VR Green Farms

What VR Green Farms does

VR Green Farms is a Southern California-based direct-to-consumer gourmet food and specialty merchandise company. Founded in 2009 in San Clemente, California by co-owners "Barry" and "Berry" (the "Bee Brothers"), the company is now headquartered in Dana Point, CA and operates as a privately held, bootstrapped business with 11-50 employees. Its core assortment consists of flavored honeys (Mango, Wildflower, Habanero), California extra virgin olive oils, and Italian balsamic vinegars, supplemented by themed gift boxes, recipe eBooks, and branded collectibles.

The company sells exclusively through a Shopify-powered e-commerce storefront (vrgreenfarms.com) accepting standard card and Shop Pay methods. It has built a portfolio of registered sub-brands — HoneyBall (MLB-licensed honey in 10 team brands), Baseball Legends (Mickey Mantle, Tony Gwynn, Hank Aaron, Dave Roberts), Route 66 Centennial (commemorative EVOO/vinegar in collectible gas-pump bottles), Farm Chef (culinary gift sets), and Hopedale Village (a climate-change-themed children's storybook IP with plush characters, stickers, and cards). Honey is sourced from a local Southern California partner in Santa Clarita and Riverside County; olive oils are sourced from California San Joaquin Valley Mission olive growers (a relationship described as 33+ years).

The business model is one-time e-commerce unit sales priced between $2.95 and $39, with no subscription or recurring-revenue component disclosed. Customer segments span gourmet food enthusiasts, MLB fans and collectors, parents of young children, and gift shoppers, served through a single US-domestic channel. There is no B2B, wholesale, or international distribution, no external institutional ownership, and no disclosed revenue. The strategic posture is that of a niche, founder-led lifestyle brand diversifying its catalog through themed collections and licensed IP rather than scaling through capital or geographic expansion.

Name

VR Green Farms

Legal name

VR Green Farms

Website

https://vrgreenfarms.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

VR Green Farms is a Southern California direct-to-consumer gourmet food and specialty merchandise company selling flavored honeys, olive oils, balsamic vinegars, and themed gift collections via Shopify to gourmet enthusiasts, baseball fans, parents, and gift shoppers.

Ownership category

akta.pro rank

Product category

Specialty Gourmet Foods

NAICS

Specialty Food Retailers (4452), Other Specialty Food Retailers (44529), Hobby, Toy, and Game Retailers (459120)

SIC

Retail-Food Stores (5400), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro industry

PRIMARYCRAHAGAG

Gourmet & Fine Food Stores

Consumer Products & Retail/Grocery & Food Retail/Specialty Food Stores (Deli, Cheese, Gourmet, Bakery)

Keywords

• Artisan honey products
• Gourmet olive oils
• Flavored specialty foods
• Themed gift boxes
• MLB collectible merchandise

Headquarters

HQ city

Dana Point

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Others, Personnel, Marketing or Sales

Revenue model

1. E-commerce Product Sales: Direct-to-consumer sales of gourmet food products including flavored honeys, olive oils, balsamic vinegars, gift boxes, and specialty items through their Shopify e-commerce website.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

VR Green Farms sells direct-to-consumer specialty gourmet food products centered on flavored honeys (Mango, Wildflower, Habanero), California extra virgin olive oils, and Italian balsamic vinegars, packaged in collectible squeeze bottles and gift boxes. The company also markets themed collections including MLB team-licensed HoneyBall products, Baseball Legends items, Route 66 Centennial commemorative bottles, and the Hopedale Village children's storybook and character merchandise line. Sales occur primarily through the company's Shopify e-commerce site shipping within the United States.

Product overview

VR Green Farms is a Southern California gourmet food company offering a portfolio of specialty food products centered around honey, olive oils, and balsamic vinegars. The core product line includes flavored honeys (Mango, Wildflower, Habanero), Extra Virgin Olive Oils (Classic, Lemon Infused), and Balsamic Vinegars (Classic Italian, Orange Infused). The company operates several sub-branded collections: the HoneyBall Baseball Collection featuring MLB team-branded products; the Baseball Legends Collection honoring Hall of Famers Mickey Mantle, Dave Roberts, Tony Gwynn, and Hank Aaron; the Route 66 Centennial Collection celebrating the historic highway's 100th anniversary; and the Hopedale Village Collection offering children's fairy tale merchandise including books, stuffed animals, and stationery themed around climate change characters. Products are primarily sold through the company's Shopify e-commerce platform in Dana Point, CA.

