Native Plant Nursery & Seed Production

NAICS

Nursery and Floriculture Production (11142), Nursery and Tree Production (111421)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Certified Seed Production (AFAGAIAC)

akta.pro secondary industries

Nursery Stock & Propagule Production (Cuttings, Rootstocks, Grafts) (AFAGAIAO), Seed Collection, Processing & Storage (Provenance/Genetics) (AFAMACAB)

Keywords

• Native seed production
• Wildflower meadow mixtures
• Ecological restoration supplies
• Autochthonous plant nursery
• Biodiversity landscaping products

Headquarters

HQ city

Nijeberkoop

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Others, Marketing or Sales

Revenue model

1. Seed Sales: Sale of native seeds for flower meadows, wild grasses, and other applications. Seeds harvested, cleaned, and often mixed into wildflower seed mixtures.
2. Plant Sales: Sale of native potted plants including wildflowers, indigenous trees and shrubs, and stinzenbollen (naturalizing bulbs). Plants grown in cold tunnels and outdoors.
3. Seed Mixtures: Pre-mixed wildflower seed mixtures for specific applications (gardens, public space, agricultural areas, dikes). Custom mixtures available for large projects.
4. Courses and Training: Educational courses on herb-rich grassland development and management, delivered in partnership with Naturio

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Cruydt-Hoeck cultivates, harvests, cleans, and sells native (autochthonous) seeds, plants, and shrubs specifically for biodiversity restoration and ecological landscaping projects. The core catalog includes wildflower meadow seed mixtures, regional seed mixtures adapted to 25 Dutch ecological regions (Streektuinen), municipal seed mixtures, native wild grasses, native trees and shrubs, and naturalized stinzenbollen, all produced without artificial fertilizers or chemical pesticides under SKAL organic certification.

Product overview

Cruydt-Hoeck operates as a native seed and plant nursery offering a unified portfolio centered on biodiversity restoration. The core offerings consist of Bloemenweidemengsels (wildflower meadow mixtures) and Inheemse zaden en planten (native seeds and plants), which form the foundation of their product line. These are supplemented by specialized modules including Streektuinmengsels (regional garden mixtures tailored to 25 Dutch ecological regions), Plantpakketten (pre-configured plant packages for specific applications like butterfly gardens), and Gemeentemengsels (municipal seed mixtures for public space applications). Additional offerings include Wilde grassenmengsels (native wild grass mixtures), Inheemse bomen en struiken (native trees and shrubs), Stinzenbollen (naturalized bulbs), Uitdeelzakjes (distribution seed packets), and Boeken en overige producten (books and supplementary items). The company also incorporated the De Heliant wild plant nursery in 2017, expanding their plant offering. All products are produced without artificial fertilizers or chemical pesticides, with increasing SKAL organic certification for seeds and plants.

Differentiator

Problem solved

Functional benefit

Products and services

• Bloemenweidemengsels (Wildflower Meadow Seed Mixtures) Wildflower meadow seed mixtures composed of native species, tailored to different soil types and locations ranging from private gardens to public spaces and agricultural fields. Sold via e-commerce and to professional buyers.
• Inheemse zaden en planten (Native Seeds and Plants)
• Plantpakketten (Pre-configured Plant Packages) Pre-configured packages of native plants designed for specific applications such as butterfly gardens, regional gardens, or beginner-friendly biodiversity starter sets. Sold to private gardeners and professionals.
• Streektuinmengsels (Regional Garden Seed Mixtures) Regional seed mixtures composed of area-specific native species that match local ecological conditions across 25 ecological regions in the Netherlands. Sold via webshop and direct sales.
• Gemeentemengsels (Municipal Seed Mixtures) Ecologically tailored seed mixtures designed specifically for municipal applications in public spaces, roadsides, and urban green areas in the Netherlands and Belgium. Sold through direct B2B sales to municipalities.
• Wilde grassenmengsels (Native Wild Grass Seed Mixtures) Native wild grass seed mixtures featuring clump-forming grass species that support flower meadows without competing aggressively with flowering plants.
• Inheemse bomen en struiken (Native Trees and Shrubs) Native trees and shrubs for ecological landscaping and hedgerow establishment, available seasonally during winter months. Sold via webshop.
• Stinzenbollen (Naturalized Bulbs) Naturalized bulbs (stinzenbollen) that historically appear in Dutch landscapes, providing early spring flowering for ecological gardens. Sold via webshop.
• Uitdeelzakjes (Seed Distribution Packets) Small seed packets for distribution, enabling individuals to contribute to biodiversity in their personal gardens and local environments. Sold via webshop.
• Boeken en overige producten (Books and Supplementary Products) Educational books and supplementary products related to native plants, wild gardens, and biodiversity restoration, sold via the webshop.
• Cursussen herb-rich grassland (Courses and Training)

Quantifiable outcome

• Insect populations increase in number and species within three years of implementation
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

22 partnerships are on record, tiered core and minor.

• Stichting Het Levend ArchiefcoreStrategic or Co-development PartnerProject focused on collecting, cultivating, and storing seeds of native plant species with Dutch origin. Maintains seed in cool storage for multiple years to preserve genetic material from disappearing populations.
• StreektuinencoreStrategic or Co-development PartnerInitiative turning Dutch gardens into small habitats for native plants and insects. Vision of creating a large green network connecting nature areas through private gardens.
• E.N.S.P.A. (European Native Seed Producers Association)coreStrategic or Co-development PartnerEuropean collaboration of native wildflower seed producers from Finland to Portugal and Italy to Scotland.
• De Vlinderstichting (Butterfly Foundation)minorGTM or Marketing PartnerDutch organization bundling expertise on butterflies and dragonflies, working for preservation and restoration in Netherlands and Europe.
• Stichting SteenbreekminorGTM or Marketing PartnerOperation Steenbreek gives everyone opportunity to contribute to local climate by replacing paving with plants. Organizes inspiring local meetings.
• Bijenstichting (Bee Foundation)minorGTM or Marketing PartnerMission to influence government policy and create bee corridors through education, policy, and installation of bee-friendly zones.
• Science4NatureminorStrategic or Co-development PartnerScientifically-driven restoration projects for most threatened plant species in Netherlands through 'Kleurrijk Nederland' program.
• NL GreenlabelminorOthersFirst integral sustainability label for products and services in outdoor space. Cruydt-Hoeck seeds awarded NL Greenlabel A in Sustainability Report.
• Deltaplan BiodiversiteitsherstelminorStrategic or Co-development PartnerCollaboration of nature organizations, farmers, citizens, scientists, banks, governments, and companies for biodiversity restoration in Netherlands.
• NaturiocoreStrategic or Co-development PartnerPartnership for courses on herb-rich grassland. Naturio and Cruydt-Hoeck combine knowledge and practical experience for education on flower-rich vegetation design, implementation, and management.
• NatuurprominorGTM or Marketing PartnerAnswers societal questions regarding nature in both urban and rural areas.
• NL Bloeit!minorGTM or Marketing PartnerFoundation investing in sustainable and resilient living environment for flora, fauna, and people, focusing on soil quality and native origin flora.
• Vakgroep Wilde WeeldeminorGTM or Marketing PartnerTrade association for gardeners, garden designers, growers, and suppliers of nature-friendly gardens, plants, and materials.
• Gemeente OoststellingwerfminorGTM or Marketing PartnerMunicipality with ambition to actively contribute to biodiversity in public green spaces.
• Gemeente WeststellingwerfminorGTM or Marketing PartnerMunicipality with ambition to actively contribute to biodiversity in public green spaces.
• It Fryske GeaminorGTM or Marketing PartnerProvincial nature conservation association in Fryslân protecting, preserving, and developing nature, landscape, and cultural heritage.
• UrgendaminorGTM or Marketing PartnerNational organization for sustainability and innovation working to make Netherlands faster sustainable, with vision on agriculture and land use.
• The PollinatorsminorGTM or Marketing PartnerOrganization protecting pollinating insects by bringing together citizens, companies, and farmers to restore biodiversity.
• Nationale BijenstrategieminorGTM or Marketing PartnerNational Bee Strategy focused on all pollinators with wild bees as key indicator. Goal: sustainable promotion and preservation of pollination by 2030.
• IVN NatuureducatieminorGTM or Marketing PartnerNature education organization helping children and adults experience how fun, healthy, and important nature is through activities, courses, projects, and campaigns.
• YnnaturaminorStrategic or Co-development PartnerFoundation believing Frisian businesses can play crucial role in developing Frisian landscape as example for rest of Netherlands.
• De HeliantcoreOthersWild plant nursery acquired in 2017, now fully integrated. Plant sales continue under Cruydt-Hoeck brand since September 2022. Founded 1979 by Jaap Zaagman.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Rieger-Hofmann GmbH: German producer of native seeds and wildflower mixtures for ecological restoration, with comparable focus on regional provenance and genetic diversity. Directly competitive product line and overlapping customer base of landscape professionals, municipalities, and conservation projects across Europe.
• Jelitto Staudensamen: German perennial and wildflower seed producer with comparable product range in wildflower, grass, and ornamental seeds. Similar professional customer base and multi-decade heritage in the European seed market.
• Kieft Pro-Seeds: Dutch professional flower and herb seed company with overlapping native and ornamental seed categories. Same geographic market and comparable professional B2B sales motion targeting growers and landscapers.
• Ernst Conservation Seeds: US-based supplier of native grass and wildflower seeds for conservation, reclamation, and restoration projects. Directly comparable product line, provenance tracking, and customer base of landscape professionals and government agencies.
• Boston Seeds: UK-based seed supplier with a substantial wildflower and conservation grass range. Comparable product offering and similar dual D2C/B2B distribution model serving gardeners, contractors, and conservation projects.
• Pictorial Meadows: UK supplier of designer wildflower seed mixtures for gardens, parks, and public spaces. Comparable product portfolio of pre-mixed seed products and overlapping customer segments of gardeners, municipalities, and landscape professionals.
• Applewood Seed Company: US wildflower, native grass, and herb seed supplier with comparable product categories and target customers in landscape and conservation segments. Similar dual-channel distribution and regional mixture offerings.
• Emorsgate Seeds: UK-based producer of native wildflower seeds harvested from natural populations, with comparable focus on provenance and locally-sourced genetics. Closely aligned business model and product category serving conservation and landscape markets.

Broad incumbents

• DLF Seeds: Global seed company with a dedicated wildflower and native plant division. Overlapping native seed category but operates as a broad incumbent with much larger portfolio spanning forage, turf, and agricultural seeds.

Emerging players

• Landlife Wildflowers: UK-based social enterprise growing native wildflowers from locally-sourced seeds. Similar conservation-led model and native plant focus, but smaller scale and mission-driven structure make it a niche rather than fully commercial competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CruydtHoeck
• Xx.com/cruydthoeck
• LinkedInlinkedin.com/company/cruydt-hoeck

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cruydt-Hoeck