Fresh Food Company

What Fresh Food Company does

Fresh Food Company is a private, for-profit distributor of fresh fruits and vegetables headquartered in Riyadh, Saudi Arabia. The firm supplies both organic and conventional produce, serving two distinct end-markets: foodservice operators (such as hotels, restaurants, and caterers) and retail channels. With a headcount of 51–100 employees and a single disclosed operating base in Riyadh, the company operates as a mid-sized player within the Kingdom's fresh produce supply chain. The dual organic-and-conventional product range suggests a positioning strategy that spans premium health-conscious segments and mainstream volume demand, allowing the company to address both differentiated and commodity tiers of the market.

Operationally, the company's website (fs-fresh.com) is listed as its digital presence, though the source material for that URL resolves only to a verification/loading page with no substantive corporate disclosures, product catalogue, customer references, or operational details. No sourcing geography, supplier base, fleet/logistics footprint, warehousing capacity, certifications (e.g., GLOBALG.A.P., organic accreditation), pricing model, customer count, or revenue figure is provided in the input data. Likewise, no management team, ownership structure, funding history, or strategic transaction record is disclosed.

The business model is straightforward fresh-produce distribution: revenue is presumably generated through margin on the sale of fruits and vegetables to foodservice and retail buyers, with the organic/conventional split functioning as a vertical and pricing-axis differentiator. However, the absence of pricing data, channel mix, contract structures, or any financial disclosure means that revenue mechanics, customer concentration, and unit economics cannot be substantiated from the supplied information. The overall evidentiary base is thin, and any deeper characterization of operational scale, competitive position, or strategic direction would require additional primary-source research.

Name

Fresh Food Company

Website

https://fs-fresh.com

Company type

Private

Headcount range

51–100 employees

Short description

Fresh Food Company is a Riyadh, Saudi Arabia-based distributor of fresh fruits and vegetables, supplying both organic and conventional produce options to foodservice operators and retail customers across the Kingdom.

Ownership category

akta.pro rank

Product category

Fresh Produce Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Fresh Produce Wholesale Distribution (CRAOAAAC)

akta.pro secondary industries

Fresh Fruit Wholesale (AFAIACAA), Fresh Vegetable Wholesale (AFAIACAB), Fresh Organic Produce Wholesale (AFAIAJAA), Natural & Organic Foods Distribution (CRAOABAH)

Keywords

• Fresh produce distribution
• Fruit and vegetable supply
• Organic food distribution
• Foodservice produce supply
• Retail produce distribution

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Core offering

Fresh Food Company distributes fresh fruits and vegetables, offering both organic and conventional produce options to foodservice operators and retail customers in Saudi Arabia. The company acts as a wholesale distributor serving the food supply chain in the Riyadh market and surrounding region.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Fruits Distribution of fresh fruits in both organic and conventional varieties, supplied to foodservice operators and retail customers in Saudi Arabia.
• Fresh Vegetables Distribution of fresh vegetables in both organic and conventional varieties, supplied to foodservice operators and retail customers in Saudi Arabia.

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Savola Group: Saudi food conglomerate with retail and foodservice operations (including Panda retail) that sources large volumes of fresh produce; competes indirectly as a customer/competitor for fresh-produce distribution in KSA.
• Fresh Del Monte Produce: Global producer and distributor of fresh fruits and vegetables with established Middle East distribution; comparable product category (fresh produce) though operating at significantly larger scale and geographic reach.
• NADEC (National Agricultural Development Company): Large Saudi agricultural and food company with dairy, fresh juice, and crop operations that competes for retail and foodservice fresh-produce and chilled-food shelf space; broader incumbent but overlapping customer base.
• Almarai: Largest vertically integrated food and beverage company in the Middle East with extensive cold-chain distribution into Saudi retail and foodservice; competes for the same buyer relationships though at far greater scale.
• Dole plc: Worldwide fresh-produce grower-distributor serving retail and foodservice globally including the Middle East; directly comparable in product mix (fresh fruit and vegetables) but far larger and more diversified.
• Greenyard: European-headquartered fresh, frozen, and prepared produce supplier with long-standing Middle East foodservice customers; comparable fresh-produce distribution model and channel mix.

Direct peers

• Tanmiah Food Company: Saudi-listed poultry and fresh-food processor/distributor serving foodservice and retail across the Kingdom; comparable in its Saudi fresh-food distribution footprint and dual retail/HORECA exposure.
• Wafra International Holding: Riyadh-based food and beverage group distributing fresh and chilled products to Saudi retailers and foodservice; directly comparable as a regional fresh-food distributor serving similar customers.

Regional players

• Almunayes Trading Company: Kuwait-based fresh fruits and vegetables importer and distributor serving regional HORECA and retail; comparable fresh-produce wholesale model focused on the Gulf foodservice channel.
• Barakat Quality Vegetables & Fruits: UAE-based fresh-produce supplier distributing organic and conventional fruits and vegetables to GCC retailers and foodservice; directly comparable in product mix (organic + conventional fresh produce) and Gulf foodservice/retail focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/freshfoodcompany

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresh Food Company