Beerze Bulten

What Beerze Bulten does

Beerze Bulten is a privately held, family-owned 5-star vacation park and campsite located in Beerze, in the Overijssel Vechtdal region of the Netherlands, founded in 1949 by Gerrit-Jan Hagedoorn Senior and currently operated by the third generation of the Hagedoorn family (Gerrit-Jan Hagedoorn and Johanneke, who took over in 2012). The company runs a single integrated resort site offering overnight stays on a range of camping pitches (Comfortplaats Compact through premium Comfortplaats met Privé Sanitair) and a portfolio of rental accommodations including the Wikkelhouse, Wikkelhouse XL, Wikkelhouse Duo, Youpi! Lodge, Vechtglamping Lodge, Bungalow, Heuvel Lodge, Trek-in, Familiehuis de Jeneverbes, Boerderij de Vechtvallei, and Summer Lodge units. Pricing is per-unit, season-dependent, with peak summer rates higher than shoulder season, and stays range from short weekend breaks to multi-night family vacations.

The park's on-site facilities include the Giga Konijnenhol indoor play paradise (relaunched in March 2024 around the Beerze Bulten Land storytelling theme), a subtropical swimming paradise, Beerze Bowling, Wellness & Sauna complex (with a salt cave positioned as the first in the Netherlands), beauty salon, Brasserie de Hagehorst restaurant, Bultje's Eetkamer, a covered Theater van de Toekomst (opened April 2024), a fitness center, and a year-round animation and theater program. Operations are supported by a digital layer comprising the Booking Experts reservation platform (powering beerzebulten.nl), the Beerze Bulten mobile app (iOS/Android) with digital key sharing and selfie-based facility access, and the Mijn Beerze Bulten guest portal.

The business generates revenue across multiple streams: overnight accommodation (largest contributor), day-visitor experiences (swimming, Giga Konijnenhol, bowling, wellness), group and school-trip packages (starting from €13.95 per child), children's birthday party packages, food and beverage, activity rentals (bike, canoe, sauna, salt cave), and wellness/beauty services. Distribution is direct-to-consumer via website, app, phone, and walk-in reception, supplemented by listings on ANWB, Pincamp (ADAC), and an affiliate program; the company serves primarily Dutch families with secondary international reach through dedicated German and English websites. The park holds ANWB 5-sterren status, ANWB Fijnste Familiecamping van het Jaar 2026, ADAC Superplatz 2026, and Green Key certification, supported by 3,800+ guest reviews averaging 9.1/10.

Name

Beerze Bulten

Legal name

Beerze Bulten

Website

https://beerzebulten.nl

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

51–100 employees

Short description

Beerze Bulten is a family-owned, 5-star Dutch vacation park in the Overijssel Vechtdal offering camping pitches, rental accommodations, an indoor play paradise, swimming, bowling, wellness, F&B, and theater for families and day visitors, with multi-channel direct booking.

Ownership category

akta.pro rank

Product category

Family Vacation Park Services

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (72121), RV (Recreational Vehicle) Parks and Campgrounds (721211), Recreational and Vacation Camps (except Campgrounds) (721214), All Other Traveler Accommodation (721199)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

akta.pro secondary industries

Treehouses & Canopy Stays (THAMADAC), Mountain & Wilderness Lodges (THAAAHAE), Large Group & Event-Friendly Homes (THAMAAAM)

Keywords

• Family holiday park
• Camping and glamping
• Vacation accommodations
• Indoor play facilities
• Wellness and recreation

Headquarters

HQ city

Beerze

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Camping and Accommodation Stays: Core revenue from overnight stays on camping pitches (80-140 m²) and rental accommodations (bungalows, glamping lodges, group accommodations for 2-16 persons). Multiple pitch types from budget Comfortplaats Compact to premium Privé Sanitair options. Accommodation types include Wikkelhouse, Bungalow, Youpi! Lodge, Vechtglamping Lodge, Heuvel Lodge, Trek-in, Familiehuis de Jeneverbes, and Boerderij de Vechtvallei.
2. Day Visitor Experiences: Day trip tickets and packages for swimming, playing (Giga Konijnenhol), bowling, wellness, and combination tickets. Children's parties, school trips, and group events. Revenue from entrance fees and activity packages.
3. Wellness and Beauty Services: Sauna access (€15/person/session), salt cave sessions (€5/person), beauty treatments using Comfort Zone products, massage services, and all-in wellness passes for unlimited access during stay.
4. Food and Beverage: Brasserie de Hagehorst restaurant serving lunch and dinner, Bultje's Eetkamer for takeaway in Giga Konijnenhol, room service through accommodations. Youpi! Bier branded beer on tap and bottle.
5. Activity Rentals and Lessons: Revenue from bike rental, canoe rental along the Vecht river, bowling (per lane per hour), swimming lessons at Zwemschool Beerze Bulten, fitness and group classes.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Beerze Bulten operates a 5-star family vacation park in the Dutch Vechtdal region, providing overnight stays on camping pitches and a diverse range of themed rental accommodations (from Wikkelhouse and glamping lodges to large family houses). Guests also access on-site recreational facilities including an indoor play paradise, subtropical swimming complex, bowling, wellness and sauna, beauty salon, restaurant, animation and theater programs, fitness, and bike and canoe rentals, with day visitor tickets available for non-staying guests.

