The bagel Co.

What The bagel Co. does

The Bagel Co (The Bagel Co A/S, CVR 25500482) is a Danish food company founded in 1997, headquartered in Hellerup in the Copenhagen area. The company produces and delivers bagel sandwiches, salads, and beverages, with a stated focus on corporate meeting catering for office-based clients across Denmark. It is a small operation of 11–50 employees and has been in continuous operation for more than 25 years with no disclosed external funding, M&A activity, or patent portfolio.

The core offering consists of eight bagel sandwich varieties priced at DKK 75 per sandwich, complemented by four salads and a beverage selection. The company has added a retail extension branded "BagelCo at home," which sells unbaked bagels and cream cheese directly to consumers. Ordering is handled through direct phone/email contact and an e-commerce storefront built on Shopify, with payment processing via ePay Gateway and analytics via Google Analytics. The website is operated by Emily's Urban ApS (CVR 44438593) and was designed by Rocket Online.

The commercial model is direct-to-business and direct-to-consumer within Denmark. The primary go-to-market is corporate meeting and event catering, with delivery coverage extending throughout the country. No named customer logos, enterprise contracts, or volume-based pricing tiers have been disclosed, and the company's revenue, headcount history, and customer count are not publicly reported. No AI/ML, proprietary technology, or platform integrations beyond standard e-commerce tooling are evident in the available material.

Name

The bagel Co.

Legal name

The Bagel Co A/S

Website

https://thebagelco.dk

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

The Bagel Co A/S is a Denmark-based corporate catering company that produces and delivers bagel sandwiches, salads, and beverages to Danish corporate clients for meetings and events.

Ownership category

akta.pro rank

Product category

Corporate Catering & Food Service

NAICS

Commercial Bakeries (311812), Baked Goods Retailers (445291), Special Food Services (7223)

SIC

Bakery Products (2050)

akta.pro industry

PRIMARYCRAHAGAF

Delis & Sandwich Specialty Stores

Consumer Products & Retail/Grocery & Food Retail/Specialty Food Stores (Deli, Cheese, Gourmet, Bakery)

SECONDARYTHAFAFAE

In-Store / Supermarket Bakeries

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bakeries & Patisseries

Keywords

• Corporate catering
• Bagel sandwiches
• Office catering
• Fresh salads
• Danish food delivery

Headquarters

HQ city

Hellerup

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales

Revenue model

1. Fresh Bagel Sandwich Sales: The company sells fresh, homemade bagel sandwiches individually at DKK 75 per unit. They also offer catering packages with 10 bagels (20 halves) pre-cut, packaged and arranged on disposable plates for meeting-ready service. Additionally, they sell individual salads and a 'Bagel Co at home' line featuring unbaked bagels (baker's dozen - 13 pieces for 160 DKK) and cream cheese (150g for 30 DKK).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

The Bagel Co. produces and delivers freshly prepared bagel sandwiches and salads to corporate offices in Denmark, pre-cut and packaged ready to be placed directly on meeting tables. It also offers a "BagelCo at Home" line of unbaked bagels with cream cheese and a beverage selection, sold through a Shopify-powered e-commerce site, by phone, email, or in-store pickup.

Product overview

The Bagel Co is a Danish sandwich and bagel restaurant chain operated by The Bagel Co A/S (CVR 25500482), headquartered in Copenhagen. The company offers a focused menu centered around freshly made bagel sandwiches in 8 varieties, 4 salad options, and a retail line of unbaked bagels for home preparation. The business model emphasizes corporate catering and meeting delivery services, with bagels served pre-cut, packaged, and arranged on disposable plates for office settings.

Differentiator

Problem solved

Functional benefit

Products and services

• Bagel sandwiches (8 varieties) Eight varieties of freshly prepared bagel sandwiches priced at DKK 75 each, pre-cut and packaged ready to be placed on meeting tables for corporate catering across Denmark.
• Salads (4 varieties) Four varieties of fresh salads offered at DKK 75 each, provided alongside bagel sandwiches for corporate meeting catering across Denmark.
• BagelCo at Home Consumer-focused line of unbaked bagels bundled with cream cheese, intended for customers to bake at home and available through the Shopify store and pickup.
• Drikkevarer (Beverages) Beverage range offered to complement the bagel and salad menu for corporate and consumer orders.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Emily's Urban ApSminorOthersEmily's Urban ApS (CVR 44438593, Virum Overdrevsvej 1, 2830 Virum) is listed as the website operator for www.thebagelco.dk in the cookie policy. This appears to be a web development/management service relationship where Emily's Urban manages the website on behalf of The Bagel Co.

Recent moves4 records

Expansion highlights3 records

Others

• Wolt: Nordic food and goods delivery platform owned by DoorDash. Relevant as a delivery channel and competitive context for The Bagel Co's direct-delivery model, and a potential distribution partner.
• Just Eat: Major European food delivery marketplace operating in Denmark. Relevant as a third-party delivery channel that competes with or augments The Bagel Co's in-house delivery operation.

Direct peers

• Lagkagehuset: Major Danish bakery-café chain offering breads, pastries, and light meals across Copenhagen and Denmark. Comparable to The Bagel Co as a Danish baked-goods retailer with broad menu, retail locations, and catering capability.
• Meyers Deli: Danish deli and food brand operating under the Meyers umbrella, focused on quality ingredients, sandwiches, salads, and takeaway. Comparable to The Bagel Co in Denmark-based positioning, deli/sandwich offering, and emphasis on fresh, natural products.
• Werner's Bagels: Swedish bagel sandwich chain offering fresh bagel sandwiches with multiple fillings. Directly comparable to The Bagel Co in product category (bagel sandwiches), price-point positioning, and Nordic geography.
• Sunset Boulevard: Danish sandwich and salad chain with strong Copenhagen presence and corporate catering capabilities. Comparable to The Bagel Co in product mix (sandwiches/salads), target customer (urban office workers), and Danish operating geography.
• Sticks'n'Sushi: Danish sushi and yakitori restaurant chain with broad Scandinavian and European presence. Comparable to The Bagel Co as a Danish-born, design-forward restaurant brand serving urban professionals, though differentiated by cuisine category.
• Joe & The Juice: Danish-founded sandwich and juice chain with strong Nordic and European presence. Comparable to The Bagel Co as a Denmark-rooted, design-led quick-service food brand targeting urban professionals and corporate foot traffic.

Regional players

• Nemlig.com: Denmark's leading online grocery retailer. Comparable to The Bagel Co's at-home retail ambitions (BagelCo at Home) as a Danish D2C food delivery player, though operating at a much larger scale and broader assortment.
• Café Europa: Copenhagen-based café chain offering sandwiches, salads, and light meals for office and leisure customers. Comparable to The Bagel Co in Danish geography, sandwich/salad offering, and office-customer orientation.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thebagelco
• LinkedInlinkedin.com/company/bagel-n-co

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The bagel Co.