Differentiator

Problem solved

Functional benefit

Brands

• Hopedale Village: Climate change-themed fairy tale brand featuring characters Brewster the Rooster, Priscilla the Perfect Pig, and Howard the Coward Cow. Includes storybook, stuffed animals, stickers, and Hopedale-themed gourmet products.
• HoneyBall
• Baseball Legends
• Route 66 Centennial
• Farm Chef

Products and services

• Mango Honey Squeeze Bottle Flagship 12 oz squeeze bottle of local Southern California sage honey infused with natural mango flavor, sold for personal culinary use and as a gift.
• Natural Wildflower Honey Squeeze Jar All-natural raw wildflower honey harvested in Santa Clarita and Riverside County, California, sold in a squeeze jar for culinary and gift use.
• Hot Habanero Honey Squeeze Bottle 12 oz squeeze bottle combining habanero heat with natural honey for a spicy-sweet flavor profile.
• Route 66 Gourmet Centennial Classic EV Olive Oil 18 oz of California-harvested extra virgin olive oil in a collectible vintage gas-pump bottle commemorating Route 66's centennial.
• Route 66 Gourmet Centennial Lemon Infused Olive Oil 14 oz of California-harvested lemon-infused extra virgin olive oil in a vintage Route 66 centennial bottle.
• Dave Roberts Classic Balsamic Vinegar Classic syrupy balsamic vinegar imported from Modena, Italy, with a Dodgers-themed Dave Roberts label.
• Dave Roberts Orange Infused Balsamic Vinegar Orange-infused balsamic vinegar from Modena, Italy, with citrus accent for salads and marinades, sold with a Dave Roberts label.
• VRGF California Extra Virgin Olive Oil Gift Box Gift set with 12 oz squeeze bottles of Classic and Lemon Infused extra virgin olive oils from California San Joaquin Valley Mission olives.
• Farm Chef 3-Jar Classic Honey Collection Gift Box Premium gift box containing three 12 oz squeeze jars of Mango, Habanero, and Wildflower honey.
• Farm Chef Caprese Salad Kit Three-jar gift set of 4 oz Lemon Infused Olive Oil, Orange Infused Balsamic Vinegar, and Italian Seasoning in a 6x4.75x2.375 inch gift box.
• HoneyBall Baseball Collection MLB team-branded honey products featuring Dodgers, Yankees, Padres, Giants, Braves, Cubs, Cardinals, Mets, Red Sox, and Angels logos in 18 oz squeeze jars.
• Baseball Legends Collection Collection of products featuring baseball Hall of Famers Mickey Mantle, Tony Gwynn, Hank Aaron, and manager Dave Roberts across honey, olive oil, and balsamic vinegar variants.
• Hopedale Village Collection Climate change themed fairy tale product collection featuring characters Brewster the Rooster, Priscilla the Perfect Pig, and Howard the Coward Cow, including stuffed animals, books, honey, stickers, and friendship cards.
• Hopedale — A Tale of Climate Change Book 60-page 8x8 square illustrated storybook for second and third grade readers about solving the mystery of missing trout in Hopedale Village.
• Hopedale Village Character Stuffies 10-12 inch stuffed animal toys of Hopedale Village characters Brewster, Priscilla, and Howard made with soft child-safe materials for ages 5-8.
• VRGF FarmChef Recipe eBook 50-page digital recipe book with over 40 VRGF FarmChef recipes using fresh produce, flavored honeys, EVOO, and balsamic vinegars, including homemade pizza recipes.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Local California Honey ProducercoreOthersVR Green Farms partnered with a local California honey producer to create their signature Mango and Wildflower flavored honeys. The honey is sourced from local Southern California, harvested in Santa Clarita north of Los Angeles and in Riverside County.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Pompeian: Mass-market olive oil, balsamic, and specialty vinegar brand distributed in grocery and club channels. Overlaps with VR Green Farms on EVOO and balsamic categories, though at mass-market price points and scale.
• Colavita USA: Established Italian olive oil and balsamic vinegar brand with broad retail distribution and a smaller DTC gift business. Comparable on EVOO and balsamic product lines and on gift-basket retail format.
• California Olive Ranch: Largest U.S. producer of California extra virgin olive oil, selling through grocery, club, and DTC channels. Overlaps with VR Green Farms on California-sourced EVOO category, though at a much larger grocery-distributed scale.
• Williams-Sonoma: Large multi-category gourmet and kitchen retailer with a deep DTC e-commerce site, private-label olive oils, vinegars, and honey gifts. Comparable on premium gourmet DTC merchandising and gift-basket category leadership.
• Harry & David: Iconic mail-order and DTC gift fruit-and-gourmet food company running seasonal gifting calendars. Overlaps on gourmet gift boxes, holiday-driven demand cycles, and curated multi-product DTC merchandising.

Direct peers

• Stonewall Kitchen: Specialty gourmet food brand selling premium sauces, jams, honey, oils, and gift baskets through DTC e-commerce and specialty retail. Comparable in multi-category gourmet assortment, gift-box emphasis, and high-SKU brand-extension strategy.
• Savannah Bee Company: Specialty honey brand selling flavored and varietal honeys direct-to-consumer through its own e-commerce site and retail stores. Closely comparable on product category (flavored honey squeezebottles), DTC-first model, and gift-box positioning.
• Bee Raw: Premium varietal honey DTC brand with curated gift sets and tasting flights sourced from U.S. apiaries. Overlaps with VR Green Farms on premium U.S.-sourced honey, squeeze-bottle packaging, and gift-giving positioning.

Emerging players

• Fat Toad Farm: Small-batch goat's milk caramel and honey producer sold direct-to-consumer and through specialty food stores. Comparable as a small-batch flavored-honey/syrup DTC operator targeting gourmet and gift segments.
• Nate's Honey: Smaller U.S. varietal honey DTC brand with squeezebottle packaging and limited flavors. Direct category overlap with VR Green Farms' flavored honey line and comparable e-commerce-only go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vr-green-farms

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VR Green Farms