Product overview

Beerze Bulten is a 5-star vacation park and campsite in the Overijsselse Vechtdal, Netherlands, founded in 1949. The company operates a dual offering: camping pitches (including Comfortplaats variants with options for pets and private sanitary) and rental accommodations (ranging from Wikkelhouse, Youpi! Lodge, Vechtglamping Lodge, Bungalow, Heuvel Lodge, Trek-in, to larger Familiehuis de Jeneverbes and Boerderij de Vechtvallei). The park features extensive facilities including Giga Konijnenhol (indoor play paradise), Zwemparadijs (swimming paradise), Beerze Bowling, Wellness & Sauna, Beautysalon, Brasserie de Hagehorst restaurant, Animatie & Theater, and fitness. Day visitors can enjoy swimming, playing, bowling, birthday parties, and wellness treatments. The Beerze Bulten App and Mijn Beerze Bulten guest portal provide digital services for reservations, activity booking, and keyless entry.

Differentiator

Problem solved

Functional benefit

Products and services

• Camping Pitches (Kampeerplaatsen) Overnight camping pitches in sizes from 80 to 140 m² for 2 to 6 persons, including Comfortplaats Compact, Comfortplaats, Comfortplaats met Huisdier, Comfortplaats Royaal, Comfortplaats met Privé cabine, and Comfortplaats met Privé Sanitair, equipped with electricity, TV connection, and access to luxury sanitary buildings.
• Wikkelhouse ANWB-awarded 4-person themed rental accommodation with air conditioning (cooling and heating), insulation, and flatscreen TV.
• Wikkelhouse XL Extended 4-person themed Wikkelhouse variant, also awarded 'Most Special Rental Accommodation 2023' by ANWB, and includes a hammock.
• Wikkelhouse Duo 6-person Wikkelhouse variant introduced in 2024, featuring a stone barbecue and dishwasher.
• Youpi! Lodge Insulated 6-person atmospheric lodge with central heating and gas fireplace.
• Vechtglamping Lodge 6-person glamping lodge with dishwasher and air heating.
• Bungalow Detached 6-person bungalow located in a forested environment, with stone barbecue, insulation, and central heating.
• Heuvel Lodge 4-person lodge with stone barbecue and floor heating.
• Trek-in Insulated 4-person accommodation with central heating.
• Familiehuis de Jeneverbes Large 16-person family house with stone barbecue, designed for multi-generational gatherings.
• Boerderij de Vechtvallei Farmhouse rental available for 6 and 12-16 persons, featuring stone barbecue and wood stove.
• Summer Lodge Lodge accommodation available in 5-person and 6-person versions, with dishwasher and air conditioning.
• Giga Konijnenhol Indoor Play Paradise Unique underground-themed indoor play paradise housing Bultje's Eetkamer takeaway restaurant, four bowling lanes with glow-in-the-dark effects, laser lights, lounge area, and play zones themed around the Beerze Bulten Land storytelling concept (renovated March 2024).
• Zwemparadijs Swimming Paradise Subtropical swimming complex with indoor and outdoor pools, Adventure Island, light-effect water slides, heated pools, toddler pool, splash park, and Giga Spetterpark.
• Beerze Bowling Bowling facility with four lanes featuring glow-in-the-dark effects, laser lights, crocodile ball guides, and bumper options per player.
• Wellness & Sauna Wellness facility featuring Finnish, Bio, Steam, and Infrared saunas, the first salt cave in the Netherlands, a relaxation room, and rooftop terrace, offering treatments and an all-in wellness pass for unlimited access during stays.
• Beautysalon Beauty salon for men, women, and children offering facials, body treatments, beauty treatments, relaxation massages, and special arrangements using Italian premium Comfort Zone products.
• Brasserie de Hagehorst On-site family restaurant serving lunch and dinner with children's menu and a play corner, featuring a spacious terrace with playground.
• Animatie & Theater Year-round animation program with daily activities and theater shows, including musicals featuring professional actors and the Bultje the rabbit mascot, performed in the covered Theater van de Toekomst outdoor theater.
• Beerze Bulten Mobile App Mobile app for iOS and Android providing facility information, opening hours, reservation management, activity booking, restaurant reservations, food ordering, rentals, map navigation, digital key sharing, door opening, and selfie-based access control for park facilities.
• Mijn Beerze Bulten Guest Portal Online guest account portal allowing visitors to view reservation status, make iDEAL payments, modify booking data, and book upgrades.
• Fitness en Groepslessen Professional fitness center offering equipment-based fitness, figure training, and group classes, optionally guided by a coach.
• Kanoverhuur (Canoe Rental) Canoe rental service for guests to explore the Vecht river, including trips to Ommen.
• Fietsverhuur (Bicycle Rental) Bicycle rental service for guests.
• Kinderfeestjes (Children's Birthday Parties) Children's birthday party packages including Giga Konijnenhol Party, Swimming Party, Bowling Party, and Mermaid Party.
• Schoolreisjes (School Trips) School trip day packages starting from €13.95 per child, including Giga Konijnenhol play, theater show, fries and snacks, and beverages, with supervised activities for groups of 30 to 100 children.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Booking ExpertscoreTechnology or IntegrationReservation system provider powering the online booking functionality on beerzebulten.nl. Provides the technical infrastructure for real-time availability, booking management, and payment processing.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Regional players

