Mimo Live Sales
Mimo Live Sales is a São Paulo-based B2B SaaS company, founded in 2020, that provides a white-label live commerce platform enabling Latin American brands and retailers to embed real-time video shopping experiences directly into their own websites and mobile applications, with integrated support for major e-commerce platforms and managed pre-, during-, and post-live services.
- Company typePrivate
- Founded2020
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Mimo Live Sales does
Mimo Live Sales is a São Paulo, Brazil-based B2B SaaS company founded in 2020 that operates a white-label live commerce platform enabling consumer brands and retailers to embed real-time video shopping experiences directly into their own websites and mobile applications. The platform integrates natively with major e-commerce systems including Magento, Shopify, VNDA, and Vtex, and allows shoppers to enter live streams, interact via chat, view product details, and complete purchases without leaving the live experience. According to the company, its frictionless conversion experience averages 10% (reaching up to 30% in some segments) compared to roughly 1.6% for traditional e-commerce.
The product architecture combines the core embed technology with a suite of managed services: pre-live planning (product selection, scripting, FOMO triggers, disclosure strategy, templates), during-live execution by Mimo's live commerce specialists, and post-live analytics reporting. An online training course on how to sell via live streaming extends the offering into team enablement. The platform is operated in multiple countries and languages (Portuguese, English, Spanish, Portugal-Portuguese). Named enterprise customers visible on the company's website are concentrated in retail (Zissou, Khelf, Blue Bird), and the company cites strategic partnerships with influencer agencies (Mynd, Sato Rahal), production and marketing partners, and accelerator programs including Scale Up, Future Female, Web Summit, and SXSW. AWS is listed as a cloud infrastructure business partner.
Mimo monetizes through subscription-based platform fees combined with professional services delivered across the live commerce lifecycle, with quote-based pricing on multi-year contracts tailored to brand requirements and service level. The company received a Pre-Series A round in May 2023 from LW Ventures (Locaweb) and Cencosud Ventures to enhance its technology, expand product offerings, and support international operations. Mimo is co-founded by Ilan Vasserman and Paula Proushan, operates with 11–50 employees, and is privately held.
Mimo Live Sales firmographics
Firmographics- Name
- Mimo Live Sales
- Legal name
- MIMO LIVE SALES
- Website
- https://mimo.com.br
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mimo Live Sales is a São Paulo-based B2B SaaS company, founded in 2020, that provides a white-label live commerce platform enabling Latin American brands and retailers to embed real-time video shopping experiences directly into their own websites and mobile applications, with integrated support for major e-commerce platforms and managed pre-, during-, and post-live services.
- Ownership category
- akta.pro rank
Mimo Live Sales industry classification
Industry- Product category
- Live Commerce Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Broadcasting and Content Providers (516)
- akta.pro primary industry
- Live Shopping & Commerce Streaming Platforms (MPACACAD)
- akta.pro secondary industries
- Social Commerce & Livestream Shopping Platforms (BPAMAGAJ), Live Shopping Platforms (CRAFANAD)
Keywords
Where Mimo Live Sales is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Mimo Live Sales business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Live Commerce Platform Subscription: SAAS platform providing embed whitelabel live commerce technology for brands to conduct real-time video shopping on their websites and apps. The platform includes integration capabilities, chat functionality, and analytics tools.
- Professional Services (Full Service): Comprehensive support including pre-live planning, live production execution with live commerce experts, and post-live analytics and consulting services to help brands maximize their live commerce results
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom enterprise pricing based on brand requirements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Mimo Live Sales product offering
Product offeringCore offering
Mimo Live Sales provides a white-label SaaS live commerce platform that brands and retailers embed directly into their own websites and mobile applications, enabling real-time video shopping with in-stream chat, product details, and purchase capability. The platform integrates natively with major e-commerce systems (Magento, Shopify, VNDA, Vtex) and is sold alongside a full-service layer covering pre-live planning, expert live execution, and post-live analytics.
Product overview
Mimo Live Sales offers a unified Live Commerce SaaS platform consisting of a core whitelabel embed technology (Mimo Live Commerce Platform) complemented by a suite of managed services. The product architecture combines the intelligent live commerce platform with integrated solutions including Pre-Live consulting services, During-Live expert facilitation by Latin America's top live commerce professionals, Post-Live data analytics and reporting, and an online training course on how to sell via live streaming. Brands can choose to use the standalone technology platform or engage Mimo's full-service team for end-to-end live commerce execution.
Differentiator
Problem solved
Functional benefit
Products and services
- Mimo Live Commerce Platform White-label SaaS platform that brands and retailers embed into their own websites and mobile applications to enable real-time video shopping, with integrated chat, product detail views, and in-stream purchase. Supports native integrations with Magento, Shopify, VNDA, Vtex, and custom e-commerce solutions.
- Full Service Live Commerce (Pre-Live, During-Live, Post-Live) End-to-end managed live commerce service for brands, covering pre-live planning (product selection, scripts, FOMO triggers, disclosure strategy, templates), during-live execution by Latin American live commerce experts, and post-live data reporting that goes beyond sales information to inform future sessions.
