Relish Ideas

Name

Relish Ideas

Legal name

Relish Ideas Inc.

Website

https://relishideas.ca

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Creative and Digital Agency Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Graphic Design Services (541430), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Rebrand & Brand Refresh Programs (MPAAAEAJ), Creative & Brand Campaign Development (BPAFAAAB)

Keywords

• Brand strategy services
• Creative agency services
• Digital agency services
• Website design development
• Integrated marketing communications

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Integrated Marketing & Creative: Project-based agency engagements including brand strategy, creative design, digital development, video production, and campaign execution. Services are delivered across multiple platforms including websites, apps, e-commerce, and marketing campaigns.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Relish Ideas is a strategic, creative, and interactive agency delivering brand strategy, brand identity and visual systems, integrated marketing campaigns, accessible website design and development, custom web and mobile applications, UX/UI design, e-commerce platforms, learning management systems, video production, and social media services for organizational clients across nonprofit, government, healthcare, ICT, biotech, and corporate sectors.

Product overview

Relish Ideas is a strategic branding and digital agency (not a traditional SaaS company) offering a comprehensive suite of services organized into six core service areas: Strategy, Brand, Campaigns, Digital, Video, and Social. Their Digital Services include website design and development, mobile apps and digital platforms, custom software and digital tools, e-commerce and interactive tools, UX/UI design and prototyping, LMS platforms, SEO and hosting services, and user testing and analytics. The agency's approach is service-based rather than product-based, delivering custom solutions for each client across virtually every platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services Strategic services including brand strategy and audits, marketing and communications strategy, audience research and segmentation, social strategy and deployment planning, content strategy and management, analytics and performance measurement, PR and earned media strategy, and crisis communication planning for organizational clients.
• Brand Services Brand identity and visual systems, messaging frameworks, concept development and creative ideation, style guides and toolkits, graphic design (print and digital), packaging, merchandise and uniforms, environmental and retail experiences, and copywriting and storytelling for organizational clients.
• Campaign Services Integrated marketing campaigns including content creation (written, visual, social), advertising planning and media buying, email and SEM marketing, social campaign execution, events and experiential marketing, retail and point of sale activations, and public relations and media outreach.
• Digital Services Accessible website design and development, UX/UI design and prototyping, e-commerce platforms and interactive tools, mobile apps and digital platforms, custom software and digital tools, SEO and hosting services, user testing and analytics, and LMS platforms for organizational clients.
• Video Services Video strategy and storyboarding, production and direction, filming and post-production, audio production, and talent and location sourcing for organizational clients.
• Social Services Social channel content and posting, social media coaching and training, community management and reporting, and monitoring and optimization for organizational clients.

Quantifiable outcome

• Siloam Mission Make Room Capital Campaign raised over $16M towards $19M goal
• +3 more outcomes

Named customers21 records

Segments9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• New Media ManitobaminorOthersNew Media Manitoba is the Sector Council for Information Communications and Digital Technologies and non-profit association serving Manitoba's Interactive Digital Media (IDM) industry. Relish is a proud partner of this organization representing Manitoba's digital media sector.
• CentrePort CanadaminorOthersCentrePort Canada is one of North America's largest trimodal inland ports and Foreign Trade Zones, situated in the heart of the continent near Winnipeg. Relish has partnered with CentrePort and also developed their website and interactive map.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• DDB Canada: DDB's Canadian offices deliver full-service creative, digital and CRM work to enterprise clients. Comparable service portfolio but part of a global network with broader capabilities in media, data and production than an independent regional agency.
• BBDO Canada: Major Canadian advertising network within the Omnicom group, providing full-service brand, advertising and digital work. Overlaps with Relish in full-service brand campaign development but at much greater scale and with global resource access.
• Juniper Park\TBWA Canada: TBWA's Canadian independent operating unit offering brand strategy, advertising and digital experiences. Comparable full-service creative offerings but with TBWA's global creative network resources, often competing for the same mid-market Canadian brands.
• Wunderman Thompson (VML) Canada: Global marketing network with significant Canadian operations offering advertising, brand strategy, digital experience and commerce. Comparable capability overlap but vastly larger scale and global delivery footprint, competing with Relish for mid-market and government RFPs in Canada.

Direct peers

• Mekanism: Mid-sized independent creative agency spanning brand strategy, digital experience and integrated campaigns. Comparable to Relish in offering structure (strategy, creative, digital, social) and in working with mission-driven brands and cultural institutions.
• Critical Mass: Calgary-headquartered digital experience design agency providing website development, digital campaigns and multi-channel brand work for enterprise clients. Highly comparable to Relish in city footprint, end-to-end strategy-to-launch model, and Western Canadian B2B/government client mix.
• Zulu Alpha Kilo: Toronto-based independent creative agency offering brand strategy, advertising and digital production. Comparable independent, creator-led structure with strong creative reputation and a similar emphasis on bold branding work for category-leading clients.
• lg2: Quebec-based independent creative agency operating across brand strategy, advertising and digital experiences. Comparable independent-agency model and multi-disciplinary service mix, although larger in scale and centered in Montreal rather than Western Canada.
• Arcane: Canadian digital and creative agency with similar in-house capabilities across strategy, branding and digital production. Comparable in size, mid-market positioning and Canadian cultural-sector client base.

Regional players

• Sid Lee: Montreal-headquartered creative agency with full-service brand, digital and content offerings. Comparable in service breadth and creative reputation, but anchored in Eastern Canada and now part of a global network, giving it broader geographic reach than Relish.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RelishNewBrandExperience
• LinkedInlinkedin.com/company/relish-new-brand-experience
• Instagraminstagram.com/relishideas

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Relish Ideas