• Knaus Camping / KNAUS Tabbert: German-based premium camping brand and operator (KNAUS Tabbert) with strong presence in DACH region. Directly comparable in the family camping/glamping segment Beerze Bulten targets, especially given its German customer base and ADAC Superplatz recognition.

Direct peers

• Vacansoleil: European camping and mobile home operator with strong presence in the Netherlands. Directly comparable in the family camping segment, offering camping pitches and rental accommodations at holiday parks across Europe with similar activity amenity mixes.
• Europarcs: Fast-growing Dutch holiday park operator with multiple 4-5 star family parks across the Netherlands. Closest direct competitor in the Dutch family holiday park category, often with similar accommodation mixes (bungalows, glamping, camping) and amenity packages including indoor pools and playgrounds.
• TopParken: Dutch holiday park operator with multiple family parks across the Netherlands. Comparable in offering family camping, glamping accommodations, and indoor facilities like pools and playgrounds. Targets a similar mid-market family segment.
• Molecaten: Dutch family-owned holiday park chain (10+ parks) with similar heritage, 5-star ANWB ratings, and family-oriented positioning. Closest mid-sized peer in terms of ownership structure and target demographic, with comparable camping-focused and glamping accommodations.
• Ardoer / Anwb Camping partner network: Network of independent Dutch family camping and holiday parks listed on ANWB Camping platform alongside Beerze Bulten. Directly comparable 5-star ANWB-rated family parks with camping pitches, rental accommodations, and family recreation amenities.

Broad incumbents

• Landal GreenParks: Largest holiday park operator in the Netherlands with ~90 parks across multiple countries. Operates similar family-oriented holiday parks with diverse accommodation types, indoor play facilities, and pool amenities. Beerze Bulten competes for the same Dutch family vacation segment but on a single-site basis versus Landal's multi-site, scaled portfolio.
• Pierre & Vacances (Center Parcs owner): Parent of Center Parcs and major European vacation residence operator. Relevant peer as the institutional owner of a direct competitor; signals the consolidation path Dutch family parks like Beerze Bulten may eventually face.
• Roompot: Major Dutch holiday park and coastal resort operator with dozens of parks across the Netherlands, Belgium, and Germany. Competes head-to-head with Beerze Bulten for Dutch family vacations, offering comparable mix of camping, bungalows, and indoor recreation facilities.
• Center Parcs: Premium European holiday park chain with multiple forest locations in the Netherlands, Belgium, Germany, and France. Directly comparable in offering (cottages, indoor subtropical pools, indoor play worlds, family activities). Serves the same Dutch/German family nature-immersion segment that Beerze Bulten targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/beerzebulten
• LinkedInlinkedin.com/company/beerzebulten

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beerze Bulten