- Live Commerce Training Course Online course that trains brand teams on how to sell via live streaming, covering best practices and methodologies for live commerce success and enabling brands to operate their own live events.
Quantifiable outcome
- 10% average conversion rate reaching up to 30% in some segments compared to 1.6% for traditional e-commerce
Companies that use Mimo Live Sales
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles1 record
Mimo Live Sales technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
Mimo Live Sales partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- MyndminorInfluencer agency partnership offering differentiated values and pricing for Mimo customers. Mynd provides influencer marketing expertise and talent for live commerce events.
- Sato RahalminorInfluencer agency partnership offering differentiated values and pricing for Mimo customers. Sato Rahal provides influencer marketing expertise and talent for live commerce events.
- Scale UpminorAccelerator program that Mimo has been scaled by, providing mentorship, networking, and growth support.
- Future FemaleminorAccelerator/network program for female entrepreneurs that Mimo has been scaled by.
- Web SummitminorMajor technology conference where Mimo has participated, gaining exposure and building brand awareness.
- SXSWminorAustin-based technology, music, and film festival where Mimo has participated, gaining exposure and building brand awareness.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Mimo Live Sales competitors and assessment
Company assessmentDirect peers
- Livescale: Live commerce and shoppable video platform for brands and retailers. Directly comparable offering — embeddable live shopping with chat, product cards, and checkout on the brand's own site.
- Bamboo: Brazil-based live commerce SaaS platform offering shoppable livestream experiences for brands. Directly comparable to Mimo on geography, target customer (Latam brands/retailers), and core product (embeddable live shopping).
- Firework: Global shoppable video and live commerce platform used by brands and retailers. Comparable as a direct competitor providing white-label live shopping embedded on brand sites, though at a larger global scale.
Others
- Obsess: Immersive 3D and virtual shopping experiences for brands. Adjacent rather than direct — serves overlapping retail brand customers seeking differentiated online shopping experiences, but focuses on virtual stores rather than livestream commerce.
Emerging players
- NTWRK: Live shopping-focused marketplace and platform partnering with brands and creators. Overlaps with Mimo in live commerce creator activations and brand live events, though runs a marketplace rather than embed SaaS.
- Channelize: Live shopping and video commerce SaaS for Shopify and other platforms. Comparable white-label live shopping functionality for retail brands, overlapping with Mimo's Shopify-integrated offering.
- Buywith: Shoppable video and live commerce platform enabling brands to add live and recorded shoppable video on their e-commerce sites. Comparable embedded live shopping use case for brands and retailers.
Broad incumbents
- Whatnot: Larger live shopping marketplace primarily for collectibles and consumer goods. Comparable live commerce mechanics, but operates its own marketplace rather than the white-label embedded SaaS model that Mimo sells.
- Shopify Live: Shopify's native live shopping capability for merchants on its platform. Competes with Mimo's Shopify integration by offering live commerce as a native feature, potentially disintermediating third-party platforms.
- Amazon Live: Amazon's native livestream shopping experience for sellers on its marketplace. Represents the incumbent alternative for live commerce and a competitive threat if brands prefer walled-garden audiences over embedded experiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mimo Live Sales social profiles
Digital presenceMimo Live Sales financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mimo Live Sales leadership team
Management profileNumber of profiles
Profiles2 records
Mimo Live Sales funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mimo Live Sales M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mimo Live Sales
What does Mimo Live Sales do?
Mimo Live Sales provides a white-label SaaS live commerce platform that brands and retailers embed directly into their own websites and mobile applications, enabling real-time video shopping with in-stream chat, product details, and purchase capability. The platform integrates natively with major e-commerce systems (Magento, Shopify, VNDA, Vtex) and is sold alongside a full-service layer covering pre-live planning, expert live execution, and post-live analytics.
Is Mimo Live Sales a public or private company?
Mimo Live Sales is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mimo Live Sales founded?
Mimo Live Sales was founded in 2020. It employs 11 to 50 people.
Where is Mimo Live Sales based?
Mimo Live Sales is headquartered in São Paulo, Brazil, in the Latin America region.
How does Mimo Live Sales make money?
Two revenue lines are on record. Live Commerce Platform Subscription is the primary driver. The others are professional Services (Full Service).
Who are Mimo Live Sales's main competitors?
Direct peers on record are Livescale, Bamboo and Firework. Obsess is listed as an others. Emerging players are NTWRK, Channelize and Buywith. Broad incumbents are Whatnot, Shopify Live and Amazon Live.
Does Mimo Live Sales have an API?
No public API is recorded for Mimo Live Sales.
What industry is Mimo Live Sales in?
Mimo Live Sales's product category is Live Commerce Software. Its primary akta.pro industry code is MPACACAD, Live Shopping & Commerce Streaming Platforms, with a secondary code of BPAMAGAJ, Social Commerce & Livestream Shopping Platforms. Its NAICS code is